BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila, and Walmart Gather to Celebrate The Biggest Night in Latin Music® Airing Live on Univision on Thursday, November 17 at 8 p.m. ET/PT
MIAMI – NOVEMBER 8, 2022 – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the complete lineup of sponsors for the 23rd Annual Latin GRAMMY Awards® uniting to celebrate The Biggest Night in Latin Music®. This year’s partners include BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila, and Walmart. The Latin GRAMMY Awards will air live on Univision on Thursday, November 17 at 8 p.m. ET/PT (7 p.m. CT).
“We’re thrilled to welcome this year’s sponsors to the Biggest Night in Latin Music, each with innovative and culturally rich activations that will engage and delight our audience across platforms,” said Donna Speciale, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “The Latin GRAMMYs are an amazing platform for brands to connect with U.S. Hispanics – and, through our sophisticated suite of solutions, we’re delivering the creativity, precision and ROI marketers need to drive a lasting impact with consumers.”
“Our sponsors are key partners in bringing Latin GRAMMY Week to life, and we are grateful and honored to welcome back many leading brands and embrace first-time partners as we come together to celebrate The Biggest Night in Latin Music,” said Enrique Perez, Head of Partnerships & Client Solutions at The Latin Recording Academy. “This is an incredible moment in time for Latin music, and our brand partners are at the forefront of reaching Latin music aficionados globally with innovative programs.”
For the first time, BACARDÍ® is the official rum sponsor of the 23rd Annual Latin GRAMMY Awards. The brand kicked off their inaugural partnership sponsoring the nominations live stream in September, and the celebrations will continue later this month in Las Vegas for the Latin GRAMMY telecast. The world’s most awarded rum is an official sponsor of the Best New Artist Showcase on Tuesday, November 15th where guests will be treated to performances by the category’s nominees. The brand will also be gifting all nominees and presenters with custom apparel, personalized bottles as well as featuring signature BACARDÍ® rum cocktails throughout various Latin GRAMMY events.
Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Now in its seventh year of partnership, the brand is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2022 Best New Artist Nominees and a special look at their Latin GRAMMY Edition Bulova watch. Additionally, Bulova is partnering with TelevisaUnivision’s local stations in Los Angeles, Miami and Dallas to bring audiences the excitement of their Gemini and Millenia Latin Grammy® inspired collection. Univision’s Roberto Hernández will be the Bulova brand ambassador, leading a countdown to the show from the red carpet and capturing each minute of Bulova’s exciting surprises throughout the night.
Clinique returns to the Latin GRAMMYs for its second year as an Official Digital Sponsor. Viewers will get the chance to virtually go behind the scenes with Melissa Barrera, actress and Clinique Global Ambassador, for exclusive access to the details of her final makeup look as she makes her debut on the Latin GRAMMY red carpet.
Frontera Wines returns for the third consecutive year as the official wine sponsor of the Latin GRAMMY Awards and will be offering a series of special promotions available at various points of sale across the U.S. Throughout Latin GRAMMY Week, they are sponsoring the Official Talent Gift Lounge, the Latin GRAMMY Awards as well as the Official Latin GRAMMY ® After-Party.
For its sixth consecutive year as a global sponsor, Mastercard returns as the official payment sponsor and continues to grow its partnership with The Latin Recording Academy serving as sponsor of the Latin GRAMMY Awards, Person of the Year and the Official Latin GRAMMY After-Party. For the first time this year, Mastercard is presenting sponsor of the Best New Artist Showcase, a new multi-year tour that will launch by showcasing the Annual Latin GRAMMY Best New Artist nominees in Las Vegas during Latin GRAMMY Week and later have tour stops in Latin America– an effort that’s part of Mastercard’s continued support of emerging artists. Mastercard will also introduce a one-of-a-kind Fellowship Program with The Latin Recording Academy where Latin GRAMMY nominated artists will benefit from a financial opportunity to attend the Annual Latin GRAMMY Awards and enjoy a VIP Mastercard Hospitality experience, while documenting their journey for Latin music fans and aspiring musicians to enjoy across social media.
1800 Tequila comes on board for the first time as the official tequila sponsor of the Biggest Night in Latin Music. In their inaugural year of sponsorship, 1800 Tequila will be the presenting sponsor of the “1800 Seconds with Latin GRAMMY Best New Artist Nominees,” a digital documentary series covering the history and evolution of the Latin Recording Academy’s Best New Artist category in 1800 seconds. 1800 Tequila will also be sponsoring the Latin GRAMMY Awards, Person of the Year, the Official Talent Gift Lounge and the Official Latin GRAMMY After-Party. Additionally, throughout their Latin GRAMMY Week activations, 1800 Tequila will host bespoke bars to promote their signature Latin GRAMMY cocktails featuring their ultra-premium 1800 Cristalino Añejo Tequila. Viewers will be able to tune-in to exclusive, behind-the-scenes Latin GRAMMY Red Carpet coverage in real time on @1800tequila’s Instagram hosted by content creator Ezequiel Cardenas.
The 23rd Annual Latin GRAMMYs will be in the center of Walmart’s “Black Friday Deals for Days” holiday push. Returning for its 13th consecutive show, Walmart will team up with TelevisaUnivision and The Latin Recording Academy for a week-long celebration featuring top talent that will give viewers the chance to shop for amazing deals through in-show integrations and shoppable content across social platforms.
As the leading Spanish-language broadcast network in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.
For more information on the 23rd Annual Latin GRAMMY Awards, visit the official Latin Recording Academy site at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) and Instagram (@LatinGRAMMYs). Please see #LatinGRAMMY for all content across social media platforms.
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ABOUT TELEVISAUNIVISION
As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company's media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company's prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.
ABOUT THE LATIN RECORDING ACADEMY
The Latin Recording Academy is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
MEDIA CONTACTS
TelevisaUnivision
Alyssa Bernstein, Vice President of Communications: abernstein@televisaunivision.com
Loraine Valverde, Senior Director of Public Relations: lvalverde@televisaunivision.com
The Latin Recording Academy
Nathalie Alberto, Communications Director: Nathalie.Alberto@grammy.com
