TelevisaUnivision and The Latin Recording Academy® Unveil Official Sponsors For 26th Annual Latin GRAMMY Awards®

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TelevisaUnivision and The Latin Recording Academy® Unveil Official Sponsors For 26th Annual Latin GRAMMY Awards®

Latin GRAMMYs/Nov 05, 2025 - 08:00 AM

More Than 20 Brands to Be Part of The Biggest Night in Latin Music® on Thursday, Nov. 13, Beginning at 7 p.m. ET/PT on Univision, UNIMÁS, Galavisión and ViX, live from Las Vegas

MIAMI (NOVEMBER 5, 2025) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the sponsors for the 26th Annual Latin GRAMMY Awards® that are coming together to celebrate The Biggest Night in Latin Music®. This year’s event includes several partners enlisted by The Latin Recording Academy including AIE, American Airlines, the Regional Government of Andalucía, Bulova, Espolòn, Mastercard and Meta, first time TelevisaUnivision sponsors Microsoft, Hyundai and Universal Pictures, and returning sponsors Procter & Gamble (P&G), Starbucks and Toyota, among others.

The 26th Annual Latin GRAMMY Awards® will take place in Las Vegas at the MGM Grand Garden Arena on Thursday, Nov. 13, and will be produced by TelevisaUnivision. The night begins with a one-hour pre-show “Noche de Estrellas,” hosted by Chiqui Delgado, Raúl de Molina, Alejandra Espinoza and Borja Voces, at 7 p.m. ET/PT (6 p.m. Central), on Univision, UNIMÁS, Galavisión and ViX in the U.S., leading into the three-hour telecast of the awards show hosted by Roselyn Sánchez and Maluma, airing at 8 p.m. ET/PT (7 p.m. Central) on Univision, UNIMÁS, Galavisión and ViX.

"Latin music continues to define and influence culture around the world, and we’re excited to welcome our partners to the Biggest Night in Latin Music as we celebrate the 26th Annual Latin GRAMMY Awards,” said Tim Natividad, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “The opportunity to engage with Hispanic audiences has never been more powerful. We’re proud to bring marketers into the moments and music that matter most, creating meaningful connections with fans and viewers across every platform."

“Latin music lies at the heart of our culture, and at The Latin Recording Academy we take pride in celebrating its excellence alongside our long-standing partners and the new ones joining us for 26th Annual Latin GRAMMY Awards,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “We’re excited to be collaborating with these leading brands to deliver fresh and innovative experiences to celebrate Latin GRAMMY Week and The Biggest Night in Latin Music.

Official sponsors for the 26th Annual Latin GRAMMY Awards® include:

  • AIE (Sociedad de Artistas Intérpretes o Ejecutantes) returns as a third-year sponsor of the Nominee Reception, Latin GRAMMY Premiere® and 26th Annual Latin GRAMMY Awards. The innovative, international, and technology-driven organization is committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 112 reciprocity agreements with 82 counterpart organizations. AIE’s mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of their human team and the best technology.

  • American Airlines returns for the second year as the Official Airline Sponsor of the 26th Annual Latin GRAMMY Awards®. American flies to more destinations across Mexico, the Caribbean and Latin America than any other major U.S. airline. This winter the airline will offer more than 440 peak daily flights between the U.S. and Mexico, the Caribbean and Latin America. Throughout Latin GRAMMY Week the airline will celebrate creators shaping the sound of Latin music around the world at the Gift Lounge, Nominee Reception, Latin GRAMMY Premiere®, Latin GRAMMY Red Carpet, and Latin GRAMMY® Official Party. This year, American is offering AAdvantage® Mastercard cardholders an opportunity to bid on a Latin GRAMMY Awards package to see the 26th Annual Latin GRAMMY Awards in Las Vegas.

  • The Regional Government of Andalucía reaffirms its commitment to Latin music, returning for a third year as an Official Sponsor of the Nominee Reception, the 2025 Latin Recording Academy Person of the Year™ Gala, Latin GRAMMY Premiere, 26th Annual Latin GRAMMY Awards® including the Red Carpet, and the Latin GRAMMY Official Party. Last September, The Latin Recording Academy®, in collaboration with the Regional Government of Andalucía, concluded its calendar of events in the Andalusian community, which began in 2023, with Latin GRAMMY® Celebra: La Musica de Andalucía in Seville, Spain, paying tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing both the past, present and future.

  • For nearly a decade, Bulova has been the exclusive timekeeper of the Latin GRAMMY Awards, measuring every beat, every set, and every unforgettable moment of The Biggest Night in Latin Music®. As part of their ongoing commitment, Bulova is an Official Sponsor of the Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere and the 26th Annual Latin GRAMMY Awards and Red Carpet, as well as the Official Latin GRAMMY Party. Bulova and The Latin Recording Academy® continue to join forces annually to collaborate on the Latin GRAMMY special edition watch collection, with sales helping to further advance The Latin Academy’s mission of nurturing, celebrating, honoring and elevating Latin music and its creators around the world. In addition, their commitment extends into the social sphere, where the brand highlights first-time Latin GRAMMY winners in a digital series, Primeras Veces. In 2025, the series features interviews and performances by the Best New Artist Nominees for the 26th Annual Latin GRAMMYs.

  • Espolòn Tequila returns as the Official Tequila Sponsor of the 26th Annual Latin GRAMMY Awards®, marking its second consecutive year celebrating Hispanic creativity in music and culture. As an Official Sponsor of Latin GRAMMY Week, Espolòn will support the Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, Latin GRAMMY Red Carpet, and Latin GRAMMY Official Party. Throughout the week, Espolòn will showcase its bold spirit and signature edge with eye-catching experiences featuring a variety of specialty cocktails including the specialty Espolòn Margarita, Espolòn Paloma, and Espolòn Spicy Margarita. In celebration of this year’s awards, Espolòn also launched and promoted a sweepstakes, offering two fans an unforgettable VIP Latin GRAMMY experience.

  • At the 26th Annual Latin GRAMMYs, Hyundai takes the spotlight featuring the all-new Palisade – activating a dynamic cultural platform that celebrates what’s next in Latin music and design. Owning a Hyundai-branded stage, the brand partners with rising artist, Annasofia who embodies innovation and ambition, capturing their journey from red carpet arrival to an exclusive ride-along experience aboard the Hyundai Palisade. Through dynamic storytelling, social-first content, and high-impact red-carpet moments, the Hyundai Palisade drives the future forward - showcasing how performance, creativity, and cultural progress move in sync.

  • In its ninth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor, and will also sponsor the Official Backstage Talent Gift Lounge, Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, the 26th Annual Latin GRAMMY Awards and Red Carpet and the Latin GRAMMY Official Party. The brand will feature a number of experiences exclusively for Mastercard cardholders on http://www.priceless.com/latingrammys, including private artist Meet & Greets and VIP experiences around Latin GRAMMY Week celebrations. For the fourth year in a row, Mastercard will serve as a Presenting Sponsor for the Best New Artist Showcase, with plans to take the showcase tour to Latin America in 2026. The Latin Recording Academy has also teamed up with Mastercard to offer a first-of-its-kind preferred seating section for nominees, Latin Academy members and select Mastercard holders as well as a special pre-sale to the 26th Annual Latin GRAMMY Awards for all Mastercard cardholders. Further building on its partnership, the brand will launch a new Priceless Moments Digital Content Series, where fans will have an opportunity to enjoy the most iconic moments of Latin GRAMMY week celebration, including artists reactions to being a Latin GRAMMY winner and behind-the-scenes access to The Biggest Night in Latin Music. The Priceless Moments Digital Series will be available across Latin GRAMMY and Mastercard social channels.

  • Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content available as reels on Facebook and Instagram.

  • Microsoft, in collaboration with Latin GRAMMY nominees Alleh and Yorghaki, are joining forces for an exciting multi-platform campaign debuting at the 26th Annual Latin GRAMMY Awards®. Together, they introduce a new way to interact with your computer through Copilot on Windows 11 including Voice & Vision. With your permission, Copilot on Windows can listen, answer, and collaborate with you to solve problems or spark ideas. This partnership celebrates how technology and creativity come together to empower human potential, enhance productivity, inspire imagination, and amplify the next generation of voices through powerful, talent-driven storytelling and cultural moments.

  • For the second year in a row, POND’S is the Official Digital Sponsor of the 2025 Latin GRAMMYs, bringing skincare, beauty, and music together to celebrate radiance in all its forms. On the road to Latin music’s biggest night, POND’S joins an emerging nominee/creator for an exclusive ‘Get Ready With Me’ experience that captures the rituals and skincare moments powering her confidence. From cleansing with POND’S Cold Cream to hydrating with POND’S Fresh Hydration Gel Moisturizer, we see how glowing skin becomes her ultimate red-carpet prep. It’s her moment — “Me Toca” — to shine, powered by POND’S.

  • P&G returns to the Latin GRAMMYs for the second year, with six brands activating in a social-first content series showcasing how P&G brands support Latinos’ everyday life and keep homes fresh through the lens of music and the Latin GRAMMYs. Always empowers a dancer’s journey, Dawn makes cleanup quick so you can get back to the rhythm you love, Gain celebrates the art of music-making, Downy delivers scents that inspire confidence and style, and Tide keeps clothes clean and fresh. Finally, Swiffer takes center stage through playful moments with a creative branded activation that turns the product into a mic stand — ensuring Swiffer truly owns the shine of the night. The campaign features cross-platform extensions into the broadcast of the Latin GRAMMYs and TelevisaUnivision’s streaming platform ViX.

  • Starbucks returns to the Latin GRAMMYs as the Official Coffee Sponsor, sharing and crafting holiday joy in the Starbucks Red Carpet Coffee Bar. This year, café y cultura will collide on The Biggest Night in Latin Music®, to spotlight how Starbucks draws us together. Artists will experience the Starbucks holiday magic at the event with the return of the Starbucks Red Carpet Coffee Bar and a new dedicated bar in the Media Center where they will be serving Starbucks holiday beverages. And, the social-first campaign, "En Tus Manos" (In Your Hands), created by artist and creator Sofia Reyes, will highlight Starbucks as a symbol of connection and celebration. This season, Starbucks will draw us together, one café, one canción, and one shared moment at a time.

  • Toyota returns to the 26th Annual Latin GRAMMY Awards, delivering late-night energy and excitement with the Toyota Crown Signia as the co-star. Featuring Latin GRAMMY-nominated artist Trueno, Toyota captures the thrill of the after-party in a custom spot airing during the show, where confidence, style, and spontaneity keep the night alive. Set to one of his latest tracks, the spot showcases unforgettable moments powered by the Crown Signia’s bold style and spirit. Toyota will engage with viewers across social media through Univision, Toyota Latino channels, and on ViX, celebrating the rhythm, passion, and drive of Latin music. Porque cuando la noche pide after…We Got You.

For the first time during the Latin GRAMMYs, Universal Pictures and TelevisaUnivision will join forces in a social-first campaign to create awareness for the release of Wicked: For Good* on November 21. The concept is designed to drive audience excitement leading up to the Latin GRAMMYs by leveraging Noche de Estrellas pre-show hosts Chiqui Delgado and Alejandra Espinoza. The social pieces will seamlessly integrate the film’s themes of sisterhood and transformation, including a special recorded message from Wicked: For Good stars Cynthia Erivo and Ariana Grande, and culminate in a glamourous red-carpet reveal from Chiqui and Alejandra. The night of the Latin GRAMMYs will have a wicked touch.

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About The Latin Recording Academy

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

MEDIA CONTACTS

TelevisaUnivision

Anna Negrón, Senior Director of Corporate Communications

anegron@televisaunivision.com

The Latin Recording Academy

Nathalie Alberto, Communications Director, The Latin Recording Academy

nathalie.alberto@grammy.com

The Latin Recording Academy® Announces New Eligibility Guidelines For The 27th Annual Latin GRAMMY Awards®, Set To Take Place On Nov. 12

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The Latin Recording Academy® Announces New Eligibility Guidelines For The 27th Annual Latin GRAMMY Awards®, Set To Take Place On Nov. 12

Latin GRAMMYs/Mar 25, 2026 - 04:00 PM

Nominations will be announced on Sept. 16, and streamed across all social channels

MIAMI (MARCH 25, 2026) – The Latin Recording Academy® announced several category and eligibility changes for the 27th Annual Latin GRAMMY Awards®, taking place on Thursday, Nov. 12, 2026, at the MGM Grand Garden Arena in Las Vegas, with nominations set to be announced on Wednesday, Sept. 16, 2026.

These changes to the Awards Process, from the music creators and professionals that make up its membership body, are part of The Latin Academy’s commitment to evolve with the ever-changing musical landscape, and to best serve its approximately 7,000 members from 62 countries around the world. All updates go into effect immediately for the upcoming 27th Annual Latin GRAMMY Awards.

“As our Academy continues to evolve, our focus remains firmly on our membership and the integrity of our Awards Process,” said Manuel Abud, CEO of The Latin Recording Academy. “These updates are driven by our members, whose participation each year ensures the Latin GRAMMY Awards continue to stand as a benchmark for excellence in Latin music.”

CATEGORY CHANGE

  • Best Portuguese Language Urban Performance category will evolve to an album category as Best Portuguese Language Urban Album (Portuguese Language Field).

CATEGORY NAME CHANGES

  • Best Latin Electronic Music Performance category will evolve to Best Electronic Music Performance (Electronic Field)

  • Best Urban/Urban Fusion Performance category will evolve to Best Urban Performance (Urban Field)

  • Best Classical Contemporary Composition category will evolve to Best Classical Composition (Classical Field)

AMENDMENTS TO ELIGIBILITY CRITERIA FOR SEVERAL CATEGORIES

Eligibility requirements for Producer of the Year category:

  • A minimum of five (5) total producer credits, achieved through any combination of album credits, single/track credits or co-production percentage credits. Alternatively, a producer credit on 100% of at least five (5) singles or tracks.

  • Co-production rule: credits are divided evenly among all producers. Example: four (4) producers = 0.25 credits each per track.

Eligibility requirements for Best New Artist category:

  • An artist is not eligible for consideration if they have released more than three (3) albums, or 25 singles, or a combination of albums and singles that surpasses these limits. Singles that are subsequently included as tracks on an album shall not be counted towards the single total.

Eligibility requirements for Best Instrumental Album category:

  • Vocals can be used in up to 40% of the total playing time, while requiring that at least 60% of the work remain instrumental. If vocals are present, 60% of the vocal content must be performed in one of The Latin Academy’s accepted languages.

Eligibility requirements for Singer-Songwriter categories:

  • A singer-songwriter may compose and perform some songs with a colleague, provided the required participation percentages are met.

  • For a singer-songwriter album to be eligible, the artist(s) must both write and perform together on at least 75% of the album.

  • In cases where two singer-songwriters collaborate, eligibility applies only when both artists jointly write and perform the same material; artists who perform together but do not write together are not eligible. “Live” albums may be eligible if they contain at least 51% new material.

  • The statuette is presented only to eligible singer-songwriter artists, with eligibility strictly requiring both songwriting and performance contributions, ensuring consistent interpretation.

Eligibility requirements for Best Contemporary Tropical Album category:

  • Category now includes and accepts recordings influenced by or belonging to Kompa Haitiano.

Eligibility Requirements for Best Music for Visual Media category:

  • Category now requires eligible submissions to include supporting video materials.

USE OF ARTIFICIAL INTELLIGENCE

The Latin GRAMMY Awards® recognize creative excellence. Only human creators are eligible to be submitted for consideration for, nominated for, or win a Latin GRAMMY®. A work that contains no human authorship is not eligible in any category. A work that features elements of A.I. material (i.e. material generated by the use of artificial intelligence technology) is eligible in applicable categories, however: (1) the human authorship component of the work submitted must be meaningful and more than de minimis; (2) such human authorship component must be relevant to the category in which such work is entered (e.g. if the work is submitted in a songwriting category, there must be meaningful and more than de minimis human authorship in respect of the music and/or lyrics; if the work is submitted in a performance category, there must be meaningful and more than de minimis human authorship in respect of the performance); and (3) the author(s) of any A.I. material incorporated into the work are not eligible to be nominees or Latin GRAMMY recipients insofar as their contribution to the portion of the work that consists of such A.I material is concerned. De minimis is defined as lacking significance or importance; so minor as to merit disregard.

LABEL COPY CREDITS AND UPDATED FEES

All requests for label copy credit corrections must include the following:

  • A formal statement detailing what information was inaccurately submitted or omitted.

  • Updated (final) label copy.

  • Call sheets or studio logs confirming that the additional individual(s) worked on the recording and specifying their roles.

  • Confirmation that credits have been updated across all applicable DSPs.

  • All requests must be submitted in writing by the person who made the entry.

Changes or corrections to credits will be accepted from the time of submission until the announcement of nominations. If a nominated recording or video requires a credit correction after nominations are announced, a fee will be implemented. New fees and payment requirements are as follows: Record labels: USD $5,000 per label copy and Latin Recording Academy members: USD $1,000 per label copy.

ENTRY PROCESS UPDATED FEE

Early bird entry pricing model for record labels will now be replaced with a single,

set entry fee of USD $2,000 that applies regardless of submission date within the eligibility period.

For complete category descriptions and eligibility requirements, please refer to the new Rules & Guidelines document. And to view this year’s Awards calendar, visit https://www.latingrammy.com/en/awards/calendar.

Key dates for this year’s Awards Process include:

June 1, 2025 - May 31, 2026: Product Eligibility Period

April 1 - May 31, 2026: Online Entry Process (OEP)

July 27 - Aug. 10, 2026: First Round of Voting

Sept. 16, 2026: Nominees announced for the 27th Annual Latin GRAMMY Awards

Oct. 1 - 12, 2026: Final Round of Voting

Nov. 12, 2026: 27th Annual Latin GRAMMY Awards airing live from the MGM Grand Garden Arena in Las Vegas on Univision. Additional broadcasting partners will be announced in the Fall.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and join the conversation using our official hashtag #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Latin GRAMMY Cultural Foundation® Hosts First Leading Ladies Of Entertainment Symposium

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Latin GRAMMY Cultural Foundation® Hosts First Leading Ladies Of Entertainment Symposium

Latin GRAMMYs/Mar 04, 2026 - 10:30 PM

Presented by Open Society Foundations, the event united industry leaders to champion mentorship and the advancement of women in music

Click here for images

Credit: John Parra and Desiree Navarro/

Getty Images for the Latin GRAMMY Cultural Foundation

MIAMI (MARCH 5, 2026) — The Latin GRAMMY Cultural Foundation® hosted its first- Leading Ladies of Entertainment Symposium at the Seminole Hard Rock Hotel & Casino in Davie, FL, on March 4, convening more than 200 industry professionals for a day dedicated to leadership, mentorship and the advancement of women in music.

The program featured former Leading Ladies of Entertainment honorees including Róndine Alcalá, founder of RondenePR, María Elisa Ayerbe, Latin GRAMMY®-winning sound engineer, Goyo, Latin GRAMMY-nominated artist, Maricarmen “Tuti” Bou, Vice President of Sony Music Entertainment Puerto Rico, Rocío Guerrero, Global Head of Latin Music for Amazon Music, Paula Kaminsky, Managing Director at Global Talent Services US, and Ana Rosa Santiago, Senior Vice President of Latin Music for Universal Music Publishing Group.

Additionally, trailblazing women in the industry including Brenda Carrasco, Senior VP of Marketing and Artist Strategy, Warner Music Latina, Thatiana Díaz, award-winning Editor in Chief at Remezcla and Hip Latina, María Fernández, Chief Operating Officer, Latin Iberia at Sony Music Entertainment, Mary Nuñez, Vice President, Head of Sync US Latin & Latin America, Warner Chappell Music, Evelyn Suero, Founder & attorney at Suero Law, and Vicky Van, Univision reporter and radio host, joined the event as guest speakers.

Award-winning journalist Maity Interiano served as master of ceremonies. Sessions focused on entrepreneurship, branding and the evolving music industry, complemented by curated networking opportunities. The event concluded with a special performance by Latin GRAMMY and GRAMMY®-nominated artist Elena Rose.

Paying-it-forward and forging opportunities for future generations is a core pillar of this initiative. Applications are now open for the Foundation’s fifth cohort of the Leading Ladies of Entertainment Mentorship Program through Monday, April 6, 2026, at www.latingrammyculturalfoundation.org.

The symposium and mentorship program are presented by Open Society Foundations, the world’s largest private funder of independent groups working for rights, equity and justice.

The Leading Ladies of Entertainment initiative was created by The Latin Recording Academy® in 2016 to honor and recognize professional and socially conscious women within the arts and entertainment fields who have made significant contributions and inspired the next generation of female leaders. To learn about previous honorees click here.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. For over a decade, the Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has invested more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors.For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

Latin GRAMMY Cultural Foundation® Launches First  Leading Ladies Of Entertainment Symposium & Opens Applications For Fifth Mentorship Program

News

Latin GRAMMY Cultural Foundation® Launches First Leading Ladies Of Entertainment Symposium & Opens Applications For Fifth Mentorship Program

Latin GRAMMYs/Feb 19, 2026 - 02:00 PM

Open Society Foundations joins as Presenting Sponsor of the mentorship program and symposium to be held on March 4 at the Seminole Hard Rock Hotel & Casino in Davie, FL

Apply to the Leading Ladies of Entertainment Mentorship Program by April 6, 2026

MIAMI (FEBRUARY 19, 2026) — The Latin GRAMMY Cultural Foundation® announced it will host its inaugural Leading Ladies of Entertainment Symposium on Wednesday, March 4, 2026, bringing together influential voices to inspire leadership, mentorship and the advancement of women in music at the Seminole Hard Rock Hotel & Casino in Davie, FL.

Throughout the day, guests will hear from former Leading Ladies of Entertainment honorees as well as trailblazing women in the industry who will speak on topics ranging from entrepreneurship, branding and the future of the industry, as well as participate in networking opportunities. Panelists will be announced over the coming weeks. For more event details and to secure tickets click here.

The Foundation also announced that applications are now open for its Leading Ladies of Entertainment Mentorship Program. Paying-it-forward and forging opportunities for future generations is a core pillar of this initiative, and the program is now accepting applications for its fifth cohort of mentees looking to follow a career in the music and entertainment industry. To apply visit www.latingrammyculturalfoundation.org by Monday, April 6, 2026.

This year, Open Society Foundations, the world’s largest private funder of independent groups working for rights, equity and justice, joins as Presenting Sponsor of the inaugural Leading Ladies of Entertainment Symposium as well as the Mentorship Program.

“At the Latin GRAMMY Cultural Foundation, we believe access creates opportunity, and the Leading Ladies Symposium and Mentorship Program are powerful reminders of what happens when women come together with purpose and commit to ensuring that future generations have access to resources and opportunities,” said Raquel “Rocky” Egusquiza, Executive Director, Latin GRAMMY Cultural Foundation. “We thank Open Society Foundations for sharing our vision to bring together such an inspiring group of women who are generously sharing their stories, insights and leadership to help create pathways for the next generation of women in entertainment.”

The Leading Ladies of Entertainment initiative was created by The Latin Recording Academy® in 2016 to honor and recognize professional and socially conscious women within the arts and entertainment fields who have made significant contributions and inspired the next generation of female leaders. To learn about previous honorees click here.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. For over a decade, the Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has invested more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors.For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

Boza Joins Latin GRAMMY In The Schools™  Benefiting The High School Instituto Rubiano In San Miguelito, Panama

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Boza Joins Latin GRAMMY In The Schools™ Benefiting The High School Instituto Rubiano In San Miguelito, Panama

Latin GRAMMYs/Jan 29, 2026 - 09:30 PM

The program, in partnership with Sony Music Group’s Beyond The Instrument Initiative, expands access to music education and included a donation of instruments and musical performances by the students

Click here to download the photo

Credit: Manuel Velásquez Figueroa/Getty Images for the Latin GRAMMY Cultural Foundation

PANAMA (JANUARY 29, 2026) — The Latin GRAMMY Cultural Foundation®, in partnership with Sony Music Group’s Beyond The Instrument Initiative and Latin GRAMMY®-nominated artist Boza, hosted Latin GRAMMY In The Schools™, an educational experience that included a donation of musical instruments to the high school Instituto Rubiano in San Miguelito, Panama. The program—and first collaboration with Sony Music Central America and the Caribbean—included musical performances by the students and a Q&A session with the artist, moderated by renowned journalist Leonor Suárez.

Instituto Rubiano is one of Panama’s leading public educational institutions, serving approximately 4,000 students across two shifts. Recognized for its commitment to holistic development, the school emphasizes value-based learning, teamwork and community engagement to help guide young people toward positive futures. It offers high school diplomas in Science, Humanities and Computer Science, and its entire community—teachers, parents, students, and administrative staff—partners to deliver a high-quality education with the goal of becoming a national model in scientific, humanistic and technological excellence. The Latin GRAMMY Cultural Foundation’s and Sony Music Group’s Beyond the Instrument Initiative’s investment will further strengthen Instituto Rubiano’s music offerings by funding new instruments and equipment, creating greater opportunities for students to explore and pursue music as part of their academic journey.

“It’s an honor for me to be part of the Latin GRAMMY In The Schools program because music was the tool that helped me believe in myself and change the course of my life,” said Boza. “Sharing that experience with students and showing them that their talent, voice and culture have value is something very special. I hope this program motivates them to trust their creativity and understand that there is room for them in the industry.”

“Learning goes beyond the classroom, because at Instituto Rubiano, talent and discipline grow together,” said Elizabeth Gil de Solís, Director of Instituto Rubiano. “Thank you to the Latin GRAMMY Cultural Foundation and Sony Music Central America and the Caribbean for bringing this educational opportunity to our school.”

“We’re thrilled to bring Beyond The Instrument to Panama and to support Instituto Rubiano’s commitment to empowering young creators,” said Towalame Austin, Executive Vice President of Philanthropy, Social Impact and Environment at Sony Music Group. “Together with the Latin GRAMMY Cultural Foundation and Boza, we’re proud to help equip these students with the tools and inspiration to pursue their musical dreams.”

“We thank Boza and Sony Music Group for their partnership and commitment to our shared mission to nurture future Latin music creators,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together with their support, we have ensured the legacy of Latin music at Instituto Rubiano and created what we hope will be a lifetime of memories for the student body in attendance.”

Launched in 2021, Sony Music Group’s Beyond The Instrument Initiative is designed to advance equity and expand access to cutting-edge music technology education for students in traditionally underfunded schools and districts. Through this initiative, students gain hands-on experience with modern music tools and creative mentorship from Sony Music artists and songwriters. Previously, Sony Music artists Gloria Estefan and Carlos Vives joined the program through their participation in the Latin GRAMMY In The Schools. To date, Beyond The Instrument has made an impact in schools across California, Tennessee, Florida, Canada and London, inspiring the next generation of diverse creators and innovators in music.

Latin GRAMMY In The Schools is an educational program that informs and connects music students with professionals in the Latin music industry, supporting educational music departments that face financial limitations around the world. The Foundation invites renowned musicians, performing artists, and sound engineers to visit middle and high schools, universities, or music education institutions and share their personal stories and experiences with students, highlighting the effort it takes to overcome career obstacles. The goal is for students to learn to optimize the educational opportunities presented to them, giving them an advantage and strong academic preparation to be able to compete in the music industry.

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ABOUT BOZA:

Hailing from Panama, Boza is a globally recognized singer/songwriter known for fusing urban music, dancehall, afrobeat and the Panamanian canela rhythm. In 2019, Sony Music Entertainment Centroamérica y Caribe signed the Panamanian artist. In 2020, the hit “Hecha Pa’ Mi” catapulted him to global fame after going viral on TikTok. The track is featured on Más Negro Que Rojo, Boza’s debut album released in 2020, which earned him his first Latin GRAMMY® nomination in the Best New Artist category. Since then, the artist has released three additional studio albums: Bucle (2022), Sin Sol (2023), and SAN BLAS (2025). His hit “Orión,” featuring Elena Rose, has accumulated over 214 million streams, spent 14 weeks at #2 on Billboard's Latin Pop Airplay chart, and was named one of the 25 Best Latin Songs of the Year by the same magazine. In 2025, he was included in Forbes Central America’s 30 Under 30 list in the Sports and Entertainment category, highlighting his cultural influence and social impact. He also received his second Latin GRAMMY nomination in the Best Latin Electronic Music Performance category for “Orión (Sistek Remix).” With over 12.2 million monthly listeners on Spotify and over 1.982 billion total streams, Boza has established himself as one of Central America’s most influential voices.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. For over a decade, the Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has invested more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors.For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT SONY MUSIC GROUP’S BEYOND THE INSTRUMENT:

Marking its fifth anniversary, Beyond The Instrument continues to underscore Sony Music Group’s commitment to expanding access to music education; since its launch, the program has equipped young people across multiple regions with cuttingedge music technology and industryrelevant learning experiences. Implemented in key markets including California, Tennessee, Florida, Nevada, London, Toronto, and now Panama, the initiative has grown into a global effort that empowers students through meaningful, handson opportunities. Artists and songwriters who have contributed to the program include Cat Burns, Noah Cyrus, Sigala, DIXSON, Theron Thomas, Schak, Aqyila and Gloria Estefan, each helping to inspire the next generation of music creators.

MEDIA CONTACTS:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

Sony Music

Melissa Cusack

Melissa.Cusack@sonymusic.com