McDonald’s Shares Passion for Latin Music with Fans at the McDonald’s® FiestaTour

Thousands of Latin music fans will get into the rhythm of the beat at the McDonald’s® FiestaTour: Annual Latin GRAMMY® Experience this summer as part of its cross-country tour of Latin festivals.

The McDonald’s Fiesta Tour is a 53-foot long traveling mobile unit pays tribute to Latin GRAMMY winners through a series of interactive engagement areas.  Guests view memorabilia displays of items worn by some of the most iconic Latin stars during the Latin GRAMMY Awards (such as Gloria Estefan, Carlos Vives and Celia Cruz) and participate in interactive games such as a trivia game on Latin music.

Future pop stars also stop by to strike a pose for a photo at the recording studio, while listening to Latin GRAMMY winning music with headsets just like their favorite stars. Guests also learn about the origins of Latin GRAMMY winning artists by interacting with digital touch screens with mapping software that provided information on the artists’ native countries.

The McDonald’s FiestaTour is a celebration of the passion Latinos have for Latin music and is traveling across the country to 21 major Latin festivals leading up the 14th Annual Latin GRAMMY Awards® on November 21, 2013 which will be broadcast live on the Univision Network at 8pm ET/7pm CT.  For more information on the next stops, visit www.meencanta.com.