News
TelevisaUnivision and The Latin Recording Academy® Unveil Official Sponsors For 26th Annual Latin GRAMMY Awards®
Latin GRAMMYs/Nov 05, 2025 - 08:00 AM
More Than 20 Brands to Be Part of The Biggest Night in Latin Music® on Thursday, Nov. 13, Beginning at 7 p.m. ET/PT on Univision, UNIMÁS, Galavisión and ViX, live from Las Vegas
MIAMI (NOVEMBER 5, 2025) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the sponsors for the 26th Annual Latin GRAMMY Awards® that are coming together to celebrate The Biggest Night in Latin Music®. This year’s event includes several partners enlisted by The Latin Recording Academy including AIE, American Airlines, the Regional Government of Andalucía, Bulova, Espolòn, Mastercard and Meta, first time TelevisaUnivision sponsors Microsoft, Hyundai and Universal Pictures, and returning sponsors Procter & Gamble (P&G), Starbucks and Toyota, among others.
The 26th Annual Latin GRAMMY Awards® will take place in Las Vegas at the MGM Grand Garden Arena on Thursday, Nov. 13, and will be produced by TelevisaUnivision. The night begins with a one-hour pre-show “Noche de Estrellas,” hosted by Chiqui Delgado, Raúl de Molina, Alejandra Espinoza and Borja Voces, at 7 p.m. ET/PT (6 p.m. Central), on Univision, UNIMÁS, Galavisión and ViX in the U.S., leading into the three-hour telecast of the awards show hosted by Roselyn Sánchez and Maluma, airing at 8 p.m. ET/PT (7 p.m. Central) on Univision, UNIMÁS, Galavisión and ViX.
"Latin music continues to define and influence culture around the world, and we’re excited to welcome our partners to the Biggest Night in Latin Music as we celebrate the 26th Annual Latin GRAMMY Awards,” said Tim Natividad, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “The opportunity to engage with Hispanic audiences has never been more powerful. We’re proud to bring marketers into the moments and music that matter most, creating meaningful connections with fans and viewers across every platform."
“Latin music lies at the heart of our culture, and at The Latin Recording Academy we take pride in celebrating its excellence alongside our long-standing partners and the new ones joining us for 26th Annual Latin GRAMMY Awards,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “We’re excited to be collaborating with these leading brands to deliver fresh and innovative experiences to celebrate Latin GRAMMY Week and The Biggest Night in Latin Music.
Official sponsors for the 26th Annual Latin GRAMMY Awards® include:
AIE (Sociedad de Artistas Intérpretes o Ejecutantes) returns as a third-year sponsor of the Nominee Reception, Latin GRAMMY Premiere® and 26th Annual Latin GRAMMY Awards. The innovative, international, and technology-driven organization is committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 112 reciprocity agreements with 82 counterpart organizations. AIE’s mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of their human team and the best technology.
American Airlines returns for the second year as the Official Airline Sponsor of the 26th Annual Latin GRAMMY Awards®. American flies to more destinations across Mexico, the Caribbean and Latin America than any other major U.S. airline. This winter the airline will offer more than 440 peak daily flights between the U.S. and Mexico, the Caribbean and Latin America. Throughout Latin GRAMMY Week the airline will celebrate creators shaping the sound of Latin music around the world at the Gift Lounge, Nominee Reception, Latin GRAMMY Premiere®, Latin GRAMMY Red Carpet, and Latin GRAMMY® Official Party. This year, American is offering AAdvantage® Mastercard cardholders an opportunity to bid on a Latin GRAMMY Awards package to see the 26th Annual Latin GRAMMY Awards in Las Vegas.
The Regional Government of Andalucía reaffirms its commitment to Latin music, returning for a third year as an Official Sponsor of the Nominee Reception, the 2025 Latin Recording Academy Person of the Year™ Gala, Latin GRAMMY Premiere, 26th Annual Latin GRAMMY Awards® including the Red Carpet, and the Latin GRAMMY Official Party. Last September, The Latin Recording Academy®, in collaboration with the Regional Government of Andalucía, concluded its calendar of events in the Andalusian community, which began in 2023, with Latin GRAMMY® Celebra: La Musica de Andalucía in Seville, Spain, paying tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing both the past, present and future.
For nearly a decade, Bulova has been the exclusive timekeeper of the Latin GRAMMY Awards, measuring every beat, every set, and every unforgettable moment of The Biggest Night in Latin Music®. As part of their ongoing commitment, Bulova is an Official Sponsor of the Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere and the 26th Annual Latin GRAMMY Awards and Red Carpet, as well as the Official Latin GRAMMY Party. Bulova and The Latin Recording Academy® continue to join forces annually to collaborate on the Latin GRAMMY special edition watch collection, with sales helping to further advance The Latin Academy’s mission of nurturing, celebrating, honoring and elevating Latin music and its creators around the world. In addition, their commitment extends into the social sphere, where the brand highlights first-time Latin GRAMMY winners in a digital series, Primeras Veces. In 2025, the series features interviews and performances by the Best New Artist Nominees for the 26th Annual Latin GRAMMYs.
Espolòn Tequila returns as the Official Tequila Sponsor of the 26th Annual Latin GRAMMY Awards®, marking its second consecutive year celebrating Hispanic creativity in music and culture. As an Official Sponsor of Latin GRAMMY Week, Espolòn will support the Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, Latin GRAMMY Red Carpet, and Latin GRAMMY Official Party. Throughout the week, Espolòn will showcase its bold spirit and signature edge with eye-catching experiences featuring a variety of specialty cocktails including the specialty Espolòn Margarita, Espolòn Paloma, and Espolòn Spicy Margarita. In celebration of this year’s awards, Espolòn also launched and promoted a sweepstakes, offering two fans an unforgettable VIP Latin GRAMMY experience.
At the 26th Annual Latin GRAMMYs, Hyundai takes the spotlight featuring the all-new Palisade – activating a dynamic cultural platform that celebrates what’s next in Latin music and design. Owning a Hyundai-branded stage, the brand partners with rising artist, Annasofia who embodies innovation and ambition, capturing their journey from red carpet arrival to an exclusive ride-along experience aboard the Hyundai Palisade. Through dynamic storytelling, social-first content, and high-impact red-carpet moments, the Hyundai Palisade drives the future forward - showcasing how performance, creativity, and cultural progress move in sync.
In its ninth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor, and will also sponsor the Official Backstage Talent Gift Lounge, Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, the 26th Annual Latin GRAMMY Awards and Red Carpet and the Latin GRAMMY Official Party. The brand will feature a number of experiences exclusively for Mastercard cardholders on http://www.priceless.com/latingrammys, including private artist Meet & Greets and VIP experiences around Latin GRAMMY Week celebrations. For the fourth year in a row, Mastercard will serve as a Presenting Sponsor for the Best New Artist Showcase, with plans to take the showcase tour to Latin America in 2026. The Latin Recording Academy has also teamed up with Mastercard to offer a first-of-its-kind preferred seating section for nominees, Latin Academy members and select Mastercard holders as well as a special pre-sale to the 26th Annual Latin GRAMMY Awards for all Mastercard cardholders. Further building on its partnership, the brand will launch a new Priceless Moments Digital Content Series, where fans will have an opportunity to enjoy the most iconic moments of Latin GRAMMY week celebration, including artists reactions to being a Latin GRAMMY winner and behind-the-scenes access to The Biggest Night in Latin Music. The Priceless Moments Digital Series will be available across Latin GRAMMY and Mastercard social channels.
Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content available as reels on Facebook and Instagram.
Microsoft, in collaboration with Latin GRAMMY nominees Alleh and Yorghaki, are joining forces for an exciting multi-platform campaign debuting at the 26th Annual Latin GRAMMY Awards®. Together, they introduce a new way to interact with your computer through Copilot on Windows 11 including Voice & Vision. With your permission, Copilot on Windows can listen, answer, and collaborate with you to solve problems or spark ideas. This partnership celebrates how technology and creativity come together to empower human potential, enhance productivity, inspire imagination, and amplify the next generation of voices through powerful, talent-driven storytelling and cultural moments.
For the second year in a row, POND’S is the Official Digital Sponsor of the 2025 Latin GRAMMYs, bringing skincare, beauty, and music together to celebrate radiance in all its forms. On the road to Latin music’s biggest night, POND’S joins an emerging nominee/creator for an exclusive ‘Get Ready With Me’ experience that captures the rituals and skincare moments powering her confidence. From cleansing with POND’S Cold Cream to hydrating with POND’S Fresh Hydration Gel Moisturizer, we see how glowing skin becomes her ultimate red-carpet prep. It’s her moment — “Me Toca” — to shine, powered by POND’S.
P&G returns to the Latin GRAMMYs for the second year, with six brands activating in a social-first content series showcasing how P&G brands support Latinos’ everyday life and keep homes fresh through the lens of music and the Latin GRAMMYs. Always empowers a dancer’s journey, Dawn makes cleanup quick so you can get back to the rhythm you love, Gain celebrates the art of music-making, Downy delivers scents that inspire confidence and style, and Tide keeps clothes clean and fresh. Finally, Swiffer takes center stage through playful moments with a creative branded activation that turns the product into a mic stand — ensuring Swiffer truly owns the shine of the night. The campaign features cross-platform extensions into the broadcast of the Latin GRAMMYs and TelevisaUnivision’s streaming platform ViX.
Starbucks returns to the Latin GRAMMYs as the Official Coffee Sponsor, sharing and crafting holiday joy in the Starbucks Red Carpet Coffee Bar. This year, café y cultura will collide on The Biggest Night in Latin Music®, to spotlight how Starbucks draws us together. Artists will experience the Starbucks holiday magic at the event with the return of the Starbucks Red Carpet Coffee Bar and a new dedicated bar in the Media Center where they will be serving Starbucks holiday beverages. And, the social-first campaign, "En Tus Manos" (In Your Hands), created by artist and creator Sofia Reyes, will highlight Starbucks as a symbol of connection and celebration. This season, Starbucks will draw us together, one café, one canción, and one shared moment at a time.
Toyota returns to the 26th Annual Latin GRAMMY Awards, delivering late-night energy and excitement with the Toyota Crown Signia as the co-star. Featuring Latin GRAMMY-nominated artist Trueno, Toyota captures the thrill of the after-party in a custom spot airing during the show, where confidence, style, and spontaneity keep the night alive. Set to one of his latest tracks, the spot showcases unforgettable moments powered by the Crown Signia’s bold style and spirit. Toyota will engage with viewers across social media through Univision, Toyota Latino channels, and on ViX, celebrating the rhythm, passion, and drive of Latin music. Porque cuando la noche pide after…We Got You.
For the first time during the Latin GRAMMYs, Universal Pictures and TelevisaUnivision will join forces in a social-first campaign to create awareness for the release of Wicked: For Good* on November 21. The concept is designed to drive audience excitement leading up to the Latin GRAMMYs by leveraging Noche de Estrellas pre-show hosts Chiqui Delgado and Alejandra Espinoza. The social pieces will seamlessly integrate the film’s themes of sisterhood and transformation, including a special recorded message from Wicked: For Good stars Cynthia Erivo and Ariana Grande, and culminate in a glamourous red-carpet reveal from Chiqui and Alejandra. The night of the Latin GRAMMYs will have a wicked touch.
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About The Latin Recording Academy
The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
MEDIA CONTACTS
TelevisaUnivision
Anna Negrón, Senior Director of Corporate Communications
The Latin Recording Academy
Nathalie Alberto, Communications Director, The Latin Recording Academy
News
Bad Bunny, CA7RIEL & Paco Amoroso, Chuwi, Fuerza Regida, KAROL G and Marco Antonio Solís Join The Lineup For The 26th Annual Latin GRAMMY Awards®
Latin GRAMMYs/Nov 04, 2025 - 02:00 PM
The Latin GRAMMYs® will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13.
Click here for images
MIAMI (NOVEMBER 4, 2025) — The Latin Recording Academy® announced additional performers for the 26th Annual Latin GRAMMY Awards®. The lineup includes current nominees Bad Bunny, CA7RIEL & Paco Amoroso, KAROL G and Jesús Ortiz Paz (Fuerza Regida). Also set to perform are Chuwi, Fuerza Regida and five-time Latin GRAMMY® winner Marco Antonio Solís.
For this year’s Latin GRAMMYs®, Bad Bunny leads the pack with 12 nominations including Record Of The Year, Album Of The Year, Song Of The Year, Best Urban/Urban Fusion Performance, Best Reggaeton Performance, Best Urban Music Album, Best Urban Song, Best Roots Song and Best Short Form Music Video. CA7RIEL & Paco Amoroso earned 10 nominations including Record Of The Year, Album Of The Year, Song Of The Year, Best Pop Song, Best Alternative Music Album, Best Alternative Song, Best Short Form Music Video and Best Long Form Music Video. KAROL G received three nominations including Record Of The Year, Song Of The Year and Best Tropical Song, while Jesús Ortiz Paz (Fuerza Regida) was nominated for Best Regional Song.
Previously announced performers included current nominees Pepe Aguilar, Aitana, Rauw Alejandro, Edgar Barrera, Ivan Cornejo, DannyLux, Gloria Estefan, Joaquina, Kakalo, Carín León, Liniker, Morat, Christian Nodal, Los Tigres del Norte, Nathy Peluso, Elena Rose, Alejandro Sanz and Adelaido “Payo” Solís III (Grupo Frontera), as well as Latin GRAMMY® winners Grupo Frontera, eight-time GRAMMY® winner Kacey Musgraves, three-time Latin GRAMMY® winner Carlos Santana and the 2025 Person of the Year, Raphael.
The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).
The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® moments will be announced soon.
For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).
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ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
MEDIA CONTACT:
The Latin Recording Academy
Iveliesse Malavé
News
Gloria Estefan Joins Latin GRAMMY In The Schools™ Benefiting James H. Bright/JW Johnson Elementary School In Miami, FL
Latin GRAMMYs/Nov 04, 2025 - 08:45 AM
Event Sponsored by Sony Music Group’s Beyond The Instrument Initiative to Expand Access to Music Education
The Program Pays Homage to the Legacy of Gloria’s late mother Gloria Fajardo, who served as an educator at the school for more than 20 years honoring her roots
Click here to download image
Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation
MIAMI (NOVEMBER 4, 2025) — The Latin GRAMMY Cultural Foundation®, together with Sony Music Group’s Beyond The Instrument initiative, today hosted an event with multi–Latin GRAMMY® and GRAMMY®–winning artist and 2008 Latin Recording Academy Person of the Year™, Gloria Estefan, at James H. Bright / JW Johnson Elementary School, part of Miami-Dade County Public Schools in South Florida. The school recently received a grant to provide deserving students with music education experiences and new musical equipment.
The Miami based elementary school plays a pivotal role in honoring Gloria’s roots, as her late mother Gloria Fajardo, served as an educator for more than twenty years. This homecoming marks a milestone moment, coming full circle celebrating the past, present and future. As part of the celebration, the students performed a special tribute of “Mi Tierra” and “Conga”. Leading up to the program, the students participated in percussion classes led by Alexis Soto, recipient of the Tuition Assistance Scholarship from 2016-2019, who is giving back to the community as part of the Foundation’s Scholarship Alumni Network.
“Returning to James H. Bright/JW Johnson Elementary School is deeply personal for me. This is where my mother, Gloria Fajardo, dedicated more than two decades of her life as an educator — inspiring generations of students to dream, learn, and believe in themselves. Music was always a central part of our home and our family, and I know she would be so proud to see the next generation of young minds being nurtured through it. Supporting music education is not just about fostering future artists; it’s about giving children the tools to express themselves, to build confidence, and to connect with their culture and community. To be able to honor my mother’s legacy in this very special way means the world to me,” said Gloria Estefan.
“As Miami-Dade County Public Schools celebrates 140 years of educational excellence, we are reminded that our legacy is built not only on academics, but on the arts, culture, and the power of community,” said Miami-Dade County Public Schools Superintendent Dr. Jose L. Dotres. "This partnership with the Latin GRAMMY Cultural Foundation and Gloria Estefan honors the educators who came before us, like Gloria’s mother, and uplifts the students who will carry our story forward."
“Each Latin GRAMMY In The Schools event further advances the Foundation’s mission of ensuring the legacy of Latin music and its creators, and we are grateful to Gloria and our partners at Sony Music Group for their generosity,” said Raquel “Rocky” Egusquiza, Executive Director, Latin GRAMMY Cultural Foundation. “This occasion holds a heartfelt thread of connection, as my late mother was also an educator, and it is beautiful to witness the powerful legacy that Gloria’s mother left behind for this school and its students.”
Launched in 2021, Sony Music Group’s Beyond The Instrument program is designed to advance equity and expand access to cutting-edge music technology education for students in traditionally underfunded schools and districts. Through this initiative, students gain hands-on experience with modern music tools and creative mentorship from Sony Music artists and songwriters. Last year, Sony Music artist Carlos Vives joined the program through his participation in the Latin GRAMMY In The Schools initiative at Miami Senior High School. To date, Beyond The Instrument has made an impact in schools across California, Tennessee, Florida, Canada and London, inspiring the next generation of diverse creators and innovators in music.
“We’re thrilled to collaborate with this incredible group of individuals to not only honor the legacy of Gloria’s mother as an educator, but also provide students with meaningful access to music education and resources that can inspire their futures,” said Towalame Austin, Executive Vice President, Philanthropy, Social Impact and Environment, Sony Music Group. “Moments like these remind us of the transformative power of music in shaping lives and communities.”
Since its inception, the Latin GRAMMY In The Schools program has benefited educational institutions in various cities across the United States, including Aransas Pass, Dallas, Detroit, Kansas City, Las Vegas, Los Angeles, Chicago, Miami, New York, and San Antonio, as well as internationally in Buenos Aires, Argentina; Mexico City, Mexico; Panama City, Panama, Arecibo, Humacao, Yauco, and San Juan in Puerto Rico; and Sevilla, Spain.
Latin GRAMMY In The Schools is an educational program that informs and connects music students with professionals in the Latin music industry, supporting educational music departments that face financial limitations. The Foundation invites professional musicians, artists, and sound engineers to visit middle and high schools, universities, or music education institutions and share their personal stories and experiences with students, highlighting the effort it takes to overcome career obstacles. The goal is for students to learn to optimize the educational opportunities presented to them, giving them an advantage and strong academic preparation to be able to compete in the music industry.
Among the artists who have participated in this program are: Ángela Aguilar, David Bisbal, Marilina Bertoldi, Miguel Bosé, Calle 13, Pedro Capó, Camilo, Chino & Nacho, Chiquis, Luis Coronel, Silvestre Dangond, Erika Ender, Joss Favela, Fonseca, Luis Fonsi, El Fantasma, Becky G, Karol G, Kany García, Gente de Zona, Leslie Grace, Carlos Jean, Jesse & Joy, Natalia Lafourcade, Poncho Lizárraga, Lin-Manuel Miranda, Mau y Ricky, Claudia Montero, Ednita Nazario, Christian Nodal, Laura Pausini, Ángel "Cucco" Peña, Mireya Ramos, Prince Royce, Gilberto Santa Rosa, Noel Scharjris, Olga Tañón, Thalía, Christian Serratos, Diego Torres, Carlos Vives, Wisin, and Sebastián Yatra.
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ABOUT GLORIA ESTEFAN:
Gloria Estefan is one of the best-selling and most-acclaimed Latin artists of all-time. In addition to having sold over 100 million records, the Cuban-American icon is a multi- GRAMMY® and Latin GRAMMY® award winner. Having laid the foundation for the explosion of Latin music today, Estefan was recognized as the 2008 Latin Recording Academy Person of the Year™, and she later received the Presidential Medal of Freedom in 2015. A decade ago, she also branched out into Broadway as the co-creator of the Tony-nominated musical “On Your Feet!” with her husband Emilio Estefan. To celebrate 50 years in the industry, Estefan released her latest album Raíces back in May, which marked her first full Spanish-language LP in 18 years. Throughout her career, she has collaborated with acts like Shakira, Jennifer Lopez, Santana, and N’SYNC.
ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:
The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.
ABOUT SONY MUSIC ENTERTAINMENT:
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.
MEDIA CONTACTS:
The Latin Recording Academy
Nathalie Alberto
Sony Music
Melissa Cusack
News
Maluma And Roselyn Sánchez To Host The 26th Annual Latin GRAMMY Awards®
Latin GRAMMYs/Oct 29, 2025 - 01:00 PM
The Latin GRAMMYs® will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13
Click here for images
MIAMI (OCTOBER 29, 2025) — The Latin Recording Academy® announced today that Latin GRAMMY® winner and GRAMMY® nominee Maluma and internationally renowned actress, producer, and Latin GRAMMY® nominee Roselyn Sánchez will host the 26th Annual Latin GRAMMY Awards®.
Making his hosting debut, Maluma has a total of twenty career Latin GRAMMY® nominations, having won Best Contemporary Pop Vocal Album for his third studio album F.A.M.E. in 2018 at the 19th Annual Latin GRAMMY® Awards. Previous Latin GRAMMY® nominee Roselyn Sánchez returns for the eighth time after hosting the 16th, 17th, 18th, 20th, 22nd, 24th and 25th Annual Latin GRAMMY Awards®.
The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).
The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® moments will be announced soon.
For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).
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ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
MEDIA CONTACT:
The Latin Recording Academy
Iveliesse Malavé