Darumas

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Emerging Artist Intensive

Emerging Talent Intensive

*The immersive learning experience, presented by TikTok, debuts abroad guiding aspiring* 

*music creators through production, songwriting, stage performance techniques* 

*and music business*

 

*Click [here](https://url.us.m.mimecastprotect.com/s/XdfZCL923pUY297YUBf0fyKVy1?domain=dam.gettyimages.com) for more images*

*Credit: Ángel Delgado/Getty Images for the Latin GRAMMY Cultural Foundation*

**MEXICO CITY (MAY 23, 2025)** – The Latin GRAMMY Cultural Foundation®, in partnership with Berklee Global, hosted the second Emerging Talent Intensive Program, marking its international debut, at Rec Música in Mexico City. The immersive learning experience, presented by TikTok, took place over two days guiding 100 aspiring music creators through workshops focused on production, the essentials of songwriting including lyric and harmony analysis, song structure, stage performance and marketing music from conception to completion.

The curriculum was led by Berklee College of Music’s faculty professor **Enrique González Müller** and vocalist and educator, **Kaimy Masse**, alongside instructors from Rec Música including producer, arranger and pianist **José Miguel Quijano Toledo**, and producer and Jazz bassist **Juan Carlos Sardaneta Cesari**. Additionally, Latin music industry leaders joined the program, including Latin GRAMMY®-winning composer **Mónica Vélez** and Latin GRAMMY nominees **Horacio Palencia**, **León Leiden** and **Paty Cantú**, who also served as an official sponsor, as did Fiesta Americana and Kaiser.

"Berklee Global, the Latin GRAMMY Cultural Foundation, and Rec Música have collaborated to create a program designed to equip today’s musicians with integrated skills across songwriting, production, performance and music business—all essential areas in the contemporary music industry,” said González Müller. “Educators from Berklee and Rec Música worked closely to develop custom, symbiotic teaching content with a focus on highlighting and engaging local Mexican artists’ music. The program—made possible through the generous support of TikTok—exemplifies music education excellence, uplifts local culture, and fosters ongoing collaboration within a transformative global network."

"For TikTok, music is part of our DNA," said **Laura Reyna**, Public Policy Manager for Latin America. "We have proudly taken our musical passion to concrete actions that have revolutionized music. Today, we are not only an ally of established artists, we are a catalyst for new talent and have established extraordinary partnerships with institutions such as The Latin GRAMMY Cultural Foundation. Intensive programs like this help us continue to democratize the industry, remove barriers and professionalize those who have something to tell the world with their voice, an instrument and a melody that we will never forget."

"We are grateful to our partners for their support in bringing the second Emerging Talent Intensive Program to Mexico, marking its international debut thanks to the generous support of TikTok, Fiesta Americana, Kaiser and Paty Cantú," said **Raquel “Rocky” Egusquiza**, Executive Director of the Latin GRAMMY Cultural Foundation. "Together, we are empowering communities through Latin music and culture. "

The Emerging Talent Intensive Program was launched earlier this year, and creates engaging, accessible experiences for aspiring performing artists. The program offers students the opportunity to participate in hands-on training through classes and jam sessions based on the broad and dynamic curriculum offered by Berklee College of Music professors and Latin GRAMMY Cultural Foundation guest panelists. 

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at [www.latingrammyculturalfoundation.org](https://www.www.latingrammyculturalfoundation.org/en).

# # #

**ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:**

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12.5 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit [latingrammyculturalfoundation.org](https://www.www.latingrammyculturalfoundation.org/en) or our Facebook page. And follow us @latingrammyfdn on [X](https://www.x.com/latingrammyfdn) and [Instagram](https://www.instagram.com/latingrammyfdn), and at Latin GRAMMY Cultural Foundation on [Facebook](https://www.facebook.com/LatinGRAMMYCulturalFoundation) and [LinkedIn](https://www.linkedin.com/LatinGRAMMYCulturalFoundation).

**ABOUT BERKLEE GLOBAL:**

The Berklee Global division (BG) leads Berklee’s global engagement strategy with the goal of bringing a global perspective to Berklee’s overall institutional direction and creating new models for artistic, educational, and cultural exchange. BG oversees several key initiatives, including Berklee on the Road, a hallmark program that began with the launch of the Berklee at Umbria Jazz Clinics in 1985 and exemplifies Berklee’s commitment to bringing the classroom to the world—and the world into our classroom. Berklee on the Road programs have been delivered on six continents in 20 countries. BG also oversees the Berklee Global Partners Network—established in 1993 as a collective of independent music institutions, now comprising 24 partners across 22 countries. In 2020, Berklee launched Berklee Abu Dhabi, the institution’s first center in the MENA region, playing a key role in shaping the creative and artistic landscape of Abu Dhabi and the region by offering world-class educational programs, industry-focused initiatives, and the production of regional and international award-winning artists. Berklee’s reputation as a premier destination for the study of contemporary music and the performing arts is strengthened by this dynamic global presence and its leadership in delivering transformative learning experiences worldwide.

**ABOUT TIKTOK:**

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include Mexico City, New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.

**MEDIA CONTACTS:**

**The Latin Recording Academy**

Nathalie Alberto 

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**TikTok**

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Emerging Talent Intensive Program In Mexico City

The Latin GRAMMY Cultural Foundation®, In Partnership With Berklee Global, Host The Emerging Talent Intensive Program At Rec Música In Mexico City

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**For recordings released: June 1, 2024 – May 31, 2025**

| **APRIL 1** | ONLINE ENTRY PROCESS (OEP) ONE ROUND ONLY |
|----------|----------|
| **JULY 28** | 1st ROUND ONLINE VOTING |
| **SEPT. 17** | NOMINATIONS ANNOUNCEMENT |
| **OCT. 1** | FINAL ROUND ONLINE VOTING |
| **NOV. 13** | 26th ANNUAL LATIN GRAMMY AWARDS® |

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26th Annual Latin GRAMMY Awards®

Latin Music Educator Award

*The first honoree will be recognized during the Special Awards Presentation at the* 

*26th Annual Latin GRAMMY Week in Las Vegas*

*Applications now [open](https://lgcf.smapply.io), deadline to apply is September 5, 2025, at 11:59 p.m. ET* 

**MIAMI (JUNE 26, 2025)** — The Latin Recording Academy ®, in partnership with the Latin GRAMMY Cultural Foundation®, is proud to announce the launch of the Latin Music Educator Award. 

This new distinction will honor one exceptional educator from the global music community who is making a significant impact by incorporating Latin music into their curriculum. Applications are now open to educators worldwide currently teaching kindergarten through high school in a public, private or charter school, who speak Spanish, Portuguese, English or any native dialect. 

The inaugural recipient will be honored at the Special Awards Presentation during the 26th Annual Latin GRAMMY Week in Las Vegas this November. Additional details will be shared in the coming months.

“Educators are pivotal in nurturing and shaping the future of Latin music and its creators,” said **Manuel Abud**, CEO of The Latin Recording Academy. “Together with the Latin GRAMMY Cultural Foundation, we are proud to honor those who ensure the enduring legacy of Latin music.”

The honoree will receive an all-expenses-paid trip for themselves and a guest to attend the Special Awards Presentation. Additionally, the recipient’s school music program will receive a $10,000 instrument donation to support continued music education. 

To apply and view guidelines, click [here](https://lgcf.smapply.io). Application materials can be submitted in English, Spanish or Portuguese. The deadline to apply is September 5, 2025, at 11:59 p.m. ET. If you have any additional questions, please email [LGCF@grammy.com](LGCF@grammy.com) and/or visit <http://www.latingrammyculturalfoundation.org/en>.

	###	

**ABOUT THE LATIN RECORDING ACADEMY:**

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit [LatinGRAMMY.com](https://www.latingrammy.com/en). 

**ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:**

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12.5 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit [latingrammyculturalfoundation.org](http://www.latingrammyculturalfoundation.org/en) or our Facebook page. And follow us @latingrammyfdn on [X](https://www.x.com/latingrammyfdn) and [Instagram](https://www.instagram.com/latingrammyfdn), and at Latin GRAMMY Cultural Foundation on [Facebook](https://www.facebook.com/latingrammyculturalfoundation) and [LinkedIn](https://www.linkedin.com/showcase/latingrammyculturalfoundation).

**MEDIA CONTACT:**

**The Latin Recording Academy**

Nathalie Alberto

[Nathalie.alberto@grammy.com](Nathalie.alberto@grammy.com)

Launches The Latin Music Educator Award

The Latin Recording Academy® In Partnership With The Latin GRAMMY Cultural Foundation Launches The Latin Music Educator Award

POTY 2025

*The artist will be honored at a special gala on November 12 in Las Vegas, during* 

*Latin GRAMMY® Week*

 

*Credit: syxestudio*

*Click [here](https://grammy4-my.sharepoint.com/:f:/g/personal/daniela_mederos_grammy_com/ErXanF_fnJlFhJJeaZTqJj8BhJ4vbCvSrCHepDDT1tFDNQ?e=DskOfY) to access the image in high resolution*

**MIAMI (JUNE 3, 2025)** – The Latin Recording Academy® announced that **Raphael** will be the 2025 Latin Recording Academy Person of the Year™.

Raphael will be honored for his more than six-decade career as a multifaceted singer and performer, which has established him as a true ambassador of Latin music worldwide. The artist will be celebrated at a special gala featuring a heartfelt tribute concert with renditions of his renowned repertoire, performed by a star-studded lineup of singers and friends. The gala is set to take place on November 12 in Las Vegas during Latin GRAMMY® Week.

“We feel tremendously proud to pay this well-deserved tribute to Raphael for an exemplary artistic career that has transcended borders and languages,” said **Manuel Abud**, CEO of The Latin Recording Academy. “His unmistakable style, resilience, and constant reinvention have kept him relevant throughout the decades, making him a source of inspiration for new generations of Latin music creators.”

“I feel deeply grateful to The Latin Recording Academy for this recognition that I have dreamed of receiving for many years. Being named Person of the Year thrills me immensely; it's the best way to celebrate so many years of dedication and love for music,” said **Raphael**. “Thank you to the audiences that have always stood by my side, to my dear colleagues, and the entire music industry. It's an honor I will always carry in my heart. I look forward to reuniting with everyone in November to celebrate together and give back all that affection through songs. A huge hug and my most sincere gratitude.”

Rafael Martos, known artistically as Raphael, was born in Linares, Spain, in 1943. Raised in Madrid, he discovered his passion at the age of four, and at nine he won the Best Child Voice in Europe award at the prestigious Salzburg Festival. He achieved international recognition after representing Spain in the Eurovision Song Contest with “Yo Soy Aquél” (1966) and “Hablemos Del Amor” (1967), and performing on the legendary *The* *Ed Sullivan Show* in 1970, among other highly acclaimed programs. His musical impact was complemented by a successful film career, appearing in movies like *Al Ponerse El Sol* (Mario Camus, 1967), *El Golfo* (Vicente Escrivá, 1969), and *Mi Gran Noche* (Álex de la Iglesia, 2015). With an extraordinary voice and a distinctive performing style, Raphael pioneered the internationalization of melodic songs. He has performed remarkable works written specifically for him by renowned songwriters like Manuel Alejandro and José Luis Perales, with hits such as “Digan Lo Que Digan”, “Qué Sabe Nadie” or “Escándalo”. He has performed at renowned venues like Madison Square Garden, the Olympia in Paris and the National Auditorium in Mexico. Throughout his career, Raphael has shown an impressive ability to evolve while staying true to a style that reflects his unique identity. In recent years he has released albums such as *Victoria* and his most recent *Ayer...Aún,* which includes a posthumous duet with Édith Piaf, his great reference. He has also been the subject of the documentary *Raphaelismo*, an intimate look at his life and career. After overcoming a brain lymphoma diagnosed at the end of 2024, he announced his return to the stage this year with *Raphaelísimo*, a new tour that will take him across Spain and Latin America. At 82, Raphael continues to sell out theaters, arenas, and stadiums with the same passion as on day one, and his influence has inspired numerous music creators worldwide.

The Latin Recording Academy Person of the Year honors musicians and their artistic achievements in the Latin music industry, as well as their humanitarian efforts. The past honorees are **Carlos Vives** (2024), **Laura Pausini** (2023), **Marco Antonio Solís** (2022), **Rubén Blades** (2021), **Juanes** (2019), **Maná** (2018), **Alejandro Sanz** (2017), **Marc Anthony** (2016), **Roberto Carlos** (2015), **Joan Manuel Serrat** (2014), **Miguel Bosé** (2013), **Caetano Veloso** (2012), **Shakira** (2011), **Plácido Domingo** (2010), **Juan Gabriel** (2009), **Gloria Estefan** (2008), **Juan Luis Guerra** (2007), **Ricky Martin** (2006), **José José** (2005), **Carlos Santana** (2004), **Gilberto Gil** (2003), **Vicente Fernández** (2002), **Julio Iglesias** (2001) and **Emilio Estefan** (2000).

Net proceeds from The Latin Academy Person of the Year Gala will go toward the charitable work of the Latin GRAMMY Cultural Foundation.

###

**ABOUT THE LATIN RECORDING ACADEMY:**

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit [LatinGRAMMY.com](https://www.latingrammy.com/en).

**ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:**

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12.5 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit [latingrammyculturalfoundation.org](https://www.latingrammyculturalfoundation.org/en) or our Facebook page. And follow us @latingrammyfdn on [X](https://www.x.com/latingrammyfdn) and [Instagram](https://www.instagram.com/latingrammyfdn), and at Latin GRAMMY Cultural Foundation on [Facebook](https://www.facebook.com/latingrammyculturalfoundation) and [LinkedIn](https://www.linkedin.com/showcase/latingrammyculturalfoundation).

**MEDIA CONTACT:**

**The Latin Recording Academy**

Iveliesse Malavé

[ive@grammy.com](ive@grammy.com)

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25.a Annual Latin GRAMMY Awards

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