Bulova, Frontera Wines, Jose Cuervo, Mastercard, McDonald’s, Meta, Old Parr Whisky, Verizon, and Walmart Gather to Celebrate The Biggest Night in Latin Music® 

Univision and The Latin Recording Academy Team Up with First Time Sponsors Clinique and Sally Hansen, as well as Returning Sponsor, Ford, for Digital-Only Content Available on Univision Platforms

MIAMI – NOVEMBER 10, 2021 – Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and The Latin Recording Academy® today announced the complete lineup of sponsors coming together to celebrate The Biggest Night in Latin Music – the 22nd Annual Latin GRAMMY Awards®. Featuring a mix of longstanding and first-time sponsors, this year’s partners include Bulova, Frontera Wines, Mastercard, McDonald’s, Verizon, and Walmart, plus first-time partners Jose Cuervo Reserva de la Familia, Meta, and Old Parr Whisky, and the debut of digital-only sponsors Clinique and Sally Hansen, as well as returning sponsor Ford, uniting to embrace this year’s theme of "Rediscovering Life Through Music." The Latin GRAMMY Awards will air live on Univision on Thursday, November 18, 2021, at 8 p.m. ET/PT (7 p.m. CT).

“We are excited to collaborate with The Latin Recording Academy and this year’s partners to unveil unprecedented multi-platform innovations as part of the 22nd annual celebration,” said Donna Speciale, president of advertising sales and marketing at Univision Communications Inc. “Music is the great cultural unifier, and now, more than ever, with the tremendous growth of the Hispanic population and influence, the Latin GRAMMYs offers a huge opportunity for brands to reach and engage with new, growing audiences in-language and in-culture. We thank this year’s sponsors for investing in our community and look forward to showcasing the latest, best-in-class activations for The Biggest Night in Latin Music.”

“The Latin Recording Academy takes pride in being an inclusive cultural institution that enables artists and audiences to share their heritage through music, and we are humbled to partner with brands that share similar values as our own,” said Davina Aryeh, Chief Business Development Officer at The Latin Recording Academy. “This year’s Latin GRAMMYs are returning to Las Vegas with strong support from long standing brands and new ones, and we are thankful to our partners for supporting us as we continue to advance our mission to nurture, celebrate, honor and elevate Latin music and its creators.”

In honor of returning global sponsor Bulova’s emblematic History of Firsts, the brand is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winners a special edition watch to mark the milestone. Bulova will also present a digital series showcasing this year’s Best New Artist nominees, where audiences will get to know the artists through a series of interviews and performances, along with a special look at a Latin GRAMMY edition Bulova timepiece.

Frontera Wines returns for the second consecutive year as the official wine sponsor of the Latin GRAMMY Awards. Their partnership includes a special collaboration with Mexican-American artist Edgar Medina, who will share a new work celebrating Latin culture and its ties to deep artistic expression. Inspired by bold colors, vibrant music, and a deep sense of the passion of life, “Rhythms of Imagination” brings these emotions to life on canvas. Showcasing art as a collaborative effort, Edgar will be weaving in pieces of canvas created by nominees in the days leading up to this year’s Latin GRAMMY Awards in the Official Talent Gift Lounge. The finished piece will be auctioned off on CharityBuzz starting November 30th, with proceeds supporting the Latin GRAMMY Cultural Foundation®.

Jose Cuervo Reserva de la Familia comes on board as the official tequila sponsor of the Biggest Night in Latin Music. In their inaugural year of sponsorship, Jose Cuervo Reserva de la Familia will be encouraging nominees, performers and music-lovers alike to come together for this special occasion and celebrate all three expressions of this ultra-premium tequila at branded bars during the Latin GRAMMY Awards and the Official Latin GRAMMY After Party. In addition, Jose Cuervo’s crown jewel will also have a presence at the Official Talent Lounge where they will host a bar to share the brand’s carefully crafted portfolio. 

Mastercard, a returning global sponsor, continues to grow its partnership with The Latin Recording Academy. This year, Mastercard is sponsoring the Nominee Diaries Content Series, where they will highlight what it means to be nominated for Latin GRAMMY and how it’s a priceless experience in an artist’s career. Exclusive content from the series will also live on priceless.com, where the artists will have a special promotion with benefits to the Latin GRAMMY Cultural Foundation. Mastercard will also be an Official sponsor of the Talent Gift Lounge, where the brand will gift its latest Priceless fragrance to all the performers and presenters of the 22nd Annual Latin GRAMMY Awards, and where they will showcase their multisensory branding approach combining dual fragrances into one unique collection. During Latin GRAMMY week in Las Vegas, Mastercard will host a hybrid in-person and Virtual Meet & Greet with their brand ambassadors, Domino Saints, as well as a Latin GRAMMY nominee where they will discuss the importance of inclusion and diversity in the Latin music community. Domino Saints will also have a special performance during the Official Latin GRAMMY After Party.

Returning for the 14th consecutive year, McDonald’s continues their commitment to elevating the stories of the Latino community through Ritmo y Color – a new experience celebrating today’s leading Latin Urban voices and visual storytellers. This unique fusion of music and art will culminate week of Latin GRAMMY, where McDonald’s takes it a step further by using its third and final installment to showcase the women of Ritmo y Color: Cazzu, Mariah Angeliq & visual artist Kelly Perez. Through TV elements and activations during Leading Ladies, Person of the Year and night of the show, McDonald’s will invite fans to RSVP for the virtual concert taking place on Sunday, November 21 at 8pm ET. Creating a space for fans to hear, see, and celebrate Latino culture, Cazzu and Mariah Angeliq will perform their hits while Perez’s artwork dresses the concert stage.

Meta will join the Biggest Night in Latin Music for the first time as the official hardware sponsor of the Latin GRAMMY Awards, spotlighting the importance of helping people connect anytime and anywhere via its Portal Go and recently released smart eyewear, Ray-Ban Stories. During the Noche de Estrellas pre-show, Meta will partner with official brand ambassador and Latin GRAMMY nominee, Camilo using Ray-Ban Stories on the red carpet, capturing the most behind-the-scenes moments. During the telecast, the social technology company will offer fans an exclusive look into the real, authentic conversations between Camilo and his family via the Portal Go through his Latin GRAMMY journey.

First-time sponsor Old Parr Whisky will kick-off their partnership with the Latin Recording Academy as Presenting Sponsor of two Virtual Latin GRAMMY Acoustic Sessions featuring Pablo Alborán on Nov. 7 and with Michel Teló on Nov 14 including a performance and special Q&A with each artist where they will discuss how they celebrate the golden moments in their lives, those special times towards the end of the day when the weight of responsibility is lifted from their shoulders, and all the possibilities of the time ahead become apparent. Old Parr Whisky will also be sponsoring a content series that will live on the Latin GRAMMY social media platforms highlighting how Latin GRAMMY nominees “Flip the Script” from work to play. In addition, Old Parr Whisky will host a bar at the Latin Recording Academy Person of the Year Gala, Latin GRAMMY Awards and Official Latin GRAMMY After Party featuring a signature Old Parr Whisky Latin GRAMMY cocktail.

Returning sponsor, Verizon, has partnered with Univision and the 22nd annual Latin GRAMMY Awards for a 5G enhanced experience, the Verizon 5G Portal, which brings fans closer to the hottest artists and the red carpet from the comfort of their own home. Users who access the portal via verizon.com/5Gportal will be transported onto the red carpet, backstage and into the press room for The Biggest Night in Latin Music. Additionally, Verizon is offering a limited number of in-person tickets for Verizon Up members to attend the show in Las Vegas, dropping on November 11th via the My Verizon app.

This year, the Latin GRAMMYs will jump start the holiday season for Walmart. Returning for its 12^th consecutive show, Walmart will team up with Univision and LARAS to highlight a season of collective joy and dive into traditions, old and new, that bring the Hispanic community together through a week-long celebration featuring immersive activations and in-show integrations, plus shoppable branded content across social media leading into The Biggest Night in Latin Music. 

This year, audiences will also be treated to exclusive digital custom content, highlighting the 22^nd Annual Latin GRAMMY Awards, in partnership with the Latin Recording Academy and Univision.

First-time sponsor Clinique joins the celebration with a special content series featuring Univision’s Clarissa Molina’s countdown to Latin GRAMMY. ‘100 Hours Until’ will give fans “real-time” sneak peeks as Clarissa and her friend and make-up artist Gerald Santiago prepare her look for the big night, kicking off with the application of Clinique Moisture Surge 100H – which lasts for 100 hours – and ending with the reveal of her final glam look on the red carpet.

Returning partner Ford will build excitement around The Biggest Night in Latin Music through a special Twitter sponsorship, featuring memorable and exciting moments from past Latin GRAMMY Awards® leading up and during the night of the show available exclusively on Univision’s Twitter handle.

For the first time, Sally Hansen partners with Univision and the Latin Recording Academy to highlight the importance of self-care – of voice, body and mind – among nominated artists. A custom branded Nominee Diaries Series​ will offer music lovers an intimate look into two female nominated artists’ careers, their beauty regimens and how their work has earned them a nomination.

Last year, Univision’s exclusive telecast of the 21st annual Latin GRAMMY Awards stirred audiences across platforms, reaching 5.7 million Total Viewers 2+ on television and delivering new high-water marks on social with 11.8 million total interactions - up +41 percent versus 2019 and nearly three-times more than 2018.  The three-hour telecast averaged 2.1 million Total Viewers 2+, 931,000 Adults 18-49 and 421,000 Adults 18-34, positioning Univision ahead of CBS, NBC and The CW for the entire night with Adults 18-49 and Adults 18-34. 

For more information and latest news, on the 22^nd Annual Latin GRAMMY Awards visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) and Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards, The Biggest Night in Latin Music^®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation^®. For more information, please visit LatinGRAMMY.com.

ABOUT UNIVISION COMMUNICATIONS INC.:

As the leading Spanish-language content and media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The Company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as 10 cable networks including Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The Company’s prominent digital assets include Univision.com, free AVOD streaming service PrendeTV, Univision Now, the largest Hispanic influencer network, and several top-rated apps. For more information, visit corporate.univision.com.

MEDIA CONTACTS:

Univision

Julissa Bonfante

Jbonfante@univision.net

305.894.8635

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The immersive learning experience, presented by TikTok, debuts abroad guiding aspiring

music creators through production, songwriting, stage performance techniques

and music business

Click here for more images

Credit: Ángel Delgado/Getty Images for the Latin GRAMMY Cultural Foundation

MEXICO CITY (MAY 23, 2025) – The Latin GRAMMY Cultural Foundation®, in partnership with Berklee Global, hosted the second Emerging Talent Intensive Program, marking its international debut, at Rec Música in Mexico City. The immersive learning experience, presented by TikTok, took place over two days guiding 100 aspiring music creators through workshops focused on production, the essentials of songwriting including lyric and harmony analysis, song structure, stage performance and marketing music from conception to completion.

The curriculum was led by Berklee College of Music’s faculty professor Enrique González Müller and vocalist and educator, Kaimy Masse, alongside instructors from Rec Música including producer, arranger and pianist José Miguel Quijano Toledo, and producer and Jazz bassist Juan Carlos Sardaneta Cesari. Additionally, Latin music industry leaders joined the program, including Latin GRAMMY®-winning composer Mónica Vélez and Latin GRAMMY nominees Horacio Palencia, León Leiden and Paty Cantú, who also served as an official sponsor, as did Fiesta Americana and Kaiser.

"Berklee Global, the Latin GRAMMY Cultural Foundation, and Rec Música have collaborated to create a program designed to equip today’s musicians with integrated skills across songwriting, production, performance and music business—all essential areas in the contemporary music industry,” said González Müller. “Educators from Berklee and Rec Música worked closely to develop custom, symbiotic teaching content with a focus on highlighting and engaging local Mexican artists’ music. The program—made possible through the generous support of TikTok—exemplifies music education excellence, uplifts local culture, and fosters ongoing collaboration within a transformative global network."

"For TikTok, music is part of our DNA," said Laura Reyna, Public Policy Manager for Latin America. "We have proudly taken our musical passion to concrete actions that have revolutionized music. Today, we are not only an ally of established artists, we are a catalyst for new talent and have established extraordinary partnerships with institutions such as The Latin GRAMMY Cultural Foundation. Intensive programs like this help us continue to democratize the industry, remove barriers and professionalize those who have something to tell the world with their voice, an instrument and a melody that we will never forget."

"We are grateful to our partners for their support in bringing the second Emerging Talent Intensive Program to Mexico, marking its international debut thanks to the generous support of TikTok, Fiesta Americana, Kaiser and Paty Cantú," said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. "Together, we are empowering communities through Latin music and culture. "

The Emerging Talent Intensive Program was launched earlier this year, and creates engaging, accessible experiences for aspiring performing artists. The program offers students the opportunity to participate in hands-on training through classes and jam sessions based on the broad and dynamic curriculum offered by Berklee College of Music professors and Latin GRAMMY Cultural Foundation guest panelists.

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12.5 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT BERKLEE GLOBAL:

The Berklee Global division (BG) leads Berklee’s global engagement strategy with the goal of bringing a global perspective to Berklee’s overall institutional direction and creating new models for artistic, educational, and cultural exchange. BG oversees several key initiatives, including Berklee on the Road, a hallmark program that began with the launch of the Berklee at Umbria Jazz Clinics in 1985 and exemplifies Berklee’s commitment to bringing the classroom to the world—and the world into our classroom. Berklee on the Road programs have been delivered on six continents in 20 countries. BG also oversees the Berklee Global Partners Network—established in 1993 as a collective of independent music institutions, now comprising 24 partners across 22 countries. In 2020, Berklee launched Berklee Abu Dhabi, the institution’s first center in the MENA region, playing a key role in shaping the creative and artistic landscape of Abu Dhabi and the region by offering world-class educational programs, industry-focused initiatives, and the production of regional and international award-winning artists. Berklee’s reputation as a premier destination for the study of contemporary music and the performing arts is strengthened by this dynamic global presence and its leadership in delivering transformative learning experiences worldwide.

ABOUT TIKTOK:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include Mexico City, New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.

MEDIA CONTACTS:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

TikTok

Alexia De la Rosa

alexia.de@tiktok.com

The podcast series debuts with six episodes featuring 12 renowned artists, and is available on the listening platform of your choice

For images click here

Photos Courtesy of The Latin Recording Academy

MIAMI (MAY 13, 2025) – The Latin Recording Academy® announced the debut of their new podcast, Grammofonías. The series debuted with six episodes featuring conversations between 12 renowned artists that explore themes from artistic creativity, friendship and gender to mentorship and musical inspiration, among others.

The featured artists are part of a diverse group that is representative of The Latin Academy’s membership body and reflect its growth and evolution over the last 25 years. Each of the six duets pair artists with long-standing music careers and younger musicians who have a mutual admiration for one another showcasing intimate and unique Latin GRAMMY® moments.

“We are excited to launch a new platform to connect music lovers with the creators who are shaping today’s sound and pushing the boundaries of Latin music,” said Manuel Abud, CEO of The Latin Recording Academy. “This series honors our musical legacy and allows us to share more widely the unique moments that unfold on the Latin GRAMMY stages.”

Grammofonías features in-depth and compelling conversations between the following artists:

• Latin GRAMMY® winner and 2003 Latin Recording Academy Person of the Year™ Gilberto Gil, and Latin GRAMMY nominee João Gomes.

• Multi-Latin GRAMMY and GRAMMY® nominee, Jorge Drexler, and Latin GRAMMY winner, C. Tangana.

• Multi-Latin GRAMMY winner and 2019 Latin Recording Academy Person of the Year, Juanes, and Latin GRAMMY nominee GALE.

• Multi-Latin GRAMMY winner and 2024 Latin Recording Academy Person of the Year, Carlos Vives, and Latin GRAMMY winner and 2020 Leading Ladies of Entertainment honoree, Goyo.

• Latin GRAMMY winner and 2018 Latin Recording Academy Lifetime Achievement Award recipient, Chucho Valdés, and Latin GRAMMY nominee Cimafunk.

• Latin GRAMMY winner and 2023 Leading Ladies honoree, Mon Laferte, and Latin GRAMMY nominee Bruses.

The project was executive produced by Laura Dergal, Head of Marketing & Content Development at The Latin Academy, in partnership with the production company Shake It Easy Media.

Grammofonías are now available to listen, click here, or visit the audio platform of your choice.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs), Instagram (@LatinGRAMMYs), and the  Latin GRAMMYs WhatsApp Channel, and use  #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The Latin GRAMMYs® will air live from the MGM Grand Garden Arena in Las Vegas on Univision; additional Latin GRAMMY® Week events will be held around the city

Nominations will be announced on Wednesday, Sept. 17, and streamed across The Latin Academy’s social channels

MIAMI, FL (APRIL 22, 2025) – The Latin Recording Academy® announced today that the 26th Annual Latin GRAMMY Awards® will be held on Thursday, Nov. 13, 2025, at the MGM Grand Garden Arena in Las Vegas. This marks the 15th time that the ceremony will be held in the city, bringing together music creators from all over the world for an unforgettable Latin GRAMMY® Week that will set the stage for The Biggest Night in Latin Music®.

“We are proud to once again bring the passion and creativity of Latin music to Las Vegas,” said Manuel Abud, CEO of The Latin Recording Academy. “The city has welcomed the Latin GRAMMYs® over the years, and we look forward to another great Latin GRAMMY Week celebrating Latin music and its creators.”

The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

“As the home of Latin music, we are excited to deliver unparalleled coverage of the 26th Annual Latin GRAMMY Awards to our audience,” said Ignacio Meyer, President of Univision Networks Group at TelevisaUnivision. “This iconic night will showcase the extraordinary talent in Latin music, while shining a spotlight on the visionary artists, creators, and stories that are shaping culture in the U.S. and around the globe.”

In addition, Latin GRAMMY Week events will take place throughout the city, including the Special Awards Ceremony, Leading Ladies of Entertainment, Latin GRAMMY In The Schools, Nominee Reception, Best New Artist Showcase, Person of the Year Gala and Premiere Ceremony, preceding the telecast. More details on the week of events will be announced in the coming months.

Additional key dates for this year’s Awards Process in preparation for The Biggest Night in Latin Music include:

• July 28 - Aug. 8, 2025: First Round of Voting

• Sept. 17, 2025: Nominations Announcement

• Oct. 1 - Oct. 13, 2025: Final Round of Voting

For more information regarding the current awards calendar visit: https://www.latingrammy.com/en/awards/calendar.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and join the conversation using our official hashtag #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT TELEVISAUNIVISION:

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

ABOUT MGM GRAND GARDEN ARENA:

The MGM Grand Garden Arena is home to concerts, championship boxing and premier sporting and special events. The Arena offers comfortable seating for as many as 16,800 with excellent sightlines and state-of-the-art acoustics, lighting and sound. Prominent events to date have included world championship fights between Evander Holyfield and Mike Tyson as well as Floyd Mayweather vs. Canelo Alvarez as well as Floyd Mayweather vs. Manny Pacquiao; and concerts by The Rolling Stones, Madonna, Elton John, Bruce Springsteen, Paul McCartney, Bette Midler, George Strait, Justin Timberlake, Beyonce, U2, Lady Gaga, Bruno Mars, Coldplay, Alicia Keys, Jimmy Buffett and the Barbra Streisand Millennium Concert. The MGM Grand Garden Arena also has been home to annual events including the Academy of Country Music Awards, the Billboard Music Awards, the Latin GRAMMY Awards, iHeartRadio Music Festival, Pac-12 Men’s Basketball Championship and Frozen Fury NHL pre-season games hosted by the Los Angeles Kings.

MEDIA CONTACTS:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

TelevisaUnivision

Laura Páez

Lpaez@televisaunivision.com

MGM Grand

Scott Ghertner / Allyson Wadman

sghertner@mgmresorts.com / awadman@mgmresorts.com

Rocío Guerrero, Rosa Lagarrigue, Luana Pagani, Ivy Queen, Vivir Quintana, Diana Rodríguez, Janina Rosado, Maria Elena Salinas, Ana Rosa Santiago and Julieta Venegas, will be the mentors of this year’s Leading Ladies of Entertainment Connect TogetHER

MIAMI (APRIL 8, 2025) — The Latin GRAMMY Cultural Foundation® announced the fourth Leading Ladies of Entertainment Connect TogetHER mentorship program, in partnership with She Is The Music, a global nonprofit that works to increase the number of women in music.

The mentors of this year’s collaborative program, which will provide one-on-one virtual mentoring sessions with young women looking to follow a career in the music and entertainment industries include:

• Rocío Guerrero, Head of Music, Latin/Iberia, Amazon Music

• Rosa Lagarrigue, CEO of artist management company RLM

• Luana Pagani, Partner & President at Fairwinds Entertainment

• Ivy Queen, singer/songwriter Latin GRAMMY® nominee

• Vivir Quintana, singer/songwriter and social activist for women’s rights in Mexico

• Diana Rodríguez, CEO and founder of Criteria Entertainment, a music management and marketing firm, and Mercado Negro, a boutique management agency and label

• Janina Rosado, Latin GRAMMY winning pianist, arranger and director

• Maria Elena Salinas, award winning journalist

• Ana Rosa Santiago, Senior Vice President of Latin Music & LatAm for Universal Music Publishing Group

• Julieta Venegas, singer/songwriter Latin GRAMMY and GRAMMY® winner

Paying-it-forward and forging opportunities for future generations is a core pillar of the program and the Leading Ladies of Entertainment Connect TogetHER Panel will expand access to these Leading Ladies expertise. The panel moderated by mentees, Anabella Paolucci and Maria Esperanza features’ conversations with Rocío Guerrero, Luana Pagani, Maria Elena Salinas and Ana Rosa Santiago. To tune in visit: m.youtube.com/watch?v=YiNWxvlR4LE.

“We are proud to support the next generation of women in the Latin music industry with the Leading Ladies who generously share their time and expertise, and She is the Music”, said Raquel “Rocky” Egusquiza, Executive Director, Latin GRAMMY Cultural Foundation. “Together, the impact of community is made visible as we work towards closing the gender gap within the Latin music industry.”

The Leading Ladies of Entertainment initiative was created by The Latin Recording Academy in 2016 to honor and recognize professional and socially conscious women within the arts and entertainment fields who have made significant contributions and inspired the next generation of female leaders.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT SHE IS THE MUSIC:

She Is The Music (SITM) is a global nonprofit with the mission to increase the number of women working in music – songwriters, artists, producers, engineers, and executives. Their programs include the largest global database of women in music, mentorship and education programs and all-women songwriting camps hosted around the world. Operating as a unifying network for the music business and beyond, SITM provides resources and support for female-focused initiatives, both through its own programs as well as external efforts worldwide. A first-of-its-kind collaboration, SITM is powered by industrywide representation: creators, publishers, record labels, talent agencies, management companies, industry groups, think tanks, media companies, streaming services and more. Entertainment Industry Foundation serves as a partner. For more information, visit sheisthemusic.org.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com