Bulova, Frontera Wines, Jose Cuervo, Mastercard, McDonald’s, Meta, Old Parr Whisky, Verizon, and Walmart Gather to Celebrate The Biggest Night in Latin Music® 

Univision and The Latin Recording Academy Team Up with First Time Sponsors Clinique and Sally Hansen, as well as Returning Sponsor, Ford, for Digital-Only Content Available on Univision Platforms

MIAMI – NOVEMBER 10, 2021 – Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and The Latin Recording Academy® today announced the complete lineup of sponsors coming together to celebrate The Biggest Night in Latin Music – the 22nd Annual Latin GRAMMY Awards®. Featuring a mix of longstanding and first-time sponsors, this year’s partners include Bulova, Frontera Wines, Mastercard, McDonald’s, Verizon, and Walmart, plus first-time partners Jose Cuervo Reserva de la Familia, Meta, and Old Parr Whisky, and the debut of digital-only sponsors Clinique and Sally Hansen, as well as returning sponsor Ford, uniting to embrace this year’s theme of "Rediscovering Life Through Music." The Latin GRAMMY Awards will air live on Univision on Thursday, November 18, 2021, at 8 p.m. ET/PT (7 p.m. CT).

“We are excited to collaborate with The Latin Recording Academy and this year’s partners to unveil unprecedented multi-platform innovations as part of the 22nd annual celebration,” said Donna Speciale, president of advertising sales and marketing at Univision Communications Inc. “Music is the great cultural unifier, and now, more than ever, with the tremendous growth of the Hispanic population and influence, the Latin GRAMMYs offers a huge opportunity for brands to reach and engage with new, growing audiences in-language and in-culture. We thank this year’s sponsors for investing in our community and look forward to showcasing the latest, best-in-class activations for The Biggest Night in Latin Music.”

“The Latin Recording Academy takes pride in being an inclusive cultural institution that enables artists and audiences to share their heritage through music, and we are humbled to partner with brands that share similar values as our own,” said Davina Aryeh, Chief Business Development Officer at The Latin Recording Academy. “This year’s Latin GRAMMYs are returning to Las Vegas with strong support from long standing brands and new ones, and we are thankful to our partners for supporting us as we continue to advance our mission to nurture, celebrate, honor and elevate Latin music and its creators.”

In honor of returning global sponsor Bulova’s emblematic History of Firsts, the brand is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winners a special edition watch to mark the milestone. Bulova will also present a digital series showcasing this year’s Best New Artist nominees, where audiences will get to know the artists through a series of interviews and performances, along with a special look at a Latin GRAMMY edition Bulova timepiece.

Frontera Wines returns for the second consecutive year as the official wine sponsor of the Latin GRAMMY Awards. Their partnership includes a special collaboration with Mexican-American artist Edgar Medina, who will share a new work celebrating Latin culture and its ties to deep artistic expression. Inspired by bold colors, vibrant music, and a deep sense of the passion of life, “Rhythms of Imagination” brings these emotions to life on canvas. Showcasing art as a collaborative effort, Edgar will be weaving in pieces of canvas created by nominees in the days leading up to this year’s Latin GRAMMY Awards in the Official Talent Gift Lounge. The finished piece will be auctioned off on CharityBuzz starting November 30th, with proceeds supporting the Latin GRAMMY Cultural Foundation®.

Jose Cuervo Reserva de la Familia comes on board as the official tequila sponsor of the Biggest Night in Latin Music. In their inaugural year of sponsorship, Jose Cuervo Reserva de la Familia will be encouraging nominees, performers and music-lovers alike to come together for this special occasion and celebrate all three expressions of this ultra-premium tequila at branded bars during the Latin GRAMMY Awards and the Official Latin GRAMMY After Party. In addition, Jose Cuervo’s crown jewel will also have a presence at the Official Talent Lounge where they will host a bar to share the brand’s carefully crafted portfolio. 

Mastercard, a returning global sponsor, continues to grow its partnership with The Latin Recording Academy. This year, Mastercard is sponsoring the Nominee Diaries Content Series, where they will highlight what it means to be nominated for Latin GRAMMY and how it’s a priceless experience in an artist’s career. Exclusive content from the series will also live on priceless.com, where the artists will have a special promotion with benefits to the Latin GRAMMY Cultural Foundation. Mastercard will also be an Official sponsor of the Talent Gift Lounge, where the brand will gift its latest Priceless fragrance to all the performers and presenters of the 22nd Annual Latin GRAMMY Awards, and where they will showcase their multisensory branding approach combining dual fragrances into one unique collection. During Latin GRAMMY week in Las Vegas, Mastercard will host a hybrid in-person and Virtual Meet & Greet with their brand ambassadors, Domino Saints, as well as a Latin GRAMMY nominee where they will discuss the importance of inclusion and diversity in the Latin music community. Domino Saints will also have a special performance during the Official Latin GRAMMY After Party.

Returning for the 14th consecutive year, McDonald’s continues their commitment to elevating the stories of the Latino community through Ritmo y Color – a new experience celebrating today’s leading Latin Urban voices and visual storytellers. This unique fusion of music and art will culminate week of Latin GRAMMY, where McDonald’s takes it a step further by using its third and final installment to showcase the women of Ritmo y Color: Cazzu, Mariah Angeliq & visual artist Kelly Perez. Through TV elements and activations during Leading Ladies, Person of the Year and night of the show, McDonald’s will invite fans to RSVP for the virtual concert taking place on Sunday, November 21 at 8pm ET. Creating a space for fans to hear, see, and celebrate Latino culture, Cazzu and Mariah Angeliq will perform their hits while Perez’s artwork dresses the concert stage.

Meta will join the Biggest Night in Latin Music for the first time as the official hardware sponsor of the Latin GRAMMY Awards, spotlighting the importance of helping people connect anytime and anywhere via its Portal Go and recently released smart eyewear, Ray-Ban Stories. During the Noche de Estrellas pre-show, Meta will partner with official brand ambassador and Latin GRAMMY nominee, Camilo using Ray-Ban Stories on the red carpet, capturing the most behind-the-scenes moments. During the telecast, the social technology company will offer fans an exclusive look into the real, authentic conversations between Camilo and his family via the Portal Go through his Latin GRAMMY journey.

First-time sponsor Old Parr Whisky will kick-off their partnership with the Latin Recording Academy as Presenting Sponsor of two Virtual Latin GRAMMY Acoustic Sessions featuring Pablo Alborán on Nov. 7 and with Michel Teló on Nov 14 including a performance and special Q&A with each artist where they will discuss how they celebrate the golden moments in their lives, those special times towards the end of the day when the weight of responsibility is lifted from their shoulders, and all the possibilities of the time ahead become apparent. Old Parr Whisky will also be sponsoring a content series that will live on the Latin GRAMMY social media platforms highlighting how Latin GRAMMY nominees “Flip the Script” from work to play. In addition, Old Parr Whisky will host a bar at the Latin Recording Academy Person of the Year Gala, Latin GRAMMY Awards and Official Latin GRAMMY After Party featuring a signature Old Parr Whisky Latin GRAMMY cocktail.

Returning sponsor, Verizon, has partnered with Univision and the 22nd annual Latin GRAMMY Awards for a 5G enhanced experience, the Verizon 5G Portal, which brings fans closer to the hottest artists and the red carpet from the comfort of their own home. Users who access the portal via verizon.com/5Gportal will be transported onto the red carpet, backstage and into the press room for The Biggest Night in Latin Music. Additionally, Verizon is offering a limited number of in-person tickets for Verizon Up members to attend the show in Las Vegas, dropping on November 11th via the My Verizon app.

This year, the Latin GRAMMYs will jump start the holiday season for Walmart. Returning for its 12^th consecutive show, Walmart will team up with Univision and LARAS to highlight a season of collective joy and dive into traditions, old and new, that bring the Hispanic community together through a week-long celebration featuring immersive activations and in-show integrations, plus shoppable branded content across social media leading into The Biggest Night in Latin Music. 

This year, audiences will also be treated to exclusive digital custom content, highlighting the 22^nd Annual Latin GRAMMY Awards, in partnership with the Latin Recording Academy and Univision.

First-time sponsor Clinique joins the celebration with a special content series featuring Univision’s Clarissa Molina’s countdown to Latin GRAMMY. ‘100 Hours Until’ will give fans “real-time” sneak peeks as Clarissa and her friend and make-up artist Gerald Santiago prepare her look for the big night, kicking off with the application of Clinique Moisture Surge 100H – which lasts for 100 hours – and ending with the reveal of her final glam look on the red carpet.

Returning partner Ford will build excitement around The Biggest Night in Latin Music through a special Twitter sponsorship, featuring memorable and exciting moments from past Latin GRAMMY Awards® leading up and during the night of the show available exclusively on Univision’s Twitter handle.

For the first time, Sally Hansen partners with Univision and the Latin Recording Academy to highlight the importance of self-care – of voice, body and mind – among nominated artists. A custom branded Nominee Diaries Series​ will offer music lovers an intimate look into two female nominated artists’ careers, their beauty regimens and how their work has earned them a nomination.

Last year, Univision’s exclusive telecast of the 21st annual Latin GRAMMY Awards stirred audiences across platforms, reaching 5.7 million Total Viewers 2+ on television and delivering new high-water marks on social with 11.8 million total interactions - up +41 percent versus 2019 and nearly three-times more than 2018.  The three-hour telecast averaged 2.1 million Total Viewers 2+, 931,000 Adults 18-49 and 421,000 Adults 18-34, positioning Univision ahead of CBS, NBC and The CW for the entire night with Adults 18-49 and Adults 18-34. 

For more information and latest news, on the 22^nd Annual Latin GRAMMY Awards visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) and Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards, The Biggest Night in Latin Music^®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation^®. For more information, please visit LatinGRAMMY.com.

ABOUT UNIVISION COMMUNICATIONS INC.:

As the leading Spanish-language content and media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The Company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as 10 cable networks including Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The Company’s prominent digital assets include Univision.com, free AVOD streaming service PrendeTV, Univision Now, the largest Hispanic influencer network, and several top-rated apps. For more information, visit corporate.univision.com.

MEDIA CONTACTS:

Univision

Julissa Bonfante

Jbonfante@univision.net

305.894.8635

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

Kany García and Tiago Iorc join as hosts

Confirmed presenters include Camilú, Carol Biazin, Malena Burke, Nico Cotton, Isabel Dobarro, Silvestre Dangond, Techy Fatule, Lupita Infante, Ela Minus, Kiki Morente, Debi Nova, Papatinho, RENEE, Yami Safdie, Marina Sena, Meme Solis, Lenny Tavárez and Ángeles Toledano

Click here for images

MIAMI (NOVEMBER 6, 2025) — The Latin Recording Academy® announced performers and presenters for the Latin GRAMMY Premiere® for the 26th Annual Latin GRAMMY Awards®, taking place on Thursday, November 13, at the Mandalay Bay South Convention Center, and streaming live across all Latin Academy platforms beginning at 3 p.m. ET / 12 p.m. PT. The Latin GRAMMY Premiere will showcase a diverse array of categories and genres that extend beyond the main telecast, featuring Rock, Flamenco, Hip-Hop, Electronic Music and more.

Hosted by seven-time Latin GRAMMY® winner Kany García and five-time Latin GRAMMY winner Tiago Iorc, the Latin GRAMMY Premiere will feature performances from this year’s nominated artists: Akapellah (Best Latin Electronic Music Performance and Best Rap/Hip Hop Song), Andrés Cepeda (Song Of The Year, Best Traditional Pop Album and Best Pop Song), João Gomes, Mestrinho and Jota.pê (Best Portuguese Language Roots Album), Jesse & Joy (Best Traditional Pop Album), Judeline (Best Alternative Music Album and Best Alternative Song), Leiva (Best Rock Album and Best Pop/Rock Song), Julia Mestre (Best Portuguese Language Contemporary Pop Album and Best Portuguese Language Song), Fito Páez (Best Rock Album and Best Rock Song), Vivir Quintana (Best Singer-Songwriter Album) and Trueno (Best Urban Song and Best Rap/Hip Hop Song).

Confirmed presenters include the following artists nominated this year: Camilú (Best Singer-Songwriter Song), Carol Biazin (Best Portuguese Language Contemporary Pop Album), Malena Burke (Best Traditional Tropical Album), Nico Cotton (Record Of The Year and Producer Of The Year), Silvestre Dangond (Best Cumbia/Vallenao Album), Isabel Dobarro (Best Classical Album), Techy Fatule (Best Tropical Song), Lupita Infante (Best Regional Song), Ela Minus (Best Latin Electronic Music Performance), Kiki Morente (Best Flamenco Album), Debi Nova (Best Pop/Rock Song), Papatinho (Best Urban Music Album), RENEE (Best Rock Song and Best Pop/Rock Album), Yami Safdie (Best Pop Song), Marina Sena (Best Portuguese Language Contemporary Pop Album and Best Portuguese Language Song), Meme Solis (Best Traditional Tropical Album), Lenny Tavárez (Best Reggaeton Performance) and Ángeles Toledano (Best Flamenco Album).

“The Latin GRAMMY Premiere kicks off The Biggest Night in Latin Music®, where we celebrate and honor the exceptional work of our nominees,” said Manuel Abud, CEO of The Latin Recording Academy. “It will be a great afternoon, showcasing the richness and diversity of talent within our community of Spanish- and Portuguese-speaking creators.”

Roberto Trujillo will serve as musical director, accompanied by the Latin GRAMMY Premiere house band, composed of former and current Latin GRAMMY and GRAMMY® nominees and winners. Grecia Medina will serve as executive producer of the event, working under the direction of The Latin Recording Academy’s production team led by Ayleen Figueras.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

The economic and reputational impact generated since 2023 reaffirms the reach and consolidation of the Latin GRAMMY® brand in Andalucía, Spain

Of the total, 96.3 million Euros came from direct economic impact and 98.7 million Euros from media exposure

In addition, since 2023, the initiatives have generated 7.5 million Euros in public revenue and 1,360 new temporary jobs

MIAMI (NOVEMBER 6, 2025) — The Latin Recording Academy® celebrates the achievements reached in Spain in recent years after making the country a global hub for Latin music. Since the first edition of the Latin GRAMMYs® held outside the United States in 2023, and after three consecutive years of presence in Andalucía, The Latin Academy has generated a total accumulated impact of more than 195 million Euros, according to the latest Economic and Reputational Impact Study conducted between 2023 and 2025 by the company ATREVIA.

This outcome confirms the success of the collaboration agreement between The Latin Recording Academy and the Regional Government of Andalucía, which has enabled the region to establish itself as the international epicenter of Latin music in Europe.

“Our study shows that the direct, indirect and induced economic impact derived from The Latin Recording Academy’s events in Andalucía amounted to 96.3 million Euros, while the reputational impact reached 98.7 million Euros, driven by the project’s international media exposure and its contribution to enhancing the Andalucía brand (83.47 million Euros from advertising impact and 15.2 million Euros from projected future tourism),” stated Manuel Sevillano, Global Director of Reputation and Corporate Social Responsibility at ATREVIA.

“The Latin Recording Academy has strengthened its commitment to Spain and to Andalucía as a strategic platform in Europe for promoting Latin music on an international level. The economic and social impact generated over these three years proves that culture is a driving force for development, talent and opportunity,” said Manuel Abud, CEO of The Latin Recording Academy.

The Minister of Tourism and Andalusia Abroad, Arturo Bernal, emphasized that, in addition to the “extraordinary direct impact on the region and the Andalucian economy, these events have also strengthened our presence in the American markets, which are increasingly recognizing our region as a leading destination in Europe and a venue for major events.”

Economic impact: a catalyst for the Andalucía brand

Since the first edition of Latin GRAMMYs held in Seville in 2023 — the first outside the United States in the history of the awards — the project has generated unprecedented visibility for Andalucía as a cultural and musical destination. In 2023, Latin GRAMMY® Week in Seville reached an estimated total impact of more than 186 million Euros, a figure that has continued to grow with the celebration of additional events throughout 2024 and 2025: Latin GRAMMY Celebra: Paco de Lucía, in Cádiz; Latin GRAMMY Sessions: 25 Años and Latin GRAMMY Sessions: Málaga; and Latin GRAMMY Celebra: La Música de Andalucía, in Seville.

The economic impact generated between 2023 and 2025 includes:

• 96.3 million Euros in economic impact

• 98.7 million Euros in reputational impact

• 7.5 million Euros in public revenue impact

• 1,360 jobs created in total

Beyond the direct economic benefits, the project has energized key sectors such as tourism, hospitality, transportation, audiovisual production and cultural services.

Cultural impact: Spain, the global stage for Latin music

The 24th Annual Latin GRAMMY Awards® in 2023 in Seville represented far more than an awards ceremony: it was a meeting of cultures celebrating the diversity, creativity and artistic excellence of Latin music, positioning Andalucía as a global benchmark for music.

The Latin GRAMMY brand brought international visibility to genres such as flamenco, salsa, reggaeton and regional Mexican, strengthening bridges between artists and audiences around the world.

Since then, Spain and Andalucía have emerged as key destinations within the Latin GRAMMY ecosystem, and the partnership between The Latin Recording Academy and the Regional Government of Andalucía has helped solidify the region’s global presence.

By holding events associated with the Latin GRAMMY brand, Spain continues to project contemporary Latin music to new generations of artists and global audiences, reinforcing its role as a cultural bridge between continents.

Social impact: a commitment to talent and culture

Beyond its economic and reputational contributions, The Latin Recording Academy and its Latin GRAMMY Cultural Foundation have deepened their commitment to fostering emerging talent and music education.

Through programs such as Latin GRAMMY In The Schools, the Prodigy Scholarship, the Gifted Tuition and Tuition Assistance Scholarships, or the recently awarded Paco de Lucía Legacy Scholarship, the Foundation has benefited young Spanish music creators.

In conclusion, The Latin Recording Academy has left a profound mark on the economic, cultural and social fabric of the region, reaffirming its mission to nurture, celebrate, honor and elevate Latin music and its creators.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACTS:

The Latin Recording Academy

Iveliesse Malavé: ive@grammy.com

Equipo Singular

Maria García: maria.garcia@equiposingular.com

Mariona Balasch: mariona.balasch@equiposingular.com

More Than 20 Brands to Be Part of The Biggest Night in Latin Music® on Thursday, Nov. 13, Beginning at 7 p.m. ET/PT on Univision, UNIMÁS, Galavisión and ViX, live from Las Vegas

MIAMI (NOVEMBER 5, 2025) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the sponsors for the 26th Annual Latin GRAMMY Awards® that are coming together to celebrate The Biggest Night in Latin Music®. This year’s event includes several partners enlisted by The Latin Recording Academy including AIE, American Airlines, the Regional Government of Andalucía, Bulova, Espolòn, Mastercard and Meta, first time TelevisaUnivision sponsors Microsoft, Hyundai and Universal Pictures, and returning sponsors Procter & Gamble (P&G), Starbucks and Toyota, among others.

The 26th Annual Latin GRAMMY Awards® will take place in Las Vegas at the MGM Grand Garden Arena on Thursday, Nov. 13, and will be produced by TelevisaUnivision. The night begins with a one-hour pre-show “Noche de Estrellas,” hosted by Chiqui Delgado, Raúl de Molina, Alejandra Espinoza and Borja Voces, at 7 p.m. ET/PT (6 p.m. Central), on Univision, UNIMÁS, Galavisión and ViX in the U.S., leading into the three-hour telecast of the awards show hosted by Roselyn Sánchez and Maluma, airing at 8 p.m. ET/PT (7 p.m. Central) on Univision, UNIMÁS, Galavisión and ViX.

"Latin music continues to define and influence culture around the world, and we’re excited to welcome our partners to the Biggest Night in Latin Music as we celebrate the 26th Annual Latin GRAMMY Awards,” said Tim Natividad, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “The opportunity to engage with Hispanic audiences has never been more powerful. We’re proud to bring marketers into the moments and music that matter most, creating meaningful connections with fans and viewers across every platform."

“Latin music lies at the heart of our culture, and at The Latin Recording Academy we take pride in celebrating its excellence alongside our long-standing partners and the new ones joining us for 26th Annual Latin GRAMMY Awards,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “We’re excited to be collaborating with these leading brands to deliver fresh and innovative experiences to celebrate Latin GRAMMY Week and The Biggest Night in Latin Music.

Official sponsors for the 26th Annual Latin GRAMMY Awards® include:

• AIE (Sociedad de Artistas Intérpretes o Ejecutantes) returns as a third-year sponsor of the Nominee Reception, Latin GRAMMY Premiere® and 26th Annual Latin GRAMMY Awards. The innovative, international, and technology-driven organization is committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 112 reciprocity agreements with 82 counterpart organizations. AIE’s mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of their human team and the best technology.

• American Airlines returns for the second year as the Official Airline Sponsor of the 26th Annual Latin GRAMMY Awards®. American flies to more destinations across Mexico, the Caribbean and Latin America than any other major U.S. airline. This winter the airline will offer more than 440 peak daily flights between the U.S. and Mexico, the Caribbean and Latin America. Throughout Latin GRAMMY Week the airline will celebrate creators shaping the sound of Latin music around the world at the Gift Lounge, Nominee Reception, Latin GRAMMY Premiere®, Latin GRAMMY Red Carpet, and Latin GRAMMY® Official Party. This year, American is offering AAdvantage® Mastercard cardholders an opportunity to bid on a Latin GRAMMY Awards package to see the 26th Annual Latin GRAMMY Awards in Las Vegas.

• The Regional Government of Andalucía reaffirms its commitment to Latin music, returning for a third year as an Official Sponsor of the Nominee Reception, the 2025 Latin Recording Academy Person of the Year™ Gala, Latin GRAMMY Premiere, 26th Annual Latin GRAMMY Awards® including the Red Carpet, and the Latin GRAMMY Official Party. Last September, The Latin Recording Academy®, in collaboration with the Regional Government of Andalucía, concluded its calendar of events in the Andalusian community, which began in 2023, with Latin GRAMMY® Celebra: La Musica de Andalucía in Seville, Spain, paying tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing both the past, present and future.

• For nearly a decade, Bulova has been the exclusive timekeeper of the Latin GRAMMY Awards, measuring every beat, every set, and every unforgettable moment of The Biggest Night in Latin Music®. As part of their ongoing commitment, Bulova is an Official Sponsor of the Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere and the 26th Annual Latin GRAMMY Awards and Red Carpet, as well as the Official Latin GRAMMY Party. Bulova and The Latin Recording Academy® continue to join forces annually to collaborate on the Latin GRAMMY special edition watch collection, with sales helping to further advance The Latin Academy’s mission of nurturing, celebrating, honoring and elevating Latin music and its creators around the world. In addition, their commitment extends into the social sphere, where the brand highlights first-time Latin GRAMMY winners in a digital series, Primeras Veces. In 2025, the series features interviews and performances by the Best New Artist Nominees for the 26th Annual Latin GRAMMYs.

• Espolòn Tequila returns as the Official Tequila Sponsor of the 26th Annual Latin GRAMMY Awards®, marking its second consecutive year celebrating Hispanic creativity in music and culture. As an Official Sponsor of Latin GRAMMY Week, Espolòn will support the Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, Latin GRAMMY Red Carpet, and Latin GRAMMY Official Party. Throughout the week, Espolòn will showcase its bold spirit and signature edge with eye-catching experiences featuring a variety of specialty cocktails including the specialty Espolòn Margarita, Espolòn Paloma, and Espolòn Spicy Margarita. In celebration of this year’s awards, Espolòn also launched and promoted a sweepstakes, offering two fans an unforgettable VIP Latin GRAMMY experience.

• At the 26th Annual Latin GRAMMYs, Hyundai takes the spotlight featuring the all-new Palisade – activating a dynamic cultural platform that celebrates what’s next in Latin music and design. Owning a Hyundai-branded stage, the brand partners with rising artist, Annasofia who embodies innovation and ambition, capturing their journey from red carpet arrival to an exclusive ride-along experience aboard the Hyundai Palisade. Through dynamic storytelling, social-first content, and high-impact red-carpet moments, the Hyundai Palisade drives the future forward - showcasing how performance, creativity, and cultural progress move in sync.

• In its ninth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor, and will also sponsor the Official Backstage Talent Gift Lounge, Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, the 26th Annual Latin GRAMMY Awards and Red Carpet and the Latin GRAMMY Official Party. The brand will feature a number of experiences exclusively for Mastercard cardholders on http://www.priceless.com/latingrammys, including private artist Meet & Greets and VIP experiences around Latin GRAMMY Week celebrations. For the fourth year in a row, Mastercard will serve as a Presenting Sponsor for the Best New Artist Showcase, with plans to take the showcase tour to Latin America in 2026. The Latin Recording Academy has also teamed up with Mastercard to offer a first-of-its-kind preferred seating section for nominees, Latin Academy members and select Mastercard holders as well as a special pre-sale to the 26th Annual Latin GRAMMY Awards for all Mastercard cardholders. Further building on its partnership, the brand will launch a new Priceless Moments Digital Content Series, where fans will have an opportunity to enjoy the most iconic moments of Latin GRAMMY week celebration, including artists reactions to being a Latin GRAMMY winner and behind-the-scenes access to The Biggest Night in Latin Music. The Priceless Moments Digital Series will be available across Latin GRAMMY and Mastercard social channels.

• Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content available as reels on Facebook and Instagram.

• Microsoft, in collaboration with Latin GRAMMY nominees Alleh and Yorghaki, are joining forces for an exciting multi-platform campaign debuting at the 26th Annual Latin GRAMMY Awards®. Together, they introduce a new way to interact with your computer through Copilot on Windows 11 including Voice & Vision. With your permission, Copilot on Windows can listen, answer, and collaborate with you to solve problems or spark ideas. This partnership celebrates how technology and creativity come together to empower human potential, enhance productivity, inspire imagination, and amplify the next generation of voices through powerful, talent-driven storytelling and cultural moments.

• For the second year in a row, POND’S is the Official Digital Sponsor of the 2025 Latin GRAMMYs, bringing skincare, beauty, and music together to celebrate radiance in all its forms. On the road to Latin music’s biggest night, POND’S joins an emerging nominee/creator for an exclusive ‘Get Ready With Me’ experience that captures the rituals and skincare moments powering her confidence. From cleansing with POND’S Cold Cream to hydrating with POND’S Fresh Hydration Gel Moisturizer, we see how glowing skin becomes her ultimate red-carpet prep. It’s her moment — “Me Toca” — to shine, powered by POND’S.

• P&G returns to the Latin GRAMMYs for the second year, with six brands activating in a social-first content series showcasing how P&G brands support Latinos’ everyday life and keep homes fresh through the lens of music and the Latin GRAMMYs. Always empowers a dancer’s journey, Dawn makes cleanup quick so you can get back to the rhythm you love, Gain celebrates the art of music-making, Downy delivers scents that inspire confidence and style, and Tide keeps clothes clean and fresh. Finally, Swiffer takes center stage through playful moments with a creative branded activation that turns the product into a mic stand — ensuring Swiffer truly owns the shine of the night. The campaign features cross-platform extensions into the broadcast of the Latin GRAMMYs and TelevisaUnivision’s streaming platform ViX.

• Starbucks returns to the Latin GRAMMYs as the Official Coffee Sponsor, sharing and crafting holiday joy in the Starbucks Red Carpet Coffee Bar. This year, café y cultura will collide on The Biggest Night in Latin Music®, to spotlight how Starbucks draws us together. Artists will experience the Starbucks holiday magic at the event with the return of the Starbucks Red Carpet Coffee Bar and a new dedicated bar in the Media Center where they will be serving Starbucks holiday beverages. And, the social-first campaign, "En Tus Manos" (In Your Hands), created by artist and creator Sofia Reyes, will highlight Starbucks as a symbol of connection and celebration. This season, Starbucks will draw us together, one café, one canción, and one shared moment at a time.

• Toyota returns to the 26th Annual Latin GRAMMY Awards, delivering late-night energy and excitement with the Toyota Crown Signia as the co-star. Featuring Latin GRAMMY-nominated artist Trueno, Toyota captures the thrill of the after-party in a custom spot airing during the show, where confidence, style, and spontaneity keep the night alive. Set to one of his latest tracks, the spot showcases unforgettable moments powered by the Crown Signia’s bold style and spirit. Toyota will engage with viewers across social media through Univision, Toyota Latino channels, and on ViX, celebrating the rhythm, passion, and drive of Latin music. Porque cuando la noche pide after…We Got You.

For the first time during the Latin GRAMMYs, Universal Pictures and TelevisaUnivision will join forces in a social-first campaign to create awareness for the release of Wicked: For Good* on November 21. The concept is designed to drive audience excitement leading up to the Latin GRAMMYs by leveraging Noche de Estrellas pre-show hosts Chiqui Delgado and Alejandra Espinoza. The social pieces will seamlessly integrate the film’s themes of sisterhood and transformation, including a special recorded message from Wicked: For Good stars Cynthia Erivo and Ariana Grande, and culminate in a glamourous red-carpet reveal from Chiqui and Alejandra. The night of the Latin GRAMMYs will have a wicked touch.

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About The Latin Recording Academy

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

MEDIA CONTACTS

TelevisaUnivision

Anna Negrón, Senior Director of Corporate Communications

anegron@televisaunivision.com

The Latin Recording Academy

Nathalie Alberto, Communications Director, The Latin Recording Academy

nathalie.alberto@grammy.com

The Latin GRAMMYs® will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13.

Click here for images

MIAMI (NOVEMBER 4, 2025) — The Latin Recording Academy® announced additional performers for the 26th Annual Latin GRAMMY Awards®. The lineup includes current nominees Bad Bunny, CA7RIEL & Paco Amoroso, KAROL G and Jesús Ortiz Paz (Fuerza Regida). Also set to perform are Chuwi, Fuerza Regida and five-time Latin GRAMMY® winner Marco Antonio Solís.

For this year’s Latin GRAMMYs®, Bad Bunny leads the pack with 12 nominations including Record Of The Year, Album Of The Year, Song Of The Year, Best Urban/Urban Fusion Performance, Best Reggaeton Performance, Best Urban Music Album, Best Urban Song, Best Roots Song and Best Short Form Music Video. CA7RIEL & Paco Amoroso earned 10 nominations including Record Of The Year, Album Of The Year, Song Of The Year, Best Pop Song, Best Alternative Music Album, Best Alternative Song, Best Short Form Music Video and Best Long Form Music Video. KAROL G received three nominations including Record Of The Year, Song Of The Year and Best Tropical Song, while Jesús Ortiz Paz (Fuerza Regida) was nominated for Best Regional Song.

Previously announced performers included current nominees Pepe Aguilar, Aitana, Rauw Alejandro, Edgar Barrera, Ivan Cornejo, DannyLux, Gloria Estefan, Joaquina, Kakalo, Carín León, Liniker, Morat, Christian Nodal, Los Tigres del Norte, Nathy Peluso, Elena Rose, Alejandro Sanz and Adelaido “Payo” Solís III (Grupo Frontera), as well as Latin GRAMMY® winners Grupo Frontera, eight-time GRAMMY® winner Kacey Musgraves, three-time Latin GRAMMY® winner Carlos Santana and the 2025 Person of the Year, Raphael.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® moments will be announced soon.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com