Bulova, Frontera Wines, Jose Cuervo, Mastercard, McDonald’s, Meta, Old Parr Whisky, Verizon, and Walmart Gather to Celebrate The Biggest Night in Latin Music® 

Univision and The Latin Recording Academy Team Up with First Time Sponsors Clinique and Sally Hansen, as well as Returning Sponsor, Ford, for Digital-Only Content Available on Univision Platforms

MIAMI – NOVEMBER 10, 2021 – Univision Communications Inc., the leading Spanish-language media and content company in the U.S., and The Latin Recording Academy® today announced the complete lineup of sponsors coming together to celebrate The Biggest Night in Latin Music – the 22nd Annual Latin GRAMMY Awards®. Featuring a mix of longstanding and first-time sponsors, this year’s partners include Bulova, Frontera Wines, Mastercard, McDonald’s, Verizon, and Walmart, plus first-time partners Jose Cuervo Reserva de la Familia, Meta, and Old Parr Whisky, and the debut of digital-only sponsors Clinique and Sally Hansen, as well as returning sponsor Ford, uniting to embrace this year’s theme of "Rediscovering Life Through Music." The Latin GRAMMY Awards will air live on Univision on Thursday, November 18, 2021, at 8 p.m. ET/PT (7 p.m. CT).

“We are excited to collaborate with The Latin Recording Academy and this year’s partners to unveil unprecedented multi-platform innovations as part of the 22nd annual celebration,” said Donna Speciale, president of advertising sales and marketing at Univision Communications Inc. “Music is the great cultural unifier, and now, more than ever, with the tremendous growth of the Hispanic population and influence, the Latin GRAMMYs offers a huge opportunity for brands to reach and engage with new, growing audiences in-language and in-culture. We thank this year’s sponsors for investing in our community and look forward to showcasing the latest, best-in-class activations for The Biggest Night in Latin Music.”

“The Latin Recording Academy takes pride in being an inclusive cultural institution that enables artists and audiences to share their heritage through music, and we are humbled to partner with brands that share similar values as our own,” said Davina Aryeh, Chief Business Development Officer at The Latin Recording Academy. “This year’s Latin GRAMMYs are returning to Las Vegas with strong support from long standing brands and new ones, and we are thankful to our partners for supporting us as we continue to advance our mission to nurture, celebrate, honor and elevate Latin music and its creators.”

In honor of returning global sponsor Bulova’s emblematic History of Firsts, the brand is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winners a special edition watch to mark the milestone. Bulova will also present a digital series showcasing this year’s Best New Artist nominees, where audiences will get to know the artists through a series of interviews and performances, along with a special look at a Latin GRAMMY edition Bulova timepiece.

Frontera Wines returns for the second consecutive year as the official wine sponsor of the Latin GRAMMY Awards. Their partnership includes a special collaboration with Mexican-American artist Edgar Medina, who will share a new work celebrating Latin culture and its ties to deep artistic expression. Inspired by bold colors, vibrant music, and a deep sense of the passion of life, “Rhythms of Imagination” brings these emotions to life on canvas. Showcasing art as a collaborative effort, Edgar will be weaving in pieces of canvas created by nominees in the days leading up to this year’s Latin GRAMMY Awards in the Official Talent Gift Lounge. The finished piece will be auctioned off on CharityBuzz starting November 30th, with proceeds supporting the Latin GRAMMY Cultural Foundation®.

Jose Cuervo Reserva de la Familia comes on board as the official tequila sponsor of the Biggest Night in Latin Music. In their inaugural year of sponsorship, Jose Cuervo Reserva de la Familia will be encouraging nominees, performers and music-lovers alike to come together for this special occasion and celebrate all three expressions of this ultra-premium tequila at branded bars during the Latin GRAMMY Awards and the Official Latin GRAMMY After Party. In addition, Jose Cuervo’s crown jewel will also have a presence at the Official Talent Lounge where they will host a bar to share the brand’s carefully crafted portfolio. 

Mastercard, a returning global sponsor, continues to grow its partnership with The Latin Recording Academy. This year, Mastercard is sponsoring the Nominee Diaries Content Series, where they will highlight what it means to be nominated for Latin GRAMMY and how it’s a priceless experience in an artist’s career. Exclusive content from the series will also live on priceless.com, where the artists will have a special promotion with benefits to the Latin GRAMMY Cultural Foundation. Mastercard will also be an Official sponsor of the Talent Gift Lounge, where the brand will gift its latest Priceless fragrance to all the performers and presenters of the 22nd Annual Latin GRAMMY Awards, and where they will showcase their multisensory branding approach combining dual fragrances into one unique collection. During Latin GRAMMY week in Las Vegas, Mastercard will host a hybrid in-person and Virtual Meet & Greet with their brand ambassadors, Domino Saints, as well as a Latin GRAMMY nominee where they will discuss the importance of inclusion and diversity in the Latin music community. Domino Saints will also have a special performance during the Official Latin GRAMMY After Party.

Returning for the 14th consecutive year, McDonald’s continues their commitment to elevating the stories of the Latino community through Ritmo y Color – a new experience celebrating today’s leading Latin Urban voices and visual storytellers. This unique fusion of music and art will culminate week of Latin GRAMMY, where McDonald’s takes it a step further by using its third and final installment to showcase the women of Ritmo y Color: Cazzu, Mariah Angeliq & visual artist Kelly Perez. Through TV elements and activations during Leading Ladies, Person of the Year and night of the show, McDonald’s will invite fans to RSVP for the virtual concert taking place on Sunday, November 21 at 8pm ET. Creating a space for fans to hear, see, and celebrate Latino culture, Cazzu and Mariah Angeliq will perform their hits while Perez’s artwork dresses the concert stage.

Meta will join the Biggest Night in Latin Music for the first time as the official hardware sponsor of the Latin GRAMMY Awards, spotlighting the importance of helping people connect anytime and anywhere via its Portal Go and recently released smart eyewear, Ray-Ban Stories. During the Noche de Estrellas pre-show, Meta will partner with official brand ambassador and Latin GRAMMY nominee, Camilo using Ray-Ban Stories on the red carpet, capturing the most behind-the-scenes moments. During the telecast, the social technology company will offer fans an exclusive look into the real, authentic conversations between Camilo and his family via the Portal Go through his Latin GRAMMY journey.

First-time sponsor Old Parr Whisky will kick-off their partnership with the Latin Recording Academy as Presenting Sponsor of two Virtual Latin GRAMMY Acoustic Sessions featuring Pablo Alborán on Nov. 7 and with Michel Teló on Nov 14 including a performance and special Q&A with each artist where they will discuss how they celebrate the golden moments in their lives, those special times towards the end of the day when the weight of responsibility is lifted from their shoulders, and all the possibilities of the time ahead become apparent. Old Parr Whisky will also be sponsoring a content series that will live on the Latin GRAMMY social media platforms highlighting how Latin GRAMMY nominees “Flip the Script” from work to play. In addition, Old Parr Whisky will host a bar at the Latin Recording Academy Person of the Year Gala, Latin GRAMMY Awards and Official Latin GRAMMY After Party featuring a signature Old Parr Whisky Latin GRAMMY cocktail.

Returning sponsor, Verizon, has partnered with Univision and the 22nd annual Latin GRAMMY Awards for a 5G enhanced experience, the Verizon 5G Portal, which brings fans closer to the hottest artists and the red carpet from the comfort of their own home. Users who access the portal via verizon.com/5Gportal will be transported onto the red carpet, backstage and into the press room for The Biggest Night in Latin Music. Additionally, Verizon is offering a limited number of in-person tickets for Verizon Up members to attend the show in Las Vegas, dropping on November 11th via the My Verizon app.

This year, the Latin GRAMMYs will jump start the holiday season for Walmart. Returning for its 12^th consecutive show, Walmart will team up with Univision and LARAS to highlight a season of collective joy and dive into traditions, old and new, that bring the Hispanic community together through a week-long celebration featuring immersive activations and in-show integrations, plus shoppable branded content across social media leading into The Biggest Night in Latin Music. 

This year, audiences will also be treated to exclusive digital custom content, highlighting the 22^nd Annual Latin GRAMMY Awards, in partnership with the Latin Recording Academy and Univision.

First-time sponsor Clinique joins the celebration with a special content series featuring Univision’s Clarissa Molina’s countdown to Latin GRAMMY. ‘100 Hours Until’ will give fans “real-time” sneak peeks as Clarissa and her friend and make-up artist Gerald Santiago prepare her look for the big night, kicking off with the application of Clinique Moisture Surge 100H – which lasts for 100 hours – and ending with the reveal of her final glam look on the red carpet.

Returning partner Ford will build excitement around The Biggest Night in Latin Music through a special Twitter sponsorship, featuring memorable and exciting moments from past Latin GRAMMY Awards® leading up and during the night of the show available exclusively on Univision’s Twitter handle.

For the first time, Sally Hansen partners with Univision and the Latin Recording Academy to highlight the importance of self-care – of voice, body and mind – among nominated artists. A custom branded Nominee Diaries Series​ will offer music lovers an intimate look into two female nominated artists’ careers, their beauty regimens and how their work has earned them a nomination.

Last year, Univision’s exclusive telecast of the 21st annual Latin GRAMMY Awards stirred audiences across platforms, reaching 5.7 million Total Viewers 2+ on television and delivering new high-water marks on social with 11.8 million total interactions - up +41 percent versus 2019 and nearly three-times more than 2018.  The three-hour telecast averaged 2.1 million Total Viewers 2+, 931,000 Adults 18-49 and 421,000 Adults 18-34, positioning Univision ahead of CBS, NBC and The CW for the entire night with Adults 18-49 and Adults 18-34. 

For more information and latest news, on the 22^nd Annual Latin GRAMMY Awards visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) and Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards, The Biggest Night in Latin Music^®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation^®. For more information, please visit LatinGRAMMY.com.

ABOUT UNIVISION COMMUNICATIONS INC.:

As the leading Spanish-language content and media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The Company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as 10 cable networks including Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The Company’s prominent digital assets include Univision.com, free AVOD streaming service PrendeTV, Univision Now, the largest Hispanic influencer network, and several top-rated apps. For more information, visit corporate.univision.com.

MEDIA CONTACTS:

Univision

Julissa Bonfante

Jbonfante@univision.net

305.894.8635

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

For images, click here

MIAMI (NOVEMBER 12, 2025) — The Latin Recording Academy® celebrated its 2025 Person of the Year Gala honoring Raphael, with moving renditions of some of the singer’s renowned repertoire, featuring past and current Latin GRAMMY® nominees including Aitana, Pepe Aguilar, Susana Baca, David Bisbal, Enrique Bunbury, Willy Chirino, Ivan Cornejo, Kany García, Myriam Hernández, Eddy Herrera, Jesse & Joy, Carín León, Pablo López, Víctor Manuelle, Vanesa Martín, Víctor Martínez, Mestrinho, Gaby Moreno, Kiki Morente, Café Quijano, Fito Páez, Silvia Pérez Cruz, Carlos Rivera, Elena Rose, Rozalén, Ángeles Toledano and Néstor Torres.

Raphael was honored for his more than six-decade career as a multifaceted singer and performer, which has established him as a true ambassador of Latin music worldwide. The evening featured tributes from artists who have shaped his repertoire, alongside others who came to honor his lasting impact and celebrate his remarkable career.

The evening opened on a high note with a breathtaking performance by Enrique Bunbury of “Yo Soy Aquél” and was then joined by Carín León, electrifying the stage together with a medley of “Toca Madera” and “Ahora”— the latter a song Bunbury himself wrote for Raphael. Café Quijano and Gaby Moreno followed with a bolero-infused rendition of “Qué Tal Te Va Sin Mí”. David Bisbal raised the energy with a duet alongside Elena Rose on “En Carne Viva,” and then captivated the audience with a heartfelt homage performance of “Como Yo Te Amo.” Jesse & Joy joined Ivan Cornejo for an emotive tribute to “Cierro Mis Ojos.”

Pablo López kept the momentum alive with a passionate delivery of “De Tanta Gente,” followed by his intimate piano rendition of “Lo Saben Mis Zapatos.” Aitana later joined López for a moving performance of “Si No Estuvieras Tú.” Latin rock icon Fito Páez and Rozalén delivered a stirring version of “La Carta,” while Susana Baca and Rozalén offered a folkloric interpretation of “Chabuca, Limeña.” Kiki Morente, Ángeles Toledano and Víctor Martínez on the guitar offered a passionate rendition of “Digan Lo Que Digan,” fusing flamenco textures and thundering Latin percussion. Vanesa Martín and Kany García shared the stage for “Cada Septiembre,” featuring García’s debut solo cello performance, and Martín later returned with Carlos Rivera for an intimate acoustic take on “A Que No Te Vas.”

The magic continued as Pepe Aguilar and Myriam Hernández united their powerhouse vocals in a sweeping version of “Procuro Olvidarte.” Spanish songstress Silvia Pérez Cruz offered a mesmerizing “Somos” with Brazilian accordion virtuoso Mestrinho, weaving Iberian and tropical tones into one. The celebration reached its peak as Eddy Herrera, Víctor Manuelle, Néstor Torres, and Willy Chirino — who wrote the song for Raphael — took the stage with all the infectious rhythms of the Caribbean, filling the room with “Escándalo.”

The evening wouldn’t be complete without the 2025 Person of the Year stepping on stage; he wowed the audience with a medley of “Que Sabe Nadie,” “Mi Gran Noche,” and “Como Yo Te Amo.”

The highly anticipated gala preceded the 26th Annual Latin GRAMMY Awards®, which will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

Latin Academy head of Production Ayleen Figueras, along with Macarena Moreno, served as executive producers of the gala. Latin GRAMMY and GRAMMY® winner Carlos Fernando López served as musical director, and the musical production was led by Danny Flores, also a Latin GRAMMY and GRAMMY nominee. The Philharmonic Orchestra Project (“POP”) accompanied all artists.

Live Nation served as presenting sponsor for the second consecutive year, as part of the first multi-year presenting sponsor partnership for the Person of the Year Gala.

Net proceeds from the 2025 Latin Recording Academy Person of the Year Gala will go toward the charitable work of the Latin GRAMMY Cultural Foundation®, whose mission is to be a global champion of music education and empower communities through Latin music and culture. The Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage, and to date has donated more than $13.9 million with the support of Latin Recording Academy members, artists, corporate sponsors and other generous donors.

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

Ive@grammy.com

The exclusive event, hosted by 2019 Best New Artist Nominee, Aitana, was held in partnership with Mastercard during

Latin GRAMMY® Week in Las Vegas

Click here for images

Credit: Getty Images for The Latin Recording Academy

MIAMI (NOVEMBER 11, 2025) — The Latin Recording Academy®, in partnership with Mastercard, presents the 2025 Best New Artist Showcase, an initiative that provides exposure for the new generation of music creators during the prestigious Latin GRAMMY® Week.

“Three years ago, we held the first Best New Artist Showcase, and we are proud to continue opening doors for the next generation of Latin music creators,” said Manuel Abud, CEO of The Latin Recording Academy. “Year after year, this showcase has become an important platform for our Best New Artist nominees to share their talent and creativity with our Academy members, industry leaders and special guests.”

The private event took place on Tuesday, November 11, at the Mandalay Bay in Las Vegas, and was hosted by 2019 Best New Artist nominee Aitana. The evening featured performances from Best New Artist nominees for the 26th Annual Latin GRAMMY Awards®: Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes and Ruzzi.

Multiple Latin GRAMMY winner and GRAMMY winner Edgar Barrera, Latin GRAMMY winner Lena Burke, previous Latin GRAMMY winners in the Best New Artist category Joaquina (2023), Gaby Moreno (2013), Monsieur Periné (2015), as well as previous nominees in the category Natascha Falcão (2021), Zoe Gotusso (2021), Beto Montenegro (Rawayana 2017), Raquel Sofia (2015), also joined the showcase as presenters.

The Best New Artist Showcase kicked off in 2022 during Latin GRAMMY Week in Las Vegas. Over the last three years, the initiative has hosted showcases in several cities around the world, in collaboration with Mastercard, including Buenos Aires, Mexico City, Miami, San Juan, São Paulo and Seville. This year, Espolòn® Tequila joined the celebration as the Official Sponsor.

The Best New Artist Showcase was produced by The Latin Academy’s production team, led by Ayleen Figueras, with Ana Maria Daza as executive producer and Gisela Gonzalez as producer. Musical production was led by Roberto Trujillo, forming a nine-piece band of musicians who are members of The Latin Recording Academy.

With over twenty years of experience, Trujillo has collaborated with some of Latin music’s top artists and has served as the musical director for some of the world’s most renowned shows, including the GRAMMYs and the Latin GRAMMY Person of the Year.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Click here for images

MIAMI (NOVEMBER 10, 2025) — The Latin Recording Academy® announced presenters for the 26th Annual Latin GRAMMY Awards®. The lineup includes Enrique Bunbury, Eduin Caz and Jhonny Caz (Grupo Firme), Silvestre Dangond, Fariana, Daisy Fuentes, Kany García, Lupita Infante, Mon Laferte, Richard Marx, Nicki Nicole, Carlos Rivera, Miguel Rojas, Trueno and Yandel.

Confirmed presenters include the following artists nominated this year: Eduin Caz and Jhonny Caz from Grupo Firme (Best Contemporary Mexican Music Album), Silvestre Dangond (Best Cumbia/Vallenato Album), Fariana (Best Urban Music Album), Lupita Infante (Best Regional Song), Mon Laferte (Song Of The Year and Best Long Form Music Video), Nicki Nicole (Best Urban Music Album), Trueno (Best Rap/Hip Hop Song and Best Urban Song) and Yandel (Best Reggaeton Performance and Best Urban Music Album).

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® moments will be announced soon.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

The Program Empowers the Next Generation of Latin Music Creators, Further Advancing the Latin GRAMMY Cultural Foundation’s Mission to Preserve Latin Music and Its Legacy

For additional images, please click here

Credit: David Becker/Getty Images for the Latin GRAMMY Cultural Foundation

LAS VEGAS (NOVEMBER 10, 2025) — The Latin GRAMMY Cultural Foundation®, in partnership with Latin GRAMMY® and GRAMMY® winning producer and composer, Edgar Barrera, Latin GRAMMY nominated artist, Luis Ángel “El Flaco” and Música Mexicana recording artist, Oscar Maydon students hosted an educational experience that included a musical instrument donation to Las Vegas High School and SLAM Nevada. The session featured student performances as well as a Q&A among students and the artists in attendance, moderated by renowned journalist Grecia Lopez.

Celebrating its centennial anniversary, Las Vegas High School in Sunrise Manor, Nevada, is recognized as the longest-standing high school in the state. The school boasts a rich arts program centered on showcasing the diversity of storytelling through various mediums including the music program featuring an internationally recognized mariachi band. The investment will further enable the school to develop its music program and acquire new instruments, offering more students the opportunity to pursue the arts.

SLAM Nevada is a tuition-free, public charter school for K-12 students. The investment will allow the music program, launched five years ago, to continue flourishing, with the vision of introducing novice elementary students to music education and building enthusiasm through the curriculum as they approach middle and high school. The program will further enable the school to acquire more instruments, allowing students to take them home during the season for continued practice, thus generating added opportunities for performances.

The program was presented in partnership with the Dr. Simi Foundation and Sony Music Group, as part of the company’s Beyond The Instrument initiative. In addition, Dollar Tree joined the celebration as an Official Sponsor, with additional support from Gibson Gives and Sweetwater.

“It’s so important to give back to the next generation of music makers and encourage them to follow their dreams the same way I followed mine,” said Barrera. “That’s why I’m truly honored to partner with The Latin Recording Academy on initiatives like this, which help inspire, educate, and empower the future of Latin music.”

“Being here with these students feels special because I see myself in them. I also started dreaming just like they are, without knowing where I could go, but with a strong desire to sing and tell real stories,” said “El Flaco.” “Music taught me that the most important thing is to sing from the heart and never forget where you’re from. If there’s one thing I want them to take away from today, it’s that dreams can come true when you pursue them with passion, discipline, and humility.”

“Estar aquí con estos estudiantes es algo muy especial porque me veo reflejado en ellos. Yo también empecé soñando al igual que ellos, sin saber hasta dónde podía llegar, pero con muchas ganas de cantar y de contar historias reales”, dijo “El Flaco”. “La música me enseñó que lo más importante es cantar con el corazón y nunca olvidar de dónde vienes. Si algo quiero que se lleven hoy, es que los sueños sí se cumplen cuando los trabajas con pasión, disciplina y humildad”.

“It’s an honor to be at Latin GRAMMY In The Schools representing Mexican music,” said Maydon. “Music has given me everything, and being here in front of these students reminds me of my beginnings and the importance of never giving up. Seeing their passion inspires me to keep working and to open more doors for future generations.”

“Las Vegas High School greatly appreciates the support of the Latin GRAMMY Cultural Foundation and the instruments the Foundation provided for our students. Without this help, it would be a struggle to provide instruments and equipment for our 700 performing arts students,” said Stephen Blanco, Mariachi Director at Las Vegas High School.

“At SLAM Nevada, we are incredibly honored to receive this generous gift from the Latin GRAMMY Cultural Foundation and its partners. Our community is deeply grateful for this opportunity, which will allow our students to grow musically, find their voices, and express themselves through the power of music. This investment inspires our mission to open doors for every student to discover their talent, creativity, and confidence both inside and outside the classroom,” said the SLAM Nevada Administration Team.

“We’re grateful to all our partners for allowing us to offer this unique opportunity to the students of Las Vegas High School and SLAM Nevada,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “It’s inspiring to see both institutions’ work in fostering music education at all levels, from elementary through high school. This support not only fuels their passion for the arts but also prepares them for a future in the industry.”

Since its inception, the Latin GRAMMY In The Schools program has benefited educational institutions in various cities across the United States, including Aransas Pass, Dallas, Detroit, Kansas City, Las Vegas, Los Angeles, Chicago, Miami, New York, and San Antonio, as well as internationally in Buenos Aires, Argentina; Mexico City, Mexico; Panama City, Panama, Arecibo, Humacao, Yauco, and San Juan in Puerto Rico; and Sevilla, Spain.

Latin GRAMMY In The Schools is an educational program that informs and connects music students with professionals in the Latin music industry, supporting educational music departments that face financial limitations. The Foundation invites professional musicians, artists, and sound engineers to visit middle and high schools, universities, or music education institutions and share their personal stories and experiences with students, highlighting the effort it takes to overcome career obstacles. The goal is for students to learn to optimize the educational opportunities presented to them, giving them an advantage and strong academic preparation to be able to compete in the music industry.

Among the artists who have participated in this program are: Ángela Aguilar, David Bisbal, Marilina Bertoldi, Miguel Bosé, Calle 13, Pedro Capó, Camilo, Chino & Nacho, Chiquis, Luis Coronel, Silvestre Dangond, Erika Ender, Joss Favela, Fonseca, Luis Fonsi, El Fantasma, Becky G, Karol G, Kany García, Gente de Zona, Leslie Grace, Carlos Jean, Jesse & Joy, Natalia Lafourcade, Poncho Lizárraga, Lin-Manuel Miranda, Mau y Ricky, Claudia Montero, Ednita Nazario, Christian Nodal, Laura Pausini, Ángel "Cucco" Peña, Mireya Ramos, Prince Royce, Gilberto Santa Rosa, Noel Scharjris, Olga Tañón, Thalía, Christian Serratos, Diego Torres, Carlos Vives, Wisin, and Sebastián Yatra.

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ABOUT EDGAR BARRERA:

As a producer, songwriter, and overall creative force, Edgar Barrera has helped push Latin music into the mainstream. For his work with acts like Bad Bunny, Peso Pluma, Grupo Frontera, Jennifer Lopez, Shakira, and Karol G, the Mexican hit-maker has won 26 Latin GRAMMYs®, including the awards for Songwriter of the Year and Producer of the Year. In addition, to collaborating with Anglo artists like Madonna, Ariana Grande, and Shawn Mendes, Barrera has also won a GRAMMY® Award. Though Barrera has crafted hits in many different genres, he has especially been instrumental in the recent explosion of regional Mexican music on a global level.

ABOUT LUIS ÁNGEL “EL FLACO”:

Luis Ángel Franco, who is known by his stage name "El Flaco," is a pioneer and powerhouse in the regional Mexican music scene. The Mexican superstar first rose to prominence as a singer for the group Banda Los Recoditos in 2003. Following sixteen years with the band, Franco successfully launched his solo career. With his albums like Yo Te Extrañaré and 25 Aniversario, he has established himself as a leading and defining artist of the Mexican banda genre. With the former LP, Franco received his first Latin GRAMMY® nomination last year for Best Banda Album. Throughout his career, he has collaborated with fellow Mexican acts like Grupo Firme, Luis Alfonso, Tony Aguirre, and Majo Aguilar.

ABOUT OSCAR MAYDON:

Óscar Maydon is one of today's leading regional Mexican artists. The Mexican superstar has helped reimagine the age-old corrido for a younger generation. In 2021, Maydon signed with top corridos record label Rancho Humilde. Since then, he has scored multiple hits like "Madonna" and "Fin De Semana" with his labelmates Natanael Cano and Junior H. Last year, Maydon broke through the mainstream with his global smash "Tu Boda" featuring Fuerza Regida. The collaboration added to his 7.5 billion total streams on Spotify. In June, Maydon released latest album Rico o Muerte, Vol. 1, which showed off a more romantic side to his spin on regional Mexican music. He also recently wrapped up his first headlining tour across the US.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

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Nathalie Alberto

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