The Latin Recording Academy® to honor Lucecita Benítez, João Bosco, Ilan Chester, Víctor Heredia, Los Del Río, Guadalupe Pineda, and Cuco Valoy with the Lifetime Achievement Award

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The Latin Recording Academy® to honor Lucecita Benítez, João Bosco, Ilan Chester, Víctor Heredia, Los Del Río, Guadalupe Pineda, and Cuco Valoy with the Lifetime Achievement Award

Latin GRAMMYs/Sep 13, 2017 - 01:00 PM

JON FAUSTY AND LALO SCHIFRIN TO RECEIVE THE TRUSTEES AWARD

MIAMI, FL (September 13, 2017) The Latin Recording Academy®® announced today Lucecita Benítez, João Bosco, Ilan Chester, Víctor Heredia, Los Del Río (Antonio Romero Monge and Rafael Ruiz Perdigones), Guadalupe Pineda and Cuco Valoy will receive the this year’s Lifetime Achievement Award. Jon Fausty and Lalo Schifrin will receive the Trustees Award. The Lifetime Achievement and Trustees Award honorees will be celebrated during a private ceremony held at the Four Seasons Hotel in Las Vegas on Nov. 15 as part of the 18th Annual Latin GRAMMY® Week.

“We are proud to honor such a diverse group of internationally acclaimed artists with this year's Lifetime Achievement and Trustees Awards,” said Gabriel Abaroa Jr., Latin Recording Academy President/CEO. “Our 2017 class represents a wide-range of artists that together have contributed to shape Latin music’s iconic rhythms and lyrics throughout history. Each honoree is an inspiration to our culture and community as well as a muse for new and contemporary work.”

The Lifetime Achievement Award is presented to performers who have made unprecedented contributions of outstanding artistic significance to Latin music and the Latin community. The Trustees Award is given to individuals who have made significant contributions, other than performance, to Latin music during their careers. All the honorees are chosen by vote by the members of The Latin Recording Academy’s Board of Trustees.

2017 Lifetime Achievement Award Honorees:

Lucecita Benítez began her career as a young Puerto Rican star, a protagonist of the Nueva Ola pop phenomenon. But her subsequent discovery of the socially conscious nueva trova movement and her elegant interpretation of classic boleros place Lucecita at the very heart of everything that is soulful in Latin music. International fame arrived in 1969 when Lucecita won the first prize in Mexico’s Festival de la Canción Latina with the song “Génesis.” The next year, she appeared on “The Ed Sullivan Show” and toured the United States extensively.

“I feel deeply honored by The Latin Recording Academy’s recognition of my career of more than five decades in this wonderful industry. Receiving such an important prize brings me unequalled pride in the work that I have enjoyed and loved all my life. But above all, it gives me the satisfaction of having faced it with the dignity and poise that the times required of me. Many thanks to The Latin Academy of Recording Arts & Sciences® for allowing me to experience this great moment in my life.”— Lucecita Benítez

Lush, soulful, and sophisticated, the songs of singer/songwriter and guitarist João Bosco are an essential part of the música popular brasileira (MPB) movement — the fusion of traditional formats with jazz, rock and funk that blossomed in Brazil in the ’60s and ’70s. An artist of seemingly unlimited imagination, Bosco is a Latin GRAMMY winner and has received eight Latin GRAMMY nominations. He continues touring internationally and recording to this day.

“It's good to know the way in which we have traversed these many years — and many times we did it in obscurity — is illuminated by the ray of light that reveals us and fills us with pride and gratitude. Thank you for this distinction and honor." — João Bosco

Ilan Chester has transformed a deep mystical devotion and his fascination with many different sounds into a long-lasting career of staggering variety and depth. A multitalented singer/songwriter and musician, Chester grew up listening to Venezuelan folk, Afro-Caribbean dance formats, British progressive rock, and American R&B, all of which would play a part in his own music. He received a Latin GRAMMY for Best Folk Album for 2010’s Tesoros De La Música Venezolana.

“I must admit that the phone call I received from The Latin Recording Academy informing me of the decision to award me special recognition for my musical career was quite a surprise. I am deeply grateful.”— Ilan Chester

Born in the Buenos Aires neighborhood of Monserrat in 1947, Víctor Heredia enjoyed success early in his career when his composition “Para Cobrar Altura” was celebrated at the annual Cosquín Folk Festival in 1967. In 1986, he released his most ambitious work to date: Taki Ongoy, a concept album about the conquest of the Americas from the point of view of the vanquished indigenous people. Now an established master of Latin song, Heredia is celebrated as a living legend.

“I feel great joy because of this incredibly kind gesture toward my career as an artist of the people. Thank you to The Latin Recording Academy! You fill me with excitement and give me the strength to continue.” — Víctor Heredia

Los Del Río’s Antonio Romero Monge and Rafael Ruiz Perdigones were teenagers when they joined forces to appear on a radio show in their native Sevilla, Spain. The year was 1962, and the two friends decided to perform under the name Los Del Río, launching a career of flamenco pop music in Spain during the ’70s and ’80s, they boasted the same infectious sense of joy and warm sonics that would later define their 1993 global hit “Macarena.” “Macarena” went on to sell millions of copies worldwide, staying on top of the Billboard Hot 100 for 14 consecutive weeks and igniting a dance craze that is still fondly remembered in dance clubs around the globe. Far from being one-hit wonders, Los Del Río have spent decades honing a distinctive sound — life affirming, irrepressibly melodic — forever in touch with their Spanish roots.

“For us it is a great honor to be recognized by the most universal of music awards. Thank you.” — Los Del Río

Few artists in the vast landscape of Mexican music have managed the seemingly impossible task of switching effortlessly between genres, formats, and languages, and selling millions of records while maintaining a distinct identity. Guadalupe Pineda is one of them, and her dazzling voice is at the heart of her one-of-a-kind success story. Pineda recorded 30 albums devoted to mariachi, bolero, operatic arias — Mi Corazón Se Abre A Tu Voz/Arias de Ópera, 2002, and French pop classics — Francia Con Sabor Latino, 2008. During her career she has shared the stage with a diverse group of singers such as Plácido Domingo, Natalia Lafourcade, and Mercedes Sosa. Pineda teamed up with fellow Latin singers Eugenia León and Tania Libertad for a series of sold-out shows in 2016, a collaboration that led to a Best Long Form Music Video Latin GRAMMY nomination. Pineda continues to record, with a new album release scheduled for 2018.

“I am deeply grateful to receive the Lifetime Achievement Award, after 43 years of singing and working in music, proudly representing the art and culture of Mexico and of our Latin American nations. I am touched and inspired to continue along this wonderful path. I congratulate my colleagues who are sharing in this great honor.”— Guadalupe Pineda

One listen to “Juliana” — the transcendental hit by Cuco Valoy — is enough to illustrate the place of honor that this Dominican singer/songwriter occupies within the history of Afro-Caribbean music. “Juliana” is a prime example of classic salsa at its best, complete with electrifying brass riffs, clave-infused percussion and a swinging piano line. Most notably, Valoy can easily switch from authentic salsa grooves to merengue beats and rootsy “cha cha chá” — making him one of the most versatile performers in tropical music. A true master of Afro-Caribbean rhythms, Valoy continues to tour and receive recognition and awards around the world.

“To me, the Lifetime Achievement Award is the highest award that can be given to a musician over the course of a career. It is an honor to be recognized by colleagues and peers in the industry. The years have been long, but well spent. Thank you to The Latin Recording Academy and to the fans who find pleasure in my songs.”— Cuco Valoy

2017 Trustees Award Honorees:

Decades ago, Latin music was forever changed in New York when a young generation of musicians fused the raucous grooves of Cuban music with a dash of R&B, jazz, rock, and psychedelia. Known as the salsa explosion of the ’70s, this movement found legends such as Ray Barretto, Ruben Blades, Willie Colon, Celia Cruz, and Héctor Lavoe recording some of the best albums of their careers. The man who sat behind the controls for most of these sessions — the quintessential recording engineer of the salsa experience — was Jon Fausty. Following the salsa explosion, he continued working with the genre’s most innovative artists, producing albums for Los Van Van and Eddie Palmieri, and collaborating with Steve Lillywhite on David Byrne’s Rei Momo. With six GRAMMY Awards®, five Latin GRAMMY Awards and seven Latin GRAMMY nominations, Fausty continues to produce and engineer and is sought out by Latin music’s best.

“I feel extremely grateful and humbled that The Latin Recording Academy’s Board of Trustees has elected me in 2017 to receive this recognition for the contributions I have made to the music recording industry over the course of my career.”— Jon Fausty

If the ’60s and ’70s were a time of absolute creative splendor for the art of the movie soundtrack, Argentinian born Lalo Schifrin is one of its all-time masters. Seeped in gorgeous melodies and melancholy moods, informed by jazz and the avant-garde, his compositions for cinema and television remain today a paragon of sophistication. A true Renaissance man of 20th century music, Schifrin is also a jazz pianist, skillful arranger, orchestra conductor, and composer of virtuoso taste and eclecticism. Releasing a variety of new music through his own label, Aleph Records, Schifrin continues actively composing and recording and has received one Latin GRAMMY as well as four GRAMMY Awards.

“Your generosity in granting me the Trustees Award is an honor that touches me profoundly. Thank you very much for this distinction, which emphasizes my heritage as a Latin composer and performer from Argentina.” — Lalo Schifrin

The18th Annual Latin GRAMMY Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Nov. 16, from 8–11 p.m. ET/PT (7 p.m. Central) on Univision.

For more information and the latest news, please visit the official Latin Recording Academy® website at: LatinGRAMMY.com(#LatinGRAMMY).

FB: LatinGRAMMYs | Twitter: @LatinGRAMMYs | Instagram: @LatinGRAMMYs

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®.

MEDIA CONTACTS::

The Lippin Group on behalf of The Latin Recording Academy:
Jennifer Price: JPrice@lippingroup.com
Elina Adut: EAdut@lippingroup.com
Freddy Morales: FMorales@lippingroup.com
323.965.1990

The Latin Recording Academy:
Teresa Romo: teresa.romo@grammy.com
310.392.3777
Iveliesse Malave: Ive@grammy.com
305.576.0036

Artists Perform At The 2025 Latin Recording Academy Person Of The Year™ Gala Honoring Raphael

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Artists Perform At The 2025 Latin Recording Academy Person Of The Year™ Gala Honoring Raphael

Latin GRAMMYs/Nov 13, 2025 - 07:00 AM

For images, click here

MIAMI (NOVEMBER 12, 2025) — The Latin Recording Academy® celebrated its 2025 Person of the Year Gala honoring Raphael, with moving renditions of some of the singer’s renowned repertoire, featuring past and current Latin GRAMMY® nominees including Aitana, Pepe Aguilar, Susana Baca, David Bisbal, Enrique Bunbury, Willy Chirino, Ivan Cornejo, Kany García, Myriam Hernández, Eddy Herrera, Jesse & Joy, Carín León, Pablo López, Víctor Manuelle, Vanesa Martín, Víctor Martínez, Mestrinho, Gaby Moreno, Kiki Morente, Café Quijano, Fito Páez, Silvia Pérez Cruz, Carlos Rivera, Elena Rose, Rozalén, Ángeles Toledano and Néstor Torres.

Raphael was honored for his more than six-decade career as a multifaceted singer and performer, which has established him as a true ambassador of Latin music worldwide. The evening featured tributes from artists who have shaped his repertoire, alongside others who came to honor his lasting impact and celebrate his remarkable career.

The evening opened on a high note with a breathtaking performance by Enrique Bunbury of “Yo Soy Aquél” and was then joined by Carín León, electrifying the stage together with a medley of “Toca Madera” and “Ahora”— the latter a song Bunbury himself wrote for Raphael. Café Quijano and Gaby Moreno followed with a bolero-infused rendition of “Qué Tal Te Va Sin Mí”. David Bisbal raised the energy with a duet alongside Elena Rose on “En Carne Viva,” and then captivated the audience with a heartfelt homage performance of “Como Yo Te Amo.” Jesse & Joy joined Ivan Cornejo for an emotive tribute to “Cierro Mis Ojos.”

Pablo López kept the momentum alive with a passionate delivery of “De Tanta Gente,” followed by his intimate piano rendition of “Lo Saben Mis Zapatos.” Aitana later joined López for a moving performance of “Si No Estuvieras Tú.” Latin rock icon Fito Páez and Rozalén delivered a stirring version of “La Carta,” while Susana Baca and Rozalén offered a folkloric interpretation of “Chabuca, Limeña.” Kiki Morente, Ángeles Toledano and Víctor Martínez on the guitar offered a passionate rendition of “Digan Lo Que Digan,” fusing flamenco textures and thundering Latin percussion. Vanesa Martín and Kany García shared the stage for “Cada Septiembre,” featuring García’s debut solo cello performance, and Martín later returned with Carlos Rivera for an intimate acoustic take on “A Que No Te Vas.”

The magic continued as Pepe Aguilar and Myriam Hernández united their powerhouse vocals in a sweeping version of “Procuro Olvidarte.” Spanish songstress Silvia Pérez Cruz offered a mesmerizing “Somos” with Brazilian accordion virtuoso Mestrinho, weaving Iberian and tropical tones into one. The celebration reached its peak as Eddy Herrera, Víctor Manuelle, Néstor Torres, and Willy Chirino — who wrote the song for Raphael — took the stage with all the infectious rhythms of the Caribbean, filling the room with “Escándalo.”

The evening wouldn’t be complete without the 2025 Person of the Year stepping on stage; he wowed the audience with a medley of “Que Sabe Nadie,” “Mi Gran Noche,” and “Como Yo Te Amo.”

The highly anticipated gala preceded the 26th Annual Latin GRAMMY Awards®, which will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

Latin Academy head of Production Ayleen Figueras, along with Macarena Moreno, served as executive producers of the gala. Latin GRAMMY and GRAMMY® winner Carlos Fernando López served as musical director, and the musical production was led by Danny Flores, also a Latin GRAMMY and GRAMMY nominee. The Philharmonic Orchestra Project (“POP”) accompanied all artists.

Live Nation served as presenting sponsor for the second consecutive year, as part of the first multi-year presenting sponsor partnership for the Person of the Year Gala.

Net proceeds from the 2025 Latin Recording Academy Person of the Year Gala will go toward the charitable work of the Latin GRAMMY Cultural Foundation®, whose mission is to be a global champion of music education and empower communities through Latin music and culture. The Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage, and to date has donated more than $13.9 million with the support of Latin Recording Academy members, artists, corporate sponsors and other generous donors.

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

Ive@grammy.com

Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes And Ruzzi Perform At The 2025 Best New Artist Showcase

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Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes And Ruzzi Perform At The 2025 Best New Artist Showcase

Latin GRAMMYs/Nov 12, 2025 - 07:00 AM

The exclusive event, hosted by 2019 Best New Artist Nominee, Aitana, was held in partnership with Mastercard during

Latin GRAMMY® Week in Las Vegas

Click here for images

Credit: Getty Images for The Latin Recording Academy

MIAMI (NOVEMBER 11, 2025) — The Latin Recording Academy®, in partnership with Mastercard, presents the 2025 Best New Artist Showcase, an initiative that provides exposure for the new generation of music creators during the prestigious Latin GRAMMY® Week.

“Three years ago, we held the first Best New Artist Showcase, and we are proud to continue opening doors for the next generation of Latin music creators,” said Manuel Abud, CEO of The Latin Recording Academy. “Year after year, this showcase has become an important platform for our Best New Artist nominees to share their talent and creativity with our Academy members, industry leaders and special guests.”

The private event took place on Tuesday, November 11, at the Mandalay Bay in Las Vegas, and was hosted by 2019 Best New Artist nominee Aitana. The evening featured performances from Best New Artist nominees for the 26th Annual Latin GRAMMY Awards®: Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes and Ruzzi.

Multiple Latin GRAMMY winner and GRAMMY winner Edgar Barrera, Latin GRAMMY winner Lena Burke, previous Latin GRAMMY winners in the Best New Artist category Joaquina (2023), Gaby Moreno (2013), Monsieur Periné (2015), as well as previous nominees in the category Natascha Falcão (2021), Zoe Gotusso (2021), Beto Montenegro (Rawayana 2017), Raquel Sofia (2015), also joined the showcase as presenters.

The Best New Artist Showcase kicked off in 2022 during Latin GRAMMY Week in Las Vegas. Over the last three years, the initiative has hosted showcases in several cities around the world, in collaboration with Mastercard, including Buenos Aires, Mexico City, Miami, San Juan, São Paulo and Seville. This year, Espolòn® Tequila joined the celebration as the Official Sponsor.

The Best New Artist Showcase was produced by The Latin Academy’s production team, led by Ayleen Figueras, with Ana Maria Daza as executive producer and Gisela Gonzalez as producer. Musical production was led by Roberto Trujillo, forming a nine-piece band of musicians who are members of The Latin Recording Academy.

With over twenty years of experience, Trujillo has collaborated with some of Latin music’s top artists and has served as the musical director for some of the world’s most renowned shows, including the GRAMMYs and the Latin GRAMMY Person of the Year.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Enrique Bunbury, Eduin Caz, Jhonny Caz, Silvestre Dangond, Fariana, Daisy Fuentes, Kany García, Lupita Infante, Mon Laferte, Richard Marx, Nicki Nicole, Carlos Rivera, Miguel Rojas, Trueno and Yandel To Present At The 26th Annual Latin GRAMMY Awards®

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Enrique Bunbury, Eduin Caz, Jhonny Caz, Silvestre Dangond, Fariana, Daisy Fuentes, Kany García, Lupita Infante, Mon Laferte, Richard Marx, Nicki Nicole, Carlos Rivera, Miguel Rojas, Trueno and Yandel To Present At The 26th Annual Latin GRAMMY Awards®

Latin GRAMMYs/Nov 10, 2025 - 05:00 PM

Click here for images

MIAMI (NOVEMBER 10, 2025) — The Latin Recording Academy® announced presenters for the 26th Annual Latin GRAMMY Awards®. The lineup includes Enrique Bunbury, Eduin Caz and Jhonny Caz (Grupo Firme), Silvestre Dangond, Fariana, Daisy Fuentes, Kany García, Lupita Infante, Mon Laferte, Richard Marx, Nicki Nicole, Carlos Rivera, Miguel Rojas, Trueno and Yandel.

Confirmed presenters include the following artists nominated this year: Eduin Caz and Jhonny Caz from Grupo Firme (Best Contemporary Mexican Music Album), Silvestre Dangond (Best Cumbia/Vallenato Album), Fariana (Best Urban Music Album), Lupita Infante (Best Regional Song), Mon Laferte (Song Of The Year and Best Long Form Music Video), Nicki Nicole (Best Urban Music Album), Trueno (Best Rap/Hip Hop Song and Best Urban Song) and Yandel (Best Reggaeton Performance and Best Urban Music Album).

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® moments will be announced soon.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

###

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Edgar Barrera, Luis Ángel “El Flaco” And Oscar Maydon Join Latin GRAMMY In The Schools™ To Benefit Las Vegas High School & Slam Nevada

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Edgar Barrera, Luis Ángel “El Flaco” And Oscar Maydon Join Latin GRAMMY In The Schools™ To Benefit Las Vegas High School & Slam Nevada

Latin GRAMMYs/Nov 10, 2025 - 02:00 AM

The Program Empowers the Next Generation of Latin Music Creators, Further Advancing the Latin GRAMMY Cultural Foundation’s Mission to Preserve Latin Music and Its Legacy

For additional images, please click here

Credit: David Becker/Getty Images for the Latin GRAMMY Cultural Foundation

LAS VEGAS (NOVEMBER 10, 2025) — The Latin GRAMMY Cultural Foundation®, in partnership with Latin GRAMMY® and GRAMMY® winning producer and composer, Edgar Barrera, Latin GRAMMY nominated artist, Luis Ángel “El Flaco” and Música Mexicana recording artist, Oscar Maydon students hosted an educational experience that included a musical instrument donation to Las Vegas High School and SLAM Nevada. The session featured student performances as well as a Q&A among students and the artists in attendance, moderated by renowned journalist Grecia Lopez.

Celebrating its centennial anniversary, Las Vegas High School in Sunrise Manor, Nevada, is recognized as the longest-standing high school in the state. The school boasts a rich arts program centered on showcasing the diversity of storytelling through various mediums including the music program featuring an internationally recognized mariachi band. The investment will further enable the school to develop its music program and acquire new instruments, offering more students the opportunity to pursue the arts.

SLAM Nevada is a tuition-free, public charter school for K-12 students. The investment will allow the music program, launched five years ago, to continue flourishing, with the vision of introducing novice elementary students to music education and building enthusiasm through the curriculum as they approach middle and high school. The program will further enable the school to acquire more instruments, allowing students to take them home during the season for continued practice, thus generating added opportunities for performances.

The program was presented in partnership with the Dr. Simi Foundation and Sony Music Group, as part of the company’s Beyond The Instrument initiative. In addition, Dollar Tree joined the celebration as an Official Sponsor, with additional support from Gibson Gives and Sweetwater.

“It’s so important to give back to the next generation of music makers and encourage them to follow their dreams the same way I followed mine,” said Barrera. “That’s why I’m truly honored to partner with The Latin Recording Academy on initiatives like this, which help inspire, educate, and empower the future of Latin music.”

“Being here with these students feels special because I see myself in them. I also started dreaming just like they are, without knowing where I could go, but with a strong desire to sing and tell real stories,” said “El Flaco.” “Music taught me that the most important thing is to sing from the heart and never forget where you’re from. If there’s one thing I want them to take away from today, it’s that dreams can come true when you pursue them with passion, discipline, and humility.”

“Estar aquí con estos estudiantes es algo muy especial porque me veo reflejado en ellos. Yo también empecé soñando al igual que ellos, sin saber hasta dónde podía llegar, pero con muchas ganas de cantar y de contar historias reales”, dijo “El Flaco”. “La música me enseñó que lo más importante es cantar con el corazón y nunca olvidar de dónde vienes. Si algo quiero que se lleven hoy, es que los sueños sí se cumplen cuando los trabajas con pasión, disciplina y humildad”.

“It’s an honor to be at Latin GRAMMY In The Schools representing Mexican music,” said Maydon. “Music has given me everything, and being here in front of these students reminds me of my beginnings and the importance of never giving up. Seeing their passion inspires me to keep working and to open more doors for future generations.”

“Las Vegas High School greatly appreciates the support of the Latin GRAMMY Cultural Foundation and the instruments the Foundation provided for our students. Without this help, it would be a struggle to provide instruments and equipment for our 700 performing arts students,” said Stephen Blanco, Mariachi Director at Las Vegas High School.

“At SLAM Nevada, we are incredibly honored to receive this generous gift from the Latin GRAMMY Cultural Foundation and its partners. Our community is deeply grateful for this opportunity, which will allow our students to grow musically, find their voices, and express themselves through the power of music. This investment inspires our mission to open doors for every student to discover their talent, creativity, and confidence both inside and outside the classroom,” said the SLAM Nevada Administration Team.

“We’re grateful to all our partners for allowing us to offer this unique opportunity to the students of Las Vegas High School and SLAM Nevada,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “It’s inspiring to see both institutions’ work in fostering music education at all levels, from elementary through high school. This support not only fuels their passion for the arts but also prepares them for a future in the industry.”

Since its inception, the Latin GRAMMY In The Schools program has benefited educational institutions in various cities across the United States, including Aransas Pass, Dallas, Detroit, Kansas City, Las Vegas, Los Angeles, Chicago, Miami, New York, and San Antonio, as well as internationally in Buenos Aires, Argentina; Mexico City, Mexico; Panama City, Panama, Arecibo, Humacao, Yauco, and San Juan in Puerto Rico; and Sevilla, Spain.

Latin GRAMMY In The Schools is an educational program that informs and connects music students with professionals in the Latin music industry, supporting educational music departments that face financial limitations. The Foundation invites professional musicians, artists, and sound engineers to visit middle and high schools, universities, or music education institutions and share their personal stories and experiences with students, highlighting the effort it takes to overcome career obstacles. The goal is for students to learn to optimize the educational opportunities presented to them, giving them an advantage and strong academic preparation to be able to compete in the music industry.

Among the artists who have participated in this program are: Ángela Aguilar, David Bisbal, Marilina Bertoldi, Miguel Bosé, Calle 13, Pedro Capó, Camilo, Chino & Nacho, Chiquis, Luis Coronel, Silvestre Dangond, Erika Ender, Joss Favela, Fonseca, Luis Fonsi, El Fantasma, Becky G, Karol G, Kany García, Gente de Zona, Leslie Grace, Carlos Jean, Jesse & Joy, Natalia Lafourcade, Poncho Lizárraga, Lin-Manuel Miranda, Mau y Ricky, Claudia Montero, Ednita Nazario, Christian Nodal, Laura Pausini, Ángel "Cucco" Peña, Mireya Ramos, Prince Royce, Gilberto Santa Rosa, Noel Scharjris, Olga Tañón, Thalía, Christian Serratos, Diego Torres, Carlos Vives, Wisin, and Sebastián Yatra.

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ABOUT EDGAR BARRERA:

As a producer, songwriter, and overall creative force, Edgar Barrera has helped push Latin music into the mainstream. For his work with acts like Bad Bunny, Peso Pluma, Grupo Frontera, Jennifer Lopez, Shakira, and Karol G, the Mexican hit-maker has won 26 Latin GRAMMYs®, including the awards for Songwriter of the Year and Producer of the Year. In addition, to collaborating with Anglo artists like Madonna, Ariana Grande, and Shawn Mendes, Barrera has also won a GRAMMY® Award. Though Barrera has crafted hits in many different genres, he has especially been instrumental in the recent explosion of regional Mexican music on a global level.

ABOUT LUIS ÁNGEL “EL FLACO”:

Luis Ángel Franco, who is known by his stage name "El Flaco," is a pioneer and powerhouse in the regional Mexican music scene. The Mexican superstar first rose to prominence as a singer for the group Banda Los Recoditos in 2003. Following sixteen years with the band, Franco successfully launched his solo career. With his albums like Yo Te Extrañaré and 25 Aniversario, he has established himself as a leading and defining artist of the Mexican banda genre. With the former LP, Franco received his first Latin GRAMMY® nomination last year for Best Banda Album. Throughout his career, he has collaborated with fellow Mexican acts like Grupo Firme, Luis Alfonso, Tony Aguirre, and Majo Aguilar.

ABOUT OSCAR MAYDON:

Óscar Maydon is one of today's leading regional Mexican artists. The Mexican superstar has helped reimagine the age-old corrido for a younger generation. In 2021, Maydon signed with top corridos record label Rancho Humilde. Since then, he has scored multiple hits like "Madonna" and "Fin De Semana" with his labelmates Natanael Cano and Junior H. Last year, Maydon broke through the mainstream with his global smash "Tu Boda" featuring Fuerza Regida. The collaboration added to his 7.5 billion total streams on Spotify. In June, Maydon released latest album Rico o Muerte, Vol. 1, which showed off a more romantic side to his spin on regional Mexican music. He also recently wrapped up his first headlining tour across the US.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com