The Latin Recording Academy® to honor Lucecita Benítez, João Bosco, Ilan Chester, Víctor Heredia, Los Del Río, Guadalupe Pineda, and Cuco Valoy with the Lifetime Achievement Award

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The Latin Recording Academy® to honor Lucecita Benítez, João Bosco, Ilan Chester, Víctor Heredia, Los Del Río, Guadalupe Pineda, and Cuco Valoy with the Lifetime Achievement Award

Latin GRAMMYs/Sep 13, 2017 - 01:00 PM

JON FAUSTY AND LALO SCHIFRIN TO RECEIVE THE TRUSTEES AWARD

MIAMI, FL (September 13, 2017) The Latin Recording Academy®® announced today Lucecita Benítez, João Bosco, Ilan Chester, Víctor Heredia, Los Del Río (Antonio Romero Monge and Rafael Ruiz Perdigones), Guadalupe Pineda and Cuco Valoy will receive the this year’s Lifetime Achievement Award. Jon Fausty and Lalo Schifrin will receive the Trustees Award. The Lifetime Achievement and Trustees Award honorees will be celebrated during a private ceremony held at the Four Seasons Hotel in Las Vegas on Nov. 15 as part of the 18th Annual Latin GRAMMY® Week.

“We are proud to honor such a diverse group of internationally acclaimed artists with this year's Lifetime Achievement and Trustees Awards,” said Gabriel Abaroa Jr., Latin Recording Academy President/CEO. “Our 2017 class represents a wide-range of artists that together have contributed to shape Latin music’s iconic rhythms and lyrics throughout history. Each honoree is an inspiration to our culture and community as well as a muse for new and contemporary work.”

The Lifetime Achievement Award is presented to performers who have made unprecedented contributions of outstanding artistic significance to Latin music and the Latin community. The Trustees Award is given to individuals who have made significant contributions, other than performance, to Latin music during their careers. All the honorees are chosen by vote by the members of The Latin Recording Academy’s Board of Trustees.

2017 Lifetime Achievement Award Honorees:

Lucecita Benítez began her career as a young Puerto Rican star, a protagonist of the Nueva Ola pop phenomenon. But her subsequent discovery of the socially conscious nueva trova movement and her elegant interpretation of classic boleros place Lucecita at the very heart of everything that is soulful in Latin music. International fame arrived in 1969 when Lucecita won the first prize in Mexico’s Festival de la Canción Latina with the song “Génesis.” The next year, she appeared on “The Ed Sullivan Show” and toured the United States extensively.

“I feel deeply honored by The Latin Recording Academy’s recognition of my career of more than five decades in this wonderful industry. Receiving such an important prize brings me unequalled pride in the work that I have enjoyed and loved all my life. But above all, it gives me the satisfaction of having faced it with the dignity and poise that the times required of me. Many thanks to The Latin Academy of Recording Arts & Sciences® for allowing me to experience this great moment in my life.”— Lucecita Benítez

Lush, soulful, and sophisticated, the songs of singer/songwriter and guitarist João Bosco are an essential part of the música popular brasileira (MPB) movement — the fusion of traditional formats with jazz, rock and funk that blossomed in Brazil in the ’60s and ’70s. An artist of seemingly unlimited imagination, Bosco is a Latin GRAMMY winner and has received eight Latin GRAMMY nominations. He continues touring internationally and recording to this day.

“It's good to know the way in which we have traversed these many years — and many times we did it in obscurity — is illuminated by the ray of light that reveals us and fills us with pride and gratitude. Thank you for this distinction and honor." — João Bosco

Ilan Chester has transformed a deep mystical devotion and his fascination with many different sounds into a long-lasting career of staggering variety and depth. A multitalented singer/songwriter and musician, Chester grew up listening to Venezuelan folk, Afro-Caribbean dance formats, British progressive rock, and American R&B, all of which would play a part in his own music. He received a Latin GRAMMY for Best Folk Album for 2010’s Tesoros De La Música Venezolana.

“I must admit that the phone call I received from The Latin Recording Academy informing me of the decision to award me special recognition for my musical career was quite a surprise. I am deeply grateful.”— Ilan Chester

Born in the Buenos Aires neighborhood of Monserrat in 1947, Víctor Heredia enjoyed success early in his career when his composition “Para Cobrar Altura” was celebrated at the annual Cosquín Folk Festival in 1967. In 1986, he released his most ambitious work to date: Taki Ongoy, a concept album about the conquest of the Americas from the point of view of the vanquished indigenous people. Now an established master of Latin song, Heredia is celebrated as a living legend.

“I feel great joy because of this incredibly kind gesture toward my career as an artist of the people. Thank you to The Latin Recording Academy! You fill me with excitement and give me the strength to continue.” — Víctor Heredia

Los Del Río’s Antonio Romero Monge and Rafael Ruiz Perdigones were teenagers when they joined forces to appear on a radio show in their native Sevilla, Spain. The year was 1962, and the two friends decided to perform under the name Los Del Río, launching a career of flamenco pop music in Spain during the ’70s and ’80s, they boasted the same infectious sense of joy and warm sonics that would later define their 1993 global hit “Macarena.” “Macarena” went on to sell millions of copies worldwide, staying on top of the Billboard Hot 100 for 14 consecutive weeks and igniting a dance craze that is still fondly remembered in dance clubs around the globe. Far from being one-hit wonders, Los Del Río have spent decades honing a distinctive sound — life affirming, irrepressibly melodic — forever in touch with their Spanish roots.

“For us it is a great honor to be recognized by the most universal of music awards. Thank you.” — Los Del Río

Few artists in the vast landscape of Mexican music have managed the seemingly impossible task of switching effortlessly between genres, formats, and languages, and selling millions of records while maintaining a distinct identity. Guadalupe Pineda is one of them, and her dazzling voice is at the heart of her one-of-a-kind success story. Pineda recorded 30 albums devoted to mariachi, bolero, operatic arias — Mi Corazón Se Abre A Tu Voz/Arias de Ópera, 2002, and French pop classics — Francia Con Sabor Latino, 2008. During her career she has shared the stage with a diverse group of singers such as Plácido Domingo, Natalia Lafourcade, and Mercedes Sosa. Pineda teamed up with fellow Latin singers Eugenia León and Tania Libertad for a series of sold-out shows in 2016, a collaboration that led to a Best Long Form Music Video Latin GRAMMY nomination. Pineda continues to record, with a new album release scheduled for 2018.

“I am deeply grateful to receive the Lifetime Achievement Award, after 43 years of singing and working in music, proudly representing the art and culture of Mexico and of our Latin American nations. I am touched and inspired to continue along this wonderful path. I congratulate my colleagues who are sharing in this great honor.”— Guadalupe Pineda

One listen to “Juliana” — the transcendental hit by Cuco Valoy — is enough to illustrate the place of honor that this Dominican singer/songwriter occupies within the history of Afro-Caribbean music. “Juliana” is a prime example of classic salsa at its best, complete with electrifying brass riffs, clave-infused percussion and a swinging piano line. Most notably, Valoy can easily switch from authentic salsa grooves to merengue beats and rootsy “cha cha chá” — making him one of the most versatile performers in tropical music. A true master of Afro-Caribbean rhythms, Valoy continues to tour and receive recognition and awards around the world.

“To me, the Lifetime Achievement Award is the highest award that can be given to a musician over the course of a career. It is an honor to be recognized by colleagues and peers in the industry. The years have been long, but well spent. Thank you to The Latin Recording Academy and to the fans who find pleasure in my songs.”— Cuco Valoy

2017 Trustees Award Honorees:

Decades ago, Latin music was forever changed in New York when a young generation of musicians fused the raucous grooves of Cuban music with a dash of R&B, jazz, rock, and psychedelia. Known as the salsa explosion of the ’70s, this movement found legends such as Ray Barretto, Ruben Blades, Willie Colon, Celia Cruz, and Héctor Lavoe recording some of the best albums of their careers. The man who sat behind the controls for most of these sessions — the quintessential recording engineer of the salsa experience — was Jon Fausty. Following the salsa explosion, he continued working with the genre’s most innovative artists, producing albums for Los Van Van and Eddie Palmieri, and collaborating with Steve Lillywhite on David Byrne’s Rei Momo. With six GRAMMY Awards®, five Latin GRAMMY Awards and seven Latin GRAMMY nominations, Fausty continues to produce and engineer and is sought out by Latin music’s best.

“I feel extremely grateful and humbled that The Latin Recording Academy’s Board of Trustees has elected me in 2017 to receive this recognition for the contributions I have made to the music recording industry over the course of my career.”— Jon Fausty

If the ’60s and ’70s were a time of absolute creative splendor for the art of the movie soundtrack, Argentinian born Lalo Schifrin is one of its all-time masters. Seeped in gorgeous melodies and melancholy moods, informed by jazz and the avant-garde, his compositions for cinema and television remain today a paragon of sophistication. A true Renaissance man of 20th century music, Schifrin is also a jazz pianist, skillful arranger, orchestra conductor, and composer of virtuoso taste and eclecticism. Releasing a variety of new music through his own label, Aleph Records, Schifrin continues actively composing and recording and has received one Latin GRAMMY as well as four GRAMMY Awards.

“Your generosity in granting me the Trustees Award is an honor that touches me profoundly. Thank you very much for this distinction, which emphasizes my heritage as a Latin composer and performer from Argentina.” — Lalo Schifrin

The18th Annual Latin GRAMMY Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Nov. 16, from 8–11 p.m. ET/PT (7 p.m. Central) on Univision.

For more information and the latest news, please visit the official Latin Recording Academy® website at: LatinGRAMMY.com(#LatinGRAMMY).

FB: LatinGRAMMYs | Twitter: @LatinGRAMMYs | Instagram: @LatinGRAMMYs

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®.

MEDIA CONTACTS::

The Lippin Group on behalf of The Latin Recording Academy:
Jennifer Price: JPrice@lippingroup.com
Elina Adut: EAdut@lippingroup.com
Freddy Morales: FMorales@lippingroup.com
323.965.1990

The Latin Recording Academy:
Teresa Romo: teresa.romo@grammy.com
310.392.3777
Iveliesse Malave: Ive@grammy.com
305.576.0036

Akapellah, Andrés Cepeda, João Gomes, Jesse & Joy, Jota.Pê, Judeline, Leiva, Julia Mestre, Mestrinho, Fito Páez, Vivir Quintana And Trueno To Perform At The Latin GRAMMY Premiere®

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Akapellah, Andrés Cepeda, João Gomes, Jesse & Joy, Jota.Pê, Judeline, Leiva, Julia Mestre, Mestrinho, Fito Páez, Vivir Quintana And Trueno To Perform At The Latin GRAMMY Premiere®

Latin GRAMMYs/Nov 06, 2025 - 05:30 PM

Kany García and Tiago Iorc join as hosts

Confirmed presenters include Camilú, Carol Biazin, Malena Burke, Nico Cotton, Isabel Dobarro, Silvestre Dangond, Techy Fatule, Lupita Infante, Ela Minus, Kiki Morente, Debi Nova, Papatinho, RENEE, Yami Safdie, Marina Sena, Meme Solis, Lenny Tavárez and Ángeles Toledano

Click here for images

MIAMI (NOVEMBER 6, 2025) — The Latin Recording Academy® announced performers and presenters for the Latin GRAMMY Premiere® for the 26th Annual Latin GRAMMY Awards®, taking place on Thursday, November 13, at the Mandalay Bay South Convention Center, and streaming live across all Latin Academy platforms beginning at 3 p.m. ET / 12 p.m. PT. The Latin GRAMMY Premiere will showcase a diverse array of categories and genres that extend beyond the main telecast, featuring Rock, Flamenco, Hip-Hop, Electronic Music and more.

Hosted by seven-time Latin GRAMMY® winner Kany García and five-time Latin GRAMMY winner Tiago Iorc, the Latin GRAMMY Premiere will feature performances from this year’s nominated artists: Akapellah (Best Latin Electronic Music Performance and Best Rap/Hip Hop Song), Andrés Cepeda (Song Of The Year, Best Traditional Pop Album and Best Pop Song), João Gomes, Mestrinho and Jota.pê (Best Portuguese Language Roots Album), Jesse & Joy (Best Traditional Pop Album), Judeline (Best Alternative Music Album and Best Alternative Song), Leiva (Best Rock Album and Best Pop/Rock Song), Julia Mestre (Best Portuguese Language Contemporary Pop Album and Best Portuguese Language Song), Fito Páez (Best Rock Album and Best Rock Song), Vivir Quintana (Best Singer-Songwriter Album) and Trueno (Best Urban Song and Best Rap/Hip Hop Song).

Confirmed presenters include the following artists nominated this year: Camilú (Best Singer-Songwriter Song), Carol Biazin (Best Portuguese Language Contemporary Pop Album), Malena Burke (Best Traditional Tropical Album), Nico Cotton (Record Of The Year and Producer Of The Year), Silvestre Dangond (Best Cumbia/Vallenao Album), Isabel Dobarro (Best Classical Album), Techy Fatule (Best Tropical Song), Lupita Infante (Best Regional Song), Ela Minus (Best Latin Electronic Music Performance), Kiki Morente (Best Flamenco Album), Debi Nova (Best Pop/Rock Song), Papatinho (Best Urban Music Album), RENEE (Best Rock Song and Best Pop/Rock Album), Yami Safdie (Best Pop Song), Marina Sena (Best Portuguese Language Contemporary Pop Album and Best Portuguese Language Song), Meme Solis (Best Traditional Tropical Album), Lenny Tavárez (Best Reggaeton Performance) and Ángeles Toledano (Best Flamenco Album).

“The Latin GRAMMY Premiere kicks off The Biggest Night in Latin Music®, where we celebrate and honor the exceptional work of our nominees,” said Manuel Abud, CEO of The Latin Recording Academy. “It will be a great afternoon, showcasing the richness and diversity of talent within our community of Spanish- and Portuguese-speaking creators.”

Roberto Trujillo will serve as musical director, accompanied by the Latin GRAMMY Premiere house band, composed of former and current Latin GRAMMY and GRAMMY® nominees and winners. Grecia Medina will serve as executive producer of the event, working under the direction of The Latin Recording Academy’s production team led by Ayleen Figueras.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

The Latin Recording Academy® Initiatives In Andalucía Generate More Than 195 Million Euros In Three Years

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The Latin Recording Academy® Initiatives In Andalucía Generate More Than 195 Million Euros In Three Years

Latin GRAMMYs/Nov 06, 2025 - 02:00 PM

The economic and reputational impact generated since 2023 reaffirms the reach and consolidation of the Latin GRAMMY® brand in Andalucía, Spain

Of the total, 96.3 million Euros came from direct economic impact and 98.7 million Euros from media exposure

In addition, since 2023, the initiatives have generated 7.5 million Euros in public revenue and 1,360 new temporary jobs

MIAMI (NOVEMBER 6, 2025) — The Latin Recording Academy® celebrates the achievements reached in Spain in recent years after making the country a global hub for Latin music. Since the first edition of the Latin GRAMMYs® held outside the United States in 2023, and after three consecutive years of presence in Andalucía, The Latin Academy has generated a total accumulated impact of more than 195 million Euros, according to the latest Economic and Reputational Impact Study conducted between 2023 and 2025 by the company ATREVIA.

This outcome confirms the success of the collaboration agreement between The Latin Recording Academy and the Regional Government of Andalucía, which has enabled the region to establish itself as the international epicenter of Latin music in Europe.

“Our study shows that the direct, indirect and induced economic impact derived from The Latin Recording Academy’s events in Andalucía amounted to 96.3 million Euros, while the reputational impact reached 98.7 million Euros, driven by the project’s international media exposure and its contribution to enhancing the Andalucía brand (83.47 million Euros from advertising impact and 15.2 million Euros from projected future tourism),” stated Manuel Sevillano, Global Director of Reputation and Corporate Social Responsibility at ATREVIA.

“The Latin Recording Academy has strengthened its commitment to Spain and to Andalucía as a strategic platform in Europe for promoting Latin music on an international level. The economic and social impact generated over these three years proves that culture is a driving force for development, talent and opportunity,” said Manuel Abud, CEO of The Latin Recording Academy.

The Minister of Tourism and Andalusia Abroad, Arturo Bernal, emphasized that, in addition to the “extraordinary direct impact on the region and the Andalucian economy, these events have also strengthened our presence in the American markets, which are increasingly recognizing our region as a leading destination in Europe and a venue for major events.”

Economic impact: a catalyst for the Andalucía brand

Since the first edition of Latin GRAMMYs held in Seville in 2023 — the first outside the United States in the history of the awards — the project has generated unprecedented visibility for Andalucía as a cultural and musical destination. In 2023, Latin GRAMMY® Week in Seville reached an estimated total impact of more than 186 million Euros, a figure that has continued to grow with the celebration of additional events throughout 2024 and 2025: Latin GRAMMY Celebra: Paco de Lucía, in Cádiz; Latin GRAMMY Sessions: 25 Años and Latin GRAMMY Sessions: Málaga; and Latin GRAMMY Celebra: La Música de Andalucía, in Seville.

The economic impact generated between 2023 and 2025 includes:

  • 96.3 million Euros in economic impact

  • 98.7 million Euros in reputational impact

  • 7.5 million Euros in public revenue impact

  • 1,360 jobs created in total

Beyond the direct economic benefits, the project has energized key sectors such as tourism, hospitality, transportation, audiovisual production and cultural services.

Cultural impact: Spain, the global stage for Latin music

The 24th Annual Latin GRAMMY Awards® in 2023 in Seville represented far more than an awards ceremony: it was a meeting of cultures celebrating the diversity, creativity and artistic excellence of Latin music, positioning Andalucía as a global benchmark for music.

The Latin GRAMMY brand brought international visibility to genres such as flamenco, salsa, reggaeton and regional Mexican, strengthening bridges between artists and audiences around the world.

Since then, Spain and Andalucía have emerged as key destinations within the Latin GRAMMY ecosystem, and the partnership between The Latin Recording Academy and the Regional Government of Andalucía has helped solidify the region’s global presence.

By holding events associated with the Latin GRAMMY brand, Spain continues to project contemporary Latin music to new generations of artists and global audiences, reinforcing its role as a cultural bridge between continents.

Social impact: a commitment to talent and culture

Beyond its economic and reputational contributions, The Latin Recording Academy and its Latin GRAMMY Cultural Foundation have deepened their commitment to fostering emerging talent and music education.

Through programs such as Latin GRAMMY In The Schools, the Prodigy Scholarship, the Gifted Tuition and Tuition Assistance Scholarships, or the recently awarded Paco de Lucía Legacy Scholarship, the Foundation has benefited young Spanish music creators.

In conclusion, The Latin Recording Academy has left a profound mark on the economic, cultural and social fabric of the region, reaffirming its mission to nurture, celebrate, honor and elevate Latin music and its creators.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACTS:

The Latin Recording Academy

Iveliesse Malavé: ive@grammy.com

Equipo Singular

Maria García: maria.garcia@equiposingular.com

Mariona Balasch: mariona.balasch@equiposingular.com

TelevisaUnivision and The Latin Recording Academy® Unveil Official Sponsors For 26th Annual Latin GRAMMY Awards®

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TelevisaUnivision and The Latin Recording Academy® Unveil Official Sponsors For 26th Annual Latin GRAMMY Awards®

Latin GRAMMYs/Nov 05, 2025 - 08:00 AM

More Than 20 Brands to Be Part of The Biggest Night in Latin Music® on Thursday, Nov. 13, Beginning at 7 p.m. ET/PT on Univision, UNIMÁS, Galavisión and ViX, live from Las Vegas

MIAMI (NOVEMBER 5, 2025) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the sponsors for the 26th Annual Latin GRAMMY Awards® that are coming together to celebrate The Biggest Night in Latin Music®. This year’s event includes several partners enlisted by The Latin Recording Academy including AIE, American Airlines, the Regional Government of Andalucía, Bulova, Espolòn, Mastercard and Meta, first time TelevisaUnivision sponsors Microsoft, Hyundai and Universal Pictures, and returning sponsors Procter & Gamble (P&G), Starbucks and Toyota, among others.

The 26th Annual Latin GRAMMY Awards® will take place in Las Vegas at the MGM Grand Garden Arena on Thursday, Nov. 13, and will be produced by TelevisaUnivision. The night begins with a one-hour pre-show “Noche de Estrellas,” hosted by Chiqui Delgado, Raúl de Molina, Alejandra Espinoza and Borja Voces, at 7 p.m. ET/PT (6 p.m. Central), on Univision, UNIMÁS, Galavisión and ViX in the U.S., leading into the three-hour telecast of the awards show hosted by Roselyn Sánchez and Maluma, airing at 8 p.m. ET/PT (7 p.m. Central) on Univision, UNIMÁS, Galavisión and ViX.

"Latin music continues to define and influence culture around the world, and we’re excited to welcome our partners to the Biggest Night in Latin Music as we celebrate the 26th Annual Latin GRAMMY Awards,” said Tim Natividad, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “The opportunity to engage with Hispanic audiences has never been more powerful. We’re proud to bring marketers into the moments and music that matter most, creating meaningful connections with fans and viewers across every platform."

“Latin music lies at the heart of our culture, and at The Latin Recording Academy we take pride in celebrating its excellence alongside our long-standing partners and the new ones joining us for 26th Annual Latin GRAMMY Awards,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “We’re excited to be collaborating with these leading brands to deliver fresh and innovative experiences to celebrate Latin GRAMMY Week and The Biggest Night in Latin Music.

Official sponsors for the 26th Annual Latin GRAMMY Awards® include:

  • AIE (Sociedad de Artistas Intérpretes o Ejecutantes) returns as a third-year sponsor of the Nominee Reception, Latin GRAMMY Premiere® and 26th Annual Latin GRAMMY Awards. The innovative, international, and technology-driven organization is committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 112 reciprocity agreements with 82 counterpart organizations. AIE’s mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of their human team and the best technology.

  • American Airlines returns for the second year as the Official Airline Sponsor of the 26th Annual Latin GRAMMY Awards®. American flies to more destinations across Mexico, the Caribbean and Latin America than any other major U.S. airline. This winter the airline will offer more than 440 peak daily flights between the U.S. and Mexico, the Caribbean and Latin America. Throughout Latin GRAMMY Week the airline will celebrate creators shaping the sound of Latin music around the world at the Gift Lounge, Nominee Reception, Latin GRAMMY Premiere®, Latin GRAMMY Red Carpet, and Latin GRAMMY® Official Party. This year, American is offering AAdvantage® Mastercard cardholders an opportunity to bid on a Latin GRAMMY Awards package to see the 26th Annual Latin GRAMMY Awards in Las Vegas.

  • The Regional Government of Andalucía reaffirms its commitment to Latin music, returning for a third year as an Official Sponsor of the Nominee Reception, the 2025 Latin Recording Academy Person of the Year™ Gala, Latin GRAMMY Premiere, 26th Annual Latin GRAMMY Awards® including the Red Carpet, and the Latin GRAMMY Official Party. Last September, The Latin Recording Academy®, in collaboration with the Regional Government of Andalucía, concluded its calendar of events in the Andalusian community, which began in 2023, with Latin GRAMMY® Celebra: La Musica de Andalucía in Seville, Spain, paying tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing both the past, present and future.

  • For nearly a decade, Bulova has been the exclusive timekeeper of the Latin GRAMMY Awards, measuring every beat, every set, and every unforgettable moment of The Biggest Night in Latin Music®. As part of their ongoing commitment, Bulova is an Official Sponsor of the Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere and the 26th Annual Latin GRAMMY Awards and Red Carpet, as well as the Official Latin GRAMMY Party. Bulova and The Latin Recording Academy® continue to join forces annually to collaborate on the Latin GRAMMY special edition watch collection, with sales helping to further advance The Latin Academy’s mission of nurturing, celebrating, honoring and elevating Latin music and its creators around the world. In addition, their commitment extends into the social sphere, where the brand highlights first-time Latin GRAMMY winners in a digital series, Primeras Veces. In 2025, the series features interviews and performances by the Best New Artist Nominees for the 26th Annual Latin GRAMMYs.

  • Espolòn Tequila returns as the Official Tequila Sponsor of the 26th Annual Latin GRAMMY Awards®, marking its second consecutive year celebrating Hispanic creativity in music and culture. As an Official Sponsor of Latin GRAMMY Week, Espolòn will support the Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, Latin GRAMMY Red Carpet, and Latin GRAMMY Official Party. Throughout the week, Espolòn will showcase its bold spirit and signature edge with eye-catching experiences featuring a variety of specialty cocktails including the specialty Espolòn Margarita, Espolòn Paloma, and Espolòn Spicy Margarita. In celebration of this year’s awards, Espolòn also launched and promoted a sweepstakes, offering two fans an unforgettable VIP Latin GRAMMY experience.

  • At the 26th Annual Latin GRAMMYs, Hyundai takes the spotlight featuring the all-new Palisade – activating a dynamic cultural platform that celebrates what’s next in Latin music and design. Owning a Hyundai-branded stage, the brand partners with rising artist, Annasofia who embodies innovation and ambition, capturing their journey from red carpet arrival to an exclusive ride-along experience aboard the Hyundai Palisade. Through dynamic storytelling, social-first content, and high-impact red-carpet moments, the Hyundai Palisade drives the future forward - showcasing how performance, creativity, and cultural progress move in sync.

  • In its ninth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor, and will also sponsor the Official Backstage Talent Gift Lounge, Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, the 26th Annual Latin GRAMMY Awards and Red Carpet and the Latin GRAMMY Official Party. The brand will feature a number of experiences exclusively for Mastercard cardholders on http://www.priceless.com/latingrammys, including private artist Meet & Greets and VIP experiences around Latin GRAMMY Week celebrations. For the fourth year in a row, Mastercard will serve as a Presenting Sponsor for the Best New Artist Showcase, with plans to take the showcase tour to Latin America in 2026. The Latin Recording Academy has also teamed up with Mastercard to offer a first-of-its-kind preferred seating section for nominees, Latin Academy members and select Mastercard holders as well as a special pre-sale to the 26th Annual Latin GRAMMY Awards for all Mastercard cardholders. Further building on its partnership, the brand will launch a new Priceless Moments Digital Content Series, where fans will have an opportunity to enjoy the most iconic moments of Latin GRAMMY week celebration, including artists reactions to being a Latin GRAMMY winner and behind-the-scenes access to The Biggest Night in Latin Music. The Priceless Moments Digital Series will be available across Latin GRAMMY and Mastercard social channels.

  • Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content available as reels on Facebook and Instagram.

  • Microsoft, in collaboration with Latin GRAMMY nominees Alleh and Yorghaki, are joining forces for an exciting multi-platform campaign debuting at the 26th Annual Latin GRAMMY Awards®. Together, they introduce a new way to interact with your computer through Copilot on Windows 11 including Voice & Vision. With your permission, Copilot on Windows can listen, answer, and collaborate with you to solve problems or spark ideas. This partnership celebrates how technology and creativity come together to empower human potential, enhance productivity, inspire imagination, and amplify the next generation of voices through powerful, talent-driven storytelling and cultural moments.

  • For the second year in a row, POND’S is the Official Digital Sponsor of the 2025 Latin GRAMMYs, bringing skincare, beauty, and music together to celebrate radiance in all its forms. On the road to Latin music’s biggest night, POND’S joins an emerging nominee/creator for an exclusive ‘Get Ready With Me’ experience that captures the rituals and skincare moments powering her confidence. From cleansing with POND’S Cold Cream to hydrating with POND’S Fresh Hydration Gel Moisturizer, we see how glowing skin becomes her ultimate red-carpet prep. It’s her moment — “Me Toca” — to shine, powered by POND’S.

  • P&G returns to the Latin GRAMMYs for the second year, with six brands activating in a social-first content series showcasing how P&G brands support Latinos’ everyday life and keep homes fresh through the lens of music and the Latin GRAMMYs. Always empowers a dancer’s journey, Dawn makes cleanup quick so you can get back to the rhythm you love, Gain celebrates the art of music-making, Downy delivers scents that inspire confidence and style, and Tide keeps clothes clean and fresh. Finally, Swiffer takes center stage through playful moments with a creative branded activation that turns the product into a mic stand — ensuring Swiffer truly owns the shine of the night. The campaign features cross-platform extensions into the broadcast of the Latin GRAMMYs and TelevisaUnivision’s streaming platform ViX.

  • Starbucks returns to the Latin GRAMMYs as the Official Coffee Sponsor, sharing and crafting holiday joy in the Starbucks Red Carpet Coffee Bar. This year, café y cultura will collide on The Biggest Night in Latin Music®, to spotlight how Starbucks draws us together. Artists will experience the Starbucks holiday magic at the event with the return of the Starbucks Red Carpet Coffee Bar and a new dedicated bar in the Media Center where they will be serving Starbucks holiday beverages. And, the social-first campaign, "En Tus Manos" (In Your Hands), created by artist and creator Sofia Reyes, will highlight Starbucks as a symbol of connection and celebration. This season, Starbucks will draw us together, one café, one canción, and one shared moment at a time.

  • Toyota returns to the 26th Annual Latin GRAMMY Awards, delivering late-night energy and excitement with the Toyota Crown Signia as the co-star. Featuring Latin GRAMMY-nominated artist Trueno, Toyota captures the thrill of the after-party in a custom spot airing during the show, where confidence, style, and spontaneity keep the night alive. Set to one of his latest tracks, the spot showcases unforgettable moments powered by the Crown Signia’s bold style and spirit. Toyota will engage with viewers across social media through Univision, Toyota Latino channels, and on ViX, celebrating the rhythm, passion, and drive of Latin music. Porque cuando la noche pide after…We Got You.

For the first time during the Latin GRAMMYs, Universal Pictures and TelevisaUnivision will join forces in a social-first campaign to create awareness for the release of Wicked: For Good* on November 21. The concept is designed to drive audience excitement leading up to the Latin GRAMMYs by leveraging Noche de Estrellas pre-show hosts Chiqui Delgado and Alejandra Espinoza. The social pieces will seamlessly integrate the film’s themes of sisterhood and transformation, including a special recorded message from Wicked: For Good stars Cynthia Erivo and Ariana Grande, and culminate in a glamourous red-carpet reveal from Chiqui and Alejandra. The night of the Latin GRAMMYs will have a wicked touch.

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About The Latin Recording Academy

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

MEDIA CONTACTS

TelevisaUnivision

Anna Negrón, Senior Director of Corporate Communications

anegron@televisaunivision.com

The Latin Recording Academy

Nathalie Alberto, Communications Director, The Latin Recording Academy

nathalie.alberto@grammy.com

Bad Bunny, CA7RIEL & Paco Amoroso, Chuwi, Fuerza Regida, KAROL G and Marco Antonio Solís Join The Lineup For The 26th Annual Latin GRAMMY Awards®

News

Bad Bunny, CA7RIEL & Paco Amoroso, Chuwi, Fuerza Regida, KAROL G and Marco Antonio Solís Join The Lineup For The 26th Annual Latin GRAMMY Awards®

Latin GRAMMYs/Nov 04, 2025 - 02:00 PM

The Latin GRAMMYs® will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13.

Click here for images

MIAMI (NOVEMBER 4, 2025) — The Latin Recording Academy® announced additional performers for the 26th Annual Latin GRAMMY Awards®. The lineup includes current nominees Bad Bunny, CA7RIEL & Paco Amoroso, KAROL G and Jesús Ortiz Paz (Fuerza Regida). Also set to perform are Chuwi, Fuerza Regida and five-time Latin GRAMMY® winner Marco Antonio Solís.

For this year’s Latin GRAMMYs®, Bad Bunny leads the pack with 12 nominations including Record Of The Year, Album Of The Year, Song Of The Year, Best Urban/Urban Fusion Performance, Best Reggaeton Performance, Best Urban Music Album, Best Urban Song, Best Roots Song and Best Short Form Music Video. CA7RIEL & Paco Amoroso earned 10 nominations including Record Of The Year, Album Of The Year, Song Of The Year, Best Pop Song, Best Alternative Music Album, Best Alternative Song, Best Short Form Music Video and Best Long Form Music Video. KAROL G received three nominations including Record Of The Year, Song Of The Year and Best Tropical Song, while Jesús Ortiz Paz (Fuerza Regida) was nominated for Best Regional Song.

Previously announced performers included current nominees Pepe Aguilar, Aitana, Rauw Alejandro, Edgar Barrera, Ivan Cornejo, DannyLux, Gloria Estefan, Joaquina, Kakalo, Carín León, Liniker, Morat, Christian Nodal, Los Tigres del Norte, Nathy Peluso, Elena Rose, Alejandro Sanz and Adelaido “Payo” Solís III (Grupo Frontera), as well as Latin GRAMMY® winners Grupo Frontera, eight-time GRAMMY® winner Kacey Musgraves, three-time Latin GRAMMY® winner Carlos Santana and the 2025 Person of the Year, Raphael.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® moments will be announced soon.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com