The Latin Recording Academy to honor Eva Ayllón, Joan Baez, José Cid, Lupita D’alessio, Hugo Fattoruso, Pimpinela, Omara Portuondo, and José Luis Rodríguez "El Puma" with The Lifetime Achievement Award

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The Latin Recording Academy to honor Eva Ayllón, Joan Baez, José Cid, Lupita D’alessio, Hugo Fattoruso, Pimpinela, Omara Portuondo, and José Luis Rodríguez "El Puma" with The Lifetime Achievement Award

Latin GRAMMYs/Aug 22, 2019 - 01:00 PM

The Latin Recording Academy to honor Eva Ayllón, Joan Baez, José Cid, Lupita D’alessio, Hugo Fattoruso, Pimpinela, Omara Portuondo, and José Luis Rodríguez "El Puma" with The Lifetime Achievement Award

Mario Kaminsky to Receive the Trustees Award

MIAMI (Aug. 22, 2019) – The Latin Recording Academy® announced today that Eva Ayllón, Joan Baez, José Cid, Lupita D’Alessio, Hugo Fattoruso, Pimpinela, Omara Portuondo, and José Luis Rodríguez "El Puma," will receive this year's Lifetime Achievement Award. Additionally, Mario Kaminsky will receive the Trustees Award. The honorees will be celebrated during a private luncheon ceremony at the Waldorf Astoria Las Vegas on Nov. 13, 2019, as part of the milestone 20th anniversary Latin GRAMMY® week. Singer, composer and Latin GRAMMY winner Johnny Ventura, and renowned Mexican journalist Paola Rojas will be the hosts of the event.

"I’m delighted to recognize a remarkable and well-rounded group of individuals with this year’s Lifetime Achievement and Trustees Awards," said Gabriel Abaroa Jr., Latin Recording Academy President/CEO. "Each of these legends continues leaving their mark in the Latin music world through their talent, grace, and passion for creating sounds that have vibrated throughout our communities while helping to build our music for decades. We are looking forward to spotlighting their accomplishments during our landmark 20th anniversary Latin GRAMMY week."

The Lifetime Achievement Award is presented to performers who have made contributions of outstanding artistic significance to Latin music. The Trustees Award is bestowed to individuals who have made significant contributions, other than performance, to music during their careers. The Latin Recording Academy's Board of Trustees is the body that votes on both distinctions.

Lifetime Achievement Award Honorees:

Eva Ayllón (Peru)

Eva Ayllón is one of the most celebrated voices in the Afro-Peruvian tradition. Her career started as a member of the popular group Los Kipus, with whom she recorded a catalog of Peruvian folk gems marked by nostalgic melodies and lilting guitar harmonies, followed by a debut solo album, Esta Noche, six years later. Ayllón performed a series of unforgettable concerts at Lima's Teatro Municipal throughout the '90s. Her fame spread beyond South America, with frequent European tours, performances at Carnegie Hall, and a live DVD recorded in Los Angeles. Besides joining the Peruvian version of "The Voice" as a coach, Ayllón continues to tour while expanding her recorded repertoire with a wide array of Latin styles.

Joan Baez (U.S.)

Folk super star singer-songwriter Joan Baez bravely embraced her Latin roots in times where being Latino in the U.S. would backfire in most cases. By recording luminous versions of classic Latin anthems in the '60s, she helped pioneer the American roots revival, paving the way for like-minded artists such as Bob Dylan and Joni Mitchell. In 1974, she released her Latin magnum opus, Gracias A La Vida, that framed her never ending context of fighting for the socially abandoned, civic causes and cultural values. With definitive renditions of "Guantanamera," Víctor Jara's "Te Recuerdo Amanda," and even the self-penned "Las Madres Cansadas" Baez has continued exploring an eclectic array of genres and styles across more than 30 albums.

José Cid (Portugal)

José Cid has effortlessly adapted the influence of Anglo popular music into an original style of Portuguese pop-rock. In 1956, the emergence of his cover band Os Babies marked a before-and-after moment for pop-rock in Portugal. His next group, Quarteto 1111, created the foundations of Portuguese rock, with a strong psychedelic tinge and groundbreaking releases such as the massive 1967 hit "A Lenda De El-Rei D. Sebastião." Continuing as a solo artist, in 1978 he released 10000 Anos Depois Entre Vénus E Marte, widely considered a progressive rock masterpiece. As he reached a new stage of musical maturity in the '80s, Cid turned his songbook to the roots of Portugal on the haunting Fado De Sempre. With dozens of hits under his belt, he remains a major concert draw in Portugal, releasing new music and live concert albums.

Lupita D’Alessio (Mexico)

Lupita D’Alessio, also known as "La Leona Dormida" (the Sleeping Lioness) began her career in the early '70s and continues to this day. She has moved effortlessly between slick pop hooks and epic ranchera sessions and has been a key singer in Mexican popular music for the past five decades. In 1971, she released her superb debut, Mi Corazón Es Un Gitano. Boasting ornate arrangements, the album included hit singles such as "Con Amor" and the title track, a cover of an Italian hit. By the mid-'70s, D’Alessio found additional success in the children's music genre and in the '80s she appeared on Mexican soap operas and had a string of radio hits. Since then, she has continued releasing albums and she re-emerged as a key performer after 2010 and in 2017 launched the autobiographical TV series "Hoy Voy A Cambiar."

Hugo Fattoruso (Uruguay)

Iconic Uruguayan keyboardist, singer, and composer Hugo Fattoruso is known for blending rock and roll, electric jazz, and bossa nova with traditional styles and creating his own contemporary sound, which led to a number of key records that span the past six decades of Latin music. Fattoruso began playing the piano professionally at age 12 with his father and brother Osvaldo—a lifelong collaborator—as part of Trío Fattoruso. In the mid-'60s he founded Los Shakers, which became one of the first bands to define the rock en español genre. The band's 1968 album, La Conferencia Secreta Del Toto's Bar, was a definitive masterpiece of the genre, and the next year Fattoruso and his brother released La Bossa Nova De Hugo Y Osvaldo. Fattoruso spent most of the '70s in the United States playing with the trio Opa before moving to Brazil in the '80s, where he worked with a gallery of musical giants, from Milton Nascimento and Chico Buarque to Djavan and Maria Bethânia. In recent years, Fattoruso has performed in a variety of formats and settings, continuing to explore the fusion of jazz and South American folk. His discography includes dozens of albums, rich in innovation and experimentation.

Pimpinela (Argentina)

Argentinian brother-sister duo Pimpinela's novel approach of mixing music with theatrical drama changed the face of Latin pop, generating sales of more than 30 million records. The emotional honesty and rich melodic content of their work struck a chord with the public beginning with their 1984 hit "Olvídame Y Pega La Vuelta." In the '80s they released albums in English, Italian, and Portuguese, and performed at the Viña del Mar International Song Festival, and collaborated with Spanish crooner Dyango. In the '90s they embarked on a change of style, favoring a more relaxed approach and experimenting with traditional Latin formats. Always eager to try new projects, in 2003 they released an album of Italian pop covers titled Al Modo Nuestro, staged the musical comedy Pimpinela, La Familia in 2010, and even published an autobiography in 2017.

Omara Portuondo (Cuba)

Few vocalists have enjoyed a career as dazzling and mercurial as veteran Cuban singer Omara Portuondo. Born in Havana in 1930, Portuondo began her career as a dancer before joining the all-female Orquesta Anacaona in the early '50s. In 1952, she and her sister Haydeé, along with Elena Burke and Moraima Secada, helped form the vocal quartet Cuarteto D’Aida, acclaimed for its refreshing combination of jazz harmonies and traditional Cuban styles. Portuondo remained with Cuarteto for 15 years, performing in Cuba and touring the United States while finding the time to record a stunning debut album, Magia Negra, in 1959. Later, Portuondo remained active as a member of classic charanga Orquesta Aragón, touring in Europe, Africa, and recording a series of solo performances. In 1999, her performance of "Silencio" with Compay Segundo for the Buena Vista Social Club film soundtrack was a highlight of the million-selling album. In 2000, the Social Club presented an exquisite album featuring Portuondo, and in 2009 she received a Latin GRAMMY Award for Best Contemporary Tropical Album for Gracias. At 89, she remains active in the recording studio and on concert stages around the globe.

José Luis Rodríguez (Venezuela)

José Luis Rodríguez, also known worldwide as "El Puma," transcended the boundaries of classic Venezuelan baladas and Latin pop, becoming a cultural treasure for people all over Latin America and in many countries around the world. He began his career singing as a kid with the pop group Los Zeppy, but in 1963, bandleader Luis María "Billo" Frómeta spotted him on a television show and invited him to join Billo's Caracas Boys (Venezuela's great Afro-Caribbean orchestra). Rodríguez spent four years singing boleros, merengues, and other tropical formats, honing the smoldering vocal style that he would later transpose to the balada genre. In 1968, he simultaneously released the album Lo Romántico De José Luis while acting in soap operas. In 1972, he expanded his style with a broader pop repertoire and gained his artistic moniker when portraying the character El Puma in the soap opera "Una Muchacha Llamada Milagros."  International success arrived in the late '70s, with recordings in Spain and the release of major hits such as "Voy A Perder La Cabeza Por Tu Amor," "Pavo Real," and "Dueño De Nada." In 2017, he survived a double-lung transplant and returned to action in 2019 with the appropriately titled Agradecido (Grateful) tour.

Trustees Award Honoree:

Mario Kaminsky (Argentina)

The enjoyment, promotion, and preservation of music has been at the core of Mario Kaminsky's professional life for over 60 years. The Argentine executive who was a native of Chile has been involved in every possible aspect of the business, including the intersection of music, film, and television. Kaminsky founded Microfón Argentina, a record label in 1959. It was through the management of this label that Kaminsky's strength as an eclectic tastemaker shone through, effectively changing the landscape of Latin music by recording pioneering artists such as singer/guitarist Atahualpa Yupanqui, folk groups Los Chalchaleros and Los Fronterizos, and iconic rock stars Charly García and Luis Alberto Spinetta. After tremendous efforts and not less success, Microfón and Mario became considered the home and father of rock en español. The Microfón catalog was sold to Sony in 1995, as Kaminsky continued to explore new creative avenues. From 1997 to 2000, he was president of the Argentine branch of Fonovisa Records. He has also played a prominent role in radio, television, music publishing, and film production.

Latin GRAMMY Week will culminate with the 20th Annual Latin GRAMMY Awards®, which will be broadcast live from the MGM Grand Garden Arena in Las Vegas on Nov. 14, from 8–11 p.m. ET/PT (7 p.m. Central) on Univision.

For more information and the latest news, please visit the official Latin Recording Academy website at: LatinGRAMMY.com (#LatinGRAMMY).

Facebook: LatinGRAMMYs | Twitter: @LatinGRAMMYs | Instagram: @LatinGRAMMYs

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers, and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com.

MEDIA CONTACTS:

The Lippin Group on behalf of The Latin Recording Academy:

Elina Adut: EAdut@lippingroup.com

323.965.1990

The Latin Recording Academy:

Soledad Estrella: Soledad.estrella@ grammy.com

305.576.0036

Akapellah, Andrés Cepeda, João Gomes, Jesse & Joy, Jota.Pê, Judeline, Leiva, Julia Mestre, Mestrinho, Fito Páez, Vivir Quintana And Trueno To Perform At The Latin GRAMMY Premiere®

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Akapellah, Andrés Cepeda, João Gomes, Jesse & Joy, Jota.Pê, Judeline, Leiva, Julia Mestre, Mestrinho, Fito Páez, Vivir Quintana And Trueno To Perform At The Latin GRAMMY Premiere®

Latin GRAMMYs/Nov 06, 2025 - 05:30 PM

Kany García and Tiago Iorc join as hosts

Confirmed presenters include Camilú, Carol Biazin, Malena Burke, Nico Cotton, Isabel Dobarro, Silvestre Dangond, Techy Fatule, Lupita Infante, Ela Minus, Kiki Morente, Debi Nova, Papatinho, RENEE, Yami Safdie, Marina Sena, Meme Solis, Lenny Tavárez and Ángeles Toledano

Click here for images

MIAMI (NOVEMBER 6, 2025) — The Latin Recording Academy® announced performers and presenters for the Latin GRAMMY Premiere® for the 26th Annual Latin GRAMMY Awards®, taking place on Thursday, November 13, at the Mandalay Bay South Convention Center, and streaming live across all Latin Academy platforms beginning at 3 p.m. ET / 12 p.m. PT. The Latin GRAMMY Premiere will showcase a diverse array of categories and genres that extend beyond the main telecast, featuring Rock, Flamenco, Hip-Hop, Electronic Music and more.

Hosted by seven-time Latin GRAMMY® winner Kany García and five-time Latin GRAMMY winner Tiago Iorc, the Latin GRAMMY Premiere will feature performances from this year’s nominated artists: Akapellah (Best Latin Electronic Music Performance and Best Rap/Hip Hop Song), Andrés Cepeda (Song Of The Year, Best Traditional Pop Album and Best Pop Song), João Gomes, Mestrinho and Jota.pê (Best Portuguese Language Roots Album), Jesse & Joy (Best Traditional Pop Album), Judeline (Best Alternative Music Album and Best Alternative Song), Leiva (Best Rock Album and Best Pop/Rock Song), Julia Mestre (Best Portuguese Language Contemporary Pop Album and Best Portuguese Language Song), Fito Páez (Best Rock Album and Best Rock Song), Vivir Quintana (Best Singer-Songwriter Album) and Trueno (Best Urban Song and Best Rap/Hip Hop Song).

Confirmed presenters include the following artists nominated this year: Camilú (Best Singer-Songwriter Song), Carol Biazin (Best Portuguese Language Contemporary Pop Album), Malena Burke (Best Traditional Tropical Album), Nico Cotton (Record Of The Year and Producer Of The Year), Silvestre Dangond (Best Cumbia/Vallenao Album), Isabel Dobarro (Best Classical Album), Techy Fatule (Best Tropical Song), Lupita Infante (Best Regional Song), Ela Minus (Best Latin Electronic Music Performance), Kiki Morente (Best Flamenco Album), Debi Nova (Best Pop/Rock Song), Papatinho (Best Urban Music Album), RENEE (Best Rock Song and Best Pop/Rock Album), Yami Safdie (Best Pop Song), Marina Sena (Best Portuguese Language Contemporary Pop Album and Best Portuguese Language Song), Meme Solis (Best Traditional Tropical Album), Lenny Tavárez (Best Reggaeton Performance) and Ángeles Toledano (Best Flamenco Album).

“The Latin GRAMMY Premiere kicks off The Biggest Night in Latin Music®, where we celebrate and honor the exceptional work of our nominees,” said Manuel Abud, CEO of The Latin Recording Academy. “It will be a great afternoon, showcasing the richness and diversity of talent within our community of Spanish- and Portuguese-speaking creators.”

Roberto Trujillo will serve as musical director, accompanied by the Latin GRAMMY Premiere house band, composed of former and current Latin GRAMMY and GRAMMY® nominees and winners. Grecia Medina will serve as executive producer of the event, working under the direction of The Latin Recording Academy’s production team led by Ayleen Figueras.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

The Latin Recording Academy® Initiatives In Andalucía Generate More Than 195 Million Euros In Three Years

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The Latin Recording Academy® Initiatives In Andalucía Generate More Than 195 Million Euros In Three Years

Latin GRAMMYs/Nov 06, 2025 - 02:00 PM

The economic and reputational impact generated since 2023 reaffirms the reach and consolidation of the Latin GRAMMY® brand in Andalucía, Spain

Of the total, 96.3 million Euros came from direct economic impact and 98.7 million Euros from media exposure

In addition, since 2023, the initiatives have generated 7.5 million Euros in public revenue and 1,360 new temporary jobs

MIAMI (NOVEMBER 6, 2025) — The Latin Recording Academy® celebrates the achievements reached in Spain in recent years after making the country a global hub for Latin music. Since the first edition of the Latin GRAMMYs® held outside the United States in 2023, and after three consecutive years of presence in Andalucía, The Latin Academy has generated a total accumulated impact of more than 195 million Euros, according to the latest Economic and Reputational Impact Study conducted between 2023 and 2025 by the company ATREVIA.

This outcome confirms the success of the collaboration agreement between The Latin Recording Academy and the Regional Government of Andalucía, which has enabled the region to establish itself as the international epicenter of Latin music in Europe.

“Our study shows that the direct, indirect and induced economic impact derived from The Latin Recording Academy’s events in Andalucía amounted to 96.3 million Euros, while the reputational impact reached 98.7 million Euros, driven by the project’s international media exposure and its contribution to enhancing the Andalucía brand (83.47 million Euros from advertising impact and 15.2 million Euros from projected future tourism),” stated Manuel Sevillano, Global Director of Reputation and Corporate Social Responsibility at ATREVIA.

“The Latin Recording Academy has strengthened its commitment to Spain and to Andalucía as a strategic platform in Europe for promoting Latin music on an international level. The economic and social impact generated over these three years proves that culture is a driving force for development, talent and opportunity,” said Manuel Abud, CEO of The Latin Recording Academy.

The Minister of Tourism and Andalusia Abroad, Arturo Bernal, emphasized that, in addition to the “extraordinary direct impact on the region and the Andalucian economy, these events have also strengthened our presence in the American markets, which are increasingly recognizing our region as a leading destination in Europe and a venue for major events.”

Economic impact: a catalyst for the Andalucía brand

Since the first edition of Latin GRAMMYs held in Seville in 2023 — the first outside the United States in the history of the awards — the project has generated unprecedented visibility for Andalucía as a cultural and musical destination. In 2023, Latin GRAMMY® Week in Seville reached an estimated total impact of more than 186 million Euros, a figure that has continued to grow with the celebration of additional events throughout 2024 and 2025: Latin GRAMMY Celebra: Paco de Lucía, in Cádiz; Latin GRAMMY Sessions: 25 Años and Latin GRAMMY Sessions: Málaga; and Latin GRAMMY Celebra: La Música de Andalucía, in Seville.

The economic impact generated between 2023 and 2025 includes:

  • 96.3 million Euros in economic impact

  • 98.7 million Euros in reputational impact

  • 7.5 million Euros in public revenue impact

  • 1,360 jobs created in total

Beyond the direct economic benefits, the project has energized key sectors such as tourism, hospitality, transportation, audiovisual production and cultural services.

Cultural impact: Spain, the global stage for Latin music

The 24th Annual Latin GRAMMY Awards® in 2023 in Seville represented far more than an awards ceremony: it was a meeting of cultures celebrating the diversity, creativity and artistic excellence of Latin music, positioning Andalucía as a global benchmark for music.

The Latin GRAMMY brand brought international visibility to genres such as flamenco, salsa, reggaeton and regional Mexican, strengthening bridges between artists and audiences around the world.

Since then, Spain and Andalucía have emerged as key destinations within the Latin GRAMMY ecosystem, and the partnership between The Latin Recording Academy and the Regional Government of Andalucía has helped solidify the region’s global presence.

By holding events associated with the Latin GRAMMY brand, Spain continues to project contemporary Latin music to new generations of artists and global audiences, reinforcing its role as a cultural bridge between continents.

Social impact: a commitment to talent and culture

Beyond its economic and reputational contributions, The Latin Recording Academy and its Latin GRAMMY Cultural Foundation have deepened their commitment to fostering emerging talent and music education.

Through programs such as Latin GRAMMY In The Schools, the Prodigy Scholarship, the Gifted Tuition and Tuition Assistance Scholarships, or the recently awarded Paco de Lucía Legacy Scholarship, the Foundation has benefited young Spanish music creators.

In conclusion, The Latin Recording Academy has left a profound mark on the economic, cultural and social fabric of the region, reaffirming its mission to nurture, celebrate, honor and elevate Latin music and its creators.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACTS:

The Latin Recording Academy

Iveliesse Malavé: ive@grammy.com

Equipo Singular

Maria García: maria.garcia@equiposingular.com

Mariona Balasch: mariona.balasch@equiposingular.com

TelevisaUnivision and The Latin Recording Academy® Unveil Official Sponsors For 26th Annual Latin GRAMMY Awards®

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TelevisaUnivision and The Latin Recording Academy® Unveil Official Sponsors For 26th Annual Latin GRAMMY Awards®

Latin GRAMMYs/Nov 05, 2025 - 08:00 AM

More Than 20 Brands to Be Part of The Biggest Night in Latin Music® on Thursday, Nov. 13, Beginning at 7 p.m. ET/PT on Univision, UNIMÁS, Galavisión and ViX, live from Las Vegas

MIAMI (NOVEMBER 5, 2025) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the sponsors for the 26th Annual Latin GRAMMY Awards® that are coming together to celebrate The Biggest Night in Latin Music®. This year’s event includes several partners enlisted by The Latin Recording Academy including AIE, American Airlines, the Regional Government of Andalucía, Bulova, Espolòn, Mastercard and Meta, first time TelevisaUnivision sponsors Microsoft, Hyundai and Universal Pictures, and returning sponsors Procter & Gamble (P&G), Starbucks and Toyota, among others.

The 26th Annual Latin GRAMMY Awards® will take place in Las Vegas at the MGM Grand Garden Arena on Thursday, Nov. 13, and will be produced by TelevisaUnivision. The night begins with a one-hour pre-show “Noche de Estrellas,” hosted by Chiqui Delgado, Raúl de Molina, Alejandra Espinoza and Borja Voces, at 7 p.m. ET/PT (6 p.m. Central), on Univision, UNIMÁS, Galavisión and ViX in the U.S., leading into the three-hour telecast of the awards show hosted by Roselyn Sánchez and Maluma, airing at 8 p.m. ET/PT (7 p.m. Central) on Univision, UNIMÁS, Galavisión and ViX.

"Latin music continues to define and influence culture around the world, and we’re excited to welcome our partners to the Biggest Night in Latin Music as we celebrate the 26th Annual Latin GRAMMY Awards,” said Tim Natividad, President of U.S. Advertising Sales and Marketing at TelevisaUnivision. “The opportunity to engage with Hispanic audiences has never been more powerful. We’re proud to bring marketers into the moments and music that matter most, creating meaningful connections with fans and viewers across every platform."

“Latin music lies at the heart of our culture, and at The Latin Recording Academy we take pride in celebrating its excellence alongside our long-standing partners and the new ones joining us for 26th Annual Latin GRAMMY Awards,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “We’re excited to be collaborating with these leading brands to deliver fresh and innovative experiences to celebrate Latin GRAMMY Week and The Biggest Night in Latin Music.

Official sponsors for the 26th Annual Latin GRAMMY Awards® include:

  • AIE (Sociedad de Artistas Intérpretes o Ejecutantes) returns as a third-year sponsor of the Nominee Reception, Latin GRAMMY Premiere® and 26th Annual Latin GRAMMY Awards. The innovative, international, and technology-driven organization is committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 112 reciprocity agreements with 82 counterpart organizations. AIE’s mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of their human team and the best technology.

  • American Airlines returns for the second year as the Official Airline Sponsor of the 26th Annual Latin GRAMMY Awards®. American flies to more destinations across Mexico, the Caribbean and Latin America than any other major U.S. airline. This winter the airline will offer more than 440 peak daily flights between the U.S. and Mexico, the Caribbean and Latin America. Throughout Latin GRAMMY Week the airline will celebrate creators shaping the sound of Latin music around the world at the Gift Lounge, Nominee Reception, Latin GRAMMY Premiere®, Latin GRAMMY Red Carpet, and Latin GRAMMY® Official Party. This year, American is offering AAdvantage® Mastercard cardholders an opportunity to bid on a Latin GRAMMY Awards package to see the 26th Annual Latin GRAMMY Awards in Las Vegas.

  • The Regional Government of Andalucía reaffirms its commitment to Latin music, returning for a third year as an Official Sponsor of the Nominee Reception, the 2025 Latin Recording Academy Person of the Year™ Gala, Latin GRAMMY Premiere, 26th Annual Latin GRAMMY Awards® including the Red Carpet, and the Latin GRAMMY Official Party. Last September, The Latin Recording Academy®, in collaboration with the Regional Government of Andalucía, concluded its calendar of events in the Andalusian community, which began in 2023, with Latin GRAMMY® Celebra: La Musica de Andalucía in Seville, Spain, paying tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing both the past, present and future.

  • For nearly a decade, Bulova has been the exclusive timekeeper of the Latin GRAMMY Awards, measuring every beat, every set, and every unforgettable moment of The Biggest Night in Latin Music®. As part of their ongoing commitment, Bulova is an Official Sponsor of the Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere and the 26th Annual Latin GRAMMY Awards and Red Carpet, as well as the Official Latin GRAMMY Party. Bulova and The Latin Recording Academy® continue to join forces annually to collaborate on the Latin GRAMMY special edition watch collection, with sales helping to further advance The Latin Academy’s mission of nurturing, celebrating, honoring and elevating Latin music and its creators around the world. In addition, their commitment extends into the social sphere, where the brand highlights first-time Latin GRAMMY winners in a digital series, Primeras Veces. In 2025, the series features interviews and performances by the Best New Artist Nominees for the 26th Annual Latin GRAMMYs.

  • Espolòn Tequila returns as the Official Tequila Sponsor of the 26th Annual Latin GRAMMY Awards®, marking its second consecutive year celebrating Hispanic creativity in music and culture. As an Official Sponsor of Latin GRAMMY Week, Espolòn will support the Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, Latin GRAMMY Red Carpet, and Latin GRAMMY Official Party. Throughout the week, Espolòn will showcase its bold spirit and signature edge with eye-catching experiences featuring a variety of specialty cocktails including the specialty Espolòn Margarita, Espolòn Paloma, and Espolòn Spicy Margarita. In celebration of this year’s awards, Espolòn also launched and promoted a sweepstakes, offering two fans an unforgettable VIP Latin GRAMMY experience.

  • At the 26th Annual Latin GRAMMYs, Hyundai takes the spotlight featuring the all-new Palisade – activating a dynamic cultural platform that celebrates what’s next in Latin music and design. Owning a Hyundai-branded stage, the brand partners with rising artist, Annasofia who embodies innovation and ambition, capturing their journey from red carpet arrival to an exclusive ride-along experience aboard the Hyundai Palisade. Through dynamic storytelling, social-first content, and high-impact red-carpet moments, the Hyundai Palisade drives the future forward - showcasing how performance, creativity, and cultural progress move in sync.

  • In its ninth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor, and will also sponsor the Official Backstage Talent Gift Lounge, Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere, the 26th Annual Latin GRAMMY Awards and Red Carpet and the Latin GRAMMY Official Party. The brand will feature a number of experiences exclusively for Mastercard cardholders on http://www.priceless.com/latingrammys, including private artist Meet & Greets and VIP experiences around Latin GRAMMY Week celebrations. For the fourth year in a row, Mastercard will serve as a Presenting Sponsor for the Best New Artist Showcase, with plans to take the showcase tour to Latin America in 2026. The Latin Recording Academy has also teamed up with Mastercard to offer a first-of-its-kind preferred seating section for nominees, Latin Academy members and select Mastercard holders as well as a special pre-sale to the 26th Annual Latin GRAMMY Awards for all Mastercard cardholders. Further building on its partnership, the brand will launch a new Priceless Moments Digital Content Series, where fans will have an opportunity to enjoy the most iconic moments of Latin GRAMMY week celebration, including artists reactions to being a Latin GRAMMY winner and behind-the-scenes access to The Biggest Night in Latin Music. The Priceless Moments Digital Series will be available across Latin GRAMMY and Mastercard social channels.

  • Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content available as reels on Facebook and Instagram.

  • Microsoft, in collaboration with Latin GRAMMY nominees Alleh and Yorghaki, are joining forces for an exciting multi-platform campaign debuting at the 26th Annual Latin GRAMMY Awards®. Together, they introduce a new way to interact with your computer through Copilot on Windows 11 including Voice & Vision. With your permission, Copilot on Windows can listen, answer, and collaborate with you to solve problems or spark ideas. This partnership celebrates how technology and creativity come together to empower human potential, enhance productivity, inspire imagination, and amplify the next generation of voices through powerful, talent-driven storytelling and cultural moments.

  • For the second year in a row, POND’S is the Official Digital Sponsor of the 2025 Latin GRAMMYs, bringing skincare, beauty, and music together to celebrate radiance in all its forms. On the road to Latin music’s biggest night, POND’S joins an emerging nominee/creator for an exclusive ‘Get Ready With Me’ experience that captures the rituals and skincare moments powering her confidence. From cleansing with POND’S Cold Cream to hydrating with POND’S Fresh Hydration Gel Moisturizer, we see how glowing skin becomes her ultimate red-carpet prep. It’s her moment — “Me Toca” — to shine, powered by POND’S.

  • P&G returns to the Latin GRAMMYs for the second year, with six brands activating in a social-first content series showcasing how P&G brands support Latinos’ everyday life and keep homes fresh through the lens of music and the Latin GRAMMYs. Always empowers a dancer’s journey, Dawn makes cleanup quick so you can get back to the rhythm you love, Gain celebrates the art of music-making, Downy delivers scents that inspire confidence and style, and Tide keeps clothes clean and fresh. Finally, Swiffer takes center stage through playful moments with a creative branded activation that turns the product into a mic stand — ensuring Swiffer truly owns the shine of the night. The campaign features cross-platform extensions into the broadcast of the Latin GRAMMYs and TelevisaUnivision’s streaming platform ViX.

  • Starbucks returns to the Latin GRAMMYs as the Official Coffee Sponsor, sharing and crafting holiday joy in the Starbucks Red Carpet Coffee Bar. This year, café y cultura will collide on The Biggest Night in Latin Music®, to spotlight how Starbucks draws us together. Artists will experience the Starbucks holiday magic at the event with the return of the Starbucks Red Carpet Coffee Bar and a new dedicated bar in the Media Center where they will be serving Starbucks holiday beverages. And, the social-first campaign, "En Tus Manos" (In Your Hands), created by artist and creator Sofia Reyes, will highlight Starbucks as a symbol of connection and celebration. This season, Starbucks will draw us together, one café, one canción, and one shared moment at a time.

  • Toyota returns to the 26th Annual Latin GRAMMY Awards, delivering late-night energy and excitement with the Toyota Crown Signia as the co-star. Featuring Latin GRAMMY-nominated artist Trueno, Toyota captures the thrill of the after-party in a custom spot airing during the show, where confidence, style, and spontaneity keep the night alive. Set to one of his latest tracks, the spot showcases unforgettable moments powered by the Crown Signia’s bold style and spirit. Toyota will engage with viewers across social media through Univision, Toyota Latino channels, and on ViX, celebrating the rhythm, passion, and drive of Latin music. Porque cuando la noche pide after…We Got You.

For the first time during the Latin GRAMMYs, Universal Pictures and TelevisaUnivision will join forces in a social-first campaign to create awareness for the release of Wicked: For Good* on November 21. The concept is designed to drive audience excitement leading up to the Latin GRAMMYs by leveraging Noche de Estrellas pre-show hosts Chiqui Delgado and Alejandra Espinoza. The social pieces will seamlessly integrate the film’s themes of sisterhood and transformation, including a special recorded message from Wicked: For Good stars Cynthia Erivo and Ariana Grande, and culminate in a glamourous red-carpet reveal from Chiqui and Alejandra. The night of the Latin GRAMMYs will have a wicked touch.

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About The Latin Recording Academy

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

About TelevisaUnivision

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

MEDIA CONTACTS

TelevisaUnivision

Anna Negrón, Senior Director of Corporate Communications

anegron@televisaunivision.com

The Latin Recording Academy

Nathalie Alberto, Communications Director, The Latin Recording Academy

nathalie.alberto@grammy.com

Bad Bunny, CA7RIEL & Paco Amoroso, Chuwi, Fuerza Regida, KAROL G and Marco Antonio Solís Join The Lineup For The 26th Annual Latin GRAMMY Awards®

News

Bad Bunny, CA7RIEL & Paco Amoroso, Chuwi, Fuerza Regida, KAROL G and Marco Antonio Solís Join The Lineup For The 26th Annual Latin GRAMMY Awards®

Latin GRAMMYs/Nov 04, 2025 - 02:00 PM

The Latin GRAMMYs® will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13.

Click here for images

MIAMI (NOVEMBER 4, 2025) — The Latin Recording Academy® announced additional performers for the 26th Annual Latin GRAMMY Awards®. The lineup includes current nominees Bad Bunny, CA7RIEL & Paco Amoroso, KAROL G and Jesús Ortiz Paz (Fuerza Regida). Also set to perform are Chuwi, Fuerza Regida and five-time Latin GRAMMY® winner Marco Antonio Solís.

For this year’s Latin GRAMMYs®, Bad Bunny leads the pack with 12 nominations including Record Of The Year, Album Of The Year, Song Of The Year, Best Urban/Urban Fusion Performance, Best Reggaeton Performance, Best Urban Music Album, Best Urban Song, Best Roots Song and Best Short Form Music Video. CA7RIEL & Paco Amoroso earned 10 nominations including Record Of The Year, Album Of The Year, Song Of The Year, Best Pop Song, Best Alternative Music Album, Best Alternative Song, Best Short Form Music Video and Best Long Form Music Video. KAROL G received three nominations including Record Of The Year, Song Of The Year and Best Tropical Song, while Jesús Ortiz Paz (Fuerza Regida) was nominated for Best Regional Song.

Previously announced performers included current nominees Pepe Aguilar, Aitana, Rauw Alejandro, Edgar Barrera, Ivan Cornejo, DannyLux, Gloria Estefan, Joaquina, Kakalo, Carín León, Liniker, Morat, Christian Nodal, Los Tigres del Norte, Nathy Peluso, Elena Rose, Alejandro Sanz and Adelaido “Payo” Solís III (Grupo Frontera), as well as Latin GRAMMY® winners Grupo Frontera, eight-time GRAMMY® winner Kacey Musgraves, three-time Latin GRAMMY® winner Carlos Santana and the 2025 Person of the Year, Raphael.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® moments will be announced soon.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com