The exclusive event was sponsored by Bacardí and Helados Nestlé
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Credit: Eloisa Sánchez de Alba, Arleth López and Manuel Velásquez Figueroa/Getty Images for The Latin Recording Academy®
MEXICO CITY (JULY 22, 2026) – The Latin Recording Academy®, in partnership with Mastercard, hosted an international edition of the Best New Artist Showcase on July 21, featuring last year’s Latin GRAMMY® Best New Artist winner, Paloma Morphy, and Reik, who were nominated in the same category in 2005.
“Mexico has long been a vibrant center for Latin music, making it the ideal place to once again celebrate our Best New Artist category,” said Manuel Abud, CEO of The Latin Recording Academy. “The Best New Artist Showcase series brings together emerging talent with established artists who were once recognized in this category. Through initiatives like this, The Latin Recording Academy continues to create opportunities to celebrate and showcase the next generation of Latin music creators.”
The Best New Artist Showcase series is the centerpiece of the partnership between Mastercard and The Latin Recording Academy, celebrating the power of emerging talent and artistic excellence. Launched in 2022 during Latin GRAMMY Week in Las Vegas, the series showcases winners and nominees of the Best New Artist category, recognizing the honor is more than an acknowledgment of artistic excellence—it can mark the beginning of an extraordinary career. Since then, international editions have been held in Buenos Aires, Mexico City, San Juan, Sao Paulo and Seville.
"We are thrilled to be back celebrating Mexico's dynamic music culture through our partnership with The Latin Recording Academy. Mastercard is proud to support and elevate emerging artists while connecting fans to the music and Priceless Experiences they are passionate about,” said Andreia Morelli, Senior Vice President, Marketing and Communications, North Division Latin America for Mastercard.
The event brought together two generations of Latin music in Mexico City at the Lunario del Auditorio Nacional. With her distinctive voice and emotionally resonant songwriting, Morphy kicked off the evening with a captivating performance of some of her recent songs, including "(sola)" and "Lo Que Un Día Fue". The celebration continued with an electrifying set by Reik, whose performance took the audience on a journey through some of their most beloved hits, from “Niña” to “Yo Quisiera.” More than two decades after receiving their Best New Artist nomination, the Mexican group demonstrated how that early recognition helped launch one of the most influential careers in Latin pop.
For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and join the conversation using our official hashtag #LatinGRAMMY on all popular social media platforms.
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ABOUT PALOMA MORPHY:
Paloma Morphy is reshaping Latin pop music with an alternative edge. Last year, the Mexican singer/songwriter won her first Latin GRAMMY® for Best New Artist. Morphy was also nominated for Best Alternative Song for her song "(sola)." She represents the new wave of genre-bending pop acts coming from Mexico. Before pursuing her dream of music, Morphy spent a few years working as a criminal defense attorney. After her song cover performances started going viral on TikTok, she quit her job as a lawyer and pivoted into music full-time. Morphy released her critically acclaimed debut album Au in 2025. With growing international recognition and success, she will embark on her first major tour of the US starting in September.
ABOUT REIK:
Reik is one of the best-selling Latin pop/rock acts of all time. The Mexican band includes singer Jesús Navarro, guitarist Julio Ramírez, and electric guitarist Bibi Marín. Since debuting in 2003, Reik have received six Latin GRAMMY® nominations, including Best New Artist in 2005 and Album of the Year for 2012's Peligro. They won a Latin GRAMMY® in 2009 for Best Pop Album by a Duo or Group with Vocals for Un Día Más. Reik's pop sound has evolved over the years following collaborations with reggaeton acts like Ozuna, Wisin & Yandel, Maluma and J Balvin. The band expanded into K-pop as well with South Korean group Super Junior. Reik also recently collaborated with regional Mexican acts like Carín León and Xavi. The band continues to sell out tours across Latin America and the US.
ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
ABOUT MASTERCARD (NYSE: MA):
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. For more information, please visit mastercard.com.
MEDIA CONTACTS:
Satus Media on behalf of The Latin Recording Academy
Diana Fernández
Diana.Fernandez@satusmedia.com
The Latin Recording Academy
Nathalie Alberto




