The Latin Recording Academy® and Oneof Announce Carlos Vives as Creative Director of The 23rd Annual Latin GRAMMY Awards® NFT and Capsule Collection

November 09, 2022 -- 10:22 am PST

THE COLLECTION INCLUDES LIMITED-EDITION CAPSULE APPAREL PAIRED WITH DIGITAL TWIN NFTs, EXCLUSIVE BACKSTAGE CONTENT, REWARDS AND A CHANCE TO WIN A TRIP TO LAS VEGAS

 CLAIM A FREE NFT FROM THE COLLECTION AT ONEOF.COM, FEATURING LATIN GRAMMY -THEMED MURAL PAINTED BY MEXICAN ARTIST QUETZAL FUERTE

MIAMI (November 9, 2022) – The Latin Recording Academy® and OneOf, the leading Web3 platform for music, lifestyle brands, and sports, today revealed that Latin GRAMMY® winning artist Carlos Vives will be Creative Director for the 23rd Annual Latin GRAMMY Awards® NFT Collection. Carlos Vives holds fifteen Latin GRAMMY wins throughout his career and is a nominee in five categories this year including Record of the Year and Album of the Year.

As part of an exclusive three-year partnership between The Latin Academy and OneOf, the NFT collection is designed to celebrate Latin music and its talented visual arts creators in the weeks leading up to the 23rd Annual Latin GRAMMY Awards on November 17 in Las Vegas.

“I'm thrilled to have the opportunity to curate the visual art that will be featured in the 23rd Annual Latin GRAMMY Awards® NFT Collection,” said Carlos Vives. “I cannot wait for my fans to enjoy this NFT drop and all of the incredible work created by artists from around the world that represent Latin music and its communities so beautifully.” 

As Creative Director of this year’s 23rd Annual Latin GRAMMY NFT collection, Vives aims to educate Latin music fans and bring a new wave of excitement to Web3. NFT artists selected to participate in creating the collection include Jimena Buena Vida (Colombia), J.N. Silva (Venezuela), Maria Delgado (Nicaragua), Monaris (Puerto Rico) and Carlos Luna James (Mexico).

Latin GRAMMY fans can purchase their favorite NFT art from their artist of choice by visiting OneOf.com/latingrammys.

  • The primary drop in this exclusive collection will go live today. It includes five Gold-tier NFTs and five Platinum-tier NFTs featuring visual art from the five Latin NFT artists starting at $10 each.

○      The Gold-tier NFTs will offer fans exclusive perks including the chance to attend the 23rd Latin GRAMMY Awards broadcast on November 17 in Las Vegas, the chance to win a custom hoodie featuring the NFT art, exclusive content including backstage photos and videos, as well as exclusive access for future Latin GRAMMY drops. Select US-based buyers will also receive a t-shirt featuring the NFT art.

○      The Platinum-tier NFT drop includes limited-edition hoodies featuring digital twin NFTs for buyers in the US and abroad. Holders will also receive exclusive content including backstage photos and videos, be entered for a chance to win a pair of flyaway tickets to the 23rd Latin GRAMMY Awards, the chance to win a pair of Carlos Vives concert tickets and receive exclusive pre-sale access to future Latin GRAMMY drops.

○      The Diamond-tier NFT will start at $1,000 and offers t-shirts and custom hoodies to both domestic and international buyers, the chance to win an official artist gift lounge bag for those 21+, and an airdrop of exclusive content from the  

23rd Annual Latin GRAMMY Awards into the OneOf vault along with exclusive pre-sale access to future Latin GRAMMY drops.

  • A free, Green-tier NFT is also currently available for fans, designed based on the official artwork of the 23rd Annual Latin GRAMMY Awards® painted by Mexican muralist Quetzal Fuerte.

“The Latin GRAMMY Awards are the Biggest Night in Latin Music®,” said Adam Fell, OneOf Co-Founder and President of Quincy Jones Productions. “Every nominated artist represents the top of their class, and OneOf is honored to work alongside The Latin Recording Academy to celebrate these artists through this special commemorative collection.”

Last fall, OneOf partnered with the Recording Academy® to host its very first NFT collection to commemorate the 64th Annual GRAMMY Awards®, as well as the upcoming 65th and 66th Annual GRAMMY Awards. OneOf has also recently hosted collections with Doja Cat, The Notorious B.I.G., Whitney Houston, and Global Brand Ambassador, Armando “Pitbull” Pérez, plus partnerships ranging from Warner Music Group and eBay to Sports Illustrated.

ABOUT ONEOF:                                                

OneOf is the mass-consumer Web3 company connecting the next 100M non-crypto-native fans to iconic brands, artists, and athletes. OneOf technology enables global brands and enterprises to reimagine commerce, loyalty and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise. Deeply committed to a sustainable and inclusive blockchain future, minting an NFT on OneOf's platform uses up to 2 million times less energy than previous generation proof-of-work networks, and costs up to 99% less in gas fees. A leader in diversity, over 80% of the collections curated by OneOf come from minority or female creators.

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT CARLOS VIVES:

Carlos Vives is a Latin music icon who has globalized the diverse genres of Colombia. In his three decade-plus career, he has won two GRAMMYs and 15 Latin GRAMMYs. Vives put his own refreshing spin on the music of Colombia’s Caribbean coast and northern region in his critically-acclaimed albums Cumbiana and Cumbiana II. His exploration of that Colombian sound was further explored in the documentary The Lost World of Cumbiana and the book Cumbiana, Stories of a Lost World. Vives has collaborated with many Latin music stars like Shakira in “La Bicicleta,” Ricky Martin in “Canción Bonita,” and Alejandro Sanz in “For Sale.” He is also looking to the future by collaborating with Colombian artists like Camilo, featured on his recent hit “Baloncito Viejo.” As an ambassador of Colombian culture and music, Disney and Lin-Manuel Miranda looked to Vives in 2021 to record the theme song, “Colombia, Mi Encanto,” for the hit animated film Encanto.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com