Record Number of Brands to Be Part of The Biggest Night in Latin Music®, Airing Thursday, Nov. 14 at 8 p.m. ET/PT on Univision, UniMás, Galavisión and ViX

 

MIAMI (NOVEMBER 11, 2024) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the full roster of sponsors for the 25th anniversary of the Latin GRAMMY Awards® coming together to celebrate The Biggest Night in Latin Music®. This year’s record number of brands includes several partners enlisted by The Latin Recording Academy including destination host Miami-Dade County and Greater Miami Convention & Visitors Bureau along with AIE, American Airlines, Andalucía, Bulova, Espolòn Tequila, Gary Nader Art Centre, Mastercard, Meta and Rums of Puerto Rico, first time TelevisaUnivision sponsors Bath & Body Works, Choice Hotels, POND’S, Starbucks and Toyota, and returning sponsors Ally Financial and INFINITI. This year’s line-up includes more than 10 creator campaigns, contributing to the show’s robust multiplatform presence. The 25th Annual Latin GRAMMY Awards® will take place in Miami at the Kaseya Center on Thursday, Nov. 14, airing on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. CT).

 

“Latin music continues to dominate mainstream culture, and we are proud to bring a record number of brands to our audience as we celebrate 25 years of the Latin GRAMMY Awards,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “This stage has provided some of the biggest and best moments in music for more than two decades, and we’re thrilled to see our partners leveraging this unique platform to build a cultural connection and engage with Hispanic consumers.” 

"As we celebrate the 25th anniversary of the Latin GRAMMYs, we are thrilled to welcome esteemed partners and new sponsors to commemorate this milestone,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “Our partners make this journey possible, and we are deeply grateful for their support through the years so that together we can continue to bring unique, immersive experiences to Latin GRAMMY Week and our vibrant music community."

 

Official sponsors for the 25th Annual Latin GRAMMY Awards® include:

 

·       Miami-Dade County and Greater Miami Conventions & Visitors Bureau (GMCVB) is the destination host and Official Sponsor of the Gift Lounge, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. The GMCVB is also the Presenting Sponsor of the Nominee Reception as well as of the Latin GRAMMY Cultural Foundations® educational program, Latin GRAMMY In The Schools™, featuring Latin GRAMMY and GRAMMY winner and 2024 Person of the Year, Carlos Vives. As the host, Miami-Dade County has facilitated several venues for Latin GRAMMY Week events, including the Adrienne Arsht Center for the Performing Arts, Phillip & Patricia Frost Museum of Science and Kaseya Center.

 

·       AIE (Sociedad de Artistas Intérpretes o Ejecutantes) is an innovative, international, and technology-driven organization, committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 110 reciprocity agreements with 82 counterpart organizations. AIE's mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of our human team and the best technology.

 

·       Ally Financial proudly returns for the second consecutive year as an official sponsor of the 25th Annual Latin GRAMMY Awards, reinforcing its commitment to empowering U.S. Hispanics on their financial journeys. Through a custom video content series, Ally will spotlight the bicultural story of up-and-coming Latino artist, Welmy Hernández “bbamusic”, demonstrating her perseverance, hard work, and financial success, culminating at the Latin GRAMMYs. This year, Ally takes the ‘Siempre tu Aliado’ program even further, exploring the deeper meaning behind being the bank that’s your ally. 

 

·       American Airlines is the Official Airline Sponsor of the 25th Annual Latin GRAMMY Awards®. The airline has curated a bespoke photo installation within Miami International Airport, which is American’s gateway to Latin America, the Caribbean and Mexico, that honors Latin GRAMMY Award® winners and nominees. Travelers will be treated to the music of Latin GRAMMY nominees provided by DJ Camila di Marzo during Latin GRAMMY Week. American Airlines will serve as the Official Sponsor of the Gift Lounge, Nominee Reception, 2024 Latin Recording Academy Person of the Year™, Latin GRAMMY Premiere, the Official Latin GRAMMY® Party and the Latin GRAMMY Awards.

 

·       The Ministry Of Tourism and Foreign Affairs of the Regional Government of Andalucía, is in its second year of a three-year partnership with The Latin Recording Academy. Earlier this year, they presented ‘Latin GRAMMY Celebra: Paco de Lucía’ in Cádiz, Spain, which paid tribute to the legendary Flamenco artist, and ‘Latin GRAMMY Sessions: 25th Anniversary’ in Málaga as part of the Road to Latin GRAMMYs, helping to celebrate this milestone year. Andalucía will be activating across Latin GRAMMY Week events including Special Awards, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the Latin GRAMMY Awards.

 

·       For the first time, Bath & Body Works joins as an Official Sponsor of the 25th annual Latin GRAMMY Awards— inspiring Hispanic audiences to embrace their inner star. Together, TelevisaUnivision and Bath & Body Works in partnership with a Latin GRAMMY nominee will create captivating content showcasing how Bath & Body Works' Everyday Luxuries collection can elevate everyday moments into extraordinary experiences, turning self-care into a luxurious indulgence.

 

·       In its ninth year as a partner, Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Bulova and The Latin Recording Academy® have joined forces this year to celebrate the 25th Anniversary of the Latin GRAMMY Awards® with the launch of a new special edition watch.  The brand is also the Official Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2024 Best New Artist Nominees.

 

·       Choice Hotels is partnering with TelevisaUnivision for the first time as an official sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the vibrant legacy of Latin music and culture. As part of this exciting collaboration, musical powerhouse Jarina de Marco will highlight how Choice Hotels elevates travel experiences for life’s most memorable events. The exclusive content will be featured across social media and ViX, TelevisaUnivision’s streaming service, building anticipation for The Biggest Night in Latin Music.

 

·       Marking a significant milestone, Espolòn Tequila and the Latin GRAMMYs proudly celebrate 25 years of championing Hispanic creativity in music and beyond. As the Official Tequila of the 25th Annual Latin GRAMMY Awards, the first-time partner is also sponsoring the Gift Lounge, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year and the Official Latin GRAMMY Party. The brand will be serving their signature Tequila cocktail ‘Espolòn Ritmo Rosado Margarita,’ a twist on the beloved classic margarita adding Espolòn Tequila Reposado’s delicate and complex flavors. The cocktail’s rich pink color celebrates the vibrancy of Miami and the excitement of celebrating The Biggest Night in Latin Music.

 

·       The Gary Nader Art Centre, a cultural institution recognized worldwide for its commitment to modern and contemporary art, is proud to serve as an Official Sponsor of the Latin GRAMMY Premiere, the Official Latin GRAMMY Party, and the 25th Annual Latin GRAMMY Awards. Founded by Gary Nader, a visionary leader in the arts for over 40 years, the Centre has played a pivotal role in elevating Miami’s reputation as an international arts hub. As the Presenting Sponsor of the 2024 Latin Recording Academy Person of the Year Gala, the Centre will feature monumental sculptures by Fernando Botero, further highlighting its extensive private collection, the largest of Botero's works globally. Additionally, the Centre will host the Latin GRAMMY Cultural Foundation Donor Reception and present the 25th Anniversary Latin GRAMMY Art Exhibition, a first-of-its-kind collection showcasing 25 years of official Latin GRAMMY art. The exhibition, running until January 8, 2025, includes the latest addition by Enrique "Kike" Congrains, celebrating the evolution of music through a vibrant collage of CDs and cassettes in honor of the 25th anniversary of the Latin GRAMMYs.

·       INFINITI proudly returns for a third consecutive year as an Official Sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the artistry and innovation of Latin music.  A unique series, ‘Los Sonidos del Lujo,’ follows a Latin artist whose creative journey inspires a one-of-a-kind musical track. INFINITI will explore the intersection of culture and luxury, blending sounds from the INFINITI QX80 Individual Klipsch® Audio System and the environments that fuel the artist’s drive, creating a sonic masterpiece that reflects the fusion of heritage and innovation, and the soul of Latin music.

 

·       In its eighth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. For the third year in a row, Mastercard is a Presenting Sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in San Juan, Puerto Rico and Buenos Aires, Argentina earlier this year. The Best New Artist Showcase will feature performances from 2024 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists.

 

·       Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content, and the launch of a Latin GRAMMY WhatsApp channel.

 

·       As part of this year’s celebration of the 25th anniversary of the Latin GRAMMY Awards®, eight P&G brands — Febreze, Dawn, Gain, Olay Body, Pepto Bismol, Tampax, Tide and and NyQuil/DayQuil— join Uforia Casa Creator for a celebration of music and creativity featuring exclusive experiences, musical performances, live radio and podcast tapings, content creation and more leading up to show day. The Uforia Casa Creator space will create a unique platform to amplify the voices of emerging creators, collaborating with TelevisaUnivision and on-air talent in a dynamic forum exclusively for Hispanic creators.

 

·       POND’S will make its debut as an Official Digital sponsor of the 25th Annual Latin GRAMMY Awards, where beauty, music, and skincare collide! Join the brand on a glowing journey as creator Paola Ruiz and makeup artist Gylian Ramirez reveal the ultimate secret to radiant, red-carpet-ready skin using POND’S Fresh Hydration Gel Moisturizer and POND’S Cold Cream in an exclusive social-first series. POND’S will capture every moment leading up to The Biggest Night in Latin music – ready to shine brighter than ever and bring that unmistakable POND’S radiance to life.

 

·       Rums of Puerto Rico, representing the heritage and excellence of Puerto Rican rum, proudly serves as the Official Rum Sponsor of the 25th Annual Latin GRAMMY Awards. As a first-time partner, Rums of Puerto Rico will elevate this year’s festivities with exclusive experiences called "Música y Sentidos" that capture the island's spirit through its world-renowned rums. Guests will be treated to a multi-sensory experience in the Gift Lounge, where they can savor the aromas and flavors that have earned Puerto Rico the title of "Rum Capital of the World," through music, taste and smell. Rums of Puerto Rico will also sponsor the Nominee Reception, Best New Artist Showcase, Latin GRAMMY Premiere, the 2024 Latin Recording Academy Person of the Year Gala, the Official Latin GRAMMY Party, and the Latin GRAMMY Awards.

 

·       Schwarzkopf, a leading hair color brand present both in salons and at home, is proud to join the 25th Annual Latin GRAMMY Awards® as an Official Sponsor, celebrating the vibrancy of Latin music and culture. With a mission to empower women to tell their own stories through hair, Schwarzkopf will inspire Latinas to express their individuality and confidence through a social-first series featuring music creator Valeria Sandoval. In this series, Sandoval will undergo a bold hair transformation, crafted by a Schwarzkopf expert stylist Carlos Rojas, showcasing the brand’s commitment to helping women express themselves through their hair. From her initial consultation to the stunning red-carpet reveal, viewers will witness the power of self-expression and the role hair color plays in shaping Valeria’s personal story.

 

·       Shark Beauty™ returns as an official sponsor of the 25th Annual Latin GRAMMY Awards®, introducing its first Air & Ceramic Multi-Styling system for wet or dry hair: Shark® FlexFusion™ Straight, designed for wet to hot tool finish with no heat damage.

This year they’ve teamed up with rising musical artist and creator Paulina Del Campo for a social-first ultimate hair challenge. Joined by celebrity hairstylist Victor Guadarrama and master hairstylist Andrea Aragón Ramírez, the video content series features both stylists battling it out to create Del Campo’s debut red carpet look using the new products to attend the Latin GRAMMYs for the first time. 

 

Celebrating the role of coffee in Hispanic culture, Starbucks joins the Latin GRAMMYs for the first time as the Official Coffee Sponsor. From load-in until the cameras go live, creator Un Tal Fredo will bring joy to the Latin GRAMMYs one sip at a time by delivering Starbucks holiday beverages to all those behind the magic. Highlighting instrumental and talented individuals working together to bring the show to life, the ‘Momentos Starbucks’ series will live across social and a custom commercial spot premiering during the main show. On the red carpet, Starbucks will elevate the guest experience via a branded coffee bar serving Starbucks Holiday beverages.

 

For the first time, Toyota is proud to be an official sponsor of the 25th Annual Latin GRAMMY Awards®, highlighting the bold confidence and sleek styling of the Toyota Camry during Latin music’s biggest night.  Partnering with nominated artist DannyLux, Toyota takes fans on a captivating journey through Miami in a custom spot airing during the show. The spot will leave fans with a “tiene un no sé qué” feeling from the transformative effect of the Camry, while they move to the hip beat of “HOUSE OF LUX,” featured song on Danny Lux’s Latin GRAMMY nominated album EVOLUXION. Toyota will also engage with viewers across social media through Toyota Latino channels and on ViX, all in celebration of Latin culture and the power of music.

 

·       Verizon is giving customers an exclusive look, at the 25th anniversary of the Latin GRAMMYs. As part of Verizon’s ongoing commitment to providing exclusive access to the most sought-after events and experiences, Verizon Access, Verizon’s loyalty platform, has partnered with fashion content creator Berenice Castro (@Benulus), who will share special behind-the-scenes moments from the Latin GRAMMYs red carpet and Official Latin GRAMMYs Party. The experience will also include a spotlighted appearance during the pre-show, featuring a live hit from the red carpet and nod to Verizon's role in delivering these unforgettable moments to both the creator and customers. 

 

As the #1 network among Hispanics in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 25th Annual Latin GRAMMY Awards, visit The Latin Recording Academy at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs®), X (@LatinGRAMMYs®) and Instagram (@LatinGRAMMYs®). Please use #LatinGRAMMY for all content across social media platforms.

 

MEDIA CONTACTS

 

TelevisaUnivision
Anna Negrón, Director of Corporate Communications
Anegron@televisaunivision.com

 

Laura Paez, Senior Manager, Communications PR and Content Publicity

Lpaez@televisaunivision.com

 

The Latin Recording Academy
Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com

The 2026 Prodigy Scholarship was awarded by Noel Schajris

Additional scholarships awarded include two Frost School of Music-Latin GRAMMY Cultural Foundation Scholarships, the Berklee & Latin GRAMMY Cultural Foundation Emerging Talent Scholarship, the Celia Cruz Legacy Scholarship, the Kany García Scholarship, the Manolo Díaz Scholarship, and several Tuition Assistance Scholarships

MIAMI (AUGUST 5, 2026) — Today, the Latin GRAMMY Cultural Foundation® awarded more than $1.7 million in scholarships to music students in need from around the world. Scholarships ranged from four-year commitments towards a bachelor’s degree, to gifts that aid tuition costs, and all incorporate pathway services that include mentorship, learning labs and educational experiences.

“Every scholarship we award represents an investment in the future of Latin music and in the extraordinary talent of the next generation of creators. We are proud to help remove financial barriers so these students can pursue their education, develop their artistry and build lasting careers in music. None of this would be possible without the generosity of our donors and partners, whose commitment continues to create life-changing opportunities for young musicians across the United States and Ibero-America,” said Raquel "Rocky" Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation.

Awarded scholarships include the 2026 Noel Schajris Scholarship, also known as the Prodigy Scholarship, the Frost School of Music-Latin GRAMMY Cultural Foundation Scholarships, the Berklee & Latin GRAMMY Cultural Foundation Emerging Talent Scholarship, the Celia Cruz Legacy Scholarship, the Kany García Scholarship, the Manolo Díaz Scholarship, and several Tuition Assistance Scholarships.

The 2026 Noel Schajris Scholarship was awarded to Puerto Rican violinist Razil Rosado Figueroa. The four-year scholarship—sponsored by Latin GRAMMY® winner and GRAMMY®-nominated singer/songwriter Noel Schajris— is valued at up to $250,000 and covers tuition costs towards a bachelor’s degree at Berklee College of Music beginning with the fall semester of 2026.

“Passion for music can’t be taught. The gift of feeling — and making others feel — through an instrument or a voice is something you’re born with, or you’re not. Why that happens is a beautiful mystery, though many suspect it has a divine origin. Some call it a gift from God; others, an agreement with your higher self. Whatever its source, when it happens, it’s undeniable. And it’s precisely that connection that makes art, in all its forms, so important... so essential to the human experience. It’s the honor of my life to help Razil expand his divine gift and unshakeable spirit as a 17-year-old with unmatched passion, simply by giving him more tools and opportunities to walk that path, with the help of my beloved Latin GRAMMY Cultural Foundation family and a place as wonderful as Berklee College of Music. My hope is that this new chapter enriches his journey even further and lets him build a life full of music that lifts us all. My wish is that the music that resonates from within you always serves the soul, the light, and love,” said Schajris.

The Foundation also awarded two Frost School of Music-Latin GRAMMY Cultural Foundation Scholarships to Miami-based vocalists Lea Garza and Melissa Cruz, for a combined total of $525,000, that cover tuition and pathways services related to their studies in pursuit of bachelor’s degrees at the Frost School of Music at the University of Miami.

“The Frost School of Music is proud to once again partner with the Latin GRAMMY Cultural Foundation to award scholarships to deserving students in an even bigger way this year,” said Serona Elton, Interim Vice Dean at the Frost School of Music at the University of Miami. “We’re glad to offer these two talented artists a remarkable, multidisciplinary education where they can study with world-renowned faculty, gain extensive performance experience, and earn a degree at a top music school in the heart of Miami, a hub for Latin music.”

Additionally, for the second consecutive year, the Foundation awarded the Berklee & Latin GRAMMY Cultural Foundation Emerging Talent Scholarship to bassist Anahí Solano. This full tuition Presidential scholarship is valued at $275,000, and covers tuition, comprehensive fees, required laptop fee/software bundle and on-campus housing.

“We are so proud of our 11-year partnership with the Latin GRAMMY Cultural Foundation. This is the second year that Berklee has matched the Prodigy Scholarship with a Presidential level scholarship. Anahí is such an exceptional candidate, and I look forward to welcoming her in person to Berklee and Boston in just a few weeks. Berklee is built by musicians, for musicians. The partnership with the Foundation has generated millions of dollars to support Berklee students over the years. We have every confidence that these candidates will flourish at Berklee and go on to successful careers in the music industry,” said Damien S. Bracken, Dean of Admissions at Berklee College of Music.

The Foundation also announced the recipients of its Gifted Tuition Scholarships and Tuition Assistance Scholarships which allow students from diverse backgrounds to receive the opportunity to pursue an education at some of the most prestigious music institutions in the world.

Three (3) Gifted Tuition Scholarships, valued at up to $120,000, were awarded to students pursuing a four-year bachelor's degree at the institution of their choice:

• The Celia Cruz Legacy Scholarship was awarded to saxophonist Franco Dilmé Romero. This scholarship was sponsored by The Celia Cruz Foundation and other donors.

• The Kany García Scholarship was awarded to clarinetist Gabriela Farinas, sponsored by muti-Latin GRAMMY® winner and 2022 Leading Ladies of Entertainment honoree, Kany García.

• The Manolo Díaz Scholarship, in honor of one of the founding members of the Foundation and current Board member, was awarded to bassist David Amparo. The scholarship was funded by fellow Board member Mireya Cisneros in recognition of Diaz’ contributions and legacy within the industry.

In addition, with support from AIE Sociedad de Artistas, Amazon Music, Bulova, Gibson Gives, and bands including Latin GRAMMY®-nominated Fuerza Regida, and Latin GRAMMY®-winning Banda Los Recoditos, the Foundation awarded several Tuition Assistance Scholarships. These one-time awards, ranging from $10,000 to $12,500, help cover costs at the college or university of each recipient's choice. Throughout the year, Open Society Foundations has provided general support across all Foundation programing.

All scholarship recipients will be celebrated at a heartfelt private event with a reception hosted by the Frost School of Music at the University of Miami, made possible with the support of the Frost School of Music, BMI, First Horizon and Hachar Law.

Since its establishment in 2014, the Latin GRAMMY Cultural Foundation has committed more than $17 million in scholarships, grants, musical instruments and educational programs reaching around 9 million of students throughout the United States and Ibero-America.

To view all scholarships awarded and their respective recipients, please visit latingrammyculturalfoundation.org.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The exclusive event was sponsored by Bacardí and Helados Nestlé

For additional images, please click here

Credit: Eloisa Sánchez de Alba, Arleth López and Manuel Velásquez Figueroa/Getty Images for The Latin Recording Academy®

MEXICO CITY (JULY 22, 2026) – The Latin Recording Academy®, in partnership with Mastercard, hosted an international edition of the Best New Artist Showcase on July 21, featuring last year’s Latin GRAMMY® Best New Artist winner, Paloma Morphy, and Reik, who were nominated in the same category in 2005.

“Mexico has long been a vibrant center for Latin music, making it the ideal place to once again celebrate our Best New Artist category,” said Manuel Abud, CEO of The Latin Recording Academy. “The Best New Artist Showcase series brings together emerging talent with established artists who were once recognized in this category. Through initiatives like this, The Latin Recording Academy continues to create opportunities to celebrate and showcase the next generation of Latin music creators.”

The Best New Artist Showcase series is the centerpiece of the partnership between Mastercard and The Latin Recording Academy, celebrating the power of emerging talent and artistic excellence. Launched in 2022 during Latin GRAMMY Week in Las Vegas, the series showcases winners and nominees of the Best New Artist category, recognizing the honor is more than an acknowledgment of artistic excellence—it can mark the beginning of an extraordinary career. Since then, international editions have been held in Buenos Aires, Mexico City, San Juan, Sao Paulo and Seville.

"We are thrilled to be back celebrating Mexico's dynamic music culture through our partnership with The Latin Recording Academy. Mastercard is proud to support and elevate emerging artists while connecting fans to the music and Priceless Experiences they are passionate about,” said Andreia Morelli, Senior Vice President, Marketing and Communications, North Division Latin America for Mastercard.

The event brought together two generations of Latin music in Mexico City at the Lunario del Auditorio Nacional. With her distinctive voice and emotionally resonant songwriting, Morphy kicked off the evening with a captivating performance of some of her recent songs, including "(sola)" and "Lo Que Un Día Fue". The celebration continued with an electrifying set by Reik, whose performance took the audience on a journey through some of their most beloved hits, from “Niña” to “Yo Quisiera.” More than two decades after receiving their Best New Artist nomination, the Mexican group demonstrated how that early recognition helped launch one of the most influential careers in Latin pop.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and join the conversation using our official hashtag #LatinGRAMMY on all popular social media platforms.

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ABOUT PALOMA MORPHY:

Paloma Morphy is reshaping Latin pop music with an alternative edge. Last year, the Mexican singer/songwriter won her first Latin GRAMMY® for Best New Artist. Morphy was also nominated for Best Alternative Song for her song "(sola)." She represents the new wave of genre-bending pop acts coming from Mexico. Before pursuing her dream of music, Morphy spent a few years working as a criminal defense attorney. After her song cover performances started going viral on TikTok, she quit her job as a lawyer and pivoted into music full-time. Morphy released her critically acclaimed debut album Au in 2025. With growing international recognition and success, she will embark on her first major tour of the US starting in September.

ABOUT REIK:

Reik is one of the best-selling Latin pop/rock acts of all time. The Mexican band includes singer Jesús Navarro, guitarist Julio Ramírez, and electric guitarist Bibi Marín. Since debuting in 2003, Reik have received six Latin GRAMMY® nominations, including Best New Artist in 2005 and Album of the Year for 2012's Peligro. They won a Latin GRAMMY® in 2009 for Best Pop Album by a Duo or Group with Vocals for Un Día Más. Reik's pop sound has evolved over the years following collaborations with reggaeton acts like Ozuna, Wisin & Yandel, Maluma and J Balvin. The band expanded into K-pop as well with South Korean group Super Junior. Reik also recently collaborated with regional Mexican acts like Carín León and Xavi. The band continues to sell out tours across Latin America and the US.

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT MASTERCARD (NYSE: MA):

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. For more information, please visit mastercard.com.

MEDIA CONTACTS:

Satus Media on behalf of The Latin Recording Academy

Diana Fernández

Diana.Fernandez@satusmedia.com

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The program, which focuses on expanding access and inspiring the next generation of female leaders in the entertainment industry, is presented in partnership with Open Society Foundations

MIAMI (JULY 15, 2026) — The Latin GRAMMY Cultural Foundation® announced the fifth annual Leading Ladies of Entertainment Mentorship Program and Virtual Panel presented by Open Society Foundations, the world’s largest private funder of independent groups working for rights, equity and justice.

Paying-it-forward and creating opportunities for future generations are at the heart of the program. Through the Leading Ladies of Entertainment Mentorship Program, aspiring women in music and entertainment receive three months of one-on-one mentorship from Leading Ladies of Entertainment honorees and other trailblazing industry leaders.

Further expanding access to mentorship, the Leading Ladies of Entertainment Virtual Panel, debuting today, is hosted by Dayanara Torres and moderated by current mentees Michelle Sanz and María Paula Mariño. The panel features in-depth conversations with Marcella Araica, Leslie Grace, Paula Kaminsky and Angela “Angie” Martínez. To tune in visit: https://latingram.my/virtualpanel.

“Since the launch of the Leading Ladies of Entertainment Mentorship Program in 2021, we have seen a significant increase in the number of young women pursuing careers in the music and entertainment industries who are seeking mentorship and guidance,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “In response, the Foundation has remained committed to expanding access to the program and diversifying its roster of mentees to create more one-on-one mentorship opportunities. We have also continued to offer the virtual panel, made possible through the generosity of supporters such as Open Society Foundations. Together, we are helping cultivate the next generation of female leaders in our industry.”

This year’s mentors include:

Leading Ladies of Entertainment Honorees:

• Marcella Araica, award-winning recording and mixing engineer, co-founder of Dream Asylum Studios, member of the Recording Academy’s Board of Trustees and 2017 Leading Ladies of Entertainment honoree

• Maricarmen “Tuti” Bou, Vice President of Sony Music Entertainment Puerto Rico and 2025 Leading Ladies of Entertainment honoree

• Lila Downs, multi-Latin GRAMMY®-winning artist, 2026 Lifetime Achievement Award Honoree and 2019 Leading Ladies of Entertainment honoree

• Goyo, Latin GRAMMY® winner, GRAMMY®-nominated artist and 2020 Leading Ladies of Entertainment honoree

• Paula Kaminsky, President of PK Consultants and 2025 Leading Ladies of Entertainment honoree

• Angela “Angie” Martínez, entertainment lawyer at AngieLaw and 2020 Leading Ladies of Entertainment honoree

• Gabriela Martínez, Senior VP of Marketing at Sony Music Latin-Iberia and 2017 Leading Ladies of Entertainment honoree

• Mayna Nevarez, founder & CEO of Nevarez Communications and 2021 Leading Ladies of Entertainment honoree

• Delia Orjuela, Head of Creative Música Mexicana at Warner Chappell and 2018 Leading Ladies of Entertainment honoree

• Luana Pagani, partner & President at Fairwinds Entertainment and 2019 Leading Ladies of Entertainment honoree

• Diana Rodríguez, CEO and founder of Criteria Entertainment and 2024 Leading Ladies of Entertainment honoree

• Rozalén, Latin GRAMMY®-nominated singer/songwriter and 2025 Leading Ladies of Entertainment honoree

• Ana Rosa Santiago, Senior Vice President of Latin Music & LatAm for Universal Music Publishing Group and 2024 Leading Ladies of Entertainment honoree

• Dayanara Torres, actress, TV/radio host and 2019 Leading Ladies of Entertainment honoree

• Simone Torres, GRAMMY®-nominated engineer, artist and vocal producer and 2023 Leading Ladies of Entertainment honoree

• Mónica Vélez, Latin GRAMMY®-winning music composer and 2021 Leading Ladies of Entertainment honoree

Trailblazing Women in the Industry:

• Leslie Grace, Latin GRAMMY®-nominated artist

• Choco Orta, internationally acclaimed actress, percussionist, dancer and singer/songwriter

• Ginny Peirats, Treasurer of the Board of Directors of the Latin GRAMMY Cultural Foundation

• Lohana Schalken, artistic director and artist manager

The Leading Ladies of Entertainment initiative was created by The Latin Recording Academy® in 2016 to honor and recognize professional and socially conscious women within the arts and entertainment fields who have made significant contributions and inspired the next generation of female leaders. To see the complete list of previous honorees click here.

This important initiative, which began as a recognition program, has evolved into a meaningful platform for raising awareness about gender disparities in the industry while fostering mentorship opportunities for future generations of female leaders through the Leading Ladies of Entertainment Mentorship Program and the Leading Ladies Symposium. For more information on both programs click here.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

This year’s honorees are Alaska, Omar Alfanno, Francisco Céspedes, Lila Downs, Daniela Mercury and Chichí Peralta

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MIAMI (JUNE 30, 2026) — The Latin Recording Academy® announced today that Alaska, Francisco Céspedes, Lila Downs, Daniela Mercury and Chichí Peralta will receive the Lifetime Achievement Award, and Omar Alfanno will be awarded the Trustees Award, as part of this year’s Special Awards ceremony.

“It is a great privilege to honor these living legends—an exceptional group whose influence transcends generations and genres—who continue to enrich and redefine our musical heritage,” said Manuel Abud, CEO of The Latin Recording Academy. “We are delighted to celebrate their extraordinary careers, along with the recipient of the Latin Music Educator Award, during the 27th Annual Latin GRAMMY® Week.”

The Lifetime Achievement Award honors performers who have made creative contributions of outstanding artistic significance to Latin music and its communities. The Trustees Award is presented to individuals who have made significant contributions to Latin music over their careers, in ways other than performance. Both distinctions are voted on by The Latin Recording Academy’s Board of Trustees. The honorees will be celebrated on November 9 during Latin GRAMMY Week in Las Vegas.

For the second consecutive year, the Latin Music Educator Award winner will be honored at the ceremony. This award, presented in partnership with the Latin GRAMMY Cultural Foundation®, honors an exceptional educator in the global music community who has made a significant impact by integrating Latin music into their curriculum. As part of the award, the recipient’s school music program will receive a musical instrument donation valued at up to $10,000 to support music education. Submissions for this award are open until August 3, 2026. To apply and view guidelines, click here.

2026 Lifetime Achievement Award Honorees:

Alaska

The bewitching strain of electronic pop anchored on majestic melodies and provocative lyrics found in Alaska one of its most iconic trendsetters. As part of the bands Alaska y Dinarama and Fangoria, the singer was always ahead of her time. Born in Mexico City in 1963, Olvido Gara Jova moved to Spain at a young age and began her musical career with Kaka de Luxe, one of the first bands of the Spanish punk movement. In 1979, she founded Alaska y los Pegamoides, which four years later evolved into Alaska y Dinarama. Hits such as “Ni Tú Ni Nadie” (1984) and “A Quién Le Importa” (1986) made history with their extraordinary melodic sophistication – an element that would also appear in the sumptuous synth-pop of Fangoria. Alaska remains active in recording studios and concert halls across Spain and Latin America.

Francisco Céspedes

To discover the musical worldview of Francisco Céspedes entails venturing into a nocturnal soundscape where the elegance of jazz walks hand in hand with the warmth of bolero. Born in Cuba and established in Mexico, Francisco Fabián Céspedes Rodríguez transcends his Latin roots with a cosmopolitan sound that found devoted followers all over the world. He abandoned his initial vocation as a doctor to devote himself to music, and moved to Mexico City in 1992, where he wrote songs for artists like Luis Miguel, and collaborated with Alejandro Sanz and Plácido Domingo. In 1997, his debut album, Vida Loca, established him as an icon of romantic balladry with the melancholy mood of the title track. Since then, he has been nominated for a Latin GRAMMY® several times, and released many albums, including one with Armando Manzanero. He tours regularly in Europe and Latin America, and released an album earlier this year on which he collaborated with the late Pablo Milanés.

Lila Downs

One of the most transcendent ambassadors of Mexican culture, Lila Downs has spent the past thirty years exploring the fertile creative bridge that unites her identity and roots. The daughter of a Mixteca mother and an American father, Ana Lila Downs Sánchez was born in Tlaxiaco, Oaxaca, in 1968. From her very first album, Ofrenda, she showcased a restless creative personality and visionary talent for experimentation and daring musical fusions. In Downs’ creative universe, her stunning vocal range moves comfortably among the velvety textures of jazz, healing cumbia grooves, and the emotional exuberance of bolero. The winner of six Latin GRAMMYs® and a GRAMMY®, Downs released Cambias Mi Mundo in 2026, an album that finds her at a transformative creative peak.

Daniela Mercury

Daniela Mercury began her career revolutionizing the Brazilian music scene. During her inaugural performance in São Paulo in 1992, she literally shook the foundation of the building, forcing the event to be momentarily interrupted. A pioneer of the new Brazilian genre of axé, the singer and dancer from Salvador, Bahia, brought her powerful voice and precise movements to stages all over the world. Her song “O Canto Da Cidade” became a Brazilian music anthem that has endured for over three decades. With more than 20 million records sold and 26 albums – including the masterpiece Feijão Com Arroz (1998) – her innovative fusion of styles is informed by an expansive mosaic of rhythms and colors. Throughout her career she has continued to expand the limits of her sound while offering memorable concerts, including the live album Balé Mulato, which garnered a Latin GRAMMY in 2007.

Chichí Peralta

Chichí Peralta — musician, singer/songwriter, composer, arranger and producer — is one of the most influential figures in contemporary music from the Dominican Republic. Born in Santo Domingo, he discovered percussion at the age of four, beginning a career that has spanned over four decades, marked by innovation and artist versatility. The founder of Chichí Peralta & Son Familia, he developed a unique sound that blends tradition, modernity and Caribbean identity, enriching Latin American music and showcasing Dominican culture on international stages across the Americas, Europe and Asia. The winner of a Latin GRAMMY in 2001, Peralta has recorded two of his productions with the London Symphony Orchestra at Abbey Road and amassed a discography that reflects his ongoing artistic quest, while contributing to shaping future generations of musicians.

2026 Trustees Award Honoree:

Omar Alfanno

The composer of timeless classics of Latin music such as “El Gran Varón,” “A Puro Dolor,” “Y Hubo Alguien” and “Amores Como El Nuestro,” Omar Alfanno transformed deeply human narratives into songs that are an essential part of the Latin American songbook. Born in Santiago de Veraguas, Panama, in 1957, his songs have been recorded by more than 500 artists, including Gilberto Santa Rosa, Jerry Rivera, Marc Anthony and Shakira. His work contributed to defining the sound of contemporary tropical music, while his narratives and melodic sensibility have served as a reference point for many composers over the past five decades. A member of the Latin Songwriters Hall of Fame, and winner of a Latin GRAMMY, Alfanno continues to hone his craft, guiding new talent and promoting musical education among young people with limited financial means in Panama through the Fundación Omar Alfanno.

Alex Hadad will serve as executive producer of the event, working under the direction of The Latin Recording Academy’s production team led by Ayleen Figueras.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and join the conversation using our official hashtag #LatinGRAMMY on all popular social media platforms.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com