Record Number of Brands to Be Part of The Biggest Night in Latin Music®, Airing Thursday, Nov. 14 at 8 p.m. ET/PT on Univision, UniMás, Galavisión and ViX

 

MIAMI (NOVEMBER 11, 2024) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the full roster of sponsors for the 25th anniversary of the Latin GRAMMY Awards® coming together to celebrate The Biggest Night in Latin Music®. This year’s record number of brands includes several partners enlisted by The Latin Recording Academy including destination host Miami-Dade County and Greater Miami Convention & Visitors Bureau along with AIE, American Airlines, Andalucía, Bulova, Espolòn Tequila, Gary Nader Art Centre, Mastercard, Meta and Rums of Puerto Rico, first time TelevisaUnivision sponsors Bath & Body Works, Choice Hotels, POND’S, Starbucks and Toyota, and returning sponsors Ally Financial and INFINITI. This year’s line-up includes more than 10 creator campaigns, contributing to the show’s robust multiplatform presence. The 25th Annual Latin GRAMMY Awards® will take place in Miami at the Kaseya Center on Thursday, Nov. 14, airing on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. CT).

 

“Latin music continues to dominate mainstream culture, and we are proud to bring a record number of brands to our audience as we celebrate 25 years of the Latin GRAMMY Awards,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “This stage has provided some of the biggest and best moments in music for more than two decades, and we’re thrilled to see our partners leveraging this unique platform to build a cultural connection and engage with Hispanic consumers.” 

"As we celebrate the 25th anniversary of the Latin GRAMMYs, we are thrilled to welcome esteemed partners and new sponsors to commemorate this milestone,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “Our partners make this journey possible, and we are deeply grateful for their support through the years so that together we can continue to bring unique, immersive experiences to Latin GRAMMY Week and our vibrant music community."

 

Official sponsors for the 25th Annual Latin GRAMMY Awards® include:

 

·       Miami-Dade County and Greater Miami Conventions & Visitors Bureau (GMCVB) is the destination host and Official Sponsor of the Gift Lounge, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. The GMCVB is also the Presenting Sponsor of the Nominee Reception as well as of the Latin GRAMMY Cultural Foundations® educational program, Latin GRAMMY In The Schools™, featuring Latin GRAMMY and GRAMMY winner and 2024 Person of the Year, Carlos Vives. As the host, Miami-Dade County has facilitated several venues for Latin GRAMMY Week events, including the Adrienne Arsht Center for the Performing Arts, Phillip & Patricia Frost Museum of Science and Kaseya Center.

 

·       AIE (Sociedad de Artistas Intérpretes o Ejecutantes) is an innovative, international, and technology-driven organization, committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 110 reciprocity agreements with 82 counterpart organizations. AIE's mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of our human team and the best technology.

 

·       Ally Financial proudly returns for the second consecutive year as an official sponsor of the 25th Annual Latin GRAMMY Awards, reinforcing its commitment to empowering U.S. Hispanics on their financial journeys. Through a custom video content series, Ally will spotlight the bicultural story of up-and-coming Latino artist, Welmy Hernández “bbamusic”, demonstrating her perseverance, hard work, and financial success, culminating at the Latin GRAMMYs. This year, Ally takes the ‘Siempre tu Aliado’ program even further, exploring the deeper meaning behind being the bank that’s your ally. 

 

·       American Airlines is the Official Airline Sponsor of the 25th Annual Latin GRAMMY Awards®. The airline has curated a bespoke photo installation within Miami International Airport, which is American’s gateway to Latin America, the Caribbean and Mexico, that honors Latin GRAMMY Award® winners and nominees. Travelers will be treated to the music of Latin GRAMMY nominees provided by DJ Camila di Marzo during Latin GRAMMY Week. American Airlines will serve as the Official Sponsor of the Gift Lounge, Nominee Reception, 2024 Latin Recording Academy Person of the Year™, Latin GRAMMY Premiere, the Official Latin GRAMMY® Party and the Latin GRAMMY Awards.

 

·       The Ministry Of Tourism and Foreign Affairs of the Regional Government of Andalucía, is in its second year of a three-year partnership with The Latin Recording Academy. Earlier this year, they presented ‘Latin GRAMMY Celebra: Paco de Lucía’ in Cádiz, Spain, which paid tribute to the legendary Flamenco artist, and ‘Latin GRAMMY Sessions: 25th Anniversary’ in Málaga as part of the Road to Latin GRAMMYs, helping to celebrate this milestone year. Andalucía will be activating across Latin GRAMMY Week events including Special Awards, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the Latin GRAMMY Awards.

 

·       For the first time, Bath & Body Works joins as an Official Sponsor of the 25th annual Latin GRAMMY Awards— inspiring Hispanic audiences to embrace their inner star. Together, TelevisaUnivision and Bath & Body Works in partnership with a Latin GRAMMY nominee will create captivating content showcasing how Bath & Body Works' Everyday Luxuries collection can elevate everyday moments into extraordinary experiences, turning self-care into a luxurious indulgence.

 

·       In its ninth year as a partner, Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Bulova and The Latin Recording Academy® have joined forces this year to celebrate the 25th Anniversary of the Latin GRAMMY Awards® with the launch of a new special edition watch.  The brand is also the Official Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2024 Best New Artist Nominees.

 

·       Choice Hotels is partnering with TelevisaUnivision for the first time as an official sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the vibrant legacy of Latin music and culture. As part of this exciting collaboration, musical powerhouse Jarina de Marco will highlight how Choice Hotels elevates travel experiences for life’s most memorable events. The exclusive content will be featured across social media and ViX, TelevisaUnivision’s streaming service, building anticipation for The Biggest Night in Latin Music.

 

·       Marking a significant milestone, Espolòn Tequila and the Latin GRAMMYs proudly celebrate 25 years of championing Hispanic creativity in music and beyond. As the Official Tequila of the 25th Annual Latin GRAMMY Awards, the first-time partner is also sponsoring the Gift Lounge, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year and the Official Latin GRAMMY Party. The brand will be serving their signature Tequila cocktail ‘Espolòn Ritmo Rosado Margarita,’ a twist on the beloved classic margarita adding Espolòn Tequila Reposado’s delicate and complex flavors. The cocktail’s rich pink color celebrates the vibrancy of Miami and the excitement of celebrating The Biggest Night in Latin Music.

 

·       The Gary Nader Art Centre, a cultural institution recognized worldwide for its commitment to modern and contemporary art, is proud to serve as an Official Sponsor of the Latin GRAMMY Premiere, the Official Latin GRAMMY Party, and the 25th Annual Latin GRAMMY Awards. Founded by Gary Nader, a visionary leader in the arts for over 40 years, the Centre has played a pivotal role in elevating Miami’s reputation as an international arts hub. As the Presenting Sponsor of the 2024 Latin Recording Academy Person of the Year Gala, the Centre will feature monumental sculptures by Fernando Botero, further highlighting its extensive private collection, the largest of Botero's works globally. Additionally, the Centre will host the Latin GRAMMY Cultural Foundation Donor Reception and present the 25th Anniversary Latin GRAMMY Art Exhibition, a first-of-its-kind collection showcasing 25 years of official Latin GRAMMY art. The exhibition, running until January 8, 2025, includes the latest addition by Enrique "Kike" Congrains, celebrating the evolution of music through a vibrant collage of CDs and cassettes in honor of the 25th anniversary of the Latin GRAMMYs.

·       INFINITI proudly returns for a third consecutive year as an Official Sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the artistry and innovation of Latin music.  A unique series, ‘Los Sonidos del Lujo,’ follows a Latin artist whose creative journey inspires a one-of-a-kind musical track. INFINITI will explore the intersection of culture and luxury, blending sounds from the INFINITI QX80 Individual Klipsch® Audio System and the environments that fuel the artist’s drive, creating a sonic masterpiece that reflects the fusion of heritage and innovation, and the soul of Latin music.

 

·       In its eighth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. For the third year in a row, Mastercard is a Presenting Sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in San Juan, Puerto Rico and Buenos Aires, Argentina earlier this year. The Best New Artist Showcase will feature performances from 2024 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists.

 

·       Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content, and the launch of a Latin GRAMMY WhatsApp channel.

 

·       As part of this year’s celebration of the 25th anniversary of the Latin GRAMMY Awards®, eight P&G brands — Febreze, Dawn, Gain, Olay Body, Pepto Bismol, Tampax, Tide and and NyQuil/DayQuil— join Uforia Casa Creator for a celebration of music and creativity featuring exclusive experiences, musical performances, live radio and podcast tapings, content creation and more leading up to show day. The Uforia Casa Creator space will create a unique platform to amplify the voices of emerging creators, collaborating with TelevisaUnivision and on-air talent in a dynamic forum exclusively for Hispanic creators.

 

·       POND’S will make its debut as an Official Digital sponsor of the 25th Annual Latin GRAMMY Awards, where beauty, music, and skincare collide! Join the brand on a glowing journey as creator Paola Ruiz and makeup artist Gylian Ramirez reveal the ultimate secret to radiant, red-carpet-ready skin using POND’S Fresh Hydration Gel Moisturizer and POND’S Cold Cream in an exclusive social-first series. POND’S will capture every moment leading up to The Biggest Night in Latin music – ready to shine brighter than ever and bring that unmistakable POND’S radiance to life.

 

·       Rums of Puerto Rico, representing the heritage and excellence of Puerto Rican rum, proudly serves as the Official Rum Sponsor of the 25th Annual Latin GRAMMY Awards. As a first-time partner, Rums of Puerto Rico will elevate this year’s festivities with exclusive experiences called "Música y Sentidos" that capture the island's spirit through its world-renowned rums. Guests will be treated to a multi-sensory experience in the Gift Lounge, where they can savor the aromas and flavors that have earned Puerto Rico the title of "Rum Capital of the World," through music, taste and smell. Rums of Puerto Rico will also sponsor the Nominee Reception, Best New Artist Showcase, Latin GRAMMY Premiere, the 2024 Latin Recording Academy Person of the Year Gala, the Official Latin GRAMMY Party, and the Latin GRAMMY Awards.

 

·       Schwarzkopf, a leading hair color brand present both in salons and at home, is proud to join the 25th Annual Latin GRAMMY Awards® as an Official Sponsor, celebrating the vibrancy of Latin music and culture. With a mission to empower women to tell their own stories through hair, Schwarzkopf will inspire Latinas to express their individuality and confidence through a social-first series featuring music creator Valeria Sandoval. In this series, Sandoval will undergo a bold hair transformation, crafted by a Schwarzkopf expert stylist Carlos Rojas, showcasing the brand’s commitment to helping women express themselves through their hair. From her initial consultation to the stunning red-carpet reveal, viewers will witness the power of self-expression and the role hair color plays in shaping Valeria’s personal story.

 

·       Shark Beauty™ returns as an official sponsor of the 25th Annual Latin GRAMMY Awards®, introducing its first Air & Ceramic Multi-Styling system for wet or dry hair: Shark® FlexFusion™ Straight, designed for wet to hot tool finish with no heat damage.

This year they’ve teamed up with rising musical artist and creator Paulina Del Campo for a social-first ultimate hair challenge. Joined by celebrity hairstylist Victor Guadarrama and master hairstylist Andrea Aragón Ramírez, the video content series features both stylists battling it out to create Del Campo’s debut red carpet look using the new products to attend the Latin GRAMMYs for the first time. 

 

Celebrating the role of coffee in Hispanic culture, Starbucks joins the Latin GRAMMYs for the first time as the Official Coffee Sponsor. From load-in until the cameras go live, creator Un Tal Fredo will bring joy to the Latin GRAMMYs one sip at a time by delivering Starbucks holiday beverages to all those behind the magic. Highlighting instrumental and talented individuals working together to bring the show to life, the ‘Momentos Starbucks’ series will live across social and a custom commercial spot premiering during the main show. On the red carpet, Starbucks will elevate the guest experience via a branded coffee bar serving Starbucks Holiday beverages.

 

For the first time, Toyota is proud to be an official sponsor of the 25th Annual Latin GRAMMY Awards®, highlighting the bold confidence and sleek styling of the Toyota Camry during Latin music’s biggest night.  Partnering with nominated artist DannyLux, Toyota takes fans on a captivating journey through Miami in a custom spot airing during the show. The spot will leave fans with a “tiene un no sé qué” feeling from the transformative effect of the Camry, while they move to the hip beat of “HOUSE OF LUX,” featured song on Danny Lux’s Latin GRAMMY nominated album EVOLUXION. Toyota will also engage with viewers across social media through Toyota Latino channels and on ViX, all in celebration of Latin culture and the power of music.

 

·       Verizon is giving customers an exclusive look, at the 25th anniversary of the Latin GRAMMYs. As part of Verizon’s ongoing commitment to providing exclusive access to the most sought-after events and experiences, Verizon Access, Verizon’s loyalty platform, has partnered with fashion content creator Berenice Castro (@Benulus), who will share special behind-the-scenes moments from the Latin GRAMMYs red carpet and Official Latin GRAMMYs Party. The experience will also include a spotlighted appearance during the pre-show, featuring a live hit from the red carpet and nod to Verizon's role in delivering these unforgettable moments to both the creator and customers. 

 

As the #1 network among Hispanics in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 25th Annual Latin GRAMMY Awards, visit The Latin Recording Academy at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs®), X (@LatinGRAMMYs®) and Instagram (@LatinGRAMMYs®). Please use #LatinGRAMMY for all content across social media platforms.

 

MEDIA CONTACTS

 

TelevisaUnivision
Anna Negrón, Director of Corporate Communications
Anegron@televisaunivision.com

 

Laura Paez, Senior Manager, Communications PR and Content Publicity

Lpaez@televisaunivision.com

 

The Latin Recording Academy
Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com

The program, in partnership with Sony Music Group’s Beyond The Instrument Initiative, expands access to music education and included a donation of instruments and musical performances by the students

Click here to download the photo

Credit: Manuel Velásquez Figueroa/Getty Images for the Latin GRAMMY Cultural Foundation

PANAMA (JANUARY 29, 2026) — The Latin GRAMMY Cultural Foundation®, in partnership with Sony Music Group’s Beyond The Instrument Initiative and Latin GRAMMY®-nominated artist Boza, hosted Latin GRAMMY In The Schools™, an educational experience that included a donation of musical instruments to the high school Instituto Rubiano in San Miguelito, Panama. The program—and first collaboration with Sony Music Central America and the Caribbean—included musical performances by the students and a Q&A session with the artist, moderated by renowned journalist Leonor Suárez.

Instituto Rubiano is one of Panama’s leading public educational institutions, serving approximately 4,000 students across two shifts. Recognized for its commitment to holistic development, the school emphasizes value-based learning, teamwork and community engagement to help guide young people toward positive futures. It offers high school diplomas in Science, Humanities and Computer Science, and its entire community—teachers, parents, students, and administrative staff—partners to deliver a high-quality education with the goal of becoming a national model in scientific, humanistic and technological excellence. The Latin GRAMMY Cultural Foundation’s and Sony Music Group’s Beyond the Instrument Initiative’s investment will further strengthen Instituto Rubiano’s music offerings by funding new instruments and equipment, creating greater opportunities for students to explore and pursue music as part of their academic journey.

“It’s an honor for me to be part of the Latin GRAMMY In The Schools program because music was the tool that helped me believe in myself and change the course of my life,” said Boza. “Sharing that experience with students and showing them that their talent, voice and culture have value is something very special. I hope this program motivates them to trust their creativity and understand that there is room for them in the industry.”

“Learning goes beyond the classroom, because at Instituto Rubiano, talent and discipline grow together,” said Elizabeth Gil de Solís, Director of Instituto Rubiano. “Thank you to the Latin GRAMMY Cultural Foundation and Sony Music Central America and the Caribbean for bringing this educational opportunity to our school.”

“We’re thrilled to bring Beyond The Instrument to Panama and to support Instituto Rubiano’s commitment to empowering young creators,” said Towalame Austin, Executive Vice President of Philanthropy, Social Impact and Environment at Sony Music Group. “Together with the Latin GRAMMY Cultural Foundation and Boza, we’re proud to help equip these students with the tools and inspiration to pursue their musical dreams.”

“We thank Boza and Sony Music Group for their partnership and commitment to our shared mission to nurture future Latin music creators,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together with their support, we have ensured the legacy of Latin music at Instituto Rubiano and created what we hope will be a lifetime of memories for the student body in attendance.”

Launched in 2021, Sony Music Group’s Beyond The Instrument Initiative is designed to advance equity and expand access to cutting-edge music technology education for students in traditionally underfunded schools and districts. Through this initiative, students gain hands-on experience with modern music tools and creative mentorship from Sony Music artists and songwriters. Previously, Sony Music artists Gloria Estefan and Carlos Vives joined the program through their participation in the Latin GRAMMY In The Schools. To date, Beyond The Instrument has made an impact in schools across California, Tennessee, Florida, Canada and London, inspiring the next generation of diverse creators and innovators in music.

Latin GRAMMY In The Schools is an educational program that informs and connects music students with professionals in the Latin music industry, supporting educational music departments that face financial limitations around the world. The Foundation invites renowned musicians, performing artists, and sound engineers to visit middle and high schools, universities, or music education institutions and share their personal stories and experiences with students, highlighting the effort it takes to overcome career obstacles. The goal is for students to learn to optimize the educational opportunities presented to them, giving them an advantage and strong academic preparation to be able to compete in the music industry.

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ABOUT BOZA:

Hailing from Panama, Boza is a globally recognized singer/songwriter known for fusing urban music, dancehall, afrobeat and the Panamanian canela rhythm. In 2019, Sony Music Entertainment Centroamérica y Caribe signed the Panamanian artist. In 2020, the hit “Hecha Pa’ Mi” catapulted him to global fame after going viral on TikTok. The track is featured on Más Negro Que Rojo, Boza’s debut album released in 2020, which earned him his first Latin GRAMMY® nomination in the Best New Artist category. Since then, the artist has released three additional studio albums: Bucle (2022), Sin Sol (2023), and SAN BLAS (2025). His hit “Orión,” featuring Elena Rose, has accumulated over 214 million streams, spent 14 weeks at #2 on Billboard's Latin Pop Airplay chart, and was named one of the 25 Best Latin Songs of the Year by the same magazine. In 2025, he was included in Forbes Central America’s 30 Under 30 list in the Sports and Entertainment category, highlighting his cultural influence and social impact. He also received his second Latin GRAMMY nomination in the Best Latin Electronic Music Performance category for “Orión (Sistek Remix).” With over 12.2 million monthly listeners on Spotify and over 1.982 billion total streams, Boza has established himself as one of Central America’s most influential voices.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. For over a decade, the Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has invested more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors.For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT SONY MUSIC GROUP’S BEYOND THE INSTRUMENT:

Marking its fifth anniversary, Beyond The Instrument continues to underscore Sony Music Group’s commitment to expanding access to music education; since its launch, the program has equipped young people across multiple regions with cuttingedge music technology and industryrelevant learning experiences. Implemented in key markets including California, Tennessee, Florida, Nevada, London, Toronto, and now Panama, the initiative has grown into a global effort that empowers students through meaningful, handson opportunities. Artists and songwriters who have contributed to the program include Cat Burns, Noah Cyrus, Sigala, DIXSON, Theron Thomas, Schak, Aqyila and Gloria Estefan, each helping to inspire the next generation of music creators.

MEDIA CONTACTS:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

Sony Music

Melissa Cusack

Melissa.Cusack@sonymusic.com

The immersive learning experience, presented by Coca-Cola, guided aspiring

creators on industry topics such as music business, songwriting and Latin percussion

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Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation

MIAMI (JANUARY 26, 2026) – The Latin GRAMMY Cultural Foundation® hosted their Emerging Talent Intensive Program at Boys & Girls Clubs of Miami-Dade over the weekend. The immersive learning experience, presented by Coca-Cola, included a full day of activities which guided 50 aspiring teen music creators through curated, hands-on workshops focused on the music business, songwriting, performance and Latin percussion.

Guest panelists included Latin GRAMMY®-winning artist Natalia Ramírez who shared insights into the wide range of career possibilities within the music industry—from performance and production to marketing and tech—while also sharing practical advice from her own professional journey. The program continued with a presentation by Latin GRAMMY® nominee and Foundation alum Nicolás González, who guided the young creators through the foundations of songwriting and live performance, covering topics like lyric development, song structure and the art of storytelling through music. Rounding out the day, Foundation alum Alexis Soto, led a Latin percussion workshop, featuring a hands-on rhythm session. Each of the presentations included engaging Q&A sessions, with renowned journalist Jessica Rodriguez serving as the moderator, where the aspiring music creators were able to engage with the speakers and dived deeper into the respective workshops.

“We are incredibly grateful to the Latin GRAMMY Cultural Foundation for bringing this transformative Emerging Talent Intensive Program to our Clubs,” said Alex Rodríguez-Roig, President of Boys & Girls Clubs of Miami-Dade. “This partnership perfectly aligns with our mission to enable all young people to reach their full potential. By exposing our aspiring young music creators to world-class instruction in songwriting, performance and the business side of music, we're opening doors to career possibilities they may have never imagined. We thank the Latin GRAMMY Cultural Foundation, Coca-Cola, and all the talented guest instructors for investing in the futures of Miami-Dade's youth, and for showing them that their dreams in music are within reach.”

“Creating innovative, engaging programs that make a meaningful impact in the communities we serve is central to our purpose, and we’re proud to bring that commitment to life through our more than 75-year partnership with Boys & Girls Clubs,” said Alba Baylin, Vice President of Stakeholder and Social Impact at The Coca-Cola Company. “Together with the Latin GRAMMY Cultural Foundation we’ve created a culturally relevant and inspiring program that gives young people in Miami direct exposure to and mentorship from music industry experts, while building the workforce readiness skills they need for successful futures.”

“Together with Boys & Girls Clubs of Miami-Dade and our guest panelists we are fulfilling our shared mission to serve the community and nurture aspiring music creators,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “We are grateful to them and to Coca-Cola for partnering with us for this Emerging Talent Intensive as we further advance the future of Latin music.”

The Emerging Talent Intensive Program was launched in 2025 and creates engaging, accessible experiences for aspiring performing artists. The program offers young creators the opportunity to participate in hands-on training through classes and jam sessions based on the broad and dynamic curriculum offered by the Latin GRAMMY Cultural Foundation guest panelists and their brand partners.

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. For over a decade, the Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has invested more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors.For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

The Frost School of Music at the University of Miami and Gibson Gives return to award additional scholarships to gifted musicians

MIAMI (JANUARY 13, 2026)—The Latin GRAMMY Cultural Foundation® announced two additional scholarships to be awarded in 2026 with the Frost School of Music at the University of Miami and Gibson Gives returning as supporters for the second consecutive year.

“We are proud to partner with Frost School of Music at the University of Miami—with special support from Serona Elton, Interim Vice Dean and Chair of its Music Industry Program—as well as Gibson Gives, and welcome them back as part of our roster of scholarship supporters,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Together, we continue to support the next generation of Latin music creators.”

The scholarship details are as follows:

The Frost School of Music Latin GRAMMY Cultural Foundation Scholarship will be awarded to a minimum of one (1) exceptionally gifted musician, who has a passion for Latin music and has financial limitations, to complete a four-year bachelor’s degree at the Frost School of Music at the University of Miami, one of the top music schools in the world. The value of the scholarship ranges between $32,000 to $250,000 and will cover tuition and wrap around services provided by the Foundation. This scholarship is open to students who have already applied for admission to the Frost School of Music starting in the fall of this year. To apply visit latingrammyculturalfoundation.org by February 17, 2026.

Gibson Gives, the philanthropic division of the iconic instrument brand Gibson, will offer three (3) Tuition Assistance Scholarships awarded to talented students pursuing or starting a degree in music in the Fall 2026 semester. The scholarship will cover tuition costs not covered by other scholarships, with final award amount details provided to those selected to study at the music institution of their choice. This gift includes a Gibson Epiphone, Kramer, Tobias, guitar or bass. To apply, visit latingrammyculturalfoundation.org by April 10, 2026.

As previously announced last month, there are several scholarships open for application this year, including the 2026 Noel Schajris Scholarship, the Emerging Talent Scholarship from Berklee College of Music, the Celia Cruz Legacy Scholarship, the Kany García Scholarship, the Manolo Díaz Scholarship, as well as additional Tuition Assistance Scholarships. For more information visit latingrammyculturalfoundation.org.

To date, the Latin GRAMMY Cultural Foundation has awarded 477 scholarships, investing more than $12 million over the last 12 years. For information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at latingrammyculturalfoundation.org.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. For over a decade, the Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has invested more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors.For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

Additional Scholarships Open for Application Include the Emerging Talent Scholarship from Berklee College of Music, the Celia Cruz Legacy Scholarship, the Kany García Scholarship and the Manolo Díaz Scholarship, as well as several Tuition Assistance Scholarships

Deadline to Apply: April 10, 2026

Photo Credit: María Jose Govea

To download image, click here

MIAMI (DECEMBER 16, 2025) — The Latin GRAMMY Cultural Foundation® announced that Latin GRAMMY® winner, and GRAMMY® nominated singer/songwriter Noel Schajris will sponsor its prestigious Prodigy Scholarship, also known as the 2026 Noel Schajris Scholarship, toward a bachelor’s degree at Berklee College of Music for the 2026 fall semester. The scholarship will include tuition, housing and wrap-around services valued at up to $250,000.

The scholarship further cements Schajris’ commitment to supporting the next generation of music makers. Throughout his career, he has generously contributed his time and resources to supporting aspiring young artists through his mentorship program, and has participated in various GRAMMY and Latin GRAMMY programs and events, most recently a Latin GRAMMY In The Schools™ in Memphis, TN.

“As a kid, I dreamed of making a living from music. Life and the public have given me a career and the chance to express my soul through songs, and that enormous blessing translates into the opportunity for music lovers to enjoy that incredible experience,” said Schajris. “There is nothing more beautiful than learning, nor anything more important than education. I can't wait to hear all that talent, which I have no doubt will move me and fill my heart.”

“We continue to be moved by the generosity of the artists and members of our music community and their commitment to the legacy of Latin music and its future creators,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Each year, the cumulative impact rises creating a ripple effect of service and dreams fulfilled for both donors and creators alike.”

In addition to the 2026 Noel Schajris Scholarship, several scholarships are available for music students between the ages of 17 and 25 years of age with a passion for Latin music and financial limitations, who are starting their studies in the fall of 2026:

For the second consecutive year, Berklee will offer the Berklee & Latin GRAMMY Cultural Foundation Emerging Talent Scholarship, a full tuition presidential scholarship that covers tuition, comprehensive fees, required laptop fee/software bundle (freshman year only), on-campus housing and wrap around services.

As previously announced during the 2025 Latin GRAMMY Week, three (3) Gifted Tuition Scholarships of up to $120,000 each will be awarded to students to cover tuition and housing costs, as well as wrap around services provided by the Foundation, towards a four-year bachelor's degree at the institution of their choice. They include the following:

• The Celia Cruz Legacy Scholarship pays homage to Cruz’s voice, spirit and unwavering pride in her culture that transformed music and inspired generations around the world. As we celebrate the centennial of her birth in 2025, the scholarship honors her extraordinary legacy and the path she paved for future artists.

• The Kany García Scholarship—sponsored by Latin GRAMMY winner, GRAMMY nominee and 2022 Leading Ladies of Entertainment honoree Kany García—will award one scholarship to benefit a young woman pursuing Latin music.

• The Manolo Díaz Scholarship in honor of one of the founding members of the Foundation, who currently serves on its Board, will be awarded by fellow board member, Mireya Blavia, recognizing Díaz’s contributions and legacy to the industry.

Also, several Tuition Assistance Scholarships, offering between $7,500 to $12,500 each for tuition and wrap around services will be awarded to students commencing their studies or who are already attending the music institution of their choice. Final award amount with details will be provided to those selected. Bulova will sponsor one (1) Tuition Assistance Scholarship of up to $10,000 that will include an experiential educational component during the 27th Annual Latin GRAMMY Awards® in November 2026.

The Latin GRAMMY Cultural Foundation is now accepting applications for 2026 scholarships until April 10, 2026, at 11:59 p.m. EDT. Click here to review 2026 guidelines and apply. The application includes two audition videos, two letters of recommendation, two essays, and an acceptance letter from an accredited university. Materials can be submitted in English, Spanish or Portuguese.

To date, the Latin GRAMMY Cultural Foundation® has awarded 477 scholarships, investing more than $12 million over the last 11 years. For information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at: www.latingrammyculturalfoundation.org

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ABOUT NOEL SCHAJRIS:

Noel Schajris has conquered Latin pop as both a singer/songwriter and one-half of the duo Sin Bandera. Thanks to the success of his timeless hits with Sin Bandera, the Argentine-Mexican artist is a Latin GRAMMY® winner and a GRAMMY® nominee. Since launching his solo career in 2009, Schajris has continued to charm audiences around the globe with his romantic ballads. With six studio albums during his solo career, he has sold over 25 million records worldwide and one million concert tickets. Over the last two years, he toured with Leonel García as Sin Bandera for their Frecuencia Tour, and 2026 will reunite them for the Escenas Tour and album. Schajris released his album #SiempreLoSupe on NS Music App, making him the first artist from Latin America to launch his own music application. He also founded his own label, Dynamo Productions, in 2018, where he promotes his advocacy for artists' rights. His latest album, Uno No Es Uno (Noel's Version), was released in May 2025.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com