Record Number of Brands to Be Part of The Biggest Night in Latin Music®, Airing Thursday, Nov. 14 at 8 p.m. ET/PT on Univision, UniMás, Galavisión and ViX

 

MIAMI (NOVEMBER 11, 2024) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the full roster of sponsors for the 25th anniversary of the Latin GRAMMY Awards® coming together to celebrate The Biggest Night in Latin Music®. This year’s record number of brands includes several partners enlisted by The Latin Recording Academy including destination host Miami-Dade County and Greater Miami Convention & Visitors Bureau along with AIE, American Airlines, Andalucía, Bulova, Espolòn Tequila, Gary Nader Art Centre, Mastercard, Meta and Rums of Puerto Rico, first time TelevisaUnivision sponsors Bath & Body Works, Choice Hotels, POND’S, Starbucks and Toyota, and returning sponsors Ally Financial and INFINITI. This year’s line-up includes more than 10 creator campaigns, contributing to the show’s robust multiplatform presence. The 25th Annual Latin GRAMMY Awards® will take place in Miami at the Kaseya Center on Thursday, Nov. 14, airing on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. CT).

 

“Latin music continues to dominate mainstream culture, and we are proud to bring a record number of brands to our audience as we celebrate 25 years of the Latin GRAMMY Awards,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “This stage has provided some of the biggest and best moments in music for more than two decades, and we’re thrilled to see our partners leveraging this unique platform to build a cultural connection and engage with Hispanic consumers.” 

"As we celebrate the 25th anniversary of the Latin GRAMMYs, we are thrilled to welcome esteemed partners and new sponsors to commemorate this milestone,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “Our partners make this journey possible, and we are deeply grateful for their support through the years so that together we can continue to bring unique, immersive experiences to Latin GRAMMY Week and our vibrant music community."

 

Official sponsors for the 25th Annual Latin GRAMMY Awards® include:

 

·       Miami-Dade County and Greater Miami Conventions & Visitors Bureau (GMCVB) is the destination host and Official Sponsor of the Gift Lounge, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. The GMCVB is also the Presenting Sponsor of the Nominee Reception as well as of the Latin GRAMMY Cultural Foundations® educational program, Latin GRAMMY In The Schools™, featuring Latin GRAMMY and GRAMMY winner and 2024 Person of the Year, Carlos Vives. As the host, Miami-Dade County has facilitated several venues for Latin GRAMMY Week events, including the Adrienne Arsht Center for the Performing Arts, Phillip & Patricia Frost Museum of Science and Kaseya Center.

 

·       AIE (Sociedad de Artistas Intérpretes o Ejecutantes) is an innovative, international, and technology-driven organization, committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 110 reciprocity agreements with 82 counterpart organizations. AIE's mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of our human team and the best technology.

 

·       Ally Financial proudly returns for the second consecutive year as an official sponsor of the 25th Annual Latin GRAMMY Awards, reinforcing its commitment to empowering U.S. Hispanics on their financial journeys. Through a custom video content series, Ally will spotlight the bicultural story of up-and-coming Latino artist, Welmy Hernández “bbamusic”, demonstrating her perseverance, hard work, and financial success, culminating at the Latin GRAMMYs. This year, Ally takes the ‘Siempre tu Aliado’ program even further, exploring the deeper meaning behind being the bank that’s your ally. 

 

·       American Airlines is the Official Airline Sponsor of the 25th Annual Latin GRAMMY Awards®. The airline has curated a bespoke photo installation within Miami International Airport, which is American’s gateway to Latin America, the Caribbean and Mexico, that honors Latin GRAMMY Award® winners and nominees. Travelers will be treated to the music of Latin GRAMMY nominees provided by DJ Camila di Marzo during Latin GRAMMY Week. American Airlines will serve as the Official Sponsor of the Gift Lounge, Nominee Reception, 2024 Latin Recording Academy Person of the Year™, Latin GRAMMY Premiere, the Official Latin GRAMMY® Party and the Latin GRAMMY Awards.

 

·       The Ministry Of Tourism and Foreign Affairs of the Regional Government of Andalucía, is in its second year of a three-year partnership with The Latin Recording Academy. Earlier this year, they presented ‘Latin GRAMMY Celebra: Paco de Lucía’ in Cádiz, Spain, which paid tribute to the legendary Flamenco artist, and ‘Latin GRAMMY Sessions: 25th Anniversary’ in Málaga as part of the Road to Latin GRAMMYs, helping to celebrate this milestone year. Andalucía will be activating across Latin GRAMMY Week events including Special Awards, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the Latin GRAMMY Awards.

 

·       For the first time, Bath & Body Works joins as an Official Sponsor of the 25th annual Latin GRAMMY Awards— inspiring Hispanic audiences to embrace their inner star. Together, TelevisaUnivision and Bath & Body Works in partnership with a Latin GRAMMY nominee will create captivating content showcasing how Bath & Body Works' Everyday Luxuries collection can elevate everyday moments into extraordinary experiences, turning self-care into a luxurious indulgence.

 

·       In its ninth year as a partner, Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Bulova and The Latin Recording Academy® have joined forces this year to celebrate the 25th Anniversary of the Latin GRAMMY Awards® with the launch of a new special edition watch.  The brand is also the Official Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2024 Best New Artist Nominees.

 

·       Choice Hotels is partnering with TelevisaUnivision for the first time as an official sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the vibrant legacy of Latin music and culture. As part of this exciting collaboration, musical powerhouse Jarina de Marco will highlight how Choice Hotels elevates travel experiences for life’s most memorable events. The exclusive content will be featured across social media and ViX, TelevisaUnivision’s streaming service, building anticipation for The Biggest Night in Latin Music.

 

·       Marking a significant milestone, Espolòn Tequila and the Latin GRAMMYs proudly celebrate 25 years of championing Hispanic creativity in music and beyond. As the Official Tequila of the 25th Annual Latin GRAMMY Awards, the first-time partner is also sponsoring the Gift Lounge, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year and the Official Latin GRAMMY Party. The brand will be serving their signature Tequila cocktail ‘Espolòn Ritmo Rosado Margarita,’ a twist on the beloved classic margarita adding Espolòn Tequila Reposado’s delicate and complex flavors. The cocktail’s rich pink color celebrates the vibrancy of Miami and the excitement of celebrating The Biggest Night in Latin Music.

 

·       The Gary Nader Art Centre, a cultural institution recognized worldwide for its commitment to modern and contemporary art, is proud to serve as an Official Sponsor of the Latin GRAMMY Premiere, the Official Latin GRAMMY Party, and the 25th Annual Latin GRAMMY Awards. Founded by Gary Nader, a visionary leader in the arts for over 40 years, the Centre has played a pivotal role in elevating Miami’s reputation as an international arts hub. As the Presenting Sponsor of the 2024 Latin Recording Academy Person of the Year Gala, the Centre will feature monumental sculptures by Fernando Botero, further highlighting its extensive private collection, the largest of Botero's works globally. Additionally, the Centre will host the Latin GRAMMY Cultural Foundation Donor Reception and present the 25th Anniversary Latin GRAMMY Art Exhibition, a first-of-its-kind collection showcasing 25 years of official Latin GRAMMY art. The exhibition, running until January 8, 2025, includes the latest addition by Enrique "Kike" Congrains, celebrating the evolution of music through a vibrant collage of CDs and cassettes in honor of the 25th anniversary of the Latin GRAMMYs.

·       INFINITI proudly returns for a third consecutive year as an Official Sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the artistry and innovation of Latin music.  A unique series, ‘Los Sonidos del Lujo,’ follows a Latin artist whose creative journey inspires a one-of-a-kind musical track. INFINITI will explore the intersection of culture and luxury, blending sounds from the INFINITI QX80 Individual Klipsch® Audio System and the environments that fuel the artist’s drive, creating a sonic masterpiece that reflects the fusion of heritage and innovation, and the soul of Latin music.

 

·       In its eighth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. For the third year in a row, Mastercard is a Presenting Sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in San Juan, Puerto Rico and Buenos Aires, Argentina earlier this year. The Best New Artist Showcase will feature performances from 2024 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists.

 

·       Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content, and the launch of a Latin GRAMMY WhatsApp channel.

 

·       As part of this year’s celebration of the 25th anniversary of the Latin GRAMMY Awards®, eight P&G brands — Febreze, Dawn, Gain, Olay Body, Pepto Bismol, Tampax, Tide and and NyQuil/DayQuil— join Uforia Casa Creator for a celebration of music and creativity featuring exclusive experiences, musical performances, live radio and podcast tapings, content creation and more leading up to show day. The Uforia Casa Creator space will create a unique platform to amplify the voices of emerging creators, collaborating with TelevisaUnivision and on-air talent in a dynamic forum exclusively for Hispanic creators.

 

·       POND’S will make its debut as an Official Digital sponsor of the 25th Annual Latin GRAMMY Awards, where beauty, music, and skincare collide! Join the brand on a glowing journey as creator Paola Ruiz and makeup artist Gylian Ramirez reveal the ultimate secret to radiant, red-carpet-ready skin using POND’S Fresh Hydration Gel Moisturizer and POND’S Cold Cream in an exclusive social-first series. POND’S will capture every moment leading up to The Biggest Night in Latin music – ready to shine brighter than ever and bring that unmistakable POND’S radiance to life.

 

·       Rums of Puerto Rico, representing the heritage and excellence of Puerto Rican rum, proudly serves as the Official Rum Sponsor of the 25th Annual Latin GRAMMY Awards. As a first-time partner, Rums of Puerto Rico will elevate this year’s festivities with exclusive experiences called "Música y Sentidos" that capture the island's spirit through its world-renowned rums. Guests will be treated to a multi-sensory experience in the Gift Lounge, where they can savor the aromas and flavors that have earned Puerto Rico the title of "Rum Capital of the World," through music, taste and smell. Rums of Puerto Rico will also sponsor the Nominee Reception, Best New Artist Showcase, Latin GRAMMY Premiere, the 2024 Latin Recording Academy Person of the Year Gala, the Official Latin GRAMMY Party, and the Latin GRAMMY Awards.

 

·       Schwarzkopf, a leading hair color brand present both in salons and at home, is proud to join the 25th Annual Latin GRAMMY Awards® as an Official Sponsor, celebrating the vibrancy of Latin music and culture. With a mission to empower women to tell their own stories through hair, Schwarzkopf will inspire Latinas to express their individuality and confidence through a social-first series featuring music creator Valeria Sandoval. In this series, Sandoval will undergo a bold hair transformation, crafted by a Schwarzkopf expert stylist Carlos Rojas, showcasing the brand’s commitment to helping women express themselves through their hair. From her initial consultation to the stunning red-carpet reveal, viewers will witness the power of self-expression and the role hair color plays in shaping Valeria’s personal story.

 

·       Shark Beauty™ returns as an official sponsor of the 25th Annual Latin GRAMMY Awards®, introducing its first Air & Ceramic Multi-Styling system for wet or dry hair: Shark® FlexFusion™ Straight, designed for wet to hot tool finish with no heat damage.

This year they’ve teamed up with rising musical artist and creator Paulina Del Campo for a social-first ultimate hair challenge. Joined by celebrity hairstylist Victor Guadarrama and master hairstylist Andrea Aragón Ramírez, the video content series features both stylists battling it out to create Del Campo’s debut red carpet look using the new products to attend the Latin GRAMMYs for the first time. 

 

Celebrating the role of coffee in Hispanic culture, Starbucks joins the Latin GRAMMYs for the first time as the Official Coffee Sponsor. From load-in until the cameras go live, creator Un Tal Fredo will bring joy to the Latin GRAMMYs one sip at a time by delivering Starbucks holiday beverages to all those behind the magic. Highlighting instrumental and talented individuals working together to bring the show to life, the ‘Momentos Starbucks’ series will live across social and a custom commercial spot premiering during the main show. On the red carpet, Starbucks will elevate the guest experience via a branded coffee bar serving Starbucks Holiday beverages.

 

For the first time, Toyota is proud to be an official sponsor of the 25th Annual Latin GRAMMY Awards®, highlighting the bold confidence and sleek styling of the Toyota Camry during Latin music’s biggest night.  Partnering with nominated artist DannyLux, Toyota takes fans on a captivating journey through Miami in a custom spot airing during the show. The spot will leave fans with a “tiene un no sé qué” feeling from the transformative effect of the Camry, while they move to the hip beat of “HOUSE OF LUX,” featured song on Danny Lux’s Latin GRAMMY nominated album EVOLUXION. Toyota will also engage with viewers across social media through Toyota Latino channels and on ViX, all in celebration of Latin culture and the power of music.

 

·       Verizon is giving customers an exclusive look, at the 25th anniversary of the Latin GRAMMYs. As part of Verizon’s ongoing commitment to providing exclusive access to the most sought-after events and experiences, Verizon Access, Verizon’s loyalty platform, has partnered with fashion content creator Berenice Castro (@Benulus), who will share special behind-the-scenes moments from the Latin GRAMMYs red carpet and Official Latin GRAMMYs Party. The experience will also include a spotlighted appearance during the pre-show, featuring a live hit from the red carpet and nod to Verizon's role in delivering these unforgettable moments to both the creator and customers. 

 

As the #1 network among Hispanics in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 25th Annual Latin GRAMMY Awards, visit The Latin Recording Academy at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs®), X (@LatinGRAMMYs®) and Instagram (@LatinGRAMMYs®). Please use #LatinGRAMMY for all content across social media platforms.

 

MEDIA CONTACTS

 

TelevisaUnivision
Anna Negrón, Director of Corporate Communications
Anegron@televisaunivision.com

 

Laura Paez, Senior Manager, Communications PR and Content Publicity

Lpaez@televisaunivision.com

 

The Latin Recording Academy
Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com

The music of Niña Pastori, Miguel Ríos and Carmen Linares will be celebrated during a tribute to flamenco

MIAMI (SEPTEMBER 5, 2025) — Next Wednesday, September 10th, The Latin Recording Academy®, in collaboration with la Junta de Andalucía, continues its calendar of events in the Andalusian community, which began in 2023, hosting Latin GRAMMY® Celebra: La Música de Andalucía in Sevilla.

The event, taking place at the Cartuja Center CITE, will pay tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing the past, present and future. The evening will be hosted by Latin GRAMMY winners David Bisbal and Luis Fonsi. The event will showcase the genre diversity flourishing in Andalucía, from traditional flamenco to contemporary Latin music rhythms. With a journey spanning centuries of creativity and innovation, the event will recognize the region’s lasting influence on global music.

In addition to those already confirmed, Aitana, Arde Bogotá, Arcángel, David Bisbal, Camilo, Manuel Carrasco, Yerai Cortés, Estopa, Evaluna, Guillermo Furiase, Joaquina, Pedro Antonio Lazaga, Leiva, Alejandro Lerner, Lagartija Nick, Ara Malikian, Vanesa Martín, India Martínez, Kiki Morente y Lucía Ruibal, the evening will also feature special performances by Cañizares, Valeria Castro, Alba Flores, Luis Fonsi, Elena Furiase, Chonchi Heredia, Jeanette, Judeline, Juliana, La Tremendita, Carmen Linares, Juanma Montoya, Niña Pastori, Antonio Rey, Miguel Ríos, Rozalén, María Terremoto, Ángeles Toledano, Ana Torroja, Yami Safdie and Pastora Soler.

Macarena Moreno and the team from The Latin Recording Academy, led by Ayleen Figueras, oversee the executive production; Carlos Narea will handle the musical production under the direction of Pablo Cebrián.

Presented by la Junta de Andalucía and sponsored by the Iberian ham brand Enrique Tomás, the proceeds from the event will support the region’s musical development.

The Latin Recording Academy and la Junta de Andalucía’s Consejería de Turismo y Andalucía Exterior continue to celebrate Latin music in Andalucía, following the success of last year’s Latin GRAMMY® Celebra: Paco de Lucía event, in Cádiz, and the Latin GRAMMY® Session, in Málaga.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music™, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACTS / EQUIPO SINGULAR:

María García: maria.garcia@equiposingular.com

Victoria Alonso: victoria.alonso@equiposingular.com

The event will honor legends and icons, celebrating the region’s musical past, present and future

MIAMI (AUGUST 29, 2025) — On Wednesday, September 10th, The Latin Recording Academy®, in collaboration with la Junta de Andalucía, continues its calendar of events in the Andalusian community, which began in 2023, hosting Latin GRAMMY® Celebra: La Música de Andalucía in Sevilla.

The event, taking place at the Cartuja Center CITE, will pay tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing both the past, present and future. The event will showcase the genre diversity flourishing in Andalucía, from traditional flamenco to contemporary Latin music rhythms. With a journey spanning centuries of creativity and innovation, the event will recognize the region’s lasting influence on global music.

In addition to those already confirmed, David Bisbal, Manuel Carrasco, Vanesa Martín and India Martínez, the evening will also feature special performances by Aitana, Arde Bogotá, Arcángel, Camilo, Yerai Cortés, Estopa, Evaluna, Guillermo Furiase, Joaquina, Lagartija Nick, Pedro Antonio Lazaga, Leiva, Alejandro Lerner, Ara Malikian, Kiki Morente and Lucía Ruibal, among others, to be announced.

Macarena Moreno and the team from The Latin Recording Academy, led by Ayleen Figueras, oversee executive production; Carlos Narea will handle musical production under the direction of Pablo Cebrián.

Presented by la Junta de Andalucía and sponsored by the Iberian ham brand Enrique Tomás, the proceeds from the event will support the region’s musical development.

The Latin Recording Academy and la Junta de Andalucía’s Consejería de Turismo y Andalucía Exterior continue to celebrate Latin music in Andalucía, following the success of last year’s Latin GRAMMY® Celebra: Paco de Lucía event, in Cádiz, and the Latin GRAMMY® Session, in Málaga.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music™, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACTS / EQUIPO SINGULAR:

María García: maria.garcia@equiposingular.com

Victoria Alonso: victoria.alonso@equiposingular.com

Amazon Music joins for the second consecutive year as presenting sponsor of the Latin GRAMMY® Week event

For images, click here

MIAMI (AUGUST 19, 2025) — The Latin Recording Academy® announced its 2025 Leading Ladies of Entertainment honorees. The program, created nine years ago, honors and recognizes professional and socially conscious women in the arts and Latin entertainment fields who have made significant contributions and inspired future leaders.

This year’s honorees are:

• Maricarmen “Tuti” Bou, Vice President of Sony Music Entertainment in Puerto Rico

• Amarilys Germán, Entertainment Executive and Manager to Latin GRAMMY® and GRAMMY®-winning artist Juan Luis Guerra

• Paula Kaminsky, Managing Director at Global Talent Services US (GTS), a talent management agency

• Rozalén, Latin GRAMMY®-nominated singer/songwriter

“I am proud to present our Leading Ladies of Entertainment honorees, an exceptional group of women who have distinguished themselves not just through their successful careers but also through their work outside of the professional realm,” said Manuel Abud, CEO of The Latin Recording Academy. “Our past honorees have helped grow our Mentorship Program, and we look forward to having this year’s class continue that legacy and empower future generations of young women.”

The private event to celebrate this year’s honorees will take place during Latin GRAMMY® Week in Las Vegas, with Amazon Music joining as presenting sponsor for the second consecutive year. Amazon Music is also donating to the Latin GRAMMY Cultural Foundation®’s Scholarship Fund in support of future Latin music makers. In addition, Espolòn Tequila joins as the official sponsor of the event. Moira Noriega will serve as executive producer of the event, working under the direction of The Latin Recording Academy’s production team led by Ayleen Figueras.

"We are thrilled to continue our support of The Latin Recording Academy's Leading Ladies of Entertainment for a second year. These exceptional women exemplify the leadership, innovation and dedication that are driving the Latin music industry forward,” said Rocío Guerrero, Director of Music, Latin-Iberia at Amazon Music. “Through this initiative and our contribution to the Latin GRAMMY Cultural Foundation's Scholarship Fund, we're committed to supporting and amplifying the voices of future generations of female leaders in Latin music. The impact these honorees have made both professionally and through their community work perfectly aligns with the mission at Amazon Music to elevate and celebrate Latin talent."

This year’s class, along with past honorees, are invited to become mentors of the Leading Ladies of Entertainment Mentorship Program, hosted by the Latin GRAMMY Cultural Foundation. Paying-it-forward and forging opportunities for future generations is a core pillar of this initiative, and the program aims to foster the next generation of women in the industry. Applications for the mentorship program will open at a future date to be announced. For any questions, email lgcf@grammy.com.

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ABOUT MARICARMEN “TUTI” BOU:

Veteran executive Maricarmen “Tuti" Bou began her career in the music industry in 1988 with what was then CBS Records, which would later become Sony Music. At 26, she was named publicist for the record label, and since then, she has launched the careers of Latin GRAMMY® and GRAMMY®-nominated artists including Shakira, Elvis Crespo, Chayanne and Ricky Martin. Her ability to recognize emerging talent has led her to manage Latin GRAMMY® winners and GRAMMY® nominees Kany García and Pedro Capó during her more than 37 years at Sony Music. Beyond her work as a music and entertainment executive, Bou is also committed to philanthropic causes, collaborating with organizations like SER, Fundación CAP, and, most recently, True Self Foundation, which supports the LGBTQ+ community in Puerto Rico. She currently serves as Vice President of Sony Music in Puerto Rico.

ABOUT AMARILYS GERMÁN:

Amarilys Germán is a distinguished entertainment executive and manager of Juan Luis Guerra, recognized for her key role in promoting artists internationally. Born in Santo Domingo and trained in tourism and public relations, she began her career collaborating with local groups and figures such as Kinito Méndez. Her talent for production and management led her to work on international events with Latin GRAMMY® and GRAMMY® award-winning artists such as Maná, Ricky Martin, and Shakira, establishing herself as a leader in public relations and show production. Since 1998, she has led Guerra's career, coordinating world tours, media strategies and global partnerships. She also helped the growth of talents such as Vicente García early in his career. With more than two decades of experience, Germán is distinguished by her leadership, strategic vision and commitment to artistic excellence.

ABOUT PAULA KAMINSKY:

Paula Kaminsky is a renowned marketing executive with over 20 years of experience in the entertainment and marketing industries. She currently serves as Managing Director at Global Talent Services US (GTS) where she specializes in talent management. At GTS, Kaminsky is focused on the development of key artists, including: Ela Taubert, who won the 2024 Latin GRAMMY® for Best New Artist, has accumulated over 380 million Spotify streams, and has also inked deals with Coca-Cola, Toyota and Diesel; and Joaquina, who won Best New Artist at the 2023 Latin GRAMMYs® at age 19 and has sponsorship deals with JCPenney, NARS Cosmetics and Sony. She also works with rising stars like Roa, Andry Kiddos and Kobi Cantillo, among others. Throughout her career, she has been recognized for her responsible, creative, and determined approach. Her extensive background includes leading campaigns and initiatives for developing artists as well as growing those of established talent.

ABOUT ROZALÉN:

Rozalén is one of the most influential singer/songwriters in the Spanish-speaking world, celebrated for her artistic excellence and unwavering commitment to social causes. With six acclaimed studio albums, she has earned multiple Gold and Platinum records, a Goya Award, the 2021 National Award for Contemporary Music in Spain and several Latin GRAMMY® nominations. A psychologist with a master’s in music therapy, she has built a body of work that uses music as a powerful tool for transformation, addressing themes such as gender equality, inclusion, mental health, historical memory and social justice. She is the author of “La Puerta Violeta,” a Latin GRAMMY®-nominated feminist anthem against gender-based violence, and other widely recognized songs that have become social hymns. Her concerts are pioneers in accessibility, always featuring Beatriz Romero, a sign language interpreter who shares the spotlight to fully integrate deaf audiences. Over the years, she has collaborated with leading artists including Joaquín Sabina, Jorge Drexler, Kany García, Carlos Vives and Mon Laferte, among many others. Beyond the stage, Rozalén works with organizations such as Entreculturas, Plan International, Save the Children and Médicos Sin Fronteras, participating in education, health and human rights projects in countries including Colombia, Bolivia, Chad and Guatemala.

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024 the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org. And follow us @latingrammyfdn on Instagram and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT AMAZON MUSIC:

Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalog of Ultra HD and Spatial audio. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music, including Alexa-enabled devices. Learn more at www.amazonmusic.com.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

The Foundation awarded more than $1.3 million across a total of 49 scholarships

to music students around the world

Credit: John Parra/Getty Images for the Latin GRAMMY Cultural Foundation

Click here for more images

MIAMI (AUGUST 13, 2025) — The Latin GRAMMY Cultural Foundation® awarded the 2025 Warner Music Latina Scholarship to trumpeter Arlen Borrego Miranda during a special ceremony at the Frost School of Music at the University of Miami. The ceremony, hosted by 2022 Prodigy Scholarship recipient Valentina García, featured a performance by Latin GRAMMY® and GRAMMY®-nominated artist Elena Rose, alongside scholarship recipients and alumni. The musical director for the evening was Latin GRAMMY and GRAMMY-winning producer, composer and conductor Carlos Fernando López, a triple graduate of the Frost School of Music. Additionally, 48 more scholarships were awarded to music students around the world.

Also known as the Prodigy Scholarship, the annual award supports music education and Latin music genres, and was sponsored by a record label for the first time in the Foundation’s history. The scholarship allows Borrego Miranda to pursue a bachelor's degree at Berklee College of Music starting this fall. In addition, it also supports the costs of tuition, room, board and wrap around services that include ongoing mentorship and learning opportunities provided in partnership with the Latin GRAMMY Cultural Foundation. Previous sponsors include: Sebastián Yatra (2024), Nicky Jam (2023), Sofia Carson (2022), Juanes (2021), Julio Iglesias (2020), Emilio and Gloria Estefan (2019), Carlos Vives (2018), Miguel Bosé (2017), Juan Luis Guerra (2016) and Enrique Iglesias (2015).

Since its establishment in 2014, the Latin GRAMMY Cultural Foundation has committed an extraordinary sum of more than $13.9 million in scholarships, grants, musical instruments and educational programs throughout the United States and Ibero-America.

“Each year we have the privilege and responsibility of reviewing and awarding scholarships made possible by the generosity of our donors,” said Raquel "Rocky" Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “We are moved by the talented students and grateful to our partners who have enabled us to provide more than $1.3 million across 49 scholarships to music students worldwide, ensuring the rich legacy of Latin music.”

“At Warner Music Latina we believe in the power of education as a catalyst for creativity and cultural preservation,” said Roberto Andrade, Managing Director at Warner Music Latina. “Partnering with the Latin GRAMMY Cultural Foundation to sponsor the Prodigy Scholarship reflects our long-term commitment to nurturing the next generation of Latin music talent. We’re proud to help Arlen take this next step and are honored to support the future of our music.”

“Music has saved my life. Finding this path from a young age and having the opportunity to pursue this dream, thanks to the support of Warner Music Latina and the incredible Latin GRAMMY Cultural Foundation, exceeds everything I ever imagined,” said Borrego Miranda. “I am committed to making the most of this incredible gift by working hard and making everyone proud. Thank you from the bottom of my heart.”

Additionally, the Foundation awarded the first Emerging Talent Scholarship, in partnership with Berklee College of Music, to saxophonist Aina López Pla. The Emerging Talent Scholarship covers a bachelor’s degree at Berklee, room and board, as well as a laptop and ongoing mentorship and learning opportunities provided in partnership with the Foundation.

The Foundation also announced the recipients of its Gifted Tuition Scholarships and Tuition Assistance Scholarships—with an additional 48 talented students from diverse backgrounds receiving the opportunity to pursue an education at some of the most prestigious music institutions in the world.

Gifted Tuition Scholarship Recipients:

Two (2) Gifted Tuition Scholarships of up to $120,000 each were awarded to students to cover tuition costs towards a four-year bachelor's degree in music, and wrap around services, starting this fall:

• Frost School of Music at the University of Miami awarded one scholarship to vocalist Irenda Arano Díaz to attend the elite music school.

• Gil Family Foundation awarded one scholarship to drummer Miguel Francisco Pie Gil to attend the school of his choice.

Tuition Assistance Scholarship Recipients:

In addition, 45 students each received the Tuition Assistance Scholarship, a one-time scholarship that ranges in value from $10,000 to up to $12,500 toward the tuition costs for the university or college of their choice and includes wrap around services provided by the Foundation.

For the second consecutive year, Gibson Gives, Gibson’s philanthropic division, sponsored three (3) Tuition Assistance Scholarships—awarded to students who study guitar as their principal instrument—and gifted a Gibson guitar to each of their respective scholarship recipients.

Further generating impact, AIE Sociedad de Artistas, Amazon Music, Bulova, Kraft Family Inc. and Open Society Foundations sponsored Tuition Assistance Scholarships. To view all scholarships awarded and their respective recipients, please refer to the chart below for additional details.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com