Record Number of Brands to Be Part of The Biggest Night in Latin Music®, Airing Thursday, Nov. 14 at 8 p.m. ET/PT on Univision, UniMás, Galavisión and ViX

 

MIAMI (NOVEMBER 11, 2024) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the full roster of sponsors for the 25th anniversary of the Latin GRAMMY Awards® coming together to celebrate The Biggest Night in Latin Music®. This year’s record number of brands includes several partners enlisted by The Latin Recording Academy including destination host Miami-Dade County and Greater Miami Convention & Visitors Bureau along with AIE, American Airlines, Andalucía, Bulova, Espolòn Tequila, Gary Nader Art Centre, Mastercard, Meta and Rums of Puerto Rico, first time TelevisaUnivision sponsors Bath & Body Works, Choice Hotels, POND’S, Starbucks and Toyota, and returning sponsors Ally Financial and INFINITI. This year’s line-up includes more than 10 creator campaigns, contributing to the show’s robust multiplatform presence. The 25th Annual Latin GRAMMY Awards® will take place in Miami at the Kaseya Center on Thursday, Nov. 14, airing on Univision, UniMás, Galavisión and ViX beginning at 8 p.m. ET/PT (7 p.m. CT).

 

“Latin music continues to dominate mainstream culture, and we are proud to bring a record number of brands to our audience as we celebrate 25 years of the Latin GRAMMY Awards,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “This stage has provided some of the biggest and best moments in music for more than two decades, and we’re thrilled to see our partners leveraging this unique platform to build a cultural connection and engage with Hispanic consumers.” 

"As we celebrate the 25th anniversary of the Latin GRAMMYs, we are thrilled to welcome esteemed partners and new sponsors to commemorate this milestone,” said Enrique Pérez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “Our partners make this journey possible, and we are deeply grateful for their support through the years so that together we can continue to bring unique, immersive experiences to Latin GRAMMY Week and our vibrant music community."

 

Official sponsors for the 25th Annual Latin GRAMMY Awards® include:

 

·       Miami-Dade County and Greater Miami Conventions & Visitors Bureau (GMCVB) is the destination host and Official Sponsor of the Gift Lounge, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. The GMCVB is also the Presenting Sponsor of the Nominee Reception as well as of the Latin GRAMMY Cultural Foundations® educational program, Latin GRAMMY In The Schools™, featuring Latin GRAMMY and GRAMMY winner and 2024 Person of the Year, Carlos Vives. As the host, Miami-Dade County has facilitated several venues for Latin GRAMMY Week events, including the Adrienne Arsht Center for the Performing Arts, Phillip & Patricia Frost Museum of Science and Kaseya Center.

 

·       AIE (Sociedad de Artistas Intérpretes o Ejecutantes) is an innovative, international, and technology-driven organization, committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 110 reciprocity agreements with 82 counterpart organizations. AIE's mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of our human team and the best technology.

 

·       Ally Financial proudly returns for the second consecutive year as an official sponsor of the 25th Annual Latin GRAMMY Awards, reinforcing its commitment to empowering U.S. Hispanics on their financial journeys. Through a custom video content series, Ally will spotlight the bicultural story of up-and-coming Latino artist, Welmy Hernández “bbamusic”, demonstrating her perseverance, hard work, and financial success, culminating at the Latin GRAMMYs. This year, Ally takes the ‘Siempre tu Aliado’ program even further, exploring the deeper meaning behind being the bank that’s your ally. 

 

·       American Airlines is the Official Airline Sponsor of the 25th Annual Latin GRAMMY Awards®. The airline has curated a bespoke photo installation within Miami International Airport, which is American’s gateway to Latin America, the Caribbean and Mexico, that honors Latin GRAMMY Award® winners and nominees. Travelers will be treated to the music of Latin GRAMMY nominees provided by DJ Camila di Marzo during Latin GRAMMY Week. American Airlines will serve as the Official Sponsor of the Gift Lounge, Nominee Reception, 2024 Latin Recording Academy Person of the Year™, Latin GRAMMY Premiere, the Official Latin GRAMMY® Party and the Latin GRAMMY Awards.

 

·       The Ministry Of Tourism and Foreign Affairs of the Regional Government of Andalucía, is in its second year of a three-year partnership with The Latin Recording Academy. Earlier this year, they presented ‘Latin GRAMMY Celebra: Paco de Lucía’ in Cádiz, Spain, which paid tribute to the legendary Flamenco artist, and ‘Latin GRAMMY Sessions: 25th Anniversary’ in Málaga as part of the Road to Latin GRAMMYs, helping to celebrate this milestone year. Andalucía will be activating across Latin GRAMMY Week events including Special Awards, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the Latin GRAMMY Awards.

 

·       For the first time, Bath & Body Works joins as an Official Sponsor of the 25th annual Latin GRAMMY Awards— inspiring Hispanic audiences to embrace their inner star. Together, TelevisaUnivision and Bath & Body Works in partnership with a Latin GRAMMY nominee will create captivating content showcasing how Bath & Body Works' Everyday Luxuries collection can elevate everyday moments into extraordinary experiences, turning self-care into a luxurious indulgence.

 

·       In its ninth year as a partner, Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Bulova and The Latin Recording Academy® have joined forces this year to celebrate the 25th Anniversary of the Latin GRAMMY Awards® with the launch of a new special edition watch.  The brand is also the Official Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2024 Best New Artist Nominees.

 

·       Choice Hotels is partnering with TelevisaUnivision for the first time as an official sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the vibrant legacy of Latin music and culture. As part of this exciting collaboration, musical powerhouse Jarina de Marco will highlight how Choice Hotels elevates travel experiences for life’s most memorable events. The exclusive content will be featured across social media and ViX, TelevisaUnivision’s streaming service, building anticipation for The Biggest Night in Latin Music.

 

·       Marking a significant milestone, Espolòn Tequila and the Latin GRAMMYs proudly celebrate 25 years of championing Hispanic creativity in music and beyond. As the Official Tequila of the 25th Annual Latin GRAMMY Awards, the first-time partner is also sponsoring the Gift Lounge, Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2024 Latin Recording Academy Person of the Year and the Official Latin GRAMMY Party. The brand will be serving their signature Tequila cocktail ‘Espolòn Ritmo Rosado Margarita,’ a twist on the beloved classic margarita adding Espolòn Tequila Reposado’s delicate and complex flavors. The cocktail’s rich pink color celebrates the vibrancy of Miami and the excitement of celebrating The Biggest Night in Latin Music.

 

·       The Gary Nader Art Centre, a cultural institution recognized worldwide for its commitment to modern and contemporary art, is proud to serve as an Official Sponsor of the Latin GRAMMY Premiere, the Official Latin GRAMMY Party, and the 25th Annual Latin GRAMMY Awards. Founded by Gary Nader, a visionary leader in the arts for over 40 years, the Centre has played a pivotal role in elevating Miami’s reputation as an international arts hub. As the Presenting Sponsor of the 2024 Latin Recording Academy Person of the Year Gala, the Centre will feature monumental sculptures by Fernando Botero, further highlighting its extensive private collection, the largest of Botero's works globally. Additionally, the Centre will host the Latin GRAMMY Cultural Foundation Donor Reception and present the 25th Anniversary Latin GRAMMY Art Exhibition, a first-of-its-kind collection showcasing 25 years of official Latin GRAMMY art. The exhibition, running until January 8, 2025, includes the latest addition by Enrique "Kike" Congrains, celebrating the evolution of music through a vibrant collage of CDs and cassettes in honor of the 25th anniversary of the Latin GRAMMYs.

·       INFINITI proudly returns for a third consecutive year as an Official Sponsor of the 25th Annual Latin GRAMMY Awards, celebrating the artistry and innovation of Latin music.  A unique series, ‘Los Sonidos del Lujo,’ follows a Latin artist whose creative journey inspires a one-of-a-kind musical track. INFINITI will explore the intersection of culture and luxury, blending sounds from the INFINITI QX80 Individual Klipsch® Audio System and the environments that fuel the artist’s drive, creating a sonic masterpiece that reflects the fusion of heritage and innovation, and the soul of Latin music.

 

·       In its eighth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor of the Nominee Reception, 2024 Latin Recording Academy Person of the Year, Latin GRAMMY Premiere, the Official Latin GRAMMY Party and the 25th Annual Latin GRAMMY Awards. For the third year in a row, Mastercard is a Presenting Sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in San Juan, Puerto Rico and Buenos Aires, Argentina earlier this year. The Best New Artist Showcase will feature performances from 2024 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists.

 

·       Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content, and the launch of a Latin GRAMMY WhatsApp channel.

 

·       As part of this year’s celebration of the 25th anniversary of the Latin GRAMMY Awards®, eight P&G brands — Febreze, Dawn, Gain, Olay Body, Pepto Bismol, Tampax, Tide and and NyQuil/DayQuil— join Uforia Casa Creator for a celebration of music and creativity featuring exclusive experiences, musical performances, live radio and podcast tapings, content creation and more leading up to show day. The Uforia Casa Creator space will create a unique platform to amplify the voices of emerging creators, collaborating with TelevisaUnivision and on-air talent in a dynamic forum exclusively for Hispanic creators.

 

·       POND’S will make its debut as an Official Digital sponsor of the 25th Annual Latin GRAMMY Awards, where beauty, music, and skincare collide! Join the brand on a glowing journey as creator Paola Ruiz and makeup artist Gylian Ramirez reveal the ultimate secret to radiant, red-carpet-ready skin using POND’S Fresh Hydration Gel Moisturizer and POND’S Cold Cream in an exclusive social-first series. POND’S will capture every moment leading up to The Biggest Night in Latin music – ready to shine brighter than ever and bring that unmistakable POND’S radiance to life.

 

·       Rums of Puerto Rico, representing the heritage and excellence of Puerto Rican rum, proudly serves as the Official Rum Sponsor of the 25th Annual Latin GRAMMY Awards. As a first-time partner, Rums of Puerto Rico will elevate this year’s festivities with exclusive experiences called "Música y Sentidos" that capture the island's spirit through its world-renowned rums. Guests will be treated to a multi-sensory experience in the Gift Lounge, where they can savor the aromas and flavors that have earned Puerto Rico the title of "Rum Capital of the World," through music, taste and smell. Rums of Puerto Rico will also sponsor the Nominee Reception, Best New Artist Showcase, Latin GRAMMY Premiere, the 2024 Latin Recording Academy Person of the Year Gala, the Official Latin GRAMMY Party, and the Latin GRAMMY Awards.

 

·       Schwarzkopf, a leading hair color brand present both in salons and at home, is proud to join the 25th Annual Latin GRAMMY Awards® as an Official Sponsor, celebrating the vibrancy of Latin music and culture. With a mission to empower women to tell their own stories through hair, Schwarzkopf will inspire Latinas to express their individuality and confidence through a social-first series featuring music creator Valeria Sandoval. In this series, Sandoval will undergo a bold hair transformation, crafted by a Schwarzkopf expert stylist Carlos Rojas, showcasing the brand’s commitment to helping women express themselves through their hair. From her initial consultation to the stunning red-carpet reveal, viewers will witness the power of self-expression and the role hair color plays in shaping Valeria’s personal story.

 

·       Shark Beauty™ returns as an official sponsor of the 25th Annual Latin GRAMMY Awards®, introducing its first Air & Ceramic Multi-Styling system for wet or dry hair: Shark® FlexFusion™ Straight, designed for wet to hot tool finish with no heat damage.

This year they’ve teamed up with rising musical artist and creator Paulina Del Campo for a social-first ultimate hair challenge. Joined by celebrity hairstylist Victor Guadarrama and master hairstylist Andrea Aragón Ramírez, the video content series features both stylists battling it out to create Del Campo’s debut red carpet look using the new products to attend the Latin GRAMMYs for the first time. 

 

Celebrating the role of coffee in Hispanic culture, Starbucks joins the Latin GRAMMYs for the first time as the Official Coffee Sponsor. From load-in until the cameras go live, creator Un Tal Fredo will bring joy to the Latin GRAMMYs one sip at a time by delivering Starbucks holiday beverages to all those behind the magic. Highlighting instrumental and talented individuals working together to bring the show to life, the ‘Momentos Starbucks’ series will live across social and a custom commercial spot premiering during the main show. On the red carpet, Starbucks will elevate the guest experience via a branded coffee bar serving Starbucks Holiday beverages.

 

For the first time, Toyota is proud to be an official sponsor of the 25th Annual Latin GRAMMY Awards®, highlighting the bold confidence and sleek styling of the Toyota Camry during Latin music’s biggest night.  Partnering with nominated artist DannyLux, Toyota takes fans on a captivating journey through Miami in a custom spot airing during the show. The spot will leave fans with a “tiene un no sé qué” feeling from the transformative effect of the Camry, while they move to the hip beat of “HOUSE OF LUX,” featured song on Danny Lux’s Latin GRAMMY nominated album EVOLUXION. Toyota will also engage with viewers across social media through Toyota Latino channels and on ViX, all in celebration of Latin culture and the power of music.

 

·       Verizon is giving customers an exclusive look, at the 25th anniversary of the Latin GRAMMYs. As part of Verizon’s ongoing commitment to providing exclusive access to the most sought-after events and experiences, Verizon Access, Verizon’s loyalty platform, has partnered with fashion content creator Berenice Castro (@Benulus), who will share special behind-the-scenes moments from the Latin GRAMMYs red carpet and Official Latin GRAMMYs Party. The experience will also include a spotlighted appearance during the pre-show, featuring a live hit from the red carpet and nod to Verizon's role in delivering these unforgettable moments to both the creator and customers. 

 

As the #1 network among Hispanics in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 25th Annual Latin GRAMMY Awards, visit The Latin Recording Academy at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs®), X (@LatinGRAMMYs®) and Instagram (@LatinGRAMMYs®). Please use #LatinGRAMMY for all content across social media platforms.

 

MEDIA CONTACTS

 

TelevisaUnivision
Anna Negrón, Director of Corporate Communications
Anegron@televisaunivision.com

 

Laura Paez, Senior Manager, Communications PR and Content Publicity

Lpaez@televisaunivision.com

 

The Latin Recording Academy
Nathalie Alberto, Communications Director
Nathalie.Alberto@grammy.com

The first honoree will be recognized during the Special Awards Presentation at the

26th Annual Latin GRAMMY Week in Las Vegas

Applications now open, deadline to apply is September 5, 2025, at 11:59 p.m. ET

MIAMI (JUNE 26, 2025) — The Latin Recording Academy ®, in partnership with the Latin GRAMMY Cultural Foundation®, is proud to announce the launch of the Latin Music Educator Award.

This new distinction will honor one exceptional educator from the global music community who is making a significant impact by incorporating Latin music into their curriculum. Applications are now open to educators worldwide currently teaching kindergarten through high school in a public, private or charter school, who speak Spanish, Portuguese, English or any native dialect.

The inaugural recipient will be honored at the Special Awards Presentation during the 26th Annual Latin GRAMMY Week in Las Vegas this November. Additional details will be shared in the coming months.

“Educators are pivotal in nurturing and shaping the future of Latin music and its creators,” said Manuel Abud, CEO of The Latin Recording Academy. “Together with the Latin GRAMMY Cultural Foundation, we are proud to honor those who ensure the enduring legacy of Latin music.”

The honoree will receive an all-expenses-paid trip for themselves and a guest to attend the Special Awards Presentation. Additionally, the recipient’s school music program will receive a $10,000 instrument donation to support continued music education.

To apply and view guidelines, click here. Application materials can be submitted in English, Spanish or Portuguese. The deadline to apply is September 5, 2025, at 11:59 p.m. ET. If you have any additional questions, please email LGCF@grammy.com and/or visit http://www.latingrammyculturalfoundation.org/en.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12.5 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

Four talented music institutions, nonprofit organizations, musicologists and researchers will receive a total of $20,000 for research and preservation of Latin music

Latin GRAMMY® winner and GRAMMY® nominee Silvestre Dangond will sponsor two grants in support of research and preservation of the vallenato genre

Deadline to apply is August 27, 2025, at 11:59 p.m. ET

MIAMI (JUNE 18, 2025) — The Latin GRAMMY Cultural Foundation® announced that applications are officially open for its 2025 Latin Music Research and Preservation Grant Program. This program provides grants that support music institutions, nonprofit organizations, musicologists and researchers around the world dedicated to the research and preservation of Latin music heritage.

A total of four grants—each valued at up to $5,000—will be awarded this year as follows:

• One (1) Research Grant for a maximum amount of $5,000, funding one project focused on historical research, folklore and anthropology of a Latin music genre.

• One (1) Preservation Grant for a maximum of $5,000, supporting one project aiming to archive and preserve Latin music heritage.

To support the growth and development of vallenato, Latin GRAMMY® winner and GRAMMY® nominee Silvestre Dangond has pledged a dedicated fund to support the research and preservation of the folkloric music genre from Colombia as follows:

• One (1) Research Grant for a maximum amount of $5,000, funding one project focused on historical research, folklore and anthropology of vallenato music.

• One (1) Preservation Grant for a maximum of $5,000, supporting one project aiming archival and preservation of the heritage of the vallenato genre.

Dedicated funds are open to any artist or institution interested in this type of focused giving, as part of the international assistance provided by the Latin GRAMMY Cultural Foundation to preserve and promote Latin music and its genres.

“Vallenato is not just my roots; it’s my reason for being. That’s why it fills me with pride to contribute to the preservation and research of this genre, which has told the story of our people for generations. Supporting this cause through the Latin GRAMMY Cultural Foundation is my way of ensuring that the legacy of vallenato remains alive, evolving, and touching hearts around the world,” said Dangond.

“Supporting research and preservation is vital to honoring the rich legacy of Latin music, ensuring that future generations of creators understand its origins and remain inspired by its roots,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Thanks to the generosity of our donors, and Latin music creators like Silvestre Dangond, these grants help fuel the future of Latin music.”

Since its inception in 2015, the program has awarded more than $255,000 in grants to support projects, one of which received both a Latin GRAMMY and GRAMMY.

To apply, view guidelines, and learn about past project winners please click here (the materials can be submitted in English, Spanish or Portuguese). The deadline to apply is August 27, 2025, at 11:59 p.m. ET. If you have any additional questions, please email LGCF@grammy.com and/or visit http://www.latingrammyculturalfoundation.org/en.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12.5 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT SILVESTRE DANGOND:

Colombian superstar Silvestre Dangond, a modern icon of vallenato, has taken the genre to new global heights during his more than two-decade career. With three Latin GRAMMYs® to his name, he has led successful international tours and collaborated with major artists such as Nicky Jam, Natti Natasha, Carin León, Emilia, Fonseca and Carlos Vives. His song “Tú o Yo” with Vives was recognized by Billboard magazine as one of the 24 best songs released in 2024. Following the success of his album ‘Ta Malo and his stadium tour across the United States and Latin America, Dangond is gearing up for the release of El Último Baile, a powerful new project with his longtime accordionist Juancho de la Espriella. For images of Silvestre Dangond, please click here.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

The artist will be honored at a special gala on November 12 in Las Vegas, during

Latin GRAMMY® Week

Credit: syxestudio

Click here to access the image in high resolution

MIAMI (JUNE 3, 2025) – The Latin Recording Academy® announced that Raphael will be the 2025 Latin Recording Academy Person of the Year™.

Raphael will be honored for his more than six-decade career as a multifaceted singer and performer, which has established him as a true ambassador of Latin music worldwide. The artist will be celebrated at a special gala featuring a heartfelt tribute concert with renditions of his renowned repertoire, performed by a star-studded lineup of singers and friends. The gala is set to take place on November 12 in Las Vegas during Latin GRAMMY® Week.

“We feel tremendously proud to pay this well-deserved tribute to Raphael for an exemplary artistic career that has transcended borders and languages,” said Manuel Abud, CEO of The Latin Recording Academy. “His unmistakable style, resilience, and constant reinvention have kept him relevant throughout the decades, making him a source of inspiration for new generations of Latin music creators.”

“I feel deeply grateful to The Latin Recording Academy for this recognition that I have dreamed of receiving for many years. Being named Person of the Year thrills me immensely; it's the best way to celebrate so many years of dedication and love for music,” said Raphael. “Thank you to the audiences that have always stood by my side, to my dear colleagues, and the entire music industry. It's an honor I will always carry in my heart. I look forward to reuniting with everyone in November to celebrate together and give back all that affection through songs. A huge hug and my most sincere gratitude.”

Rafael Martos, known artistically as Raphael, was born in Linares, Spain, in 1943. Raised in Madrid, he discovered his passion at the age of four, and at nine he won the Best Child Voice in Europe award at the prestigious Salzburg Festival. He achieved international recognition after representing Spain in the Eurovision Song Contest with “Yo Soy Aquél” (1966) and “Hablemos Del Amor” (1967), and performing on the legendary The Ed Sullivan Show in 1970, among other highly acclaimed programs. His musical impact was complemented by a successful film career, appearing in movies like Al Ponerse El Sol (Mario Camus, 1967), El Golfo (Vicente Escrivá, 1969), and Mi Gran Noche (Álex de la Iglesia, 2015). With an extraordinary voice and a distinctive performing style, Raphael pioneered the internationalization of melodic songs. He has performed remarkable works written specifically for him by renowned songwriters like Manuel Alejandro and José Luis Perales, with hits such as “Digan Lo Que Digan”, “Qué Sabe Nadie” or “Escándalo”. He has performed at renowned venues like Madison Square Garden, the Olympia in Paris and the National Auditorium in Mexico. Throughout his career, Raphael has shown an impressive ability to evolve while staying true to a style that reflects his unique identity. In recent years he has released albums such as Victoria and his most recent Ayer...Aún, which includes a posthumous duet with Édith Piaf, his great reference. He has also been the subject of the documentary Raphaelismo, an intimate look at his life and career. After overcoming a brain lymphoma diagnosed at the end of 2024, he announced his return to the stage this year with Raphaelísimo, a new tour that will take him across Spain and Latin America. At 82, Raphael continues to sell out theaters, arenas, and stadiums with the same passion as on day one, and his influence has inspired numerous music creators worldwide.

The Latin Recording Academy Person of the Year honors musicians and their artistic achievements in the Latin music industry, as well as their humanitarian efforts. The past honorees are Carlos Vives (2024), Laura Pausini (2023), Marco Antonio Solís (2022), Rubén Blades (2021), Juanes (2019), Maná (2018), Alejandro Sanz (2017), Marc Anthony (2016), Roberto Carlos (2015), Joan Manuel Serrat (2014), Miguel Bosé (2013), Caetano Veloso (2012), Shakira (2011), Plácido Domingo (2010), Juan Gabriel (2009), Gloria Estefan (2008), Juan Luis Guerra (2007), Ricky Martin (2006), José José (2005), Carlos Santana (2004), Gilberto Gil (2003), Vicente Fernández (2002), Julio Iglesias (2001) and Emilio Estefan (2000).

Net proceeds from The Latin Academy Person of the Year Gala will go toward the charitable work of the Latin GRAMMY Cultural Foundation.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12.5 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

The immersive learning experience, presented by TikTok, debuts abroad guiding aspiring

music creators through production, songwriting, stage performance techniques

and music business

Click here for more images

Credit: Ángel Delgado/Getty Images for the Latin GRAMMY Cultural Foundation

MEXICO CITY (MAY 23, 2025) – The Latin GRAMMY Cultural Foundation®, in partnership with Berklee Global, hosted the second Emerging Talent Intensive Program, marking its international debut, at Rec Música in Mexico City. The immersive learning experience, presented by TikTok, took place over two days guiding 100 aspiring music creators through workshops focused on production, the essentials of songwriting including lyric and harmony analysis, song structure, stage performance and marketing music from conception to completion.

The curriculum was led by Berklee College of Music’s faculty professor Enrique González Müller and vocalist and educator, Kaimy Masse, alongside instructors from Rec Música including producer, arranger and pianist José Miguel Quijano Toledo, and producer and Jazz bassist Juan Carlos Sardaneta Cesari. Additionally, Latin music industry leaders joined the program, including Latin GRAMMY®-winning composer Mónica Vélez and Latin GRAMMY nominees Horacio Palencia, León Leiden and Paty Cantú, who also served as an official sponsor, as did Fiesta Americana and Kaiser.

"Berklee Global, the Latin GRAMMY Cultural Foundation, and Rec Música have collaborated to create a program designed to equip today’s musicians with integrated skills across songwriting, production, performance and music business—all essential areas in the contemporary music industry,” said González Müller. “Educators from Berklee and Rec Música worked closely to develop custom, symbiotic teaching content with a focus on highlighting and engaging local Mexican artists’ music. The program—made possible through the generous support of TikTok—exemplifies music education excellence, uplifts local culture, and fosters ongoing collaboration within a transformative global network."

"For TikTok, music is part of our DNA," said Laura Reyna, Public Policy Manager for Latin America. "We have proudly taken our musical passion to concrete actions that have revolutionized music. Today, we are not only an ally of established artists, we are a catalyst for new talent and have established extraordinary partnerships with institutions such as The Latin GRAMMY Cultural Foundation. Intensive programs like this help us continue to democratize the industry, remove barriers and professionalize those who have something to tell the world with their voice, an instrument and a melody that we will never forget."

"We are grateful to our partners for their support in bringing the second Emerging Talent Intensive Program to Mexico, marking its international debut thanks to the generous support of TikTok, Fiesta Americana, Kaiser and Paty Cantú," said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. "Together, we are empowering communities through Latin music and culture. "

The Emerging Talent Intensive Program was launched earlier this year, and creates engaging, accessible experiences for aspiring performing artists. The program offers students the opportunity to participate in hands-on training through classes and jam sessions based on the broad and dynamic curriculum offered by Berklee College of Music professors and Latin GRAMMY Cultural Foundation guest panelists.

For more information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at www.latingrammyculturalfoundation.org.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $12.5 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on X and Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT BERKLEE GLOBAL:

The Berklee Global division (BG) leads Berklee’s global engagement strategy with the goal of bringing a global perspective to Berklee’s overall institutional direction and creating new models for artistic, educational, and cultural exchange. BG oversees several key initiatives, including Berklee on the Road, a hallmark program that began with the launch of the Berklee at Umbria Jazz Clinics in 1985 and exemplifies Berklee’s commitment to bringing the classroom to the world—and the world into our classroom. Berklee on the Road programs have been delivered on six continents in 20 countries. BG also oversees the Berklee Global Partners Network—established in 1993 as a collective of independent music institutions, now comprising 24 partners across 22 countries. In 2020, Berklee launched Berklee Abu Dhabi, the institution’s first center in the MENA region, playing a key role in shaping the creative and artistic landscape of Abu Dhabi and the region by offering world-class educational programs, industry-focused initiatives, and the production of regional and international award-winning artists. Berklee’s reputation as a premier destination for the study of contemporary music and the performing arts is strengthened by this dynamic global presence and its leadership in delivering transformative learning experiences worldwide.

ABOUT TIKTOK:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include Mexico City, New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.

MEDIA CONTACTS:

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

TikTok

Alexia De la Rosa

alexia.de@tiktok.com