TelevisaUnivision and The Latin Recording Academy® unveil Official Sponsors for the 24th Annual Latin Grammy Awards®

News

TelevisaUnivision and The Latin Recording Academy® unveil Official Sponsors for the 24th Annual Latin Grammy Awards®

Latin GRAMMYs/Nov 14, 2023 - 03:00 PM

More Than 15 Brands Gather to Celebrate The Biggest Night in Latin Music® Airing on Univision, UniMás, and Galavisión on Thursday, November 16 at 8 p.m. ET/PT

MIAMI (NOVEMBER 14, 2023) – TelevisaUnivision, the world’s leading Spanish-language media and content company, and The Latin Recording Academy® today announced the complete lineup of sponsors for the 24th Annual Latin GRAMMY Awards® uniting to celebrate The Biggest Night in Latin Music®. This year’s extensive group of partners enlisted by The Latin Recording Academy include Andalucía, Bulova, El Corte Inglés, Frontera, Fundador, Iberia, INFINITI, iryo, Lanjarón, Mastercard, Sevilla, Uber, Viñas Familia Gil, Walmart and YSL, as well as first time TelevisaUnivision sponsors Ally Financial, Lionsgate, Shark Beauty and Ulta Beauty and returning sponsors INFINITI and Walmart. The Latin GRAMMY Awards will air on Univision, UniMás, and Galavisión on Thursday, November 16, at 8 p.m. ET/PT (7 p.m. CT).

“We are so excited to welcome this year’s sponsors to the Latin GRAMMYs, bringing engaging, exciting and unique activations to our audience,” said John Kozack, Executive Vice President of Multimedia Sales at TelevisaUnivision. “With Latin music holding the attention of millions around the world, what better stage than The Biggest Night in Latin Music for our partners to build meaningful and impactful connections with the Hispanic community.”

“The response from marketers to this year’s historic Latin GRAMMYs has been phenomenal. We are thrilled to partner with leading and emblematic brands to celebrate the biggest week and The Biggest Night in Latin Music, “said Enrique Perez, Head of Partnerships and Client Solutions at The Latin Recording Academy. “It’s exciting to see how all of our partners are activating their Latin GRAMMY sponsorship in innovative ways to connect with consumers and Latin music fans in Spain, the U.S. and Latin America.”

Official sponsors for the 24th Annual Latin GRAMMY Awards include:

Ally Financial joins the Latin GRAMMYs as an official digital sponsor to present Siempre tu Aliado, a social-first series that showcases rising Latinos in the music industry who are celebrating richness found in being de aqui y de allá. The three-part series tells the story of Valentina García, aka DJ VryWvy, a bilingual and bicultural self-taught DJ making waves in her community with a little help from a great ally.

Bulova is the official timepiece and jewelry partner of the Annual Latin GRAMMY Awards. Now in its eighth year of partnership, the brand is the official sponsor of the Nominations Reception, Person of the Year Gala and the 24th Annual Latin GRAMMY Awards. Bulova is partnering with The Latin Recording Academy to gift all first-time Latin GRAMMY winner’s special edition watches, personalized with engraving, to commemorate the milestone – an annual gifting initiative that started in 2019. Bulova is also a proud sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2023 Best New Artist Nominees and a special look at their Latin GRAMMY Edition Bulova watch.

The Ministry of Tourism, Culture and Sport of the Regional Government of Andalucia, with co-financing from European funds, joins as institutional presenting partner, kicking off a three-year partnership with The Latin Recording Academy. The inaugural year of this partnership includes Latin GRAMMY Sessions: Flamenco, Latin GRAMMY Sessions: Urbano, Latin GRAMMY in the Schools and during Latin GRAMMY week a presenting sponsorship of the Nominee Reception, Leading Ladies of Entertainment, Person of the Year Gala and Premiere as well as the official sponsor of Best New Artist Showcase, Special Awards and the 24th Annual Latin GRAMMY Awards® Official Party.

El Corte Inglés is the official retail sponsor of the 24th Annual Latin GRAMMY Awards in Spain, in addition to sponsoring the Nominee Reception and Person of the Year Award, and the presenting sponsor of Leading Ladies of Entertainment. From October 6 to November 16, 2023 El Corte Inglés launched a traveling exhibition in various cities throughout Spain including Malaga, Madrid, Barcelona and Sevilla, where iconic items can be seen in their display windows including the renowned Latin GRAMMY gramophone and memorabilia from previous Latin GRAMMY winners. Additionally, during this time, they have also launched pop-up corners in ten of their locations (cities include Madrid, Valencia, Barcelona, Canarias, Málaga and Sevilla) featuring limited edition merchandise through the end of November.

Frontera Wines returns for the fourth consecutive year as the official wine sponsor of the Latin GRAMMY Awards and will be offering a series of special promotions available at various points of sale across the U.S.

Fundador comes on board as the first official Spanish brandy sponsor, providing and serving brandy and whiskey across all Latin GRAMMY week events. The brand serves as official sponsor of the Nominee Reception, Person of the Year Gala, Official Latin GRAMMY Party, and the 24th Annual Latin GRAMMY Awards.

Iberia is the official airline sponsor of the 24th Annual Latin GRAMMY Awards. During Latin GRAMMY Week, the Spanish airline is providing flights to members of The Latin Recording Academy and offering event attendees a special discount code on routes that connect the Americas with the Andalusian capital. Furthermore, in the Premium Lounge Velázquez de Iberia at Madrid-Barajas International Airport, travelers who journey through Iberia’s VIP Lounge can check out a photo gallery featuring past Latin GRAMMY winners. Iberia will serve as the Official Sponsor of the Nominee Reception, Person of the Year, and the 24th Annual Latin GRAMMY Awards as well as presenting sponsor of the Premiere Ceremony. The brand will also be present in the talent gift lounge.

INFINITI returns for the second consecutive year as an official digital sponsor in the automotive category. Viewers will get the opportunity to follow the story of Latin GRAMMY nominated singer/songwriter Debi Nova through a custom social docu-series highlighting the hard work and dedication that has gotten her to where she is today.

iryo is the official train sponsor of the 24th Annual Latin GRAMMY Awards. The first Spanish high speed train operator is offering guests traveling to Latin GRAMMY Week a special discount code. Iryo will serve as official sponsors of the Nominee Reception, Person of The Year and the 24th Annual Latin GRAMMY Awards as well as presenting Sponsor of Premiere Ceremony.

Lanjarón is the official bottled water sponsor of the 24th Annual Latin GRAMMY Awards in Spain. To celebrate the Latin GRAMMYs, the mineral water brand from Andalucía has created a limited edition of bottles for the week’s most select events. Lanjarón will also be present on the red carpet and will be serving signature cocktails made with sparkling water to all artists and VIP guests at the Official Celebration. To celebrate Andalucía’s extraordinary origins, it is inviting the duo Mëstiza DJ, who will put on a very special performance for all guests. Lanjarón celebrates its origins in Andalucía and also works hard to preserve it. That’s why it will be collecting and recycling plastic bottles at events throughout the week as part of its sustainability program and commitment.

Lionsgate becomes a first-time official sponsor at this year's Latin GRAMMYs with a 360 campaign for the promotion of the studio’s highly anticipated upcoming movie The Hunger Games: The Ballad of Songbirds & Snakes. Latin music fans will virtually travel to Sevilla with creator Mariangela to sing one of the new film's centerpiece songs, "The Hanging Tree" in the streets of Sevilla, Ole style! In addition, the creator will also show viewers how she gets ready for the Latin GRAMMYs as she finds herself on a quest to find the perfect Hunger Games-inspired dress for the red carpet, which will be revealed live on social and on linear TV during the Noche de Estrellas pre-show.

For its seventh consecutive year as a global sponsor, Mastercard returns as the official payment sponsor for the 24th Annual Latin GRAMMY Awards and sponsor of Nominations Reception, Person of the Year and the Official Celebration. For the second year in a row, Mastercard is presenting sponsor of the Best New Artist Showcase, after having Best New Artist tour stops in Mexico and Brazil. The BNA Showcase will feature performances from all 2023 Best New Artist Award nominees reinforcing Mastercard’s commitment to emerging artists. Mastercard will also bring back for the second year in a row a one-of-a-kind Fellowship Program with The Latin Recording Academy where Latin GRAMMY nominated artists will benefit from a financial opportunity to attend the Annual Latin GRAMMY Awards and enjoy a VIP Mastercard Hospitality experience, while documenting their journey for Latin music fans and aspiring musicians to enjoy across social media. Artists will also participate in the first edition of Mastercard’s Artists Accelerator Program for Latin America which extends support to selected talent, providing tools that serve to grow their music careers such as Web3, Diseño de Imagen, Emprendimiento Musical, among others.

Ayuntamiento de Sevilla is the host city and institutional sponsor for the 24th Annual Latin GRAMMY Awards and Latin GRAMMY Week events. The city will provide access to historic landmarks during Latin GRAMMY Week events, creating a one-of-a-kind setting from events held throughout the week with venues including the Real Alcazar, Centro Cultural Magallanes, Casa Pilatos, and Palacio de Congresos y Exposiciones (FIBES), the site for the 2023 Person of the Year event and the 24th Annual Latin GRAMMY Awards.

For the first time ever, Shark Beauty™ joins the Latin GRAMMYs as an official digital sponsor in the United States and Gifting Lounge partner. Together, TelevisaUnivision and Shark Beauty™ will empower Latinas to lead the next chapter in beauty with their "Looks Icónicos at the Latin GRAMMYs." Shark Beauty™ will have a Hair Glam Station at the Latin GRAMMYs Gifting Lounge where guests will have their hair professionally styled using the Shark FlexStyle® and receive this amazing hair tool as a gift. Then on the big night, audiences will join Karla de La Torre's journey to "Get Ready,” with the help of Shark FlexStyle® and the all-new Shark® SmoothStyle™ and be part of her glamorous final look reveal on the Latin GRAMMYs red carpet.

Uber will serve as the official mobility sponsor for the 24th Annual Latin GRAMMYs. Uber will be transporting artists and VIP guests to events and red carpets in a luxury fleet, in addition to the participating talent for the BNA Showcase and 2023 Person of the Year Gala. Attendees will have access to a special promo code for discounted rides in one of Uber’s Latin GRAMMY-branded vehicles that have already hit the streets of Sevilla. In addition, Uber will launch a talent campaign where a branded Hummer will surprise lucky riders throughout Sevilla with the opportunity to participate in a carpool karaoke with a special guest artist for the chance to win tickets to the 24th Annual Latin GRAMMY Awards. Uber serves as the official sponsor of Nominee Reception, Best New Artist Showcase, 2023 Person of the Year, and the 24th Annual Latin GRAMMY Awards.

Ulta Beauty joins as an official digital sponsor of the 24th Annual Latin GRAMMY Awards for the first time in the United States. With a focus on the glamorous moments of the night, Ulta Beauty is connecting with social fans by showcasing celeb-worthy beauty tricks and tips inspired by trends as seen exclusively on the Latin GRAMMY red carpet.

Viñas Familia Gil joins as the first official Spanish wine sponsor in Spain and Latin America for the 24th Annual Latin GRAMMY Awards. With 11 family bodegas, Juan Gil, Rosario Vera, Shaya, Tridente, Atalaya, Morca, Ateca, Can Blau, El Nido, Lagar da Condesa, and LLicorella Vins will serve wines at all Latin GRAMMY Week events as well as sponsor the Talent Gift Lounge and Leading Ladies of Entertainment.

For the 14th consecutive year, Walmart – the longest running sponsor of the Latin GRAMMY Awards, will team up with TelevisaUnivision and The Latin Recording Academy to kick off the holiday celebrations at the 24th Annual Latin GRAMMY awards. Amplifying Walmart’s “Welcome to Your Walmart” messaging, the campaign positions Walmart as the solution to outsmarting the holiday hustle to do more of what you love. Through custom content, including an original Spanish-language jingle, top Latin artist and talent, consumers will have the chance to add products directly to their Walmart carts through shoppable content across social, ViX streaming, and linear platforms.

YSL is the official make-up and fragrance sponsor, providing full glam for artists attending sponsored events, in addition to providing retouching stations backstage during the 24th Annual Latin GRAMMY Awards. YSL will collaborate with Uber to provide customers with sample fragrances during their rides, and host a contest for their customers for the opportunity to win two backstage day passes to the Latin GRAMMY Awards. YSL is also the official sponsor of Leading Ladies in Entertainment, Best New Artist Showcase and Person of the Year Gala.

As the leading Spanish-language broadcast network in the United States, Univision has been home to the Latin GRAMMYs for over a decade. To learn more about Univision, visit univision.com.

For more information on the 24th Annual Latin GRAMMY Awards, visit the official Latin Recording Academy site at LatinGRAMMY.com as well as its official home on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) and Instagram (@LatinGRAMMYs). Please see #LatinGRAMMY for all content across social media platforms.

ABOUT TELEVISAUNIVISION

TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.

ABOUT THE LATIN RECORDING ACADEMY

The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACTS

TelevisaUnivision

Anna Negrón, Director of Corporate Communications: anegron@univision.net

Laura Paez, Senior Manager, Communications PR and Content Publicity: Lpaez@televisaunivision.com

The Latin Recording Academy

Nathalie Alberto, Communications Director, The Latin Recording Academy:

Nathalie.Alberto@grammy.com

The Latin GRAMMY Cultural Foundation® Announces The 2026 Noel Schajris Scholarship

News

The Latin GRAMMY Cultural Foundation® Announces The 2026 Noel Schajris Scholarship

Latin GRAMMYs/Dec 16, 2025 - 02:00 PM

Additional Scholarships Open for Application Include the Emerging Talent Scholarship from Berklee College of Music, the Celia Cruz Legacy Scholarship, the Kany García Scholarship and the Manolo Díaz Scholarship, as well as several Tuition Assistance Scholarships

Deadline to Apply: April 10, 2026

Photo Credit: María Jose Govea

To download image, click here

MIAMI (DECEMBER 16, 2025) — The Latin GRAMMY Cultural Foundation® announced that Latin GRAMMY® winner, and GRAMMY® nominated singer/songwriter Noel Schajris will sponsor its prestigious Prodigy Scholarship, also known as the 2026 Noel Schajris Scholarship, toward a bachelor’s degree at Berklee College of Music for the 2026 fall semester. The scholarship will include tuition, housing and wrap-around services valued at up to $250,000.

The scholarship further cements Schajris’ commitment to supporting the next generation of music makers. Throughout his career, he has generously contributed his time and resources to supporting aspiring young artists through his mentorship program, and has participated in various GRAMMY and Latin GRAMMY programs and events, most recently a Latin GRAMMY In The Schools™ in Memphis, TN.

“As a kid, I dreamed of making a living from music. Life and the public have given me a career and the chance to express my soul through songs, and that enormous blessing translates into the opportunity for music lovers to enjoy that incredible experience,” said Schajris. “There is nothing more beautiful than learning, nor anything more important than education. I can't wait to hear all that talent, which I have no doubt will move me and fill my heart.”

“We continue to be moved by the generosity of the artists and members of our music community and their commitment to the legacy of Latin music and its future creators,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “Each year, the cumulative impact rises creating a ripple effect of service and dreams fulfilled for both donors and creators alike.”

In addition to the 2026 Noel Schajris Scholarship, several scholarships are available for music students between the ages of 17 and 25 years of age with a passion for Latin music and financial limitations, who are starting their studies in the fall of 2026:

For the second consecutive year, Berklee will offer the Berklee & Latin GRAMMY Cultural Foundation Emerging Talent Scholarship, a full tuition presidential scholarship that covers tuition, comprehensive fees, required laptop fee/software bundle (freshman year only), on-campus housing and wrap around services.

As previously announced during the 2025 Latin GRAMMY Week, three (3) Gifted Tuition Scholarships of up to $120,000 each will be awarded to students to cover tuition and housing costs, as well as wrap around services provided by the Foundation, towards a four-year bachelor's degree at the institution of their choice. They include the following:

  • The Celia Cruz Legacy Scholarship pays homage to Cruz’s voice, spirit and unwavering pride in her culture that transformed music and inspired generations around the world. As we celebrate the centennial of her birth in 2025, the scholarship honors her extraordinary legacy and the path she paved for future artists.

  • The Kany García Scholarship—sponsored by Latin GRAMMY winner, GRAMMY nominee and 2022 Leading Ladies of Entertainment honoree Kany García—will award one scholarship to benefit a young woman pursuing Latin music.

  • The Manolo Díaz Scholarship in honor of one of the founding members of the Foundation, who currently serves on its Board, will be awarded by fellow board member, Mireya Blavia, recognizing Díaz’s contributions and legacy to the industry.

Also, several Tuition Assistance Scholarships, offering between $7,500 to $12,500 each for tuition and wrap around services will be awarded to students commencing their studies or who are already attending the music institution of their choice. Final award amount with details will be provided to those selected. Bulova will sponsor one (1) Tuition Assistance Scholarship of up to $10,000 that will include an experiential educational component during the 27th Annual Latin GRAMMY Awards® in November 2026.

The Latin GRAMMY Cultural Foundation is now accepting applications for 2026 scholarships until April 10, 2026, at 11:59 p.m. EDT. Click here to review 2026 guidelines and apply. The application includes two audition videos, two letters of recommendation, two essays, and an acceptance letter from an accredited university. Materials can be submitted in English, Spanish or Portuguese.

To date, the Latin GRAMMY Cultural Foundation® has awarded 477 scholarships, investing more than $12 million over the last 11 years. For information and the latest news, please visit the official Latin GRAMMY Cultural Foundation website at: www.latingrammyculturalfoundation.org

# # #

ABOUT NOEL SCHAJRIS:

Noel Schajris has conquered Latin pop as both a singer/songwriter and one-half of the duo Sin Bandera. Thanks to the success of his timeless hits with Sin Bandera, the Argentine-Mexican artist is a Latin GRAMMY® winner and a GRAMMY® nominee. Since launching his solo career in 2009, Schajris has continued to charm audiences around the globe with his romantic ballads. With six studio albums during his solo career, he has sold over 25 million records worldwide and one million concert tickets. Over the last two years, he toured with Leonel García as Sin Bandera for their Frecuencia Tour, and 2026 will reunite them for the Escenas Tour and album. Schajris released his album #SiempreLoSupe on NS Music App, making him the first artist from Latin America to launch his own music application. He also founded his own label, Dynamo Productions, in 2018, where he promotes his advocacy for artists' rights. His latest album, Uno No Es Uno (Noel's Version), was released in May 2025.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $15 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

The Latin GRAMMY Cultural Foundation® Announces Winners Of Its 2025 Latin Music Research And Preservation Grant Program

News

The Latin GRAMMY Cultural Foundation® Announces Winners Of Its 2025 Latin Music Research And Preservation Grant Program

Latin GRAMMYs/Dec 09, 2025 - 09:00 AM

Six talented music institutions, nonprofit organizations, musicologists and researchers will receive a total of $30,000 for research and preservation of Latin music

Latin GRAMMY® winner and GRAMMY® nominee Silvestre Dangond sponsored two grants in support of research and preservation of the vallenato genre

MIAMI (DECEMBER 9, 2025) — The Latin GRAMMY Cultural Foundation® announced the winners of its 2025 Latin Music Research and Preservation Grant Program. This year, the Foundation awarded a total of $30,000 across six grants to support projects dedicated to researching and preserving Latin music. Two of the awarded research and preservation grants were dedicated to the continued growth and development of vallenato, pledged by Latin GRAMMY® winner and GRAMMY® nominee Silvestre Dangond.

“Research and preservation allow us to keep the heartbeat of Latin music alive by protecting its stories, rhythms and cultural roots for future generations,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “We are honored to champion these remarkable projects and grateful to Silvestre Dangond for his commitment to preserving the legacy of the vallenato genre and ensuring the future of Latin music.”

“Vallenato gave me a voice, a purpose and a connection to the world,” said Dangond. “Supporting projects that study and preserve its history is a great responsibility that I carry with pride. If we want this music to continue touching hearts, we must protect the legacy of those who created it.”

Awarded Preservation Grants:

Julia Sánchez, PeruConservación y Preservación del Patrimonio Musical del Maestro Cantautor Ernesto Sánchez Fajardo “El Jilguero del Huascarán” (Conservation and Preservation of the Musical Heritage of Singer/Songwriter Ernesto Sánchez Fajardo “El Jilguero del Huascarán”). Julia Sánchez, researcher and cultural manager at the Universidad Nacional de Folklore “José María Arguedas,” leads a project dedicated to preserving and restoring the phonographic archive of Ernesto Sánchez Fajardo, “El Jilguero del Huascarán,” a pioneering Andean artist and symbol of Peru’s 20th-century migration. The initiative aims to restore and digitize 159 rare 78-RPM and vinyl recordings that document four decades of Huayno’s evolution as a form of cultural resilience. The project will produce a complete technical inventory, restored and digitized audio files in high-resolution WAV format, and three documentary podcasts for public and academic dissemination.

Miviam Ruiz Pérez, MexicoPreservación y Diseminación de la Obra Inédita de Carlo Borbolla (1902-1990): Archivo Vivo de la Música Caribeña (Preservation and Dissemination of the Unpublished Works of Carlo Borbolla (1902–1990): Living Archive of Caribbean Music).

This project aims to preserve and diffuse the unpublished works of Cuban musicologist Carlo Borbolla Téllez, whose extensive personal archive includes compositions, writings and autobiographical documents largely unknown to the public. Led by Dr. Miviam Ruiz Pérez, the initiative will establish an open-access digital repository to promote Borbolla’s legacy across research, performance, and music education in Latin America. Through this effort, the project not only revives Borbolla’s contributions but also deepens the understanding of the musical and cultural roots that connect genres such as jazz and salsa to their Caribbean origins.

Awarded Research Grants:

Luis Alvarado, PeruLa Evolución de la Pandilla Selvática (The Evolution of the Pandilla Selvática). Luis Alvarado’s research explores the evolution of the pandilla selvática, a defining genre of Peruvian Amazonian popular music. The project traces how its transformation — through the incorporation of the electric guitar into cumbia amazónica — forged a unique regional identity. It also examines how the genre continues to thrive in contemporary jazz and experimental electronic scenes, illustrating its ongoing relevance within Peru’s dynamic musical landscape.

Dr. Romy Martínez, Netherlands – Guaranía in Translation: From Paraguay to Europe Through Music and Language. This project celebrates the centenary of Paraguay’s musical genre Guaranía, created in 1925 by José Asunción Flores, and recognized by UNESCO as Intangible Cultural Heritage of Humanity in 2024. Dr. Romy Martínez seeks to preserve and disseminate the genre internationally through concerts, research and intercultural collaboration across Northern Europe. By engaging new audiences in multilingual and multicultural settings, the initiative ensures that the Guaranía genre remains a living tradition. It bridges cultures while honoring Paraguay’s musical legacy.

Awarded Vallenato Preservation Grant:

Jhojam Rincón, ColombiaTiempos Idos - Apología a la Amistad (Times Gone By: An Apology to Friendship). Jhojam Rincón’s preservation initiative aims to safeguard an extraordinary sound archive that captures spontaneous parrandas vallenatas recorded between 1974 and 1985, featuring legends such as Leandro Díaz, Rafael Escalona, and the Zuleta brothers. Compiled by collector Juan de Jesús Celedón, the 120 analog cassettes contain unreleased performances, improvisations and verses that mark the golden era of Colombian vallenato. Through professional digitization and secure archiving, the project preserves this invaluable musical record for future generations.

Awarded Vallenato Research Grant:

Ángela Marín Niebles, ColombiaMujeres en el Vallenato: Una Historia Por Contar (Women in Vallenato: A Story Yet to Be Told). Dr. Ángela Martín Niebles leads a multidisciplinary study to document and celebrate the pioneering women of vallenato music in the early 20th century. Through historical, anthropological and musicological research, the project reconstructs the lives and contributions of female composers and performers who have long been overlooked in a male-dominated genre. By producing accessible multimedia materials, the project strengthens Colombia’s cultural memory and promotes gender equity in the nation’s musical heritage.

A committee of experts from Latin America, the Iberian Peninsula and the United States selected the winners among numerous qualified candidates. Since its inception in 2015, the program has awarded more than $285,000 in grants to support projects, including one that has received a Latin GRAMMY and a GRAMMY.

###

ABOUT SILVESTRE DANGOND:

Silvestre Dangond is a world-renowned artist from Colombia, who is especially known for globalizing the vallenato genre. In his nearly 25 years in the industry, Dangond has won four Latin GRAMMYs®, including Best Cumbia/Vallenato Album this year for his latest LP El Último Baile, and earned a GRAMMY nomination. Dangond also recently announced the U.S. leg of his El Último Baile Tour, a series of concerts that will bring this historic project to major venues across the country in 2026. He has collaborated with artists including Nicky Jam, Natti Natasha, Carín León, Emilia, Sebastián Yatra, Fonseca and Carlos Vives, and he often works with initiatives in support of the next generation of vallenato artists.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com

Artists Perform At The 2025 Latin Recording Academy Person Of The Year™ Gala Honoring Raphael

News

Artists Perform At The 2025 Latin Recording Academy Person Of The Year™ Gala Honoring Raphael

Latin GRAMMYs/Nov 13, 2025 - 07:00 AM

For images, click here

MIAMI (NOVEMBER 12, 2025) — The Latin Recording Academy® celebrated its 2025 Person of the Year Gala honoring Raphael, with moving renditions of some of the singer’s renowned repertoire, featuring past and current Latin GRAMMY® nominees including Aitana, Pepe Aguilar, Susana Baca, David Bisbal, Enrique Bunbury, Willy Chirino, Ivan Cornejo, Kany García, Myriam Hernández, Eddy Herrera, Jesse & Joy, Carín León, Pablo López, Víctor Manuelle, Vanesa Martín, Víctor Martínez, Mestrinho, Gaby Moreno, Kiki Morente, Café Quijano, Fito Páez, Silvia Pérez Cruz, Carlos Rivera, Elena Rose, Rozalén, Ángeles Toledano and Néstor Torres.

Raphael was honored for his more than six-decade career as a multifaceted singer and performer, which has established him as a true ambassador of Latin music worldwide. The evening featured tributes from artists who have shaped his repertoire, alongside others who came to honor his lasting impact and celebrate his remarkable career.

The evening opened on a high note with a breathtaking performance by Enrique Bunbury of “Yo Soy Aquél” and was then joined by Carín León, electrifying the stage together with a medley of “Toca Madera” and “Ahora”— the latter a song Bunbury himself wrote for Raphael. Café Quijano and Gaby Moreno followed with a bolero-infused rendition of “Qué Tal Te Va Sin Mí”. David Bisbal raised the energy with a duet alongside Elena Rose on “En Carne Viva,” and then captivated the audience with a heartfelt homage performance of “Como Yo Te Amo.” Jesse & Joy joined Ivan Cornejo for an emotive tribute to “Cierro Mis Ojos.”

Pablo López kept the momentum alive with a passionate delivery of “De Tanta Gente,” followed by his intimate piano rendition of “Lo Saben Mis Zapatos.” Aitana later joined López for a moving performance of “Si No Estuvieras Tú.” Latin rock icon Fito Páez and Rozalén delivered a stirring version of “La Carta,” while Susana Baca and Rozalén offered a folkloric interpretation of “Chabuca, Limeña.” Kiki Morente, Ángeles Toledano and Víctor Martínez on the guitar offered a passionate rendition of “Digan Lo Que Digan,” fusing flamenco textures and thundering Latin percussion. Vanesa Martín and Kany García shared the stage for “Cada Septiembre,” featuring García’s debut solo cello performance, and Martín later returned with Carlos Rivera for an intimate acoustic take on “A Que No Te Vas.”

The magic continued as Pepe Aguilar and Myriam Hernández united their powerhouse vocals in a sweeping version of “Procuro Olvidarte.” Spanish songstress Silvia Pérez Cruz offered a mesmerizing “Somos” with Brazilian accordion virtuoso Mestrinho, weaving Iberian and tropical tones into one. The celebration reached its peak as Eddy Herrera, Víctor Manuelle, Néstor Torres, and Willy Chirino — who wrote the song for Raphael — took the stage with all the infectious rhythms of the Caribbean, filling the room with “Escándalo.”

The evening wouldn’t be complete without the 2025 Person of the Year stepping on stage; he wowed the audience with a medley of “Que Sabe Nadie,” “Mi Gran Noche,” and “Como Yo Te Amo.”

The highly anticipated gala preceded the 26th Annual Latin GRAMMY Awards®, which will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

Latin Academy head of Production Ayleen Figueras, along with Macarena Moreno, served as executive producers of the gala. Latin GRAMMY and GRAMMY® winner Carlos Fernando López served as musical director, and the musical production was led by Danny Flores, also a Latin GRAMMY and GRAMMY nominee. The Philharmonic Orchestra Project (“POP”) accompanied all artists.

Live Nation served as presenting sponsor for the second consecutive year, as part of the first multi-year presenting sponsor partnership for the Person of the Year Gala.

Net proceeds from the 2025 Latin Recording Academy Person of the Year Gala will go toward the charitable work of the Latin GRAMMY Cultural Foundation®, whose mission is to be a global champion of music education and empower communities through Latin music and culture. The Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage, and to date has donated more than $13.9 million with the support of Latin Recording Academy members, artists, corporate sponsors and other generous donors.

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

Ive@grammy.com

Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes And Ruzzi Perform At The 2025 Best New Artist Showcase

News

Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes And Ruzzi Perform At The 2025 Best New Artist Showcase

Latin GRAMMYs/Nov 12, 2025 - 07:00 AM

The exclusive event, hosted by 2019 Best New Artist Nominee, Aitana, was held in partnership with Mastercard during

Latin GRAMMY® Week in Las Vegas

Click here for images

Credit: Getty Images for The Latin Recording Academy

MIAMI (NOVEMBER 11, 2025) — The Latin Recording Academy®, in partnership with Mastercard, presents the 2025 Best New Artist Showcase, an initiative that provides exposure for the new generation of music creators during the prestigious Latin GRAMMY® Week.

“Three years ago, we held the first Best New Artist Showcase, and we are proud to continue opening doors for the next generation of Latin music creators,” said Manuel Abud, CEO of The Latin Recording Academy. “Year after year, this showcase has become an important platform for our Best New Artist nominees to share their talent and creativity with our Academy members, industry leaders and special guests.”

The private event took place on Tuesday, November 11, at the Mandalay Bay in Las Vegas, and was hosted by 2019 Best New Artist nominee Aitana. The evening featured performances from Best New Artist nominees for the 26th Annual Latin GRAMMY Awards®: Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes and Ruzzi.

Multiple Latin GRAMMY winner and GRAMMY winner Edgar Barrera, Latin GRAMMY winner Lena Burke, previous Latin GRAMMY winners in the Best New Artist category Joaquina (2023), Gaby Moreno (2013), Monsieur Periné (2015), as well as previous nominees in the category Natascha Falcão (2021), Zoe Gotusso (2021), Beto Montenegro (Rawayana 2017), Raquel Sofia (2015), also joined the showcase as presenters.

The Best New Artist Showcase kicked off in 2022 during Latin GRAMMY Week in Las Vegas. Over the last three years, the initiative has hosted showcases in several cities around the world, in collaboration with Mastercard, including Buenos Aires, Mexico City, Miami, San Juan, São Paulo and Seville. This year, Espolòn® Tequila joined the celebration as the Official Sponsor.

The Best New Artist Showcase was produced by The Latin Academy’s production team, led by Ayleen Figueras, with Ana Maria Daza as executive producer and Gisela Gonzalez as producer. Musical production was led by Roberto Trujillo, forming a nine-piece band of musicians who are members of The Latin Recording Academy.

With over twenty years of experience, Trujillo has collaborated with some of Latin music’s top artists and has served as the musical director for some of the world’s most renowned shows, including the GRAMMYs and the Latin GRAMMY Person of the Year.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

###

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com