New York, NY (July 20, 2020) - Bulova and The Latin Recording Academy® are pleased to announce the launch of a new digital content series spotlighting four of the 2019 Best New Artist nominees, in celebration of the brands’ long-standing partnership. The series, which will premiere on July 21 via The Latin Recording Academy social media platforms, features gypsy rock band Burning Caravan, trumpeter Chipi Chacón, and singers Cami and Greeicy.
The new series will explore personal stories of each of these artists, aligned with Bulova’s theme of “History of Firsts.” The artists will be featured in two dedicated videos recorded in Spanish with English subtitles. The campaign will feature an interview with each of the participating artists, where they will share memorable firsts in their career, along with an exclusive musical performance.
“It is with great excitement that Bulova continues to expand its partnership with The Latin Recording Academy,” says Michael Benavente, Managing Director U.S. at Bulova. “We are thrilled to spotlight these Best New Artist nominees and their incredible talents for a content series that fans can enjoy from the comfort of their own homes.”
Bulova, throughout their 145 years of history, has always celebrated the importance of music. From the first-ever brand national radio commercial to the launch of the first clock radio, Bulova celebrates its musical legacy as the Official Timepiece Partner of The Latin Recording Academy®. As part of their ongoing relationship, Bulova will continue to gift nominees in the Best New Artist category each year, as well as every first-time Latin GRAMMY® Award winner, with a personalized special edition watch.
“The Best New Artist category of the Latin GRAMMY® Awards is a platform to showcase our emerging talent to the world.These digital series are an intimate portrait of the artists’ inspirational journey and we are thankful to Bulova for helping us amplify them,” said Gabriel Abaroa, President/CEO, The Latin Recording Academy®.
To watch the series, please visit Facebook (LatinGRAMMYs), YouTube (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs). Use #LatinGRAMMY on your favorite social media platforms. For more information, please visit the official Latin Recording Academy website at LatinGRAMMY.com.
Founded by Joseph Bulova in 1875, Bulova remains an iconic brand at the forefront of today’s timepiece industry - forever pursuing a profound history of firsts. Headquartered in New York City, with eight international offices and distribution in 65 markets, Bulova’s distinguished portfolio includes Bulova, Caravelle watches, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright® Collection watches and clocks, and Bulova Jewelry and Bulova Clocks. Today, Bulova is driven by the same principles of craftsmanship, innovation and technology that inspired their founder more than 145 years ago. Committed to advancing the art of watchmaking with extraordinary design, exclusive high- performance technology and enduring quality that upholds a tradition of excellence and meets the needs of today’s global consumer.
Bulova continues its history in music as the Official Timepiece partner of the GRAMMY® and Latin GRAMMY® Awards. In addition to these partnerships, Bulova has teamed up with Universal Music Group and Ultra Music to develop digital content that celebrates the brands commitment to music and its community of rising songwriters, producers and performers. For more information, visit Bulova.com.
ABOUT THE LATIN RECORDING ACADEMY
The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.