The voting process starts!
In a few more days the Latin Recording Academy voting members will receive their ballots to exercise their right to vote.
There are, still, many issues and assumptions surrounding the Latin GRAMMY voting experience. For example, every year I receive the same suggestion: Why don’t you provide the voters with access to listen each and every one of the first round entries that are registered?
The answer is either complicated (legalities, technical issues, fairness in the quality and speed of access) or very simple: Can we really listen during the first round to more than 9,000 entries before voting?
So, what’s the best way to vote?
Perhaps a good way to start is by focusing in categories such as those where our professional activity makes us real masters and true connoisseurs. We will easily recognize those works that stand out due to their quality, level of excellence and why not, for being innovators in an industry that is begging for new sounds, new lyrics, new rhythms and music.
A second way is to read as much literature as possible (available in the internet) about specific recordings and we will have the points of view of music critics around the world. This will give us a hint on what to seek using legal instruments that provide on line access to specific songs, albums or videos.
Last but not least, asking to our colleagues to share their ”discoveries” is a great way to learn about new productions and new artists who may be the next superstars. Once we have received all of the above feedback then we should do our best (reaching the impossible) to listen to our targeted selections. Then we will be ready to exercise the vote in the first round.
The second round:
Once the nominees are announced, the number of entries per category is significantly reduced and it is then that we are able to provide you with direct links to most of the music that is competing. We do this with the help of our IT Department, our legal counsels and Spotify, our strategic ally. It is then when the voting members finally determine who will take home the Latin GRAMMY statuette on November 21st, 2013. The Awards are announced in 2 ceremonies: The opening ceremony that is webcasted via our www.latingrammy.com and the televised ceremony that is broadcast in the U.S. through our partner Univision, and sent out to more than 75 countries via cable or open TV.
We wish luck to all the participants and we hope the members of The Latin Recording Academy get to be fair, just and special in identifying the best of the best recorded between July of 2012 and June of 2013.
In the meantime we continue preparing the production of the 2013 Latin Recording Academy’s Person of the Year tribute to Miguel Bosé, the Special Awards Ceremony (Lifetime Achievement and Trustees Awards), the Latin GRAMMY Street Parties, Latin GRAMMY Acoustic Concerts, Latin GRAMMY in the Schools and member events that have the purpose of efficiently communicating with them. All of the above, in addition to promoting this year’s events while starting to pave the road to celebrate the 15th Annual Latin GRAMMY Awards.
See you soon!
The Latin Recording Academy