The new event, presented by Mastercard, will feature the 2022 Best New Artist nominees
MIAMI (NovEMBER 11, 2022) — The Latin Recording Academy®, in partnership with Mastercard, is adding a new event to its prestigious Latin GRAMMY® Week—the 2022 Best New Artist Showcase—a platform to provide exposure for the new generation of music creators.
The private event will take place the evening of Tuesday, November 15 at the Mandalay Bay Convention Center, and will showcase the diverse group of Best New Artist nominees for the 23rd Annual Latin GRAMMY Awards®: Angela Álvarez, Sofía Campos, Cande y Paulo, Clarissa, Silvana Estrada, Pol Granch, Nabález, Tiare, Vale, Yahritza y Su Esencia and Nicole Zignago. Each nominee will be invited to perform in front of industry leaders, VIPs and special guests.
“The Best New Artist category is one that we hold dear, as it is at the core of our mission to nurture the next generation of music makers,” said Manuel Abud, CEO of The Latin Recording Academy. “Opening a new Latin GRAMMY stage to this year’s talented nominees brings to life this very important part of our mission.”
Mastercard is making the Best New Artist Showcase the cornerstone of its partnership with The Latin Recording Academy. In an effort to continue its support of emerging artists and connecting people with their passion for music, the Best New Artist Showcase will evolve into a Latin American tour in 2023, to give fans a priceless night of new music. Mastercard has committed to being a partner and presenting sponsor of the event until 2024.
“At Mastercard, we decided to take a series of actions to enhance our commitment to music lovers and emerging talent in our region. With these initiatives we will give visibility to new Latin talent in unprecedented forums, while integrating Mastercard's multi-sensory marketing through our sonic brand,” said Roberto Ramírez Laverde, Senior Vice President of Marketing and Communication for Mastercard Latin America and the Caribbean.
The Best New Artist Showcase is being produced by Ayleen Figueras, Nelson Albareda and Loud and Live Entertainment.
The 23rd Annual Latin GRAMMY Awards telecast will air on Univision on Thursday, November 17, 2022, at 8 p.m. ET/PT (7 p.m. CT). It will also air on cable channel TNT at 19.00 (MEX) / 20.00 (PAN-COL) / 21.00 (VEN) / 22.00 (ARG/CHI/BRAZIL), and on Televisa on Channel 5. The show will also be available on HBO Max in Spanish only.
For more information and latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Twitter (@LatinGRAMMYs) or Instagram (@LatinGRAMMYs), and use #LatinGRAMMY on all popular social media platforms.
ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. For more information, please visit Mastercard.com.
The Exclusive Agency on behalf of The Latin Recording Academy
The Latin Recording Academy