Leading International Brands Team Up For The Biggest Night in Latin Music®
to Deliver Unique Consumer Experiences
MIAMI (Nov. 3, 2017) — The Latin Recording Academy® proudly announces the official sponsors of the 18th Annual Latin GRAMMY Awards®. North American sponsors include: Buchanan's Scotch Whisky (spirits), Bulova (timepiece), Colgate® Optic White® (oral care), L'Oréal Paris (beauty), the Las Vegas Convention and Visitors Authority (host city), McDonald's (quick service restaurant), Nissan (automotive), and Walmart (retail). In Latin America, Mastercard (payment services) is a pan-regional sponsor. The 18th Annual Latin GRAMMY Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 16, from 8–11 p.m. ET/PT (7 p.m. Central) on Univision.
"The international recognition and presence of the Latin GRAMMY Awards allows us to build unique and positive relationships with leading brands that share our commitment and passion for Latin music,” said Gabriel Abaroa Jr. President/CEO of The Latin Recording Academy. “The support and enthusiasm from our diverse and multi-cultural sponsors allows our members and fans to engage with innovative and top-tier companies, whose support not only benefits us, but also all musicians dedicated to making, promoting, and producing Latin music.”
Returning for the fourth year, Buchanan's Scotch Whisky continues to celebrate the greatness of Latin music through the "Es Nuestro Momento" campaign. During Latin GRAMMY® Week, Buchanan’s will feature "Casa Buchanan's," an exclusive experiential pop-up activation for celebrities, media, and invited guests to celebrate the craftsmanship of Buchanan’s whisky and where Best New Artist nominees will be honored with a bespoke cocktail reception. Additionally, Buchanan's will gift Latin GRAMMY presenters, performers, and VIPs in the Backstage Talent Gift Lounge as well as provide specialty cocktails during the Latin GRAMMY Awards to all of the night's winners and guests. Patrons will be able to celebrate and enjoy Buchanan's Scotch Whisky during the 2017 Latin Recording Academy Person of the Year™ gala, the 18th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party, where invitees will be able to partake in tastings of this premium and iconic smooth-blend Whisky.
Second-time, and global sponsor Bulova will contribute to the festivities with an exclusive ceremony for this year’s Best New Artist nominees during the red carpet of the 2017 Latin Recording Academy Person of the Year Gala. During the ceremony, Bulova will gift the Best New Artist nominees with the special-edition Latin GRAMMY Bulova timepiece, which launched earlier this year, in celebration of their first nomination. In addition, Bulova will also gift the special-edition timepiece at the Official Backstage Talent Gift Lounge of the 18th Annual Latin GRAMMY Awards. The premier brand will also be present at the Official Latin GRAMMY After-Party. To help kick-off Latin GRAMMY Week, Bulova will host a unique Latin GRAMMY launch event highlighting the special-edition timepiece at a key Bulova retailer in Las Vegas, Nevada. Earlier this year, Bulova was also an official sponsor of the Latin GRAMMY® Acoustic Session in Colombia.
As a leading cosmetics brand dedicated to empowering women by offering the most luxurious and innovative products and inspiring red carpet moments, L'Oréal Paris returns for the sixth year as a sponsor of the 2017 Latin Recording Academy Person of the Year gala, 18th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party. L’Oréal Paris will also be hosting a beauty suite with top-tier beauty content creators and their Celebrity Makeup Artist and Brand Ambassador, Claudia Betancur.
As a third year sponsor, Colgate® Optic White® will continue their partnership with The Latin Recording Academy after sponsoring the Latin GRAMMY Acoustic Session in Los Angeles. Colgate Optic White will bring a smile to fans by giving select sweepstakes winners the opportunity to win a VIP experience at the Latin GRAMMY Awards.
For the tenth year, the Las Vegas Convention and Visitors Authority returns as the official host city, sponsoring star-studded events, including the 2017 Latin Recording Academy Person of the Year gala, the 18th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party.
For the 10th year in a row, McDonald's continues its commitment to celebrating Hispanic culture and heritage through its support of the Latin music industry and of up-and-coming talent. This year, the industry leader will have a presence at the 2017 Person of the Year gala, the 18th Annual Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party. As part of its support, McDonald’s will provide samples from its new McCafé espresso menu at the 2017 Person of the Year gala and offer a unique 180 degree photo booth experience for attendees as they enter the MGM Grand Garden Arena.
As the official automotive sponsor for the third year, Nissan will give guests arriving to the 2017 Latin Recording Academy Person of the Year gala a first-hand glimpse of the brand new Nissan Rogue Sport. Loaded with Nissan Intelligent Mobility features such as Around View Monitor, Automatic Emergency Braking and available All-Wheel Drive, the new Rogue Sport empowers drivers with tomorrow’s technology to better Take On Today. Nissan will also engage consumers by offering a VIP experience to the 18th Annual Latin GRAMMY Awards through a dedicated sweepstakes, providing Latin music fans with unexpected access to their biggest passion points
As a second time partner in Latin America, Mastercard will continue its alliance with The Latin Recording Academy as an official sponsor of the 18th Annual Latin GRAMMY Awards. As part of their sponsorship, Mastercard will offer Priceless experiences to cardholders in Latin America including once in a lifetime trips, a chance to see their favorite artists and enjoy the Biggest Night in Latin Music.
Walmart, the official retail partner of the 18th Annual Latin GRAMMY Awards in conjunction with the Latin GRAMMY Cultural Foundation® will invite three artists from different genres to record a Latin twist on a classic rock song with a powerful message. The song will be revealed during The Biggest Night in Latin Music during a dedicated commercial break. This initiative is part of Walmart’s “Get Together” campaign, which supports kindness and inclusion.
The Latin Recording Academy is an international, membership-based organization composed of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers, and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, "like" Latin GRAMMYs on Foursquare, Facebook and join the Latin GRAMMYs' social communities on Google+, Instagram , Pinterest, Tumblr, and YouTube.
Iveliesse Malave/The Latin Recording Academy/305.576.0036/Iveliesse.Malave@Grammy.com.