Additionally, Raquel Sofía will serve as the opening act of this exclusive acoustic concert presented by Mastercard and Santander on Jan. 24
Mexico City, Jan. 22, 2018 —The Latin Recording Academy® will begin the 2018 Latin GRAMMY® Acoustic Sessions series with the first concert on Jan. 24 in Mexico City thanks to the presenting sponsorship of Mastercard and Santander, as well as with official level partnership from Buchanan's Scotch Whisky and the Las Vegas Convention and Visitors Authority.
The star of this glamorous night, which will be abundant with celebrities and rhythm, will be five-time Latin GRAMMY winner and current GRAMMY nominee in three categories for the 60th Annual GRAMMY Awards®, Luis Fonsi. With a solid career and public admiration of two decades, Fonsi has propelled Latin rhythms throughout the world with his song "Despacito" and the more recent "Échame La Culpa." Fonsi has dominated the No. 1 spot and broken record sales, airplay, and global streaming records.
The Latin GRAMMY Acoustic Sessions are a series of exclusive live concerts that connect audiences with some of the most talented Latin artists. The 2018 series will kick-off in Mexico City and will continue with other featured artists in Buenos Aires, Argentina, as well as other important cities in Latin America and the United States.
In addition to showcasing established music stars, the Latin GRAMMY Acoustic Sessions contribute to the development of new talent such as Raquel Sofía, who will be the opening act during the special event, which will be held at El Restaurante El Lago. Raquel Sofía was previously nominated for a Latin GRAMMY in 2015 for Best New Artist.
"It is very exciting to present extraordinary musicians on acoustic stages throughout Latin America," said Gabriel Abaroa Jr., Latin Recording Academy President/CEO. "This is why we are beginning the year with two Latin GRAMMY Acoustic Sessions in two key countries: Mexico and Argentina."
The Latin Recording Academy is working with Mastercard and Santander for the second year as the presenting sponsors of this event. For Santander this event is important as it permits them to position itself in the entertainment sector by offering unique benefits to its clients. The alliance between The Latin Recording Academy and Mastercard represents the efforts between two brands that are leaders in their fields, to offer the best and most exclusive experiences. This year, Buchanan's 18 Special Reserve, the official spirits sponsor of the event and the highest expression of Casa Buchanan's, celebrates the greatness of Latin music represented by the Latin GRAMMY Acoustic Sessions by serving guests innovative cocktails and the perfect taste of Buchanan's 18. The Latin Recording Academy will bring to Mexico and to this event a glimpse of its partnership with Las Vegas, the host-city of the Latin GRAMMY Awards, with a performance from Tap Dancing Twins, Sean and Jon Scott from ABSINTHE at Caesars Palace, who will also add to the evening's festivities.
About Luis Fonsi
Award-winning Puerto Rican performer, composer, instrumentalist and producer, with two decades of a successful artistic journey, which has converted him into one of the top stars of Latin music globally. Since his first album, Comenzaré (1998) to his most recent global hits "Despacito" and "Échame la Culpa" (2017), Fonsi has succeeded in crossing borders and winning millions of people over with the quality of his performances and extensive list of radio hits. Throughout his career, he has held the top spots with his record sales, has performed on the most important stages in Europe, Latin America, and the United States, and has received important awards from the music industry for not only his music but philanthropic work.
About Raquel Sofía
Raquel Sofia, graduate from the Frost School of Music at the University of Miami, has worked as a chorus singer alongside famed artists such as Shakira and Juanes. In 2015, she launched her first album, Te quiero los domingos, which reached the number one spot on the iTunes Latino Chart. She composed and performed on the official album for HBO's Game of Thrones Mixtape. Her success as a performer was recognized by The Latin Recording Academy, who nominated her for Best New Artist at the Latin at the 16th Annual Latin GRAMMY Awards® in 2015. In 2016, she participated as an invited vocalist on two songs premiered by super group Levee Walkers, composed of members from Pearl Jam, Guns 'N' Roses and Screaming Trees. During 2017 she launched various singles from her next album 2:00 AM, which will debut Jan. 26.
About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation®. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardLAC and LinkedIn, join the discussion on our blog and subscribe for the latest news via our newsroom.
About Grupo Financiero Santander Mexico
Grupo Financiero Santander Mexico, S.A.B. de C.V. (NYSE: BSMX BMV: SANMEX), one of Mexico’s leading financial groups, offers a wide range of financial products and services, including retail and commercial banking, securities brokerage, financial advisory services, as well as other investment activities. Santander Mexico offers a financial services platform focused on mid- and high-income individuals and small and medium businesses, while it provides integrated financial services to large multi-national companies in Mexico. As of September 30, 2017, Santander Mexico had total assets of 1,236 billion and more than 15 million customers. Headquartered in Mexico City, the company operates 1,076 branches and 325 offices throughout the country, and has a total of 17,528 employees.
BUCHANAN'S is a premium whisky brand introduced in 1897, with a portfolio that includes three award-winning whiskies: BUCHANAN’S De Luxe12-year-old, BUCHANAN'S Special Reserve 18-year-old and BUCHANAN'S® Red Seal. These three BUCHANAN’S whisky products represent a range of unique premium whiskies, perfectly blended for every occasion, that share a distinguished 110-year history and a commitment to quality. In 1898, James Buchanan was granted a royal warrant to supply Buchanan's whisky to the British Royal House, and Queen Victoria and the Prince of Wales were the first to enjoy Buchanan's in 1898. In 2017 the San Francisco World Spirits Competition designated Buchanan's 18 as the Best Blended Scotch over 16 and awarded it a double gold medal; Buchanan's 12 received a gold medal, and Buchanan's Master a double gold. In Latin America, BUCHANAN'S De Luxe 12-year-old premium whisky is the top seller of its class.
About the LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With nearly 150,000 hotel rooms in Las Vegas alone and more than 11 million-square-feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever increasing numbers of leisure and business visitors to the area. Download the virtual reality app, Vegas VR, to experience Las Vegas from your iPhone or Android by visiting http://www.vrtv.vegas/. For more information, go to www.lvcva.com, www.visitlasvegas.com or www.visitlasvegas.com.mx.
Eureka & Co.
The Latin Recording Academy