360 Social Media Celebration - 17th Annual Latin GRAMMY Awards

Campaign Sizzle


 

Latin GRAMMY Goggles


 

Latin GRAMMY Nominations


The Biggest Night in Latin Music®… strikes again!
The 17th Annual Latin GRAMMY Awards® brought the world together to celebrate the POWER OF MUSIC.
And the Latin Recording Academy®… on the heels of multiple award-winning digital campaigns was ready to innovate once again…

It all began in September… when some of the world’s biggest stars received their branded Latin GRAMMY goggles and helped to kick off the season announcing the Nominees for the 17th Annual Latin GRAMMY Awards.

For the first time EVER… The Latin Recording Academy created an immersive 360º digital experience that transported fans to cities across the globe where Latin Music is created… and enjoyed. Everyone joined the celebration as their favorite artists unveiled the Nominees directly from their own Facebook accounts, including Shakira (+104M), Enrique Iglesias (+51M), JBalvin (+19M), Jesse y Joy (+15M), Alejandro Sanz (+6M), Laura Pausini (+6M), Sophia Abrahão (+4M) and Alexis y Fido (+8M), with a combined Facebook fan base of more than 213 Million users. The ultimate 360º experience using your favorite VR goggles was available via Youtube https://www.youtube.com/playlist?list=PLCCHxb_VqENAU-G_0aPEzLto2UyJE4grC.

In just 24 hours digital Nominations across social media achieved more than a billion impressions. Breaking records and igniting a season of engagement.

 

Shakira (Facebook +104M) - Announcing 2016 Nominees for Album of the Year


Day Before Nominations - September 20, 2016:

Video promo using branded Latin GRAMMY Goggles

Facebook (+1.1M Views): https://www.facebook.com/shakira/videos/10154698169359560/

Instagram (+3.4M Views): https://www.instagram.com/p/BKlNbhSgqM9/

Nominations Day - September 21, 2016:

360 video announcing the Nominees for Album of the Year

Facebook: https://www.facebook.com/shakira/videos/10154698275659560/

Youtube version for Google Cardboard: https://www.youtube.com/watch?v=gclKZl3hJLk

 

Enrique Iglesias (Facebook +51M) - Announcing 2016 Nominees for Best Urban Album


Day Before Nominations:

Promo using branded Latin GRAMMY Goggles

Facebook: https://www.facebook.com/Enrique/photos/a.128331853123.105821.19061333123/10154156658013124/?type=3&theater

Nominations Day:

360 video announcing the Nominees for Best Urban Album

Facebook: https://www.facebook.com/Enrique/videos/10154156792933124/

Youtube version for Google Cardboard: https://www.youtube.com/watch?v=C9IgwpaKfjM

 

J Balvin (Facebook +19M) - Announcing 2016 Nominees for Record of the Year


Day Before Nominations:

Promo using branded Latin GRAMMY Goggles

Facebook: https://www.facebook.com/JBalvinOficial/videos/10153915966395036/

Instagram: https://www.instagram.com/p/BKmI2vugBCN/

Youtube version for Google Cardboard: https://www.youtube.com/watch?v=UKVCwalx-qk

 

Alejandro Sanz (Facebook +6M) - Announcing 2016 Nominees for Song of the Year


Day Before Nominations - September 20, 2016:

Video promo using branded Latin GRAMMY Goggles

Facebook: https://www.facebook.com/ASanzOficial/videos/10154646919648534/

Instagram: https://www.instagram.com/p/BKlYgmfgvFY/

Feliz de anunciar los Nominados a Canción del Año @latingrammys en Facebook a las 7 am PT/ 10 ET #LatinGRAMMY

A video posted by Alejandro Sanz (@alejandrosanz) on


Nominations Day - September 21, 2016:

360 video announcing the Nominees for Song of the Year

Facebook: https://www.facebook.com/ASanzOficial/videos/10154648085548534/

Youtube version for Google Cardboard: https://www.youtube.com/watch?v=CqG9-DNybU0

 

Laura Pausini (Facebook +6M) - Announcing 2016 Nominees for Best Traditional Pop Vocal Album


Day Before Nominations - September 20, 2016:

Video promo using branded Latin GRAMMY Goggles

Facebook: https://www.facebook.com/LauraPausini/videos/1483831514965910/

Instagram: https://www.instagram.com/p/BKlGkFGDcaN/

Nominations Day - September 21, 2016:

360 video announcing the Nominees for Best Traditional Pop Vocal Album

Youtube version for Google Cardboard: https://www.youtube.com/watch?v=jKZ5gSNo3nU

 

Jesse y Joy: (Facebook +15M) - Announcing 2016 Nominees for Best New Artist


Day Before Nominations - September 20, 2016:

Video promo using branded Latin GRAMMY Goggles

Facebook: https://www.facebook.com/JesseyJoyOficial/videos/10153393392297824/

Instagram: https://www.instagram.com/p/BKlchDqDQOq/

Nominations Day - September 21, 2016:

360 video announcing the Nominees for Best New Artist

Facebook: https://www.facebook.com/JesseyJoyOficial/videos/10153393535167824/

Youtube version for Google Cardboard: https://www.youtube.com/watch?v=-OVG0jkCA2Y

 

Sophia Abrahão: (Facebook +4M) - Announcing 2016 Nominees for Portuguese Categories


Day Before Nominations - September 20, 2016:

Video promo using branded Latin GRAMMY Goggles

Facebook: https://www.facebook.com/SophiAbrahaoOficial/videos/1055546034561486//

Nominations Day - September 21, 2016:

360 video announcing the Nominees for Portuguese Categories

Facebook: https://www.facebook.com/SophiAbrahaoOficial/videos/1055589811223775

Youtube version for Google Cardboard: https://www.youtube.com/watch?v=agp27apeU7w

 

Promo & Amplification:


Youtube version for Google Cardboard - 360 Nominations: https://www.youtube.com/playlist?list=PLCCHxb_VqENAU-G_0aPEzLto2UyJE4grC

Youtube version for Google Cardboard - 360 Road to Latin GRAMMYs: https://www.youtube.com/playlist?list=PLCCHxb_VqENA-I1mtDex6CcZbGiIBKSrL


 

Gabriel Abaroa Jr. President/CEO - The Latin Recording Academy
Luis Dousdebes, CFO - The Latin Recording Academy
Davina Aryeh VP Business Development - The Latin Recording Academy
Adriano Haubenthal Director of Digital Strategy - The Latin Recording Academy
Lourdes Lopez Sr. Director Communications - The Latin Recording Academy
Pedro Blanco Creative Director - Blanco-Lorenz
Marta Palacios Producer - Blanco-Lorenz
Manuel Perez Matos Sr. Editor - Blanco-Lorenz
Andres Ungaro Sr. Art Director - Blanco-Lorenz