THE 2012 LATIN GRAMMY® STREET PARTIES CELEBRATE 10TH ANNIVERSARY WITH MULTI-CITY TOUR

September 24, 2012 -- 12:00 am PDT

GRACIELA BELTRÁN, EL COYOTE, GOCHO, ALEJANDRA GUZMÁN,

LUPILLO RIVERA, FIDEL RUEDAS and ROBERTO TAPIA

 ARE PART OF THE STELLAR LINEUP WHICH WILL VISIT

CHICAGO, HOUSTON, DALLAS, LOS ANGELES, SAN JOSE AND MIAMI

The Latin Recording Academy®, Eventus and Univision

Kick Off 10thAnniversary Tour Presented by McDonald’s® and 7UP®,

along with Official Sponsors Las Vegas

and Post Honey Bunches of Oats®; and Partner Sponsor Paul Mitchell®  

September 24, 2012 (MIAMI, FL) — The Latin Recording Academy®, Eventus and Univision announce the schedule and talent roster for the upcoming 2012 Latin GRAMMY® Street Parties, celebrating its 10th year. The six-city cross-country festival will lead up to the XIII Annual Latin GRAMMY Awards® Telecast on November 15 in Las Vegas. Kicking off on Sunday, September 30, in Chicago, the tour will roll into the top Hispanic communities across the country making stops in Houston on October 7, Dallas on October 14, and Los Angeles on October 21. For the first time in its history, the Latin GRAMMY Street Parties will visit San Jose, Calif., on October 28, finishing the celebration in Miami on November 4.

“It seems incredible that 10 years have gone by since that first Street Party in Miami back in 2003”, said Nelson Albareda, President and CEO of Eventus. “We are very proud that through our partnership with The Latin Recording Academy, we have been able to bring such a high level of talent face to face with their fans year after year, and have helped ignite Latin GRAMMY fever around the country.”

 "What a wonderful accomplishment to celebrate 10 years of sharing the Latin GRAMMY experience and offering our fans the opportunity to enjoy a day-long festival filled with a diversity of amazing music.” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “Our continued partnership with Eventus has allowed us to create an annual event that brings spectacular talent to major cities across the country and promotes our universal appreciation of Latin music. We look forward to many more years to come."

 Year after year, this high-energy music fest leads up to the annual Latin GRAMMY Awards, the most prestigious award in Latin music, and brings its excitement to communities around the country with the heaviest concentration of Hispanics. The awards show telecast will be broadcast live from Mandalay Bay Events Center in Las Vegas, on Thursday, November 15 from 8 – 11 p.m. ET/PT (7 p.m. Central) on the Univision network.

 The Latin GRAMMY Street Parties capture the excitement surrounding the Latin GRAMMY Awards by offering an interactive traveling musical festival for Hispanics, which includes live entertainment, sponsor display areas, and product sampling. The series features performances by some of Latin music’s established artists, while serving as a launching platform for emerging talent representing various genres, including reggaeton, regional Mexican, pop, rock en español, and tropical, among others. This year, more than any other, the Latin GRAMMY Street Parties have put together blowout musical lineups across the U.S. as part of the celebration of its ongoing success as the premier national Hispanic music series.

 

2012 Latin GRAMMY Street Parties

The 2012 Latin GRAMMY Street Parties are presented by McDonald’s® and 7UP®.  Its official sponsor, Las Vegas, will give away a VIP trip to the destination giving lucky fans the opportunity to experience the XIII Annual Latin GRAMMYAwards ceremony live. Registration for the giveaway is available at Latin GRAMMY Street Parties in Chicago, Houston, Dallas, Los Angeles, San Jose and Miami. Paul Mitchell® is also on board as a partner sponsor in select markets introducing its latest product innovation, Paul Mitchell Curls, with official sponsor Post Honey Bunches of Oats Cereals® endorsing its delicious cereal products.

In addition to its U.S. broadcast, the XIII Annual Latin GRAMMY Awards will be broadcast in more than 100 countries worldwide.

 


The schedule, venues and exciting talent roster slated to perform at the 2012 Latin GRAMMY Street Parties, celebrating its 10th Anniversary, are as follows:

 

Sunday, September 30 –  Chicago, IL

Plaza Garibaldi - 26 & California Ave.

El Coyote, Diana Reyes and La Número 1 Banda Jerez, among others

 

Sunday, October 7 –  Houston, TX

LAM Parking Lot – Rusk St., Crawford St., Walker St.

Gocho, Graciela Beltrán, Fito Blanko, Los Herederos de Nuevo León and Conjunto Atardecer, among others

 

Sunday, October 14  – Dallas, TX

Streets of Oak Cliff – West Jefferson Blvd between N. Llewellyn & N. Tyler

Roberto Tapia, Horacio Palencia, La Leyenda and Conjunto Atardecer, among others

 

Sunday, October 21 –  Los Angeles, CA

Plaza Olvera - 125 Paseo de la Plaza (in front of Union Station)

Lupillo Rivera, El Coyote, Jesús Ojeda, El Rojo and Kevin Ortíz, among others

 

Sunday, October 28 – San Jose, CA

Streets of San Jose – Almaden Blvd. between Santa Clara St. and San Carlos St.

Fidel Ruedas, Alejandra Guzmán, Jesús Ojeda, Trío Ellas and Rocío y Su Sonora, among others

 

Sunday, November 4 – Hialeah, FL

Streets of Hialeah – West 16 Avenue between 37 & 42 Street

Gocho, Fito Blanko, Leslie Grace, Gente de Zona and Maffio, among others

 

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 About The Latin Recording Academy

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

About Eventus

Eventus is an experiential, sports and entertainment marketing company focused on connecting brands with multicultural consumers.  Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets.  The company is headquartered in Miami with offices in major cities across the United States.  For more information on Eventus, please visit www.eventuslive.com

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional  suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

About McDonald’s

McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

About 7UP

7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit www.7UP.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow 7UP at Facebook.com/7UP or Twitter.com/7UP.

 

Contacts:

EVENTUS

Sam Duque                                                                                                                        

305.668.4343 Ext.236                                                                                             

sduque@eventuslive.com

 

THE RECORDING ACADEMY

Louis Vázquez

310.392.3777

louis vazquez@grammy.com