Leading International Brands Team Up For the Biggest Night in Latin Music^®
to Deliver Unique Consumer Experiences

MIAMI (Nov. 16, 2015) — The Latin Recording Academy^® proudly announces the official sponsors of the 16th Annual Latin GRAMMY Awards^TM. North American sponsors include 7UP (Non-Alcoholic Beverage), Buchanan's Blended Scotch Whisky (Spirits), Las Vegas (Host Destination), L'Oréal Paris (Cosmetics), McDonald's (Quick Service Restaurant), Nissan (Automobile), Verizon (Telecommunications), and Walmart (Retailer). In Latin America, Bose (Wireless Speakers & Headphones) serves as the official sponsor in Mexico and Claro música (Telecommunications) is a regional sponsor. The 16th Annual Latin GRAMMY Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 19, from 8 – 11 p.m. ET/PT (7 p.m. Central) on Univision.

"The Latin GRAMMY Awards are a celebration that binds our Latin culture's passion for music," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "We are incredibly fortunate to work with so many passionate, category-leading brands that recognize the importance of supporting the Latino community."

Longtime partner 7UP returns as the official beverage sponsor of the 16th Annual Latin GRAMMY Awards and its ancillary events. 7UP will encourage fans to "Live it Up" during the Person of the Year tribute and the Latin GRAMMY Awards with a bar and photo booth at the respective events. Additionally, prior to the Latin GRAMMYs, 7UP's "Mix it Up" sweepstakes offered consumers the opportunity to experience The Biggest Night In Latin Music up-close and personal with a trip to Las Vegas that includes a VIP experience. With a DJ activation, 7UP also sponsored this year's Latin GRAMMY Acoustic Sessions, which brought the latest in Latin music to Dallas and Miami.

Buchanan's Whisky returns for the second year as the official spirits sponsor of the 16th Annual Latin GRAMMY Awards and surrounding events. Buchanan's will help attendees celebrate "A Lo Grande" with several activations throughout Latin GRAMMY week including the 2015 Latin Recording Academy Person of the Year tribute gala, En La Mezcla! a P&E Wing Latin GRAMMY celebration, the 16th Annual Latin GRAMMY Awards, and finally the Official Latin GRAMMY After-Party where adult guests will be able to responsibly enjoy cocktails featuring their premium and smooth Blended Scotch Whisky.

A premier cosmetics brand dedicated to empowering women by offering the most luxurious and innovative products and inspiring"red-carpet" moments,  L'Oréal Paris returns for the fourth year as the official cosmetics sponsor of the 16th Annual Latin GRAMMY Awards. During the week's celebration, L'Oréal Paris will host make-up lounges backstage at the Person of the Year Gala and the Latin GRAMMY Awards. Guests at the Official Latin GRAMMY After-Party will have the opportunity to participate in the star-studded affair at the L'Oréal Paris photo booth to take a #BeASuperstar photo. Person of the Year and After Party attendees will receive the latest L'Oréal Paris products.

For the eighth year, Las Vegas continues as the Official Host Destination sponsoring start-studded events including the Person of the Year tribute gala, the 16th Annual Latin GRAMMY Awards and the Official Latin GRAMMY After-Party.

McDonald's, continues the Road To The Latin GRAMMYs momentum as sponsor of this year's four-city Latin GRAMMY Acoustic Sessions tour (Los Angeles, Dallas, Miami, and New York), the Person of the Year tribute gala, the Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party. This year, McDonald’s will afford guests an opportunity to enjoy All Day Breakfast activations with a McCafé coffee stations at the After Party and Person of the Year.

As a first-time sponsor Nissan, the official automotive sponsor, is giving fans the opportunity to win a trip to the 16th Annual Latin GRAMMY Awards. Consumers will experience, first-hand, The Biggest Night in Latin Music as a VIP guest. Nissan is also teaming up with another Latin GRAMMY sponsor, Mitú, to offer unique content that will keep audiences engaged across various social media platforms.

Technology company, Verizon returns once again as presenter of the Person of the Year tribute gala, Latin GRAMMY Awards and the Official Latin GRAMMYAfter-Party. As part of its #EntreLaMusica campaign, Verizon will keep fans engaged with its Selfie Station near the red carpet arrivals, where celebrities will snap a memorable picture and interact with fans that will be waiting to greet them!

Walmart once again returns to the Latin GRAMMY sponsor roster as the official retailer of the 16th Annual Latin GRAMMY Awards. Walmart is also a proud sponsor of the celebrated Latin GRAMMY Street Parties series that took place in key U.S. Hispanic cities and featured established and emerging artists.

In Latin America, Bose joins the esteemed line-up of sponsors as the Official Wireless Speaker and Headphones sponsor of the Latin GRAMMY Awards in Mexico. As part of their sponsorship Bose recently teamed up with The Latin Recording Academy to present a special Latin GRAMMY Acoustic Session in Mexico. 

For the second-year Claro música (part of Claro Telecommunications), returns as the official Telecommunications sponsor (Regional Sponsorship in Latin America). Claro will help fans throughout Latin America prepare for The Biggest Night in Latin Music by hosting several playlists that will include past Latin GRAMMY winners, current nominees, and a 16th Annual Latin GRAMMY winners playlist to help fight the post-Latin GRAMMY blues.

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook , and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.

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Media Contact:          
Lourdes L. Patton/The Recording Academy/310.392.3777/LourdesL@grammy.com

The event honored legends and icons, celebrating the region’s

musical past, present and future

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Credit: Fran Santiago & Carlos Álvarez/Getty Images for The Latin Recording Academy®

SEVILLA (SEPTEMBER 10, 2025) — The Latin Recording Academy® hosted the Latin GRAMMY® Celebra: La Música de Andalucía event in Sevilla, a tribute to some of Andalucía’s most influential artists.

In line with The Latin Academy’s mission to nurture, celebrate, honor and elevate Latin music and its creators, the event recognized artists from Andalucía whose influence has made a lasting impact on Latin music worldwide.

Beyond building bridges between countries, musical genres, and cultures, the evening showcased the influence of unique artists who reflect the rich wealth of musical talent in the region and the diversity of genres that flourish in Andalucía, from traditional flamenco to the most modern expressions of music. Hosted by Latin GRAMMY® winners David Bisbal and Luis Fonsi, the event brought together an impressive array of artists and creators at Sevilla’s Cartuja Center CITE.

Taking audiences on a journey spanning centuries of creativity and innovation, the tribute witnessed unique Latin GRAMMY moments, beginning with a tribute to Enrique Morente, a vital figure in contemporary flamenco who stood out for his ability to unite tradition and avant-garde. The tribute, created by four-time Latin GRAMMY®-winning songwriter and music producer Víctor Martínez, was inspired by Omega, regarded as a masterpiece and the most iconic album of Morente’s career. On stage was his son, Kiki Morente, along with artists who grew up under his influence, such as La Tremendita and Ángeles Toledano. Lagartija Nick and Cañizares, who contributed to the original album production, also performed.

The evening continued with a heartfelt tribute to the region’s legends—immortal artists who form an essential part of the region’s musical history. This segment became a journey through songs that have transcended generations, featuring unique and innovative arrangements that evoke the eternal voice of Rocío Jurado through performances by Ana Torroja, Judeline, and Juliana. Camarón de la Isla’s career was also remembered with performances by Arcángel, Chonchi Heredia, Estopa, Juanma Montoya, and Yerai Cortés. Another honoree was Lola Flores, whose tribute featured special participation from her granddaughters, Alba Flores and Elena Furiase, as presenters, as well as her grandsons, Guillermo Furiase and Pedro Antonio Lazaga, alongside Pastora Soler and María Terremoto, who performed some of her most beloved songs.

The night carried on as a celebration of regional icons—artists who have shaped music from Andalucía and left a lasting impact on it, such as Miguel Ríos, a pioneer of rock in Spain, whose voice was joined on stage by those of Alejandro Lerner, Arde Bogotá, and dancer Lucía Ruibal. Alejandro Sanz’s trajectory was also recognized, featuring performances by Camilo, Evaluna, Joaquina, and Yami Safdie. The segment concluded with an emotional tribute to one of Latin music’s most recognized voices, Joaquín Sabina, remembered through performances by Leiva and Rozalén.

The evening also included a tribute to flamenco, the region’s most iconic and cherished musical genre and an Intangible Cultural Heritage of Humanity. This tribute came to life through performances by leading figures such as Antonio Rey, Carmen Linares, and Niña Pastori, who expressed the essence, strength, and depth of an art form that remains a symbol of Andalucía’s identity and pride.

The present and future of music from Andalucía were also celebrated during the evening through a tribute to David Bisbal, India Martínez, Manuel Carrasco, and Vanesa Martín—artists who represent the strength, projection, and diversity of a generation of creators destined to continue expanding Andalucía’s musical horizons.

The night continued with a tribute to one of the region’s most prolific songwriters, Manuel Alejandro, whose work has marked generations. His music was performed by Ara Malikian, Luis Fonsi, and Valeria Castro, and it featured a surprise duet by Jeanette and Aitana, who emphasized the relevance and emotion of a repertoire that has become cultural heritage.

The gala concluded with a striking tribute to The Latin Recording Academy’s 2025 Person of the Year, Raphael—a crucial figure in Latin music and an undisputed reference in the music industry. His tribute featured performances by Ana Torroja, Rozalén, and Vanesa Martín, who performed some of his most celebrated songs and highlighted the profound mark his art has left on music.

The evening was attended by institutional personalities, including Juan Manuel Moreno Bonilla, President of la Junta de Andalucía; José Luis Sanz, Mayor of the city of Sevilla; and Arturo Bernal, Minister of Tourism and Andalucía Exterior of la Junta de Andalucía.

Presented by la Junta de Andalucía and sponsored by the Iberian ham brand Enrique Tomás, the proceeds from the event will support the region’s musical development.

Macarena Moreno and the team from The Latin Recording Academy, led by Ayleen Figueras, oversaw the executive production; Carlos Narea handled the musical production under the direction of Pablo Cebrián.

With this electrifying gathering, The Latin Recording Academy and the Ministry of Tourism and Andalucía Exterior of la Junta de Andalucía close the successful cycle of events that began three years ago in the region.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music™, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACTS / EQUIPO SINGULAR:

María García: maria.garcia@equiposingular.com

Victoria Alonso: victoria.alonso@equiposingular.com

The scholarship, in association with the Paco de Lucía Foundation, advances

the Latin GRAMMY Cultural Foundation’s mission of providing educational opportunities to students with a passion for flamenco music

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Credit: Fran Santiago/Getty Images for the Latin GRAMMY Cultural Foundation

SEVILLA (SEPTEMBER 9, 2025) — The Latin GRAMMY Cultural Foundation® awarded the Paco de Lucía Legacy Scholarship to the young flamenco guitarist from Jerez de la Frontera, Marcos Gago Pino, during a press conference in Sevilla, hosted by journalist Verónica Chumillas Martínez. Luis Cobos, chairman of the Latin GRAMMY Cultural Foundation’s Board of Directors, Raquel “Rocky” Egusquiza, executive director of the Latin GRAMMY Cultural Foundation and Cristóbal Sánchez, Director of the Paco de Lucía Foundation participated in the event. Latin GRAMMY® winner Arcángel and Latin GRAMMY nominee Pastora Soler joined the conference, where they shared words of wisdom and encouragement to the scholarship recipient. The conference also featured the participation of Manuel Abud, CEO of The Latin Recording Academy®, and Arturo Bernal, Minister of Tourism and Andalucía Exterior from the Junta de Andalucía.

The scholarship, established in association with the Paco de Lucía Foundation, advances the Latin GRAMMY Cultural Foundation’s mission of supporting and cultivating the next generation of Latin music creators, offering educational opportunities to advance Latin music and its heritage. With a value up to $120,000, the scholarship covers tuition, instrument, classes and complementary formative experiences and wrap-around services provided by the Latin GRAMMY Cultural Foundation, enabling a student to attend the music institution of their choice.

“Paco de Lucía has been and continues to be the most important artist, composer and guitarist of the 20th and 21st centuries. An undisputed genius, pioneer in advancing and evolving flamenco. At our Foundation, we feel deeply proud because with this Legacy Scholarship that we award today we follow the path that Paco started and blazed. We are very proud to continue to foster Spanish talent as well as flamenco studies, which will continue to enrich global music culture and our Latin music,” said Cobos.

“We are proud to award the first Paco de Lucía Legacy Scholarship —honoring the great Andalucian maestro— strengthening the future of Latin music,” said Raquel “Rocky” Egusquiza, executive director of the Latin GRAMMY Cultural Foundation. “We thank the Paco de Lucia Foundation for their valuable partnership that has made it possible to support young musicians like Marcos.”

“I’m grateful to every person who invested in youth and cultural development, and who allowed me to continue advancing my great passion, which is flamenco,” Gago Pino said. “Thank you very much to the Latin GRAMMY Cultural Foundation and the Paco de Lucía Foundation for this amazing opportunity, which I hope to make the most of at every moment—on my part, I won’t lack the desire or the strength.”

Lucía Sánchez Varela, president of the Paco de Lucía Foundation, congratulated Gago Pino on this deserving support. Additionally, she expressed gratitude to the Latin GRAMMY Cultural Foundation, highlighting that “supporting and training young musicians is an inherent part of the Flamenco Promotion work that our foundation carries out.”

Last year, The Latin Recording Academy, in collaboration with La Junta de Andalucía, hosted the event Latin GRAMMY Celebra: Paco de Lucía in Cádiz, a tribute to the guitarist that featured the presence of the Andalusian maestro’s family. The event was a journey through Paco de Lucía’s life guided by artists and friends who accompanied him during his lifetime, and performed some of his most beloved songs. Part of the proceeds went to the scholarship.

The Paco de Lucía Legacy Scholarship awards a student with extraordinary talent, selected by the Scholarship Committee from the Latin GRAMMY Cultural Foundation, among a large and highly qualified international group of young musicians. Among other things, consideration is given to whether the winner possesses the qualities and determination necessary to succeed in the music world, while also lacking the financial resources to achieve it. To date, the Foundation has awarded 477 scholarships and has invested almost $13.9 million in scholarships, grants, educational programs and mentorships over the last decade.

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ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation® is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

ABOUT PACO DE LUCÍA AND THE PACO DE LUCÍA FOUNDATION:

Paco de Lucía revolutionized the flamenco world, taking his art from the smallest tablaos to the world’s most prestigious stages, blending tradition and avant-garde innovation to create a unique style that transcended genres. Compositions like “Entre dos aguas” and interpretations such as “El concierto de Aranjuez” by maestro Joaquín Rodrigo redefined flamenco guitar, establishing the artist as one of the most influential musicians of the twentieth century. The Paco de Lucía Foundation continues the artist’s work through three strategic lines of action: 1) preservation and dissemination of Paco de Lucía’s legacy; 2) promotion of flamenco; and 3) flamenco’s social impact. (www.fundacionpacodelucia.com)

MEDIA CONTACTS

The Latin Recording Academy

Nathalie Alberto

Nathalie.Alberto@grammy.com

Equipo Singular

María García

maria.garcia@equiposingular.com

Victoria Alonso

victoria.alonso@equiposingular.com

The music of Niña Pastori, Miguel Ríos and Carmen Linares will be celebrated during a tribute to flamenco

MIAMI (SEPTEMBER 5, 2025) — Next Wednesday, September 10th, The Latin Recording Academy®, in collaboration with la Junta de Andalucía, continues its calendar of events in the Andalusian community, which began in 2023, hosting Latin GRAMMY® Celebra: La Música de Andalucía in Sevilla.

The event, taking place at the Cartuja Center CITE, will pay tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing the past, present and future. The evening will be hosted by Latin GRAMMY winners David Bisbal and Luis Fonsi. The event will showcase the genre diversity flourishing in Andalucía, from traditional flamenco to contemporary Latin music rhythms. With a journey spanning centuries of creativity and innovation, the event will recognize the region’s lasting influence on global music.

In addition to those already confirmed, Aitana, Arde Bogotá, Arcángel, David Bisbal, Camilo, Manuel Carrasco, Yerai Cortés, Estopa, Evaluna, Guillermo Furiase, Joaquina, Pedro Antonio Lazaga, Leiva, Alejandro Lerner, Lagartija Nick, Ara Malikian, Vanesa Martín, India Martínez, Kiki Morente y Lucía Ruibal, the evening will also feature special performances by Cañizares, Valeria Castro, Alba Flores, Luis Fonsi, Elena Furiase, Chonchi Heredia, Jeanette, Judeline, Juliana, La Tremendita, Carmen Linares, Juanma Montoya, Niña Pastori, Antonio Rey, Miguel Ríos, Rozalén, María Terremoto, Ángeles Toledano, Ana Torroja, Yami Safdie and Pastora Soler.

Macarena Moreno and the team from The Latin Recording Academy, led by Ayleen Figueras, oversee the executive production; Carlos Narea will handle the musical production under the direction of Pablo Cebrián.

Presented by la Junta de Andalucía and sponsored by the Iberian ham brand Enrique Tomás, the proceeds from the event will support the region’s musical development.

The Latin Recording Academy and la Junta de Andalucía’s Consejería de Turismo y Andalucía Exterior continue to celebrate Latin music in Andalucía, following the success of last year’s Latin GRAMMY® Celebra: Paco de Lucía event, in Cádiz, and the Latin GRAMMY® Session, in Málaga.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music™, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACTS / EQUIPO SINGULAR:

María García: maria.garcia@equiposingular.com

Victoria Alonso: victoria.alonso@equiposingular.com

The event will honor legends and icons, celebrating the region’s musical past, present and future

MIAMI (AUGUST 29, 2025) — On Wednesday, September 10th, The Latin Recording Academy®, in collaboration with la Junta de Andalucía, continues its calendar of events in the Andalusian community, which began in 2023, hosting Latin GRAMMY® Celebra: La Música de Andalucía in Sevilla.

The event, taking place at the Cartuja Center CITE, will pay tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing both the past, present and future. The event will showcase the genre diversity flourishing in Andalucía, from traditional flamenco to contemporary Latin music rhythms. With a journey spanning centuries of creativity and innovation, the event will recognize the region’s lasting influence on global music.

In addition to those already confirmed, David Bisbal, Manuel Carrasco, Vanesa Martín and India Martínez, the evening will also feature special performances by Aitana, Arde Bogotá, Arcángel, Camilo, Yerai Cortés, Estopa, Evaluna, Guillermo Furiase, Joaquina, Lagartija Nick, Pedro Antonio Lazaga, Leiva, Alejandro Lerner, Ara Malikian, Kiki Morente and Lucía Ruibal, among others, to be announced.

Macarena Moreno and the team from The Latin Recording Academy, led by Ayleen Figueras, oversee executive production; Carlos Narea will handle musical production under the direction of Pablo Cebrián.

Presented by la Junta de Andalucía and sponsored by the Iberian ham brand Enrique Tomás, the proceeds from the event will support the region’s musical development.

The Latin Recording Academy and la Junta de Andalucía’s Consejería de Turismo y Andalucía Exterior continue to celebrate Latin music in Andalucía, following the success of last year’s Latin GRAMMY® Celebra: Paco de Lucía event, in Cádiz, and the Latin GRAMMY® Session, in Málaga.

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music™, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACTS / EQUIPO SINGULAR:

María García: maria.garcia@equiposingular.com

Victoria Alonso: victoria.alonso@equiposingular.com