Leading International Brands Team Up For the Biggest Night in Latin Music^®
to Deliver Unique Consumer Experiences

MIAMI (Nov. 16, 2015) — The Latin Recording Academy^® proudly announces the official sponsors of the 16th Annual Latin GRAMMY Awards^TM. North American sponsors include 7UP (Non-Alcoholic Beverage), Buchanan's Blended Scotch Whisky (Spirits), Las Vegas (Host Destination), L'Oréal Paris (Cosmetics), McDonald's (Quick Service Restaurant), Nissan (Automobile), Verizon (Telecommunications), and Walmart (Retailer). In Latin America, Bose (Wireless Speakers & Headphones) serves as the official sponsor in Mexico and Claro música (Telecommunications) is a regional sponsor. The 16th Annual Latin GRAMMY Awards will broadcast live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 19, from 8 – 11 p.m. ET/PT (7 p.m. Central) on Univision.

"The Latin GRAMMY Awards are a celebration that binds our Latin culture's passion for music," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "We are incredibly fortunate to work with so many passionate, category-leading brands that recognize the importance of supporting the Latino community."

Longtime partner 7UP returns as the official beverage sponsor of the 16th Annual Latin GRAMMY Awards and its ancillary events. 7UP will encourage fans to "Live it Up" during the Person of the Year tribute and the Latin GRAMMY Awards with a bar and photo booth at the respective events. Additionally, prior to the Latin GRAMMYs, 7UP's "Mix it Up" sweepstakes offered consumers the opportunity to experience The Biggest Night In Latin Music up-close and personal with a trip to Las Vegas that includes a VIP experience. With a DJ activation, 7UP also sponsored this year's Latin GRAMMY Acoustic Sessions, which brought the latest in Latin music to Dallas and Miami.

Buchanan's Whisky returns for the second year as the official spirits sponsor of the 16th Annual Latin GRAMMY Awards and surrounding events. Buchanan's will help attendees celebrate "A Lo Grande" with several activations throughout Latin GRAMMY week including the 2015 Latin Recording Academy Person of the Year tribute gala, En La Mezcla! a P&E Wing Latin GRAMMY celebration, the 16th Annual Latin GRAMMY Awards, and finally the Official Latin GRAMMY After-Party where adult guests will be able to responsibly enjoy cocktails featuring their premium and smooth Blended Scotch Whisky.

A premier cosmetics brand dedicated to empowering women by offering the most luxurious and innovative products and inspiring"red-carpet" moments,  L'Oréal Paris returns for the fourth year as the official cosmetics sponsor of the 16th Annual Latin GRAMMY Awards. During the week's celebration, L'Oréal Paris will host make-up lounges backstage at the Person of the Year Gala and the Latin GRAMMY Awards. Guests at the Official Latin GRAMMY After-Party will have the opportunity to participate in the star-studded affair at the L'Oréal Paris photo booth to take a #BeASuperstar photo. Person of the Year and After Party attendees will receive the latest L'Oréal Paris products.

For the eighth year, Las Vegas continues as the Official Host Destination sponsoring start-studded events including the Person of the Year tribute gala, the 16th Annual Latin GRAMMY Awards and the Official Latin GRAMMY After-Party.

McDonald's, continues the Road To The Latin GRAMMYs momentum as sponsor of this year's four-city Latin GRAMMY Acoustic Sessions tour (Los Angeles, Dallas, Miami, and New York), the Person of the Year tribute gala, the Latin GRAMMY Awards, and the Official Latin GRAMMY After-Party. This year, McDonald’s will afford guests an opportunity to enjoy All Day Breakfast activations with a McCafé coffee stations at the After Party and Person of the Year.

As a first-time sponsor Nissan, the official automotive sponsor, is giving fans the opportunity to win a trip to the 16th Annual Latin GRAMMY Awards. Consumers will experience, first-hand, The Biggest Night in Latin Music as a VIP guest. Nissan is also teaming up with another Latin GRAMMY sponsor, Mitú, to offer unique content that will keep audiences engaged across various social media platforms.

Technology company, Verizon returns once again as presenter of the Person of the Year tribute gala, Latin GRAMMY Awards and the Official Latin GRAMMYAfter-Party. As part of its #EntreLaMusica campaign, Verizon will keep fans engaged with its Selfie Station near the red carpet arrivals, where celebrities will snap a memorable picture and interact with fans that will be waiting to greet them!

Walmart once again returns to the Latin GRAMMY sponsor roster as the official retailer of the 16th Annual Latin GRAMMY Awards. Walmart is also a proud sponsor of the celebrated Latin GRAMMY Street Parties series that took place in key U.S. Hispanic cities and featured established and emerging artists.

In Latin America, Bose joins the esteemed line-up of sponsors as the Official Wireless Speaker and Headphones sponsor of the Latin GRAMMY Awards in Mexico. As part of their sponsorship Bose recently teamed up with The Latin Recording Academy to present a special Latin GRAMMY Acoustic Session in Mexico. 

For the second-year Claro música (part of Claro Telecommunications), returns as the official Telecommunications sponsor (Regional Sponsorship in Latin America). Claro will help fans throughout Latin America prepare for The Biggest Night in Latin Music by hosting several playlists that will include past Latin GRAMMY winners, current nominees, and a 16th Annual Latin GRAMMY winners playlist to help fight the post-Latin GRAMMY blues.

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook , and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.

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Media Contact:          
Lourdes L. Patton/The Recording Academy/310.392.3777/LourdesL@grammy.com

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MIAMI (NOVEMBER 12, 2025) — The Latin Recording Academy® celebrated its 2025 Person of the Year Gala honoring Raphael, with moving renditions of some of the singer’s renowned repertoire, featuring past and current Latin GRAMMY® nominees including Aitana, Pepe Aguilar, Susana Baca, David Bisbal, Enrique Bunbury, Willy Chirino, Ivan Cornejo, Kany García, Myriam Hernández, Eddy Herrera, Jesse & Joy, Carín León, Pablo López, Víctor Manuelle, Vanesa Martín, Víctor Martínez, Mestrinho, Gaby Moreno, Kiki Morente, Café Quijano, Fito Páez, Silvia Pérez Cruz, Carlos Rivera, Elena Rose, Rozalén, Ángeles Toledano and Néstor Torres.

Raphael was honored for his more than six-decade career as a multifaceted singer and performer, which has established him as a true ambassador of Latin music worldwide. The evening featured tributes from artists who have shaped his repertoire, alongside others who came to honor his lasting impact and celebrate his remarkable career.

The evening opened on a high note with a breathtaking performance by Enrique Bunbury of “Yo Soy Aquél” and was then joined by Carín León, electrifying the stage together with a medley of “Toca Madera” and “Ahora”— the latter a song Bunbury himself wrote for Raphael. Café Quijano and Gaby Moreno followed with a bolero-infused rendition of “Qué Tal Te Va Sin Mí”. David Bisbal raised the energy with a duet alongside Elena Rose on “En Carne Viva,” and then captivated the audience with a heartfelt homage performance of “Como Yo Te Amo.” Jesse & Joy joined Ivan Cornejo for an emotive tribute to “Cierro Mis Ojos.”

Pablo López kept the momentum alive with a passionate delivery of “De Tanta Gente,” followed by his intimate piano rendition of “Lo Saben Mis Zapatos.” Aitana later joined López for a moving performance of “Si No Estuvieras Tú.” Latin rock icon Fito Páez and Rozalén delivered a stirring version of “La Carta,” while Susana Baca and Rozalén offered a folkloric interpretation of “Chabuca, Limeña.” Kiki Morente, Ángeles Toledano and Víctor Martínez on the guitar offered a passionate rendition of “Digan Lo Que Digan,” fusing flamenco textures and thundering Latin percussion. Vanesa Martín and Kany García shared the stage for “Cada Septiembre,” featuring García’s debut solo cello performance, and Martín later returned with Carlos Rivera for an intimate acoustic take on “A Que No Te Vas.”

The magic continued as Pepe Aguilar and Myriam Hernández united their powerhouse vocals in a sweeping version of “Procuro Olvidarte.” Spanish songstress Silvia Pérez Cruz offered a mesmerizing “Somos” with Brazilian accordion virtuoso Mestrinho, weaving Iberian and tropical tones into one. The celebration reached its peak as Eddy Herrera, Víctor Manuelle, Néstor Torres, and Willy Chirino — who wrote the song for Raphael — took the stage with all the infectious rhythms of the Caribbean, filling the room with “Escándalo.”

The evening wouldn’t be complete without the 2025 Person of the Year stepping on stage; he wowed the audience with a medley of “Que Sabe Nadie,” “Mi Gran Noche,” and “Como Yo Te Amo.”

The highly anticipated gala preceded the 26th Annual Latin GRAMMY Awards®, which will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

Latin Academy head of Production Ayleen Figueras, along with Macarena Moreno, served as executive producers of the gala. Latin GRAMMY and GRAMMY® winner Carlos Fernando López served as musical director, and the musical production was led by Danny Flores, also a Latin GRAMMY and GRAMMY nominee. The Philharmonic Orchestra Project (“POP”) accompanied all artists.

Live Nation served as presenting sponsor for the second consecutive year, as part of the first multi-year presenting sponsor partnership for the Person of the Year Gala.

Net proceeds from the 2025 Latin Recording Academy Person of the Year Gala will go toward the charitable work of the Latin GRAMMY Cultural Foundation®, whose mission is to be a global champion of music education and empower communities through Latin music and culture. The Foundation has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage, and to date has donated more than $13.9 million with the support of Latin Recording Academy members, artists, corporate sponsors and other generous donors.

ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

Ive@grammy.com

The exclusive event, hosted by 2019 Best New Artist Nominee, Aitana, was held in partnership with Mastercard during

Latin GRAMMY® Week in Las Vegas

Click here for images

Credit: Getty Images for The Latin Recording Academy

MIAMI (NOVEMBER 11, 2025) — The Latin Recording Academy®, in partnership with Mastercard, presents the 2025 Best New Artist Showcase, an initiative that provides exposure for the new generation of music creators during the prestigious Latin GRAMMY® Week.

“Three years ago, we held the first Best New Artist Showcase, and we are proud to continue opening doors for the next generation of Latin music creators,” said Manuel Abud, CEO of The Latin Recording Academy. “Year after year, this showcase has become an important platform for our Best New Artist nominees to share their talent and creativity with our Academy members, industry leaders and special guests.”

The private event took place on Tuesday, November 11, at the Mandalay Bay in Las Vegas, and was hosted by 2019 Best New Artist nominee Aitana. The evening featured performances from Best New Artist nominees for the 26th Annual Latin GRAMMY Awards®: Alleh, Annasofia, Yerai Cortés, Juliane Gamboa, Camila Guevara, Isadora, Alex Luna, Paloma Morphy, Sued Nunes and Ruzzi.

Multiple Latin GRAMMY winner and GRAMMY winner Edgar Barrera, Latin GRAMMY winner Lena Burke, previous Latin GRAMMY winners in the Best New Artist category Joaquina (2023), Gaby Moreno (2013), Monsieur Periné (2015), as well as previous nominees in the category Natascha Falcão (2021), Zoe Gotusso (2021), Beto Montenegro (Rawayana 2017), Raquel Sofia (2015), also joined the showcase as presenters.

The Best New Artist Showcase kicked off in 2022 during Latin GRAMMY Week in Las Vegas. Over the last three years, the initiative has hosted showcases in several cities around the world, in collaboration with Mastercard, including Buenos Aires, Mexico City, Miami, San Juan, São Paulo and Seville. This year, Espolòn® Tequila joined the celebration as the Official Sponsor.

The Best New Artist Showcase was produced by The Latin Academy’s production team, led by Ayleen Figueras, with Ana Maria Daza as executive producer and Gisela Gonzalez as producer. Musical production was led by Roberto Trujillo, forming a nine-piece band of musicians who are members of The Latin Recording Academy.

With over twenty years of experience, Trujillo has collaborated with some of Latin music’s top artists and has served as the musical director for some of the world’s most renowned shows, including the GRAMMYs and the Latin GRAMMY Person of the Year.

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

Click here for images

MIAMI (NOVEMBER 10, 2025) — The Latin Recording Academy® announced presenters for the 26th Annual Latin GRAMMY Awards®. The lineup includes Enrique Bunbury, Eduin Caz and Jhonny Caz (Grupo Firme), Silvestre Dangond, Fariana, Daisy Fuentes, Kany García, Lupita Infante, Mon Laferte, Richard Marx, Nicki Nicole, Carlos Rivera, Miguel Rojas, Trueno and Yandel.

Confirmed presenters include the following artists nominated this year: Eduin Caz and Jhonny Caz from Grupo Firme (Best Contemporary Mexican Music Album), Silvestre Dangond (Best Cumbia/Vallenato Album), Fariana (Best Urban Music Album), Lupita Infante (Best Regional Song), Mon Laferte (Song Of The Year and Best Long Form Music Video), Nicki Nicole (Best Urban Music Album), Trueno (Best Rap/Hip Hop Song and Best Urban Song) and Yandel (Best Reggaeton Performance and Best Urban Music Album).

The 26th Annual Latin GRAMMY Awards will air live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 13. The three-hour telecast will be produced by TelevisaUnivision, the leading Spanish-language media company in the world, airing across TelevisaUnivision’s U.S. platforms, beginning at 8 p.m. ET/PT (7 p.m. Central), preceded by a one-hour pre-show starting at 7 p.m. ET/PT (6 p.m. Central).

The Latin GRAMMY Premiere®, where the majority of the categories are awarded, will precede the telecast. Additional details about this long-established afternoon full of unforgettable performances, heartfelt acceptance speeches and Latin GRAMMY® moments will be announced soon.

For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), Instagram (@LatinGRAMMYs), the Latin GRAMMYs WhatsApp Channel, and use #LatinGRAMMY on all popular social media platforms. The official Latin GRAMMY app is also available on iOS (Apple) and Android (Google Play).

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ABOUT THE LATIN RECORDING ACADEMY:

The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals, produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.

MEDIA CONTACT:

The Latin Recording Academy

Iveliesse Malavé

ive@grammy.com

The Program Empowers the Next Generation of Latin Music Creators, Further Advancing the Latin GRAMMY Cultural Foundation’s Mission to Preserve Latin Music and Its Legacy

For additional images, please click here

Credit: David Becker/Getty Images for the Latin GRAMMY Cultural Foundation

LAS VEGAS (NOVEMBER 10, 2025) — The Latin GRAMMY Cultural Foundation®, in partnership with Latin GRAMMY® and GRAMMY® winning producer and composer, Edgar Barrera, Latin GRAMMY nominated artist, Luis Ángel “El Flaco” and Música Mexicana recording artist, Oscar Maydon students hosted an educational experience that included a musical instrument donation to Las Vegas High School and SLAM Nevada. The session featured student performances as well as a Q&A among students and the artists in attendance, moderated by renowned journalist Grecia Lopez.

Celebrating its centennial anniversary, Las Vegas High School in Sunrise Manor, Nevada, is recognized as the longest-standing high school in the state. The school boasts a rich arts program centered on showcasing the diversity of storytelling through various mediums including the music program featuring an internationally recognized mariachi band. The investment will further enable the school to develop its music program and acquire new instruments, offering more students the opportunity to pursue the arts.

SLAM Nevada is a tuition-free, public charter school for K-12 students. The investment will allow the music program, launched five years ago, to continue flourishing, with the vision of introducing novice elementary students to music education and building enthusiasm through the curriculum as they approach middle and high school. The program will further enable the school to acquire more instruments, allowing students to take them home during the season for continued practice, thus generating added opportunities for performances.

The program was presented in partnership with the Dr. Simi Foundation and Sony Music Group, as part of the company’s Beyond The Instrument initiative. In addition, Dollar Tree joined the celebration as an Official Sponsor, with additional support from Gibson Gives and Sweetwater.

“It’s so important to give back to the next generation of music makers and encourage them to follow their dreams the same way I followed mine,” said Barrera. “That’s why I’m truly honored to partner with The Latin Recording Academy on initiatives like this, which help inspire, educate, and empower the future of Latin music.”

“Being here with these students feels special because I see myself in them. I also started dreaming just like they are, without knowing where I could go, but with a strong desire to sing and tell real stories,” said “El Flaco.” “Music taught me that the most important thing is to sing from the heart and never forget where you’re from. If there’s one thing I want them to take away from today, it’s that dreams can come true when you pursue them with passion, discipline, and humility.”

“Estar aquí con estos estudiantes es algo muy especial porque me veo reflejado en ellos. Yo también empecé soñando al igual que ellos, sin saber hasta dónde podía llegar, pero con muchas ganas de cantar y de contar historias reales”, dijo “El Flaco”. “La música me enseñó que lo más importante es cantar con el corazón y nunca olvidar de dónde vienes. Si algo quiero que se lleven hoy, es que los sueños sí se cumplen cuando los trabajas con pasión, disciplina y humildad”.

“It’s an honor to be at Latin GRAMMY In The Schools representing Mexican music,” said Maydon. “Music has given me everything, and being here in front of these students reminds me of my beginnings and the importance of never giving up. Seeing their passion inspires me to keep working and to open more doors for future generations.”

“Las Vegas High School greatly appreciates the support of the Latin GRAMMY Cultural Foundation and the instruments the Foundation provided for our students. Without this help, it would be a struggle to provide instruments and equipment for our 700 performing arts students,” said Stephen Blanco, Mariachi Director at Las Vegas High School.

“At SLAM Nevada, we are incredibly honored to receive this generous gift from the Latin GRAMMY Cultural Foundation and its partners. Our community is deeply grateful for this opportunity, which will allow our students to grow musically, find their voices, and express themselves through the power of music. This investment inspires our mission to open doors for every student to discover their talent, creativity, and confidence both inside and outside the classroom,” said the SLAM Nevada Administration Team.

“We’re grateful to all our partners for allowing us to offer this unique opportunity to the students of Las Vegas High School and SLAM Nevada,” said Raquel “Rocky” Egusquiza, Executive Director of the Latin GRAMMY Cultural Foundation. “It’s inspiring to see both institutions’ work in fostering music education at all levels, from elementary through high school. This support not only fuels their passion for the arts but also prepares them for a future in the industry.”

Since its inception, the Latin GRAMMY In The Schools program has benefited educational institutions in various cities across the United States, including Aransas Pass, Dallas, Detroit, Kansas City, Las Vegas, Los Angeles, Chicago, Miami, New York, and San Antonio, as well as internationally in Buenos Aires, Argentina; Mexico City, Mexico; Panama City, Panama, Arecibo, Humacao, Yauco, and San Juan in Puerto Rico; and Sevilla, Spain.

Latin GRAMMY In The Schools is an educational program that informs and connects music students with professionals in the Latin music industry, supporting educational music departments that face financial limitations. The Foundation invites professional musicians, artists, and sound engineers to visit middle and high schools, universities, or music education institutions and share their personal stories and experiences with students, highlighting the effort it takes to overcome career obstacles. The goal is for students to learn to optimize the educational opportunities presented to them, giving them an advantage and strong academic preparation to be able to compete in the music industry.

Among the artists who have participated in this program are: Ángela Aguilar, David Bisbal, Marilina Bertoldi, Miguel Bosé, Calle 13, Pedro Capó, Camilo, Chino & Nacho, Chiquis, Luis Coronel, Silvestre Dangond, Erika Ender, Joss Favela, Fonseca, Luis Fonsi, El Fantasma, Becky G, Karol G, Kany García, Gente de Zona, Leslie Grace, Carlos Jean, Jesse & Joy, Natalia Lafourcade, Poncho Lizárraga, Lin-Manuel Miranda, Mau y Ricky, Claudia Montero, Ednita Nazario, Christian Nodal, Laura Pausini, Ángel "Cucco" Peña, Mireya Ramos, Prince Royce, Gilberto Santa Rosa, Noel Scharjris, Olga Tañón, Thalía, Christian Serratos, Diego Torres, Carlos Vives, Wisin, and Sebastián Yatra.

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ABOUT EDGAR BARRERA:

As a producer, songwriter, and overall creative force, Edgar Barrera has helped push Latin music into the mainstream. For his work with acts like Bad Bunny, Peso Pluma, Grupo Frontera, Jennifer Lopez, Shakira, and Karol G, the Mexican hit-maker has won 26 Latin GRAMMYs®, including the awards for Songwriter of the Year and Producer of the Year. In addition, to collaborating with Anglo artists like Madonna, Ariana Grande, and Shawn Mendes, Barrera has also won a GRAMMY® Award. Though Barrera has crafted hits in many different genres, he has especially been instrumental in the recent explosion of regional Mexican music on a global level.

ABOUT LUIS ÁNGEL “EL FLACO”:

Luis Ángel Franco, who is known by his stage name "El Flaco," is a pioneer and powerhouse in the regional Mexican music scene. The Mexican superstar first rose to prominence as a singer for the group Banda Los Recoditos in 2003. Following sixteen years with the band, Franco successfully launched his solo career. With his albums like Yo Te Extrañaré and 25 Aniversario, he has established himself as a leading and defining artist of the Mexican banda genre. With the former LP, Franco received his first Latin GRAMMY® nomination last year for Best Banda Album. Throughout his career, he has collaborated with fellow Mexican acts like Grupo Firme, Luis Alfonso, Tony Aguirre, and Majo Aguilar.

ABOUT OSCAR MAYDON:

Óscar Maydon is one of today's leading regional Mexican artists. The Mexican superstar has helped reimagine the age-old corrido for a younger generation. In 2021, Maydon signed with top corridos record label Rancho Humilde. Since then, he has scored multiple hits like "Madonna" and "Fin De Semana" with his labelmates Natanael Cano and Junior H. Last year, Maydon broke through the mainstream with his global smash "Tu Boda" featuring Fuerza Regida. The collaboration added to his 7.5 billion total streams on Spotify. In June, Maydon released latest album Rico o Muerte, Vol. 1, which showed off a more romantic side to his spin on regional Mexican music. He also recently wrapped up his first headlining tour across the US.

ABOUT THE LATIN GRAMMY CULTURAL FOUNDATION:

The Latin GRAMMY Cultural Foundation is a 501(c)(3) charitable organization established by The Latin Recording Academy® with the vision of becoming a global champion of music education and empowering communities through Latin music and culture. In 2024, the Foundation celebrated its 10-year anniversary, and during the last decade, it has fostered the next generation of Latin music creators through scholarships, education programs and grants that advance Latin music and celebrate its rich cultural heritage. To date, the Foundation has donated more than $13.9 million with the support of The Latin Recording Academy’s members, artists, corporate sponsors and other generous donors. For additional information or to donate, please visit latingrammyculturalfoundation.org or our Facebook page. And follow us @latingrammyfdn on Instagram, and at Latin GRAMMY Cultural Foundation on Facebook and LinkedIn.

MEDIA CONTACT:

The Latin Recording Academy

Nathalie Alberto

Nathalie.alberto@grammy.com