What is the Latin Recording Academy®?
It is a non-profit organization that consists of artists, musicians and other recording professionals and technicians.
Who owns the Latin Recording Academy?
All of its members and nobody. The Academy’s members, if current with their financial obligations, are the ones who manage the organization.
What do the Latin Recording Academy® staff do on the 364 days when there’s no Latin GRAMMY?
To organize the Latin GRAMMY Awards takes many hours of hard work and energy. The preparation for the Latin GRAMMY ceremony starts 9 months prior to the event. In addition, we hold events like the Latin GRAMMY in the Schools, the Latin GRAMMY Street Parties, the recognition of the Person of the Year, Special Award, and participate in membership promotional events in many countries, philanthropic and cultural events (GRAMMY Museum and other exhibitions), among many other activities.
How is the Latin Recording Academy® run?
The Latin Recording Academy® was formed by The National Academy of Recording Arts & Sciences® (The Recording Academy®) in 1997. It is governed by statutes that are modified by the Board of Trustees from time to time. The Trustees are 16 people working for the Academy pro bono (i.e., in an honorary capacity) and is shaped by people of different nationalities, areas of expertise and areas or genres of music, who intend guide the Latin Recording Academy® in the long run. The Directors, besides performing a full-time job, volunteer in areas such as marketing, fiscal discipline, television, organization and operation, awards and set goals for the short, medium and long term.
Which product can participate in the Latin GRAMMY?
Any product that has been released in the eligibility period (see the AWARDS section) and which is recorded in Spanish or Portuguese. The committees, formed by volunteers from the Latin Recording Academy® and by majority vote, may accept a product that has been recorded in languages and dialects such as Catalan, Nahuatl, Quechua, Galician, Valencian, Mayan, etc. As for instrumental music, any recording containing works by Ibero American authors and composers (no matter who plays) or it is interpreted by Ibero American artists, even though the work is authored by someone other than an Ibero American, can be entered.
What happens to products from France and Italy?
There is a misconception we inherited when Latinos were invited to manage this organization, that since it was called the Latin Recording Academy®, the products should encompass the French, Italian and Romanian languages as well, but so far no one has entered a product in Italian or French sung in Spanish or Portuguese.
Why do I have to pay to watch the Latin GRAMMY ceremony live?
It is a matter of production costs. The Academy has the responsibility to organize a world class event and this demands a heavy investment in lighting, security, technicians, sound, etc., activities that usually are not noticeable. However, even though it is impossible to please everyone, it is clear that being a live production we have never faced technical problems... and we will continue to do the same. To cover the costs involved, we need to charge for tickets, in order to keep on delivering a top-notch event. We have however designed a scale of value, so that tickets that are in the bronze and silver categories are more accessible.
Why do they show only a few categories being awarded on TV?
Unfortunately we have to understand that there is a circle with which we must comply. The circle is: we all want a strong and impactful Latin Grammy → a strong platform for Latin music → so the TV show must be attractive and that "attraction" can be measured by ratings → to generate more ratings we must have more live performances and we can only do so much in 3 hours. Of the 3 hours of the program, nearly 1 hour goes to commercials. From the 2 hours remaining, one goes to announce the winners and the deliver of the acceptance speeches; and there are only 60 minutes to try to present at least 12 performances. Time flies...
How do you select the artist who will perform?
One of the committees of the Latin Recording Academy is the TV Committee and it is formed by Academy members who have experience in this field. Once the nominees are known, four groups are formed, all fighting for space: the American Academyt through its TV Committee, the Television through its production team, the artists, labels and managers interested in appearing and the Programming Directors whose responsibility it is to get more ratings. The Academy tries to maintain a balance in categories, sexes, rhythms, and so on. The producer intends to have a show that is artistic and bearing the required flow; artists, labels and managers want their space and the director of programming who wants ratings. In principle, the priority is given to the nominated artists but also to the Person of the Year and some special prizes. Moreover, in many cases, even if you are constantly trying to have a program that is "ideal", many of the artists have committed their agendas, and therefore you have to constantly try to have a more balanced show.
Why, in many instances, are the nominees or winners not known or their work not that popular?
The votes of the members of the Latin Recording Academy® are based on excellence and quality of the recordings. The voting members of the Academy do not always follow the business’s trends since they are all professionals in their fields and demand different qualities to those required by normal audiences and fans.
What is the main difference between The Recording Academy® and the Latin Recording Academy®?
The Recording Academy® was founded 52 years ago and only focuses on products released in the U.S. (in the period of eligibility) and its members are located in the United States. The Latin Recording Academy® recognizes recordings released anywhere in the world with the only condition being that they were recorded in Spanish or Portuguese. Besides, the members of the Latin Recording Academy® are located in more than 30 countries.
What are the voting rules?
When the voting ballots are shipped to the members, participants must refrain from making open promotions related to the Latin GRAMMY. There are no "pre-nominations" and the exchange of votes is not allowed. Managers who call other managers to try to strategize contribute to the disqualification of the product and negatively affect the artists. The Latin Recording Academy® and the Latin GRAMMY Awards process will bear the value we who partake in the process give it; and being nominated or winning a Latin GRAMMY should remain very important to the career of an artist. To learn more about these rules, please visit the AWARDS section on this website.